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Best Tips for Mixing Sales & Marketing a Brand | Opposites Attract

by Shamsul

Best Tips for Mixing Sales & Marketing a Brand

“Opposites Attract”

In his bestselling book 20 years before, John Gray narrated that Men and women are from different planets, Mars and Venus, respectively. Both of these genders have a nature based on their planet’s customs and society which is different from the other one and often raises communication issues in their interaction. Can we apply the same rule to marketing and sales in B2B?

 
Can we Apply the Same Rule of John Gray to Marketing Functions and Sales in B2B Organizations?
 
Gray’s book was published and has improved relations between genders, but I can surely comment on other questions. I recommend that enduring questions related to the co-existence of marketing and sales will remain challenging. Sale planet has traditionally always been more revenue-focused; with a short-term nature, it often sees marketing as a time waste. While marketing planet can be characterized by an invested interest in a creative brand, having longer-term considerations on how campaigns and activities are needed to tie them directly with revenue generation. Marketing teams traditionally see sales enablement “beneath them.”
 
 
Isn’t it Time for a Change? But from Where Should We Start?  
 
The most apparent change is needed in organizational structure. The alignment will naturally improve if we remove the traditionally siloed basic approach to these two disciplines. But mindset needs a change, too. For example, as a starter, brand marketers should accept that their sales enablement cannot be any longer considered to be beneath them as it also represents a relative and crucial tool for revenue momentum generation. On the other hand, sales should recognize their brand marketing if doing well does establish strong buyer preference, which in our rapidly commoditizing world, will open promising doors on which the sales team can lock the deal.
 
An obvious solution for better marketing and sales alignment is based on integrating sales marketing with brand marketing by creating compelling campaigns that work across different audiences, channels, and formats. So why isn’t everybody doing it? 
   
 
 
 
It’s not as Easy as it Sounds:
 
Time and agency partners do not quietly remain in favor of making these changes. Brand marketers are hesitant to develop a clear understanding of their product functionality and the inherently occurring complexity of their product “sell,” which causes sales to remain at their best. Still, it is skeptical that marketing understands its own needs but discourages sales from even to engage. So how can sales and brand marketing teams work together in an environment that is healthier than only settling on something lesser than their need? Here are a few top tips, for you, on making creative brand sell.
 
 
 
Choose to Stay Account-Centric As Much As Possible in Marketing and Sales
 
It depends on a blend of 1st – and 3rd-party sources, incorporating qual-and-Quan data set spectrums. Companies can benefit from more than brand planning figures, models and cultural insight. They can look at specific people and specific companies to convey their strategies.
 
Companies should focus on social listening, network analysis, investment analysis, and customer research. Plus, they should also aggregate stakeholder and account profiling with Intel from sales teams, the actual bodies working on target profiles and accounts. 
   
 
OK, so here we took an obsessively thorough approach, but every brand should beef up uptown efforts to collect account-centric much-needed insights, which set the foundations of great and creative campaigns.
 
 
 
Search for Red Thread in Marketing and Sales
 
So, you decide to keep insight as a campaign foundation. In that case, work should be done to build different topics-based editorials that actually bring solutions, customers and brands together into campaigns. Try to elaborate storylines that have the potential to travel in each direction, existing at various depths in various forms of effective communication. The aim is to build a clear brand narrative that will inspire stakeholders and will bring engagement. What are the key lessons to consider? Build a brand narrative that has the potential to work as a “red thread” in the whole campaign, letting sales and brand efforts to gather around this crucial and common point of view.
 
 
 
Employ Actual Creative People and Creative Partners:
 
You need a creative team that can thrive between spending its whole time at either the sales or enablement pole. Find journalists, writers, designers, creative animators and directors who can manage a balanced appetite for interesting topics with a hint of elegance. We have been helping clients for years in this field and this solution is based on our experience and will give perfect “anti-category” brand-like work which will do both, feels brand-like, and punches sales-like. It will thus be able to create this content in various form factors, in multiple channels, to various buying committee members.  
   
 
While reviewing any creative piece, ask yourself, “How far can this piece extend? Can it process across various forms in different ways?” If the answer is not yes, go back and ask your creative team to gather and develop better ideas.
 
A brand can never stand alone and distinct from its drive to hit ambitious and higher sales targets. The above tips are crucial in making any brand story perform hard in sales, too. However, you can apply every point to anybody who is looking for ways to support sales efforts through convincing brand initiatives. This is the time to use these tips and measures for your specific brand, sales and challenges.
 
 
 
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
   
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 
 
 
Read More:
 
WHAT IS MICROMARKETING? DEFINITION, USES, AND EXAMPLES
 
PRACTICAL GUIDE FOR MARKETING AUTOMATION
 
RELATIONSHIP MARKETING | FROM CUSTOMER KNOWLEDGE TO EMAIL PERSONALIZATION
 
 
 
 
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  What is Ethical-Marketing  
 
 
Better TipsBusinessManagementMarketingTop 10Writing
 
What is Ethical Marketing | Its Importance, Role with Examples
 
 by Shamsul   
 
 
 
 
 
 
What is Ethical Marketing | Its Importance, Role with Examples
  
Ethical marketing is the most valuable and long-term strategy that works as trust-building. It also helps to optimize sales, conversions, leads, and the presence of a company or product. Ethical marketing consists of some common factors and principles. This kind of marketing is a necessary part of marketing. According to AMA (American Marketing Association), the perfect definition of marketing is, ‘’It is an activity based on a set of creation, communication, delivery, and exchange offers that directly brings value for the consumers, partners, society, or clients’’. These are some of the core factors in an ethical marketing system.
 
 
What is Marketing Ethics?
 
Ethical marketing revolves around honesty, fairness, empathy, and social responsibility. Ethical marketing is equally important in every action such as marketing tactics, services, products, advertising, and marketing decisions. It’s not about how to fulfill customers’ requirements but also the impact it creates on society and the social environment. You have to carry out different ethical issues in ethical marketing. Ethical marketing is imperative for both companies and consumers, especially in the time of environmental and social time. Companies adopt these marketing ethics to market their products, practices, and services. With these ethics, a company can develop competitive benefits over time and easily satisfy the needs of the company and consumers.
 
 
Why is Ethical Marketing Vital?
 
According to statistics, more than 92 percent of customers prefer those brands that follow ethical practices. According to these customers, these brands completely outclass other players in the market with their ethical marketing. The ethical market plays the backbone for a company’s overall development and growth. If you start following ethical practices, you will gain an incredible market edge and share. Below, we have mentioned some important factors why ethical marketing is important:
 
 
1- Long-term Growth:
 
When a company starts functioning, it always plans long-term gains and a bright future. By following all the essential marketing ethics, a company can build credibility and loyalty in customers’ eyes, increasing its brand value, market share, revenue, and sales. With these practices, they can achieve both short-term and long-term goals.
 
2- Consumer Fidelity:
 
Ethical marketing is one of the most crucial factors. A company can win the trust and loyalty of consumers with ethical operations and business practices. With these factors, you can easily gain the confidence of your target audience, which helps your brand in the future. This will give promising gains in the current and future situations.
   
