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Microsoft SWOT Analysis | Microsoft Marketing

April 20, 2021 0 comment

Business Management Marketing SWOT & PESTLE

PESTLE Analysis of Apple | Apple Pestle Analysis

by Shamsul March 17, 2021

PESTLE Analysis of Apple | Apple Pestle Analysis

PESTLE Analysis of Apple helps to monitor their progress and necessary steps to further progress. Apple is one of the reputed electronics brands in the world. It is a favorite brand of investors due to its high return on investment and strong income growth. The company started its operation as a computer company, but now they are manufacturing a broad range of electronic devices such as smartphones, music players, television sets, and tablets. They also designed their own proprietary software and have a unique operating system. They are also providing information and entertainment services. So, it is the biggest music retailer and smartphone applications. The main attraction of this brand is its uniqueness and effective business model. In terms of profits and growth, it is a leading player in the market.

PESTLE Analysis of Apple | Apple Pestle Analysis

Political Factors:

There is no doubt that Apple is a top player in the relevant industry. In 2015, it had 34.7 billion dollars in stocks. This thing makes a great political impact in terms of taxation.
It is a fact that Apple is heavily reliant on low-cost manufacturing in China. If anything happens to the Chinese economy in terms of political and economic, it creates a bad impact on the manufacturing process of Apple. But, due to political tension between the US and China, impacts the working of Apple.
Apple is trying to find alternatives to manufacturing in China. This thing can cause an increase in the prices of Apple products.
Apple is heavily dependent on the Chinese manufacturing market but certain political unrest can cause a negative impact on the operations of Apple.
Due to anti-Americanism nationalism in China, there is a chance that Apple could decrease its market value.
The close relationship with China in terms of manufacturing. Due to political unrest, it can threaten the working of Apple.
As we know that, Apple is a dominant player in the music field but certain kinds of political pressure can reduce its market share and value.

PESTLE Analysis of Apple | Apple Pestle Analysis

Economic Factors:

Due to rising charges of labor in China, this economic factor can disturb the revenue system of Apple and also results in the increasing cost of products.
The declining income of middle-class people can also create a bad impact on the profitability of Apple. It shrinks the Apple market and market value.
The increasing exchange rate of the dollar can also create some trouble for Apple in specific regions including China and Europe.

PESTLE Analysis of Apple | Apple Pestle Analysis

Social Factors:

Apple has a big opportunity in regions like Africa. They love to use branded products which offers a great opportunity for Apple. They can target these countries in order to enhance their revenue game.
In order to derive sales, Apple can attract younger people who love to use new technologies. This kind of strategy helps the company to enhance its profitability.
The unconstructive criticism against costly and modern products among users in the Europe and US.
The manufacturing plants in China can disappoint the socially-conscious users in terms of quality. This thing limits the sales of Apple.
The strong relation with China can also upset some users and investors in different regions such as Europe and North America. The political unrest with China can also create a bad impact on the sales of Apple.
Apple faces huge criticism from big recording stars which can tarnish Apple’s reputation and image globally.

PESTLE Analysis of Apple | Apple Pestle Analysis

Technological Factors:

There are several big competitors in the electronics market such as Samsung and Google that offer competitive products. Recently, Google has manufactured a payment app like Android Pay which has the same functioning as Apple Pay. This thing erodes the uniqueness of Apple.
Apple’s main revenue generated through specific segments like smartphones and mobile accessories. Its different offerings like Apple TV are not so popular among users.
Different android companies are giving tough competition to Apple. The increase in demand for Android tablets and smartphones continuously threatening the sales of Apple. Moreover, Apple is also facing a reduction in the sales of personal computers.
As compared to android, Apple’s offering in terms of apps is very limited. That’s why most of the users are moving to android smartphones and tablets.
Apple’s system is really vulnerable to cybercriminals which can damage the integrity and reputation of Apple.

PESTLE Analysis of Apple | Apple Pestle Analysis

Legal Factors:

Recently, Apple has entered the extremely regulated financial services through ‘’Apple Pay’’. There is a chance this thing increases the regulations from the government.
By providing financial services, there is a possibility that the company could experience increased levels of lawsuits.
According to media reports, Apple is planning to enter automobile manufacturing. In this way, they have to face regulations and other costs like insurance and court case.
Apple is heavily dependent on its software and music platforms because these sectors are highly profitable. But, this kind of dependence makes the company weak in case of any emergency or incident.

