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Wells Fargo
BusinessManagementMarketingSWOT & PESTLE 

Marketing Strategy Of Wells Fargo For A Strong Presence Across The Globe

by Shamsul

Marketing Strategy and Marketing Mix (4Ps) of Wells Fargo

 
Global brands must consider 4Ps (product, price, place, promotion) that represent the marketing mix framework. They can evaluate the market dynamics easily with these factors. Moreover, it helps companies to make effective policies for the company. To understand the marketing strategy and marketing mix of Wells Fargo, keep reading.
 
 
About Wells Fargo:
 
It is an American financial and banking company with a strong presence across the globe. It is headquartered in San Francisco. Indeed, they offer financial services to customers, including banking, insurance, investment, and much more. 
 
In 1852, William Fargo and Henry Wells started the brand. They aim to fulfill consumers’ financial problems and needs, including enterprises and individuals. They provide their services through mobile app and online website.
 
Product Strategy of Wells Fargo:
   
 
Wells Fargo offers plenty of services such as loans, credit cards, merchant services, payroll, investing, banking, and other financial services when it comes to the product portfolio. They offer these services to big businesses and individuals. They also provide loans to students, including corporate sectors. On the other hand, Wells Fargo also gives real estate services. Its presence on S&P and NYSE shows its strength. Needless to say, it is a wonderful financial services provider that caters to customers from every segment through its offerings.
 
 
Price Strategy of Wells Fargo:
 
They used customer value-based pricing strategy to target customers. Wells Fargo provides convenient, reliable, and flexible services. They also help customers with various financial concerns and provide suitable solutions. Its prices are very competitive as compared to its competitors. Its increasing revenue shows its strong financial position in the competitive market.
 
 
Place Strategy of Wells Fargo:
 
As we mentioned earlier, Wells Fargo is an American financial company with over 70 million consumers globally. They cover customers all around the globe through their excellent financial services. On the whole, from retail services to advisory, treasury, commercial loans, foreign exchange, they offer a wide variety of products or services. Its online visibility allows it to connect with customers easily. They have a strong international presence in various countries like Singapore, UK, Canada, Dubai, etc.
   
 
 
Promotion Strategy of Wells Fargo:
 
For advertising their services and products, the company uses various marketing platforms like social media, Twitter, Websites, and Facebook. They also exploit TV ads, billboards, print media, etc., to target customers from all around the globe. They also have launched various effective campaigns in order to connect with consumers. For this purpose, they are enhancing their technology infrastructure to gain customers’ attention easily.
 
Being a service marketing brand, we will also discuss three more Ps: Process, People, and Physical Evidence of the company.
 
 
Process:
 
Wells Fargo offers digital services, connecting with consumers directly without any physical connection. They offer these services through online platforms and retail branches such as mobile app and website. 
 
The financial company used the most advanced system to safeguard its system from hackers and frauds. They ensure safe transactions.
   
 
 
People:
 
The company’s main mission is to provide reliable and best financial services to customers. So, they target big enterprises and business individuals. They have employed more than 200000 employees. Moreover, with over 70 million customers globally, it is one of the leading names in the financial sector.
 
 
Physical Evidence:
 
The Wells Fargo company has a strong global presence in more than 35 countries. They have more than 13000 ATMs and 8700 retail branches across the globe. 
 
It has its headquartered in San Francisco. The ATMs, retail branches, and headquarter are the proof of physical evidence of the Group.
   
 
 
 
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GROWTH AND IBM MARKETING STRATEGY | MARKETING MIX (4PS) OF IBM
 
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  Marketing Strategy of IBM  
 
 
BusinessManagementMarketing
 
Growth and IBM Marketing Strategy | Marketing Mix (4Ps) of IBM
 
 by Shamsul  
 
 
 
 
 
 
Growth and IBM Marketing Strategy | Marketing Mix (4Ps) of IBM
 
To study the 4Ps (product, price, place, and promotion) of IBM, we are going to analyze IBM Marketing Strategy and marketing mix. It includes several marketing strategies that will help the company to position itself in the competitive environment. Analyzing such factors are essential for gaining success in the long term. They are also crucial for obtaining business objectives and goals. Here is the complete marketing strategy and marketing mix of IBM:
 
 
Product Strategy of IBM:
 
International Business Machines (IBM) Corporation is one of the most reputable names in the tech sector, operating worldwide. Its product portfolio is really diversified, which plays a massive role in its success. It has numerous offerings from computing to security, IT framework, internet, and portable.
 