 
3- Enhanced Credibility:
 
When a company delivers something they promise in their advertisement or marketing campaign, it directly impacts the customer’s mind. If your consumer finds the right features, it automatically makes your company or brand an authentic organization. You will get easy access to and recognition from marketers and consumers. If you are fair in your practices, then it also helps you win the trust of peers, stakeholders, and investors. This also enables you to obtain a competitive advantage over competitors or rivals.
 
4- Improved Leadership Skills:
 
When an organization follows ethical marketing for a more extended period, it gradually builds leadership qualities in your work and makes you a market leader. It also strengthens your company’s structure and work. These ethical practices offer a variety of benefits, such as increased sales, mutual help, market share, and more.
 
5- Satisfaction of Basic Human Requirements:
 
Once a company fully adopts ethical marketing, it solves its customers’ essential requirements and desires in the form of sincerity, hope, and reliability. If you follow these characteristics, your company will obtain several other benefits.
 
6- Display of a Promising Culture:
 
This kind of structure shows your organization’s promising and rich culture and it also opens some new opportunities and doors for your company. These things help to improve your production level and motivate your staff. To be honest, the benefits of following ethical practices are just infinite.
 
7- Attracted Right Talent:
 
After successfully creating a perfect brand name in the marketplace, your brand will become the talk of the town. It attracts talented employees, vendors, consultants, and many more. This thing directly increases the level of your firm and staff. So, you can effortlessly achieve your short and long-term targets without a tiring process. In this way, you can easily get the right force for your organization without facing any recruiting process.
 
8- Reaching Economical Goals:
 
Ethical marketing smoothes you’re functioning and help you get your financial goals. So, you can get the desired market position and potential audience. If you follow such rules and guidelines, you can easily attract customers that are responsible for increasing your sales and market share. With proper guidelines, you can gain short or long-term financial goals.
 
9- Increased Brand Value:
 
Customers, investors, stakeholders, and other market professionals will definitely consider your brand if you completely follow ethical practices in every segment. Customers prefer buying products from such brands that follow ethical marketing. It is one of the easiest ways to boost your sales, market share, and brand value in the relative market. So, after reading these nine points, you can easily determine how beneficial ethical marketing is for your organization or business.
   
 
 
Role of Ethical Marketing:
 
With every passing year, an organization easily determines the needs and wants of the public. With ethical marketing, a company can get the customer’s attention and inclination for both the short and long term. You will see positive consumer attitudes when they find that you completely follow the rules and guidelines of ethics in marketing. This directly boosts the company’s sales, services, and revenues. As the number of eco-conscious and moral consumers is increasing daily, you can target these customers by showing your ethical practices. It is crucial for a company to follow ethical marketing rules and guidelines to obtain its desired goals. Ethical practices directly hit on some necessary factors like,
 
     
  • Norms, culture, opportunities, and values.
    •  
  • Individual factors, stakeholder concerns and interests.
    •  
  • Ethical decision making.
    •  
  • Estimation of ethical outcomes.
    •  
 
 
Examples of Ethical Marketing:
 
Several companies follow ethical marketing. Some companies have been trying various marketing strategies that morally and ethically appeal to the consumer. Here are some famous examples of the companies:
 
Dr. Bronner’s Activist Soap:
 
Dr. Bonner’s marketing policy is activist marketing. They follow ethical practices in different segments like drug policy, animal advocacy, regenerative natural agriculture, and income equality. This is the perfect example of ethical marketing and shows the popularity of the brand.
 
Lucy and Yak’s Transparent Supply Network:
 
This fashion-forward company allows its customers to see the whole production process. This makes the company wholly transparent and famous in users’ eyes. Moreover, the company has a transparent supply chain network, which is another big point.
 
 
Problems in Ethical Marketing:
 
Well, it is a difficult feat to adopt ethical practices, especially if your firm is too large. There are some common and solvable problems in ethical marketing. Below, we have mentioned some important issues in adopting ethical marketing:
 
1- Market Research:
 
It rotates around the information and analysis about customers and marketing effectiveness. Also, contains stereotyping and invasion of privacy during the marketing process. It is really daunting to carry out market research and customer needs, especially in this time period where the basic needs of the consumers are changing rapidly.
   
 
2- Market Audience:
 
With the market audience, some issues like ethnic minorities, LGBTs, and more are associated. On the other hand, capturing the attention of vulnerable audiences with marketing campaigns is also an ethical marketing problem. This kind of problem looks really tiny but really huge in real.
 
3- Promotion and Advertising:
 
Shaming or mocking competitors’ services, practices, and products are considered immoral in promotion and advertising campaigns. Misleading advertisements, violence, controversy, sex, profanity, taste, caste, and other practices are also unethical. Using women inappropriately or any human being is also considered immoral in marketing. These things can really offend society or customers. As a big firm, you can easily handle these issues,, but this requires special attention and the right team that can effortlessly tackle these issues.
 
 
 
Ethical Pricing:
 
Some companies exploit consumers with their unethical pricing strategy. Some of the problems are given in ethical marketing:
 
     
  • Dumping.
    •  
  • Price fixing.
    •  
  • Price discrimination.
    •  
  • Price war.
    •  
  • Variable pricing.
    •  
  • Bid rigging.
    •  
  • Price gouging.
    •  
  • Price skimming.
    •  
  • And etc.
    •  
 
 
 
Conclusion:
 
In simple words, ethical marketing consists of those practices that directly impact the consumers without hurting their sentiments and emotions. With the help of ethical practices, you can make your brand a hot topic in the relative market and earn the customer’s attention, loyalty, trust, etc. According to a survey, many shoppers like to shop their essential products and items from those brands that are highly fair in their marketing, services, products, and supply chain network. It is really easy to choose right and wrong because of the presence of proper rules and guidelines. It directly affects the user and one of the biggest reasons for driving your sales and market value. Moreover, it gives a strong competitive edge to your company over rivals if you strictly adopt ethical marketing. There are a variety of companies that don’t pay much heed on right and wrong. But, they will lose the trust and loyalty of customers. That’s why every professional suggests you to follow ethical practices if you really want to become a market leader. I hope you will learn everything about ethical marketing from this post.
 
   
 
 
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 
 
 
Read More:
 
WHAT IS MICROMARKETING? DEFINITION, USES, AND EXAMPLES
 
PRACTICAL GUIDE FOR MARKETING AUTOMATION
 
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  Remote Management  
 
 
Better TipsBusinessManagementMarketingTrendingWriting
 
How to do Remote Management Or Work From Home
 
 by Shamsul   
 
 
 
 
 
 
 
How to do Remote Management Or Work From Home
  
Today, even more than before, “telecommuting,” managing remote teams – remote management – or working from home – has become more than a trend. It is necessary, even vital, and it is now essential for companies regardless of their size (very small businesses, SMEs, large groups).
 
This implies a flawless organization of companies. Thousands of managers and team leaders suddenly manage a remote and teleworking team. In contrast, the pace was more “direct,” and the way of managing went through a “physical” presence with sometimes weekly meetings to steer the activities.
 
Also, this is the first time you have to do it, and you probably haven’t had much time to prepare. I have written several articles, including why and how to transform your business in the digital age, the steps to define your digital strategy, or how to manage change management with digital. Today to learn more about how to manage effectively from a distance? I offer you a complete article: read on:
  
What is Remote Management?
 