PESTLE Analysis of Apple | Apple Pestle Analysis

Environmental Factors:

It is really a big issue for Apple to dispose of its non-working electronic devices. it is really difficult to dispose of these devices especially those that contain lithium batteries and it requires a huge sum. This thing is really problematic for Apple and they are facing criticism from environmental activists over this problem.
There are some other factors like pollution and waste also affecting the brand’s name. Due to this problem, they have to face higher manufacturing charges and regulations. This thing can break the image of Apple. So it is really important for the company to address these problems on a priority basis.
China is trying to limit fossil fuel and greenhouse gases which directly results in an increase in manufacturing costs due to an increase in electricity rates. This thing can damage the revenue game of Apple.
Due to strict climate change rules, this thing can affect the supply chain network of Apple.
There is a chance that Apple could face higher costs and regulations due to energy use and side-effects from data centers.
Increasing electricity prices in China can also break the infrastructure of Apple.

Conclusion:

With this PESTLE analysis of Apple, it is very clear that Apple is a leading global player in the electronics market. They just need to fix the environmental problems and manufacturing process. The main threat for Apple is political instability between the governments of the US and China. In terms of uniqueness and reputation, Apple is still is number and has a strong consumer base. By adopting new technologies, they can expand into different regions and can easily attract new customers. In short, Apple is doing really well in the relevant industry.

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What is PESTLE Analysis?

PESTLE Analysis KFC | KFC PESTLE

PESTLE Analysis of Adidas | Adidas PESTLE

March 17, 2021 0 comment

Better Tips Business Management Marketing SWOT & PESTLE Trending

What is PESTLE Analysis?

by Shamsul February 26, 2021

What is PESTLE Analysis?

Pestle is also referred to as ‘’PEST’’ analysis which is an important tool to analyze any business. In this analysis, one can analyze the environment in which businesses are operating and also introduce the latest services, products, or projects according to the market situation. PESTLE is a notation and expanded in the given form:

P= Political
E= Economic
S= Social
T= Technological
L= Legal
E= Environmental

You can get a comprehensive insight into any business environment from various directions or angles. With this analysis, one can improve opportunities and reduce the threats for their business. Many market gurus and experts have introduced alternations in this segment, like E= Ethics in order to find the demographic elements of any market or country.

Asking the Appropriate Questions:

It is important to ask some necessary questions before performing this analysis. In this way, you can get an idea about important factors that you need to consider while conducting this analysis. Here are some questions:

What is the political condition of the market or country and how can it influence the market?
What are the widespread economic elements?
Find out the impact of culture on the industry or market.
What kind of technological advancements affect the industry structure?
Find out the current legislation that can affect the market.
What are the environmental effects on the market?

All these questions or concerns are important for any business or industry. With the assistance of these factors, you can get a full market analysis like strategic management. But keep in mind that, these factors change for different businesses and industries. But PESTLE provides a complete view that you need to understand the environment in which businesses are running. In short, we can say that PESTLE is a comprehensive version of SWOT. However, it is a little challenging for some people to understand the comprehensive depth of PESTLE.

Political Factors in PESTLE:

In this sector, you can determine the influence of the government on a specific market or industry. For example, the change in tax regulations or new tax imposition for generating revenues can affect the overall market. This is a pure political factor and also affects the trade tariffs, tax policies, fiscal policy, etc. These factors can heavily influence the market to a large extent.

Economic Factors in PESTLE:

Economic factors describe the performance of the government and its impact on the market. For instance, the price increases in any economy can directly impact the services and products of all the companies which creates a big impact on the economy. Moreover, this thing also changes the purchasing power and habit of customers and also creates a major difference in the supply and demand chain. These factors also contain economic growth patterns, inflation rate, foreign exchange rates, interest rates, etc.

Social Factors in PESTLE:

With the help of this factor, you can determine the social environment of any market. You can also find out the cultural impact, population, demographics, and more with the aid of this factor. A common example of this factor is that the buying trend in Western countries increases during special festivals and the holiday season.

Technological Factors in PESTLE:

It shows the risk of new technologies that can influence the market. New technological advancements can disturb the operations of the market in both favorable and unfavorable forms. It includes automation, R&D, awareness, etc that any market holds.

Legal Factors in PESTLE:

This factor is consists of both internal and external sides. There are plenty of certain laws that can influence the trade and business environment. There are several things in this sector like labor laws, safety standards, consumer laws, etc that can influence the industry.

Environmental Factors in PESTLE:

Environmental factors are very crucial for businesses and industries because they influence the market very strongly. Some of the businesses like agriculture, tourism, farming, etc are totally dependent on environmental factors. It also contains different factors like environmental offsets, climate change, geographical location, weather, and climate. With the support of these factors, you can easily conduct a PESTLE analysis and know each and every factor about business environments, and also create opportunities to increase plans and services.

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February 26, 2021 0 comment

PESTLE Analysis of Starbucks | Starbucks PESTLE

by Shamsul February 26, 2021

PESTLE Analysis of Starbucks | Starbucks PESTLE

In this post, we are going to discuss the Starbucks PESTLE analysis.PESTLE analysis is basically a strategic analysis tool that is really effective to analyze the effect of external problems. Basically, PESTLE analysis is an extended form of ‘’PEST’’ analysis. There are some other types of this analysis tool are PESTEL, STEEPLE, and STEEP. The PESTLE analysis consists of political, economical, social, technological, legal, and environmental factors that help to understand the strategic issues of any company or business.

Starbucks operates in a macroeconomic environment and due to severe economic recession, some companies are struggling badly. Moreover, this kind of recession has changed the purchasing power of the customer. According to recent market research, the consumption of coffee is not reduced despite all the recession. It means that companies can force the consumers to buy these products by providing these products at lower rates. Starbucks also adopting the mobile computing revolution with the collaboration of Apple and also offered discounted coupons. In addition, they are also trying cross-selling and co-branding. In short, Starbucks is trying to take the maximum advantage of Smartphone technology.

Starbucks is also facing different challenges like consumer awareness. Customers in the United States are more concerned about the ethics of the brand they are using. Hence, there are many other factors that are challenging Starbucks. We have organized these problems on the basis of PESTLE factors. In this way, you can understand the factors that impact Starbucks’ business.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Political Factors:

Sourcing the raw material is one of the major political factors. This thing has gained a lot of consideration from the sourcing countries and politicians. Due to these factors, Starbucks wants to stick to environmental and social standards. This thing gives the opportunity Starbucks for fair trade practices. Additionally, they should follow the rules and regulations of the countries from where they purchase raw materials. Due to enhancement in political awareness and activism, it is necessary to follow the proper laws and regulations. The impact of regulatory authority is another major factor. There are several multinational companies that are facing scrutiny in the United States. So, Starbucks should watch the political stability or instability of the country. Here are some other factors that also need your consideration:

Labor laws.
Tax guidelines.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Economic Factors:

The current worldwide economic recession is another major impact for the company. As we mentioned above, these factors can create a negative impact on the profitability of the company. This thing can force the consumers to move towards cheaper products. Moreover, the consumption of coffee is not decreased due to these factors, so this can be a big opportunity for Starbucks.

Furthermore, Starbucks should focus on operational charges and increasing labor. The decrease in profits and the inflationary situation can create a negative impact. Here are some important factors that can impact Starbucks:

Taxation level.
Local currency exchange rates.
The confined economic environment in various markets.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Social Factors:

There is a problem quality problem in selling cheap products. This thing is not acceptable for consumers at any cost. It is a major social challenge for Starbucks. It can attract lower-income people but it might break the base consumers of Starbucks. The eco-conscious and ethical users are also concerned about the practices of Starbucks. They worry about the environmental and social norms of the company. Starbucks should focus on Gen-Z and millennials in order to increase its profitability. Below, some of the social factors that Starbucks should consider:

Consumer choices.
A major change in the lifestyle of the people.
Educated people in the markets.
Changing consumer values.
Change in work pattern.
Changing family patterns in Europe and the US.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Technological Factors:

Due to the immense revolution in mobile technology, Starbucks has a good opportunity to exploit these technologies. They recently partnered with Apple in order to give app-based discount promotions. What is more? The company also provides Wi-Fi facilities in its outlets. As most of the generation is tech-savvy, so this factor can play an important role in the popularity of Starbucks. So, you can browse sites and upload pictures while enjoying Starbucks coffee. This thing adds some value to the brand and improves the customer experience. The company is also using mobile payment methods and they successfully tried this service in different locations of the United States. Here are some technological factors to focus on:

The emergence of new technology.
Biotechnology.
Advancements in agriculture.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Legal Factors:

It is important for Starbucks to follow all the rules and regulations of sourcing markets and domestic markets. They should also focus on caffeine consumption and production. In this matter, they should learn the regulatory laws from the health authorities. Ahead, some factors that can impact Starbucks:

Strict trade and customs laws.
Licensing regulations.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Environmental Factors:

There are several business practices of Starbucks concern global advocacy groups and activists. These activists are not happy with the business practices of Starbucks, so they should focus on these problems in order to retain the customer’s trust. Here are some factors that Starbucks should consider:

Strict environmental rules and regulations.
Ecological disaster in regions which produce coffee beans.
Different environmental problems and global warming.