Beyond the particular period that we know when managing your teams remotely has become, in fact, vital, there are several reasons why this trend continues and will continue to grow. Moreover, beyond this period, where remote management with digital is developing, companies will undoubtedly be more and more “tempted” to set up teams and hire remotely. :
 
 
Remote Management: Why Did it Happen?
 

The rise of so-called “nomadic” work: many choose to live and travel the world with the Internet instead of living in the same place.
 

Rising Cost of Living in Cities: With many cities seeing the cost of living skyrocket, businesses can make big savings by hiring someone who lives somewhere cheaper.
   
 

The development and access to global communication tools: with Skype, Zoom, Slack, Trello, Google Drive and Hangouts, Wetransfer, Doodle, for example, and many other online tools, communication between cities, and countries do have never been so easy.
 

Today, in the end, the distance is no longer one.
 
 
As a company and as a leader, it will and “must” be essential to think about a strategy for recruiting and managing employees remotely with so many talents accessible all over the world. There are advantages, and we will see it in the management of remote employees, but also obstacles, and it is not always so easy for managers.
 
What are the challenges of this new way of working and managing your teams? “Companies that will be able to manage their teams remotely thanks to digital will survive, not the others.”
 
 
 
 
The Challenges of Remote Management
 

Remote management forces us to think about the internal organization in the company. In addition, there are many challenges, including 5, for so-called “virtual” remote team management.
   
 
 
1- Communication Problems
 

This is the cause of almost all other management and management problems, especially from a distance.
Managers are the pilots of projects and the team, so they must be highly efficient in communicating the strategy, issues, and company vision and understanding what is happening within a team.
 

Effective communication is the keystone of any successful group and team and is particularly crucial for remote teams.
Coordinating the virtual team members can be difficult, and communication can be a big hurdle for many companies trying to set up remote recruitments.
 

When communication decreases, a number of problems arise. Of course, work progress suffers, but employees can also feel isolated from the team and the company. As interactions and discussions become less frequent or slower, it tends to lower morale. It is, therefore, crucial to prioritize communication in all its forms.
 
 
2- Organizational Difficulties
 

Working with a remote team offers the potential to increase productivity, but managers must also overcome some inefficiencies associated with the “virtual”. For example, one of the most difficult challenges is managing workers in multiple cities, countries, or even multiple time zones.
 
Remote management: When all of your employees, virtual or otherwise, are in the same geographic region, it’s easier to set clear expectations for hours worked. However, if your remote employees are located around the world, coordinating work time can be more difficult.
 

Plus, it can be hard to tell if your team is performing well. Do they regularly connect to company tools to work on their projects? Are our customer support questions answered? Waiting for a virtual employee to respond to a crucial email quickly results in unnecessary downtime and lost productivity.
 
 
3- Linguistic and Cultural Barriers
 

Dealing with a globally diverse workforce can be a challenge
   
 
These differences can affect how employees interact with each other, how they prioritize project tasks, what they see as success, etc. Managers must learn to deal with these differences to reap the full benefits of a global remote team.
“Virtual” teams should be particularly aware of management issues such as favoritism. This means preferring “specific personality types” or “communication styles” that appeal to them and avoiding others or creating extra distance with employees who are less close to you.
 

It’s natural to have an affinity for someone with similar work habits and processes. Small companies are often concerned with efficiency and getting things done, so people tend to choose their default preferences to complete tasks sooner.
 

Over time, this will result in resentment and an overall decrease in your team’s productivity. A habit of favoritism also excludes people from different cultures, which could limit the number of people you can hire, taking away one of the main advantages of remote teams.
 
 
4- Monitoring Employee Performance Remotely
 

A significant challenge in managing employees remotely is ensuring they complete all of their tasks on time, efficiently and according to your company’s guidelines.
 

For some remote employees, it will be just a matter of ensuring all their projects are completed and delivered on time.
For others, it is more important to engage in work for a fixed number of hours per day. Either way, tracking their performance can be difficult.
 

This leads to two main challenges for leadership in virtual teams: ensuring that all work is done and that virtual employees use their time effectively, efficiently and appropriately.
 
 
Lack of Trust and Cohesion Within your Team
 

Face-to-face interactions and daily communication create feelings of belonging and connection within the group.
With a remote team, you don’t have the same advantage, which can lead to a decrease in trust and cohesion between you and your employees and even between the team members themselves.
   
 

The most important are team building and trust building exercises.
Managers must trust their employees and give them a lot of freedom.
If you are prone to “micro-management,” you may never feel comfortable with the freedom teleworkers have to complete projects at their own pace and in their own style of working.
 
 
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
Read More:
 
REMOTE MANAGEMENT – IS IT POSSIBLE FOR COMPANIES TO PERFORM BETTER?
 
5 IMPORTANT TIPS TO MANAGE REMOTE TEAM OF WORKERS
 
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  SWOT Analysis of Tata Steel  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Tata Steel, Its USP and Competitors
 
 by Shamsul   
 
 
 
 
 
 
SWOT Analysis of Tata Steel, Its USP and Competitors
  
Tata Steel is one of the most reputable Indian steel manufacturing companies. This multinational company is headquartered in Mumbai, Maharashtra. The company mainly operates in the steel and iron sector. It is owned by Tata Group, which has an excellent reputation in the Indian business sector. The company also specializes in manufacturing chemicals and industrial products. Today, we will do a complete SWOT analysis of Tata Steel which predominantly covers its strengths, weaknesses, opportunities, and threats.
 
A SWOT is one of the most effective strategic planning tools that help to discover the company’s internal (strengths and weaknesses) and external (opportunities and threats) factors. On the basis of collected data, Tata Steel can transform its business strategy and future business plans to diversify its revenue stream and expansion. Due to this reason, SWOT is a handy tool for every business. It is an excellent opportunity for Tata Steel to set its competitive position in the market by conducting a comprehensive SWOT analysis. Let’s get started!
  
Company Name: Tata Steel Limited
 
Founders: Jamsetji Tata
 
Founded: August 25, 1907
 
Headquarters: Mumbai, Maharashtra
   
 
Parent Company: Tata Group
 
CEO: T.V. Narendran (October 31, 2017-)
 
Type: Iron and Steel
 
Sector: Chemicals and Industrial Products
 
Tagline: Values Stronger Than Steel
 
Unique Selling Proposition: One of the leading steel companies in the world.
   
 
Customers: Steel products, agricultural implements, and iron ore mining.
 
Target Consumers: Infrastructure, automotive, capital goods, and construction
 
Revenue: 59,878 crores INR (2022)
 
Net Income: 78,625 crores INR (2022)
  
Strengths of Tata Steel
 
The company has gained a competitive advantage due to its strengths. They are achieving success day by day because of their strengths. The solid financial position of Tata Steel is the major strength of the brand. Below, we have highlighted the company’s key strengths:
   
 
 
     
  1. The company has raised its captive collieries to over 14 million tons. They are also improving their products in other segments of steel and iron.
    2.  
  2. Tata Steel has achieved immense success because of its fast adaptability. They can easily transform their business according to the business environment.
    3.  
  3. They have more than 2000 metallurgists, which makes them a strong brand.
    4.  
  4. The company has complete control over its raw material.
    5.  
  5. The overall financial condition of Tata Steel is solid. This is the main reason for its growth and success.
    6.  
  6. The parent organization of Tata Steel is Tata Group. This kind of strong backing makes it a powerful brand in India.
    7.  
  7. Commercially, the company has a strong presence in more than 50 countries. However, they are fully operational in more than 26 countries worldwide. This has helped Tata Steel to increase its brand image and awareness.
    8.  
 