PESTLE Analysis of Starbucks | Starbucks PESTLE

Conclusion:

With the PESTLE analysis of Starbucks, we can prove that Starbucks is really in a good position and a stable company in the competitive market. The main strength of this company is its beverage and food industry. This thing shows that the consumption of these products will never reduce. But, the recession is a major challenge in the entire process because it can change the purchasing power of the customers. So, Starbucks should revise its pricing strategy and focus to deliver reasonable products. It is one of the most important factors that help Starbucks to retain its consumer base. In this way, they can attract new consumers and win the trust of the customers. It means Starbucks has plenty of opportunities to expand its business in terms of popularity and profitability.

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February 26, 2021 0 comment

PESTLE Analysis Coca Cola | Coca Cola PESTLE

by Shamsul February 14, 2021

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Coca Cola is a well-liked soft drink company and caters to consumers around the globe. They follow firm laws and regulations to supply their products to consumers. They use innovative technology and understand the consumer’s needs. If you want to know more about Coca Cola then you should read this PESTLE analysis of Coca Cola. In this Coca Cola PESTLE analysis, we will discuss the internal and external strategic factors of Coca Cola and its working. So, are you ready? Let’s start.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Political Factors:

Coca Cola products are based on the authorization of the Food and Drug Administration (FDA). It is necessary for products to fulfill the requirements or regulations of the FDA before placing on the shelves of the stores. The change in established laws can affect the distributing process of Coca Cola. There are some other factors that can affect the working of Coca Cola:

Taxes
Accounting
Labor laws.
Internal marketing.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Economical Factors:

There is no doubt Coca Cola is a leading company in the beverage market and supplies its products to hundreds of locations of the world. As every country has its own rules, customs, desires, cultures, and tastes, so it’s a big challenge for Coca Cola to meet the requirements. But, Coca Cola understands the needs and requirements of their customers that’s why they are creating new flavors and beverages to fulfill the desires of users. The current market value of Coca Cola is more than 80 billion dollars. The major portion of its income (nearly 70-percent) is generated from regions outside America. But now, people are moving towards healthy drinks, and Coca Cola is also adopting this way to fulfill the needs of consumers.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Social Factors:

Coca Cola dispenses the greater part of its beverages in cultured regions. They do not only offer different products but also fulfilling the requirements of these consumers. They introduced 30 different flavors in Japan to attract Japanese customers. The company is also trying the same method in the Chinese market. But, the number of health-conscious people is increasing in the United States, so they are offering diet drinks. Coca Cola can also introduce other healthy products in the American market to fulfill the needs of consumers.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Technological Factors:

Coca-Cola is using innovative machinery in its manufacturing process which results in a higher and better quantity of products. They are considered as a top innovative company in terms of machinery and quality. Moreover, Coca Cola has used a strong marketing strategy with the help of social media. So, they can directly connect with consumers through digital ads. Recently, Coca Cola launched the ‘’name campaign’’ which results in an increase in its sales and profits. People love to take their photos with names on the bottles which increases the popularity of Coca Cola. This kind of marketing campaign can give a major boost to this company.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Legal Factors:

Coca Cola has designed a patent that protects its past and future products. Moreover, they also hold all rights connected to their working. Well, there are very few legal factors of Coca Cola but due to the global brand, they should follow the rules and regulations of each country for smooth and easy distribution of their products.

PESTLE Analysis Coca Cola | Coca Cola PESTLE

Environmental Factors:

Coca Cola is facing major challenges due to water accessibility. Water is an important item for these drinks, but climate change has threatened the company’s sustainability. There are some other companies like Pepsi that are also facing similar problems. Basically, Coca Cola is a soft drink company, so water accessibility can create issues in the future and they will experience huge losses. Also, Coca Cola follows all the environmental laws in the manufacturing of their products. In case of any mistake, they will face severe consequences. Additionally, Coca Cola is trying to target humid regions to sell its drinks because in these regions the demand for these drinks is very huge. In short, Coca Cola is giving tough competition to its competitors in terms of sales and reach.

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February 14, 2021 0 comment

PESTLE Analysis KFC | KFC PESTLE

by Shamsul February 13, 2021

PESTLE Analysis KFC | KFC PESTLE

Kentucky Fried Chicken (KFC) is a well-liked name in the fast-food market. It is currently operating in more than 100 countries and everyone is familiar with the face of Colonel Sanders. KFC is best known for its spicy aroma and crispy fried chicken. It is really challenging to run a massive corporation such as KFC. With PESTLE Analysis KFC, you will understand the political, economical, social, technological, environmental, and legal factors of this giant fast-food restaurant. These factors effectively represent the challenges and working strategies of a company.

PESTLE Analysis KFC | KFC PESTLE

Political Factors:

KFC did not utilize an acronym of their real name. The term ‘’Fried Chicken’’ coupled negatively with the brand, that’s why they decided to change the name in order to protect the brand image. Honestly, KFC is the only fast-food chain in the world with unhealthy food. In comparison with Burger King and McDonald’s, they still serve high-calorie chicken. That’s why they use a smart move by removing the word ‘’fried’’ from their brand’s name that creates a great impact on the mind of customers. KFC also indulged in recent political drama when they mock the McDonald’s and Donald Trump’s tweet. Some users digest it as a harmless joke but some of the users consider it a bad joke which results in the negative publicity of the company.

PESTLE Analysis KFC | KFC PESTLE

Economical Factors:

As YUM is a parent company of KFC including Taco Bell and Pizza Hut. These fast-food chains are working well in other regions of the world but struggling in China. In the Chinese market, most of the companies are not growing and some of them experiencing a continuous decline in profits. The biggest problem is due to the ‘’fried chicken’’ that they have removed from their abbreviation. But, many health-conscious people still refused to eat some of its deals that are high in calories and fats. KFC’s main menu mostly consists of fried chicken which is a major weakness of the company. Fortunately, KFC is focusing on vegan items in order to attract vegan and diet-conscious users. Recently, they have created fried chicken sandwiches. They also created two types of vegan fried chicken such as vegan nuggets and boneless wings. Most of the users came just to try these new offerings. In short, these new creations proved beneficial for the company in terms social and economically.

PESTLE Analysis KFC | KFC PESTLE

Social Factors:

There are several fast-food companies that struggling with several social issues. These issues can create a bad impact on the brand and also erode the trust of the customers. The main social issue of the KFC is its mismanagement of worker’s wages. Some customers are also concerned about the material such as chicken and the use of unnatural elements like hormones. Some companies expose the mistreatment of animals which results in the boycott of these fast-food companies. It is important for KFC to remove its unethical practices in different segments so that people start trusting you.

Another main factor in this process is a high-calorie food. Most of the menu of KFC is filled with this kind of food. Due to the obesity crisis, most people blamed these fast-food chains. There is only one way to improve their image is adding vegan items to its menu. This is the only way to attract diet-conscious eaters or consumers.

PESTLE Analysis KFC | KFC PESTLE

Technological Factors:

Like other fast-food chains, KFC is also investing in new technologies for the betterment of workers. By improving the working environment for workers, customer service will automatically improve. That’s why they are hiring more tech-savvy and young people that can use the new technology on the spot like voice-activated tests. In Australia, KFC introduced a social media platform for employee communication. Now, employees can share new ideas and ask questions on this platform with each other which results in the betterment of both employees and the company. In addition, KFC is also adopting the newest technologies for easier ordering, kiosks, and deliveries. With this technology, you can place your order before reaching the counter. This process makes the ordering system much easier for consumers and they don’t need to wait in line for their turn. It is a ‘’click and collect’’ technology which is only in Australia and observed a 20 percent increase in profits.

PESTLE Analysis KFC | KFC PESTLE

Environmental Factors:

This giant fast-food chain is a big contributor to the environment. KFC’s paper company is directly related to deforestation, which openly impacting the health of the environment. Moreover, its unethical practices also cause the endangerment of the wildlife and environment. Due to these reasons, most of the consumers reduce to use KFC’s offerings. It is really important for the company to adopt eco-friendly practices in order to win the trust of green customers. Additionally, these kinds of practices also reduce waste and expenditure. In this way, KFC can improve its brand name.