 
Weaknesses of Tata Steel
 
In SWOT analysis, weaknesses are the most critical factors. They stop your company from achieving your business goals or targets. In short, they reduce your competitiveness and hinder your growth. Identifying your company’s weaknesses and finding effective solutions to overcome them is crucial. The following are the most critical weaknesses of Tata Steel.
 
     
  1. Tata Steel is not that effective and operational compared to international steel companies. This is because of its limited presence and expansion. They should develop effective strategies to compete with international companies.
    2.  
  2. When it comes to technological advancement, the company is behind when compared to other companies. They can overcome this problem by investing in the latest technology and equipment.
    3.  
 
 
Opportunities for Tata Steel
 
The opportunities in SWOT highlight the areas of improvement which can help Tata Steel to increase its profit margins and expansion. They can focus on their manufacturing, product innovation, and other similar factors to give tough competition to international leaders. Plus, they can utilize their opportunities to retain their position in the Indian and global markets.
 
     
  1. The company needs to invest in new technologies such as direct iron ore smelting, The Corex process, and The Hismelt process.
    2.  
  2. Tata Steel should make local as well as international partnerships with steel companies. They can help the company to promote the business at different levels.
    3.  
  3. They should also make new acquisitions in Africa, Asia, and Europe to gain the maximum market share.
    4.  
 
 
Threats for Tata Steel
 
The threats for any organization or company can be dangerous. They can negatively impact the business of Tata Steel drastically. It is necessary for Tata Steel to constantly evaluate its business using the SWOT tool in order to identify the threats revolving around the company. However, changing rules and regulations, competitors’ performance, and substitute products can harm the business of Tata Steel.
 
     
  1. The increasing cost of coal is one of the biggest threats to the brand.
    2.  
  2. The current economic ups and downs in India can also create trouble for the business of Tata Steel.
    3.  
  3. The changing government policies and regulations can also impact the business of the company.
    4.  
  4. The rising competition in the international market is another big threat to Tata Steel.
    5.  
 
 
Competitors of Tata Steel
 
     
  • POSCO
    •  
  • SAIL
    •  
  • ArcelorMittal
    •  
  • JSW Steel
    •  
  • Essar Steel Limited
    •  
 
 
 
 
   
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 
 
 
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  Pidilite Industries SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Pidilite Industries, Its USP and Competitors
 
 by Shamsul   
 
 
 
 
 
 
SWOT Analysis of Pidilite Industries, Its USP and Competitors
  
 Pidilite Industries is an adhesives manufacturing company in India. It is based in Andheri, Mumbai. Without any doubt, it is a market leader in the Indian adhesives manufacturing sector. Plus, it is a leading brand in chemical and industrial products. This SWOT analysis of Pidilite Industries will help to uncover its main strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, whereas opportunities and threats are external factors in SWOT. This strategic planning framework will give you a clear idea about the company.
 
This proven management framework allows the company to benchmark its position in the competitive business sector. The company can set its position in the market using this tool. If you are interested in this brand, you should read the complete SWOT analysis of Pidilite Industries.
  
Company Name: Pidilite Industries
 
Founders: Balvant Parekh
 
Founded: 1959
   
 
Headquarters: Mumbai, India
 
Owners: Madhukar Parekh and family
 
CEO: Bharat Puri (April 10, 2015-)
 
Type: Specialty Chemicals
 
Sector: Chemicals and Industrial Products
 
Tagline: Building Bonds
   
 
Unique Selling Proposition: A market leader in different industrial and chemical products such as adhesives, colors, polymer emulsions, and sealants.
 
Customers: Users looking for high-quality and easy-to-use adhesive products
 
Target Consumers: Constructors, carpenters, plumbers, and more
 
Revenue: 73,721 million INR (2021)
 
Net Income: 11,222 million INR (2021)
   
  
Strengths of Pidilite Industries | SWOT Analysis of Pidilite Industries
 
If we talk about the company’s strengths, there are so many. The strengths allow the company to maintain its competitiveness in the competitive market. The company’s strong financial position is one of the major strengths of the brand. Its innovation in products and skilled workers are two other key strengths of the brand.
 
     
  1. Since its inception, the promotional and marketing strategy of the brand has been fascinating. For example, you can see the ads of Fevicol.
    2.  
  2. The company has successfully enhanced its brand awareness because of its strong association with adhesives. This has allowed the company to create new brands with Fevikwik, Fevistik, and more.
    3.  
  3. The company has secured more than 50 percent market share in India. It helps the company to increase its revenue stream and sales.
    4.  
  4. The recall value of the brand is very strong. This is because of its excellent promotion in the form of TV commercials and endorsements.
    5.  
  5. Pidilite Industries has won so many awards and accolades over the years due to its excellent performance in the market.
    6.  
  6. The brand has invested so much in the research and development department. This has helped the brand to manufacture high-quality and innovative products.
    7.  
 
 
Weaknesses of Pidilite Industries | SWOT Analysis of Pidilite Industries
 
The company can improve its business by fixing its weaknesses. As a brand, the company faces so many problems in its operations. Its competitors are doing great in different sectors in which Pidilite Industries is not so good. Here, we have listed the major weaknesses of Pidilite Industries that should be addressed ASAP:
 
     
  1. The company made the acquisition of The Cyclo, which is a car care product. This is a major weakness of the brand because of its little customer loyalty.
    2.  
  2. The company’s main subsidiary is Fevicol. So, Pidilite Industries is highly dependent on its sales and revenue. Due to this reason, the company doesn’t invest so much in other brands. It is a huge weakness of Pidilite Industries.
    3.  
 
 
Opportunities for Pidilite Industries | SWOT Analysis of Pidilite Industries
 
When it comes to increasing the business, a company like Pidilite Industries should find out the opportunities that can give a competitive edge to the brand. The opportunities also provide expansion chances for the company. In short, a company can exploit all its options to enhance its business further. Here are some key options for the brand:
 
     
  1. The company should target schools and colleges. Its products are mostly used in schools, colleges, and other creative competitions. This will help the brand to promote itself very well.
    2.  
  2. With the passage of time, the chemical and industrial product industry has been growing. Pidilite Industries must target both developed and developing countries such as South America, Europe, and other parts of Asia. In this way, the company can increase its market share.
    3.  
 
 
Threats for Pidilite Industries | SWOT Analysis of Pidilite Industries
 
There are so many factors that can threaten the growth and profitability of the brand. The impact of threats is huge on the business. The changing government policies, fake products, and economic recession can destroy the Pidilite Industries’ business.
 
     
  1. The company mainly uses petroleum and crude oil products to manufacture its products. The rising cost of these things will impact Pidilite Industries’ future growth.
    2.  
  2. The constant supply of new and innovative products could be a threat for the brand.
    3.  
 
 
Competitors of Pidilite Industries
 
     
  • BOC India
    •  
  • Tata Chemicals
    •  
  • BASF
    •  
  • Fevicol
    •  
 
 
 
 
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  Fevicol SWOT Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Fevicol, Its USP and Competitors
 
 by Shamsul   
 
 
 
 
 
 
SWOT Analysis of Fevicol, Its USP and Competitors
  
Fevicol is one of the most famous Indian brands in the chemical and industrial product sector. The company manufactures a variety of adhesive products and solutions. Its main customers are carpenters, students, and industrial companies. The company has been in the business for over 50 years. This SWOT analysis of Fevicol will unearth its strengths, weaknesses, opportunities, and threats.
 
A SWOT is a proven strategic planning tool that helps a company like Fevicol to identify its competitiveness. As a result, the company can re-adjust its business strategy to stay competitive. Read on to learn more!
  
Company Name: Fevicol
 
Founders: Balvantray Kalyanji Parekh
 
Founded: 1959
 
Headquarters: Andheri, Mumbai, India
 
Parent Company: Pidilite Industries Limited
 
Key People: Madhukar Parekh
   
 
Type: FMCG and Adhesives
 
Sector: Chemicals and Industrial Products
 
Tagline: The Ultimate Adhesive
 
Unique Selling Proposition: The most renowned adhesive-selling brand in India
 
Customers: Users looking for high-quality and affordable adhesive products and solutions
 
Target Consumers: Retailers, carpenters, students, stationery stores, and wholesalers
 
Revenue: (2021)
 
Net Income:  (2021)
  
Strengths of Fevicol | SWOT Analysis of Fevicol
 
Being a strong Indian adhesive product brand, there are so many strengths that make Fevicol a famous brand. Its remarkable financial position, brand awareness, and product innovation are major factors in this regard. The company has a clear competitive advantage over its competitors. The following are some key strengths of Fevicol:
   
 
In India, Fevicol is no doubt a popular brand. Its association with adhesive products is quite remarkable. In a nutshell, it is the best-selling adhesive brand right now in the Indian market. The company’s exciting marketing campaign is one of its major strengths. Most of its ads have gone viral due to its innovation. This has helped the brand to get the customers’ attention without any effort.
 
The supply chain and distribution network of Fevicol are very strong. They have strong connections and relations with 65,000 retailers and dealers.
 
The company’s eco-friendly packaging and ease of use are some major advantages.
 
The market reach of Fevicol is remarkable. It operates in Thailand, Indonesia, South Africa, Japan, China, and Singapore.
 
The company accounts for the largest market share in the Indian adhesives sector.
 
 
Weaknesses of Fevicol | SWOT Analysis of Fevicol
 
The weaknesses are those factors that can impact the business of the company. They can hinder the success and overall growth of the company in the long run. The company must overcome its weaknesses to become a market leader. Here we have mentioned the major drawbacks of Fevicol:
 
The company doesn’t offer many products to carpenters, a vast customer segment of Fevicol. It is a weakness of Fevicol.
 
Fevicol has no prominent presence in America, Middle Eastern, and European nations. As a result, they don’t have a huge market share and revenue stream.
   
 
 
Opportunities for Fevicol | SWOT Analysis of Fevicol
 
Opportunities are one of the major factors in SWOT analysis. They are basically growth chances for companies like Fevicol. They can support the company in expanding its global reach and enhancing its product innovation. Here are some important opportunities for Fevicol:
 
The company should target children and carpenters in order to enhance its market share and sales. They should promote their products through exhibitions and campaigns.
 
Fevicol should introduce variation and diversity in its offerings. They should produce adhesive products that can be used underwater. In this way, the company can enhance its image and profit margin.
 
These days, people love to purchase wooden furniture instead of others. They should target this segment in order to boost their sales.
 
 
Threats for Fevicol | SWOT Analysis of Fevicol
 
The threats are those factors that can negatively impact the company’s business. Fevicol needs to identify its threats. They should develop an effective strategy to cope with their threats. Below, we have listed threats for Fevicol:
 
The new entrants in the market can eat the company’s market share and profit.
 
The current economic slowdown and recession have greatly impacted the company’s growth and revenue.
 
The company needs to invest more in advertising due to certain issues. This could decrease its recall value.
 
 
Competitors of Fevicol
 
Loctite
   
 
Araldite
 
Bondtide
 
 
 
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  BHP Billiton SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of BHP Billiton, Its USP and Competitors
 
 by Shamsul   
 
 
 
 
 
 
SWOT Analysis of BHP Billiton, Its USP and Competitors
  
BHP Billiton is one of the pioneers in the engineering and heavy equipment sector. It is an Australian natural resources company. It is a leading company in the mining sector. The company mainly produces diversified metals such as aluminum, oil and gas, silver, copper, iron, and steel. Keep reading to know more about BHP Billiton! Read on SWOT Analysis of BHP Billiton.
 
 
 
SWOT is an excellent framework for analyzing the brand’s strengths, weaknesses, opportunities, and threats. For such a big company, it is imperative to do SWOT analysis to identify the brand’s external & internal business environment. In SWOT, internal factors are considered strengths and weaknesses, while on the contrary, external factors are opportunities and threats. On the basis of this strategic management tool, a company like BHP Billiton can benchmark its position in the heavy equipment and engineering sector. We will also talk about the company’s unique selling proposition and competitors.
  
Company Name: BHP Billiton
 
Founded: 1885
 
Headquarters: Melbourne, Australia
 
Parent Company: BHP Group Limited
 
CEO: Mike Henry (Jan 01, 2020-)
 
Type: Diversified Metals and Mining
   
 
Sector: Heavy Equipment and Engineering
 
Tagline: Resourcing the Future
 
Unique Selling Proposition: One of the largest producers of diversified metals such as iron ore, copper, coal, aluminum, uranium, silver, and more along with oil and gas.
 
Customers: Industrial segmentation
 
Target Consumers: CSG (Customer Sector Groups)
 
Revenue: 37.4 billion USD (2021)
 
Net Income: 11.30 billion USD (2021)
  
Strengths of BHP Billiton | SWOT Analysis of BHP Billiton
 
Strengths are the key aspects of BHP Billiton. They give a massive competitive advantage to the company in the competitive market. The company’s growth and success are highly based on its strengths. Experienced workforce, product innovation, strong financial resources, and more are some of the greatest strengths of BHP Billiton.
 
The excellent market position of BHP Billiton is because of the assets that it owns. This is one of the key strengths of the organization.
 
The incredible financial position and revenue stream are some of the key strengths of the brand.
 
The organization focuses on customer service groups for the purpose of marketing.
   
 
Being an international brand, BHP Billiton has a strong brand name across the globe which makes it a famous brand.
 
BHP Billiton has more than 45,000 skilled and experienced workers.
 
BHP Billiton is one of the leading names in the mining and petroleum sector.
 
The company is further enhancing its brand name across the world through its CSR activities.
 
 
Weaknesses of BHP Billiton | SWOT Analysis of BHP Billiton
 
Weaknesses are the brand’s weak areas that hinder its future growth and success. The company lacks in various segments in which its competitors are doing great. The company can improve its weaknesses to convert them into strengths.
 