PESTLE Analysis KFC | KFC PESTLE

Legal Factors:

According to recent stats, KFC works in more than 120 countries around the globe. In order to make their operations smooth and uninterrupted, they need to follow the laws and regulations of each country. They should pay taxes on time and fulfill the requirements of labor laws. Further, they also focus on the maintenance of restaurants so that people can enjoy themselves while eating. In case of any illegal practice or activity, they may face lawsuits and court processes that break the company’s name and reputation in the eyes of customers globally. That’s why it is important to fulfill the need so legal factors in each location to avoid the risk of a nuisance.

PESTLE Analysis KFC | KFC PESTLE

Conclusion:

In today’s world, KFC is an honorable name in the fast-food chains. Despite all the negative political stunts and controversies, they are trying to add a vegan menu to attract more customers. They are also working on the exploitation of new technologies in order to improve customer service. These steps will increase the profit game of KFC and also give a competitive edge over its competitors. According to experts, if KFC follows all the laws and regulations then it will probably continue to grow in the relative industry.

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February 13, 2021 0 comment

SWOT & PESTLE

Difference Between PESTEL or PESTLE Analysis

by Shamsul January 7, 2020

PESTEL Analysis OR PESTLE Analysis

PESTLE analysis! What does this acronym denote? When you look it up on the internet, you may also find the spelling variation as PESTEL or PESTLE analysis. The variation will probably confuse you stirring many different questions in your mind. You may find yourself wondering whether both of these terms are the same. If the same, which is the right version of the two? If both are the same thing, which is more popular than the other? In case, you cannot find any similarity, you will surely feel restless to figure out the difference between these two.

Well, stop worrying. In this article, I am going to touch upon all these points and besides this, I am going to explain the following as well.

What is PESTEL/PESTLE analysis?
Is it helpful?
How can it help you?

I will discuss in detail this framework and how can it benefit you. This lucid article will be helpful for anyone even with no idea about this subject.

What is PESTEL and PESTLE Analysis?

I would like to clear the confusion about these two variants. Both the terms are used to indicate the same concept with the slight switch of the last two letters and there exists no other difference between the two. Legal is the last letter in the first and the environment comes last in the second. This switch is not based on any logical reasoning, it just involves what the need of the hour is for the researcher.

A PESTEL analysis or PESTLE analysis is a strategic framework that develops the understanding of different macro-environmental factors and their effects on the products, countries, business, and trade. It will be helpful if you intend to start a business or plans to invest in the foreign market.

The term was formerly known as PEST but over the years it has seen many variations. Sometimes, the letters have been jumbled resulting in a totally new acronym when few more factors were added to it like Demographics, Intercultural, Ecological or Ethical. This rearrangement, subtraction or addition of the letters representing different factors have brought to surface different versions of the term such as STEEPLED and DESTEP of the same acronym.

The purpose of this tool remains the same as it was in the beginning. However, these changes do not define any individual version of the term to be valid or invalid. It depends on the researcher’s agenda. In some cases, a legal factor might not hold great value but in other, the Environmental factor might not be necessary. But in some cases, both these factors might be of utmost importance for a full fledge examination. You just need to determine your purpose.

Acronym PESTEL & PESTLE

You won’t be able to find any other logic regarding this difference. The only reason can be the exclusion or inclusion of certain factors according to the requirements of the research.

This term is, in fact, an acronym and each of its letter represent an individual domain.

Below, I would like to highlight the independent domains of each letter in the PESTEL analysis.

P political

E economic

S social

T technological

E Environmental (also called Ecological)

L legal

But Should you Even Bother with PESTEL Analysis?

You should only use it when there is no better option left. As I have already explained that PESTEL analysis is a strategic tool that keeps its focus on the influence of macro-environmental factors. The nature of this analysis is external and objective and its authenticity depends on the extensive study.

It reveals the following points:

What can be the reason behind the market decline?
What measures can you apply to develop a product or business set up in a competitive setting?
Which direction might be fruitful for the business?
Why a locality or a country has a particular scenario? (given these six sectors)
How can you break free from the problems that might occur in the future?

PESTEL or PESTLE is for you if you are curious to learn about any of these above-mentioned points. This comprehensive analytical tool helps you in good decision-making. If you want to tread a new path or move to a new direction, you must have all the knowledge about where this path started from and why and where it has lost its mark. That makes easier for you to pick the thread and start your journey. PESTEL is the strategic analysis that helps you achieve it easily.