The intervention from the government and semi-government sectors is influencing its growth. They are hindering its success in the long run.
 
The company has faced extreme backlash in the past over several issues. This can destroy its overall reputation in the market.
 
 
Opportunities for BHP Billiton | SWOT Analysis of BHP Billiton
 
There are so many improvements and growth chances for the company. They need to discover these opportunities to utilize them for the company’s success. They can increase their revenue stream by improving their products, expansion, and customer experience.
 
The company should make new acquisitions in order to expand its business.
 
BHP Billiton should focus on coal and copper. They can produce these metals to gain a competitive edge.
   
 
The organization should make partnerships and tie-ups with other small and large brands to gain a competitive advantage.
 
 
Threats for BHP Billiton | SWOT Analysis of BHP Billiton
 
The negative factors of a company that can ruin the business at any scale are called weaknesses. Increasing competition, rigid rules and regulations, and changing policies are some of the biggest threats to BHP Billiton.
 
For in-house production, the company heavily relies on extreme financial resources. Any reduction in resources can harm its global operation.
 
The increasing competition in the market is another significant threat for BHP Billiton.
 
 
Competitors of BHP Billiton
 
Exxon Mobil
 
TOTAL S.A.
 
Nippon Steel
 
BP
 
Anglo American
 
Nippon Steel
 
Chevron Corporation
   
 
ThyssenKrupp AG
 
 
 
 
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  BERGER PAINT SWOT Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
SWOT Analysis of Berger Paints, Its USP and Competitors
 
 by Shamsul   
 
 
 
 
 
 
SWOT Analysis of Berger Paints, Its USP and Competitors
  
Berger Paints is one of the most popular paint brands in India. This multinational paint company is based in Kolkata, Bengal, India. It is an international paint brand because of its presence in Russia, Nepal, and Poland. They have 19 manufacturing plants in different countries. That’s why Berger Paints is a reputable name in the chemical and industrial product sector. In this post, we will complete a SWOT analysis of Berger Paints. This strategic management framework mainly covers its strengths, weaknesses, opportunities, and threats.
 
The biggest advantage of SWOT analysis is that it analyzes the company by its core internal and external factors. It is imperative for such multinational companies to improve their business plan using this proven tool. The company can set itself apart from others by doing a wide-ranging SWOT analysis. Read on to learn everything about Berger Paints, including its unique selling proposition and competitors.
  
Company Name: Berger Paints
 
Founders: Lewis Berger
 
Founded: Dec 17, 1923
 
Headquarters: Kolkata, Bengal, India
   
 
Parent Company: UK Paints India Private Limited
 
CEO: Abhijit Roy (2012-)
 
Type: Paint Industry
 
Sector: Chemicals and Industrial Products
 
Tagline: Paint Your Imagination
   
 
Unique Selling Proposition: Valuing Customers, Innovation, Ethical Practice, and Performance
 
Customers: Upper and middle-class customers
 
Target Consumers: Industry users, homeowners, and professionals
 
Revenue: 1.1 billion USD (2022)
 
Net Income: 100 million USD (2022)
  
Strengths of Berger Paints | SWOT Analysis of Berger Paints
 
The real growth of a company lies in its strengths. Strengths are the key factors of Berger Paints that allow it to give tough competition to others by maintaining its market position. Many factors in strengths can help boost the company’s performance further. The company has achieved immense popularity across the globe due to the following strengths:
   
 
     
  1. In India, Berger Paints is considered as the 2nd largest paint company. They have successfully secured nearly 1/5th market share of industrial products and chemicals.
    2.  
  2. The company has so many popular subsidiaries. This allows Berger Paints to stay up-to-date with the latest trends. That’s why it is highly unique in terms of its offerings and a variety of decorative paints. The company manufactures and promotes an array of industrial as well as decorative colors. This is one of the prominent strengths of the brand.
    3.  
  3. Currently, the company has 7 manufacturing facilities in different countries. It has a strong supply chain network and dealership relations. The company has employed 2500 employees and has strong relations with more than 15,000 dealers.
    4.  
  4. Berger Paints is also very conscious about climate change and the environment. They have taken the initiative named “Green Horizon,” which mainly focuses on reducing waste. This initiative also focuses on cutting the use of natural resources. In short, they are trying their best to become an eco-friendly brand.
    5.  
  5. The brand is really famous among customers. This is because of its excellent brand awareness and brand perception.
    6.  
  6. The company manufactures high-quality and durable products. This is the reason for its amazing sales and market visibility.
    7.  
  7. The company has 4 manufacturing plants outside of India. They have manufacturing facilities in Bangladesh, Nepal, Russia, and Poland.
    8.  
  8. Berger Paints also provides protective coatings to various nuclear power plants. This is one of the biggest strengths of the company.
    9.  
  9. Automotive companies like Mercedes also use the automotive coating of Berger Paints.
    10.  
 
 
Weaknesses of Berger Paints | SWOT Analysis of Berger Paints
 
Being an international brand, the company has to manage a lot of things. This creates so many weaknesses for the brand. Weaknesses prevent the company from gaining maximum profit and market leadership. Competitors can take advantage of your weaknesses to grow their profit and market share. Here, we have listed some prominent weaknesses of Berger Paints:
 
     
  1. Berger Paints also operates in the decorative product segment, which is highly competitive. They heavily rely on this segment. It is a major weakness of the brand.
    2.  
  2. Irrelevant marketing and publicity have damaged the company’s image at the global level. This can affect the public image of the brand.
    3.  
  3. The company has very limited liquidity options. It is another key weakness of Berger Paints.
    4.  
 
 
Opportunities for Berger Paints | SWOT Analysis of Berger Paints
 
For any brand, opportunities are the only way to get a lead. They provide growth opportunities to companies like Berger Paints. The company can diversify its business and global operation by exploiting all its opportunities. Below, we have mentioned some crucial growth opportunities for Berger Paints:
 
     
  1. The company needs to change its offerings with changing trends. They should bring innovation to their products. In this way, Berger Paints can easily target a huge base of customers.
    2.  
  2. They should utilize the urbanization trend in the country for strong growth.
    3.  
  3. The company should diversify its offerings in the decorative and industrial product segments.
    4.  
  4. They should focus on diversifying their business by targeting other locations of the world, such as Africa, Europe, and North America.
    5.  
 
 
Threats for Berger Paints | SWOT Analysis of Berger Paints
 
Berger Paints is highly exposed to international rules and regulations because it is a multinational brand. Alternate products, competitors’ performance, and varying policies can negatively impact the company’s performance. The company should identify its threats in order to protect its business from trouble.
 
     
  1. The presence of local paint companies and new startups can affect the profitability of the brand in the future.
    2.  
  2. The rising cost of raw materials and labor can also impact the business performance of Berger Paints.
    3.  
  3. The paint industry in India is very competitive. So, other paint companies can disturb the company’s revenue stream and global expansion.
    4.  
 
 
Competitors of Berger Paints
 
     
  • DuPont
    •  
  • Asian Paints
    •  
  • Kansai Nerolac Paints
    •  
  • AkzoNobel
    •  
  • Acro Paints Limited
    •  
  • Shalimar Paints
    •  
 
 
 
 
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  Adventa PESTLE Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE Writing
 
PESTLE Analysis of Adventa
 
 by Shamsul   
 
 
 
 
 
 
PESTLE Analysis of Adventa
  
Adventa is an investment holding company in Malaysia. The company is known for its medical equipment and supplies services. The firm is headquartered in Petaling Jaya, Selangor, Malaysia. It was started in 2004, and now it has become a leading brand in Malaysia. The reason behind conducting the PESTLE analysis of Adventa is to cover its macro business factors that affect the medical equipment and supplies industry. PESTLE represents political, economic, social, technological, legal, and environmental factors.
 
PESTLE is essential to analyze the ongoing business environment and its impact on businesses like Adventa. Managers at Adventa can use this strategic management tool to make the right decisions. The PESTLE factors have a huge impact on the company that it operates in. The business environment in which Adventa operates is highly dynamic. Here’s the complete PESTLE analysis of Adventa:
  
Political Factors | PESTLE Analysis of Adventa
 
Political factors in a country can disturb its business environment and economy. Being a healthcare company, the company is highly exposed to political factors such as government policies, political parties, and political stability. The intervention of government and political parties in the company can destroy its economic environment and long-term profitability. Keep scrolling to read some critical political factors that can impact Adventa:
 
1. Malaysia’s new government is putting so much pressure on addressing government policies for different sectors, including the medical equipment and supplies industry. This is necessary to encourage investors to invest in new sectors and projects without fear. Companies are accepting these new policies to make the business environment safer and more productive. This kind of strategy from the government will support Adventa.
 
2. The political stability in Malaysia is directly linked to the strength of Adventa. Right now, the company operates in various countries, so it is exposed to the policies and regulations of these countries. Each country has different requirements in the medical and supplies industry. The rise in populism will bring instability to the country. This will impact the market position of Adventa.
 
 
3. The local government in Malaysia is powerful. For better local performance, the company should collaborate with the local government. So, Adventa can’t ignore the importance of local government. The local government is responsible for making critical decisions and roles for companies like Adventa. We recommend that the company closely work with the local authorities for smooth and continuous work.
 
4. The overall governance system of Malaysia is very robust. They are contributing to strengthening the business system in the country. This kind of solid system will not bring any negative change. This type of system is beneficial for companies like Adventa. The company should monitor government policies and decisions to predict trends.
 
5. Non-government organizations, pressure groups, political activists, and other stakeholders can play a significant role in policymaking. This is imperative for the organization to closely work with these stakeholders in order to achieve its business goals. By working with these stakeholders, Adventa can achieve its community as well as corporate purposes.
 
6. The Malaysian government has no threat from the military. This brings peace and prosperity to the country and its business environment. This will encourage investors to invest in the medical equipment and supplies industry. The healthcare sector of Malaysia has no imminent threats from the military and terrorists. But, the company has no experience running the business in difficult situations.
 
 
Economic Factors | PESTLE Analysis of Adventa
 
The exchange rate, taxation rate, consumer disposable income, interest rate, the economic condition of Malaysia, and labor market condition are some important economic factors in this PESTLE analysis of Adventa. We have highlighted some important economic factors that can affect Adventa in the future:
 
   
 
1. The presence of infrastructure in Malaysia is facilitating several businesses in the healthcare sector. The Malaysian government has revised its investment policy in the business sector to develop innovative infrastructure that can boost small and large industries. The company can use this infrastructure to drive its sales and growth.
 
2. Since 2018, the inflation rate in the country has increased. This is because of the liquidity in the market. This economic factor can hurt the business growth of Adventa in the long run.
 
3. The company can venture into other business segments because of the increasing liberalization trend. This will help the firm generate more revenue from different business areas.
 
4. The stability in consumer disposable income is a good sign for the company. But, it is creating pressure on Adventa due to the increasing inequality in pay. This will negatively affect the company, consumer sentiment, and customers’ spending behavior.
 
5. To expand the business globally, the firm should analyze Malaysia’s current economic condition and scenario. The company can target emerging markets to increase its market share if it is good.
 
6. At this moment, Malaysia has no shortage of skilled and talented workforce. The increasing trend of getting a degree in health and medicine is a good sign of growth. The company can take advantage of this factor by targeting a skilled workforce. They can help the organization target global markets.
 
 
Social Factors | PESTLE Analysis of Adventa
 
Every country has a different mechanism of doing business. In Malaysia, they follow all the rules of the World Trade Organization and the European Union. However, people’s impact is huge on a company’s method. Demographics, health and safety norms, entrepreneurial spirit, traditions, and societal norms are some important social factors. Here, we have mentioned some important social factors that impact the business of Adventa:
 
 
1. People support the brand because of its products and services in the healthcare sector. It means the majority of the demographic is on its side. However, Malaysia is a growing company with a young leadership. So, it is a big opportunity for the company to target different demographic segments to earn more revenue.
 
2. The overall literacy rate in Malaysia is high. They have no scarcity of educated people. The company can leverage it to hire educated staff that can work to grow the company’s revenue.
 
3.  If you compare the brand’s home market with Malaysia, you will see a huge difference. This is because of cultural and societal standards. The company needs to build a local team of employees in order to keep its supply chain network sound. In this way, Adventa can serve better.
   
 
4. These days, Malaysian people are more aware of the products they are using. They have access to information and essential services. Due to this reason, the Malaysian government is investing in public products and services.
 
5. The country’s consumers are prioritizing new and innovative products. They do not spend money on traditional and old products. The brand can use this to launch customer-oriented products to enhance the customer experience.
 
6. The rising migration rate is affecting the company. Educated people are getting opportunities from other countries, which results in a higher turnover rate. It is an alarming indicator of the Malaysian economy.
 
 
Technological Factors | PESTLE Analysis of Adventa
 
These days, the use of technology is disrupting every sector, including the healthcare industry. Technology can be used in so many different ways and for various purposes. Innovation in products, innovation in the supply chain, the internet, and the use of technology in customer service are some of the most crucial technological factors. Keep reading to learn some essential technical factors that impact Adventa:
 
 
1. Getting a business license in Malaysia is not difficult. They welcome new businesses and companies. However, the country’s culture of technology transfer is not so good. Due to this reason, companies do not collaborate with each other.
 
2. The competitors of Adventa are using the latest technology to innovate products and supply chains. These companies could be a threat to Adventa. But, the company can find out its strategies and plans using technology.
 
3. With the help of new technologies, companies like Adventa can lower production costs. As a result, they can invest money into new products. They can also restructure their supply chain network by exploiting the latest technologies. In this way, the company can fulfill the needs of customers and stakeholders.
 
4. The life cycle of a product has decreased due to technology. These days, companies can make new products quickly, which has reduced the demand for new products. This factor is putting immense pressure on companies like Adventa to stay up-to-date. It is hard for the company to keep its stakeholders happy by promoting a variety of new products.
 
5. Research and development are essential for constant growth. The company should invest in research and development to manufacture and design new products. Its competitors are investing so many resources into product development.
   
 
6. The Malaysian government fully protects intellectual property rights. They have a strong mechanism for protecting data, copyrights, patents, and IPRs.
 
 
Legal Factors | PESTLE Analysis of Adventa
 
Legal factors can ruin the whole business of a company like Adventa. These days, companies don’t have time for legal proceedings and actions. It is necessary for the company to know all the business laws and rules before venturing into any country. Copyrights laws, intellectual property rights, discrimination laws, data protection laws, and more are some essential legal factors that Adventa should consider. Here is the list of important legal factors:
 
1. Malaysia has a strong mechanism for protecting IPR rights. They provide legal protection of copyrights, patents, and intellectual property.
 
2. The Malaysian business sector follows the trade rules of WTO and EU. They strictly follow these rules to run the business smoothly.
 
3. The judicial system in Malaysia is sound, but their courts take so much to close a case. It is challenging for organizations like Adventa to face a lawsuit. To avoid the risk of lawsuits, the company should follow all the fundamental laws and rules.
 
4. The company is highly concerned about the environment. So, it follows all the environmental laws and guides. This will create so many great opportunities for Adventa in the future.
 
5. The company should analyze the country’s employment laws as an international organization. This is necessary for smooth and sound working.
 
6. The health and safety standards in Malaysia are very high. The firm should try to read all the employment laws in order to avoid the risk of inconvenience.
 
 
Environmental Factors | PESTLE Analysis of Adventa
 
Nowadays, sustainability and environmental norms have become very important for people. They are doing everything to make this world a good place to live. The role of environmental groups and activists is huge in this matter. They can affect the company’s business performance if it doesn’t follow environmental laws and regulations. Climate change, carbon footprint, water pollution, sustainability, waste management, and land pollution are some important factors to consider for the company. The following list highlights key environmental factors:
 
 
1.  Increasing customer activism is a big concern for the company. Customers are more aware of the environment and sustainability. It is hard for the company to keep them happy by adopting environment-friendly methods for manufacturing products.
   
 
2. The drastic change in weather is also a significant problem for the company. They are facing issues in the supply chain due to the change in temperature. The company needs to make its supply chain network more flexible using the latest technologies.
 
3. Waste management is another sign of worry for Adventa. The Malaysian government is imposing strict standards for waste management.
 
4. The recycling culture is getting more and more popular daily. By exploiting recycling techniques, the company can decrease its manufacturing costs.
 
5. The Malaysian government and Adventa fully follow the Paris Climate Agreement. If they don’t follow these rules, they can face strict regulations and scrutiny from environmental agencies. This will create a huge pressure on its working.
 
6. The increasing manufacturing cost of products is also negatively impacting the company’s economy. This is because of the strict scrutiny from the environmental agencies.
 
 
 
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  Bayer SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis of Bayer Group, Its USP, and Competitors
 
 by Shamsul   
 
 
 
 
 
 
 
SWOT Analysis of Bayer Group, Its USP, and Competitors
  
Bayer Group is one of the largest pharmaceutical companies right now in the world. It is a German multinational biotechnology and pharmaceutical company headquartered in Leverkusen, Germany. The company mainly manufactures and offers agricultural chemicals, biotechnology products, and healthcare products. In this article, we will do a complete SWOT analysis of Bayer Group. We will discuss its strengths, weaknesses, opportunities, and threats using this excellent strategic planning framework/tool.
 
Internal factors such as strengths and weaknesses, and external factors such as opportunities and threats, are the most crucial factors in a SWOT analysis. A company like Bayer Group can use this tool to analyze its brand strategy. So they can make changes on the basis of collected data. Keep reading to know the unique selling proposition and competitors of Bayer Group.
  
Company Name: Bayer Group
 
Founders: Friedrich Bayer, Johann Friedrich Weskott
 
Founded: August 01, 1863, Barmen, Germany
   
 
Headquarters: Leverkusen, Germany
 
CEO: Werner Baumann (May 01, 2016-)
 
Type: Diversified Chemical
 
Sector: Chemical and Industrial Products
 
Tagline: Science for a better life
   
 
Unique Selling Proposition: Innovative biotechnology and pharmaceutical products
 
Customers: Agriculture, chemicals, healthcare segment, and polymers
 
Target Consumers: Cough & cold, analgesics, dermatology, pest prevention, cardiovascular risk prevention, and animal healthcare
 
Revenue: 44.08 billion Euros (2021)
 
Net Income: 18.3 billion Euros (2021)
  
Strengths of Bayer Group | SWOT Analysis of Bayer Group
 
The key aspects of Bayer Group are its strengths. The company has a competitive advantage in the market because of its strengths. Its strong financial position, diversified products, and broad geographic expansion are some of the major strengths of Bayer Group. Here are some crucial strengths of the company:
   
 
     
  1. The company has a variety of offerings in different segments such as agriculture, material science, chemicals, and healthcare.
    2.  
  2. Bayer Group has a dominant position in the market because of its pediatric offerings such as vitamins and supplements.
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  3. They have strong relations with supply chain partners due to their long-term agreements. So, the company doesn’t face any issues in its supply chain network.
    4.  
  4. The company has the capacity to fulfill the market demands because of its diversified offers and manufacturing capacities.
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  5. Its strong financial position and brand presence are some of its key strengths.
    6.  
 
 
Weaknesses of Bayer Group | SWOT Analysis of Bayer Group
 
Just like strengths, the company has certain weaknesses as well. Its weaknesses prevent the brand from achieving its business goals and targets. Its competitors are doing fine in particular segments in which Bayer Group is not so good. The following are the weaknesses of Bayer Group:
 
     
  1. The company has faced immense backlash on its pricing policy. Its price fixing is one of its major weaknesses. It can tarnish the company’s image at the global level.
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  2. Lawsuits and patent infringements have destroyed the brand’s reputation. That’s why Bayer Group is considered as a cheater.
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  3. The manufacturing of biotechnology products is very complex. It requires so many resources, a major weakness of the Bayer Group.
    4.  
 
 
Opportunities for Bayer Group | SWOT Analysis of Bayer Group
 
The company needs to focus on its opportunities in order to increase its sales and profit margins. They can launch new and innovative products to cater to a specific segment of customers. They can adopt green practices to make eco-conscious customers happy. Here are the important opportunities for Bayer Group:
 
 
     
  1. The company should invest in high-potential drugs such as Riociguat, Xarelto, Xofigo, Eylea, and Stivarga.
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  2. Bayer Group should make new acquisitions and partnerships in order to boost its market share and market presence.
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  3. The crop industry can offer so many growth opportunities to Bayer Group.
    4.  
 
 
Threats for Bayer Group | SWOT Analysis of Bayer Group
 
The threats create a negative impact on any business like Bayer Group. Factors such as the rising cost of raw materials, changing policies, economic recession, and strict rules and regulations can harm the business of the company. The following are the threats to Bayer Group:
 
   
 
     
  1. The company’s growth can be hampered due to problems in the pharmaceutical industry.
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  2. The strict rules and regulations for pharmaceutical companies can also create trouble for Bayer Group.
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  3. There are so many substitutes available in the market. They are cost-effective and accessible. They can impact the company’s revenue.
    4.  
 
 
Competitors of Bayer Group
 
     
  • Pfizer Inc.
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  • Johnson & Johnson
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  • Novartis AG
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  • GlaxoSmithKline Plc.
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  • Abbott Laboratories
    •  
 
 
 
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