Most of its offers are incorporated with different equipment. ATMs, HDD disks, stripe cards, and floppy disks are some of the most renowned inventions of IBM. It also provides Cloud Data Encryption Services. In short, it has a huge name in providing versatility and innovation in computing.
 
According to Forbes and Interbrand, IBM is one of the most valuable brands in the world. Its association with other companies enables them to attract more customers and revenues. Moreover, it has made various successful acquisitions to diversify its services.
   
 
 
Price Strategy of IBM:
 
IBM believes in creating customer-centric offerings according to their affording nature. For this purpose, they make strategies to make the right decisions to offer customers incentives. They need to create a harmony between utility and cost. According to several enterprises, IBM’s services are a bit expensive. It is an alarming sign for the company and can hurt its profitability in the long run. The annual revenue of the company is growing, though. But, they should resolve some areas in price strategy as soon as possible.
 
 
Place Strategy of IBM:
 
The company has a worldwide presence with a strong product portfolio. It is continuously expanding its services in different areas. These factors will make the company highly competitive in the market. It has a strong presence in more than 150 countries. It has various research labs in Melbourne, Texas, Beijing, California, and Bangalore. Its subsidiaries are present in Japan, Norway, China, Austria, Germany, and many more. Right now, the company has more than 70 branches and subsidiaries across the globe. This thing gives a wonderful growth and expanding opportunity to IBM.
 
   
 
Promotion Strategy of IBM:
 
In advertising the brand, the company has an aggressive marketing strategy. Its main aim is to retain existing giant customers and new companies. To achieve their aim, the company has invested a considerable sum in advertising and marketing. Even though the tech sector is highly challenging, but IBM has successfully targeted its customers. They use every advertising medium such as Radio, TV, social media, compelling video ads, magazines, and newspapers. Just because of this effective marketing policy, they have earned immense popularity worldwide.
 
IBM is a service marketing brand, so we will also discuss 3 other Ps, such as Process, Physical Evidence, and People in the company’s marketing strategy and marketing mix.
 
 
Process:
 
It is a site for IT experts and programming engineers. The administrative offerings and technical know-how of IBM use Redbooks that are widely available online books around verified procedures with the system of IBM. On the other hand, the company also holds the record of producing most licenses because it is a famous research association.
 
   
 
Physical Evidence:
 
If you want to see the physical evidence of IBM, then you can see its computers, offices, hardware, software, etc. People from these segments are the main customers of IBM. The company has provided various IT frameworks, software solutions, and other related services to many customers as well as enterprises. Moreover, the company also claims itself the weather company, which provides climate information and incorporates weather.com.
 
 
People:
 
The company has successfully survived in the competitive environment just because of its high-quality services and loyal customers. The company has received many awards and medals for different achievements. Its main strengths are its customers. It is one of the biggest companies in the world that offers numerous services. It stands out when it comes to service providers.
 
 
About IBM:
 
IBM specializes in various innovative technological solutions. It is a leading multinational organization headquartered in Armonk, United York. It was established in 1911, and since then, it has been going strong. Indeed, the main competitors of IBM are Hewlett-Packard, Accenture, Capgemini, Genpact, Xchanging, and much more.
   
 
 
 
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  Walt Diney  
 
 
Better TipsBusinessManagementMarketingTravelTrending
 
Is Walt Disney Marketing Strategy Effective to Become Entertainment King?
 
 by Shamsul  
 
 
 
 
 
 
Is Walt Disney Marketing Strategy Effective to Become Entertainment King?
 
 
When it comes to American brands, Walt Disney is referred to as an icon. The product portfolio of Disney is really diverse. Disney is the hub of family entertainment from movies to radio, television, theme parks, and most loved products by adults and children. You can’t underestimate the scope and size of Walt Disney Company. It is a marketing genius and knows how to attract customers. As a result, the company is continuously growing due to its effective marketing strategy. This article will help you uncover some of the biggest marketing secrets of Disney that make the company affluent and successful in such a competitive environment.
 
 
Marketing Mix (4Ps) of Disney:
 
The marketing mix is an important factor that decides the competitive standing of Disney in different markets. This marketing mix is the mixture of four important factors as Product, Price, Place, and Promotion also referred to as “4Ps”. If a company successfully sets these four factors that can position itself in the competitive market which is filled with various giants like Time Warner, Viacom, Sony, and Comcast. Marvel and Pixar are some famous subsidiaries of Disney.
 
We analyze these four factors based on the business structure of Disney. It involves everything such as its resorts, mass media, retail industry, consumer items, parks, and entertainment.
 
 
Product Strategy:
 
As a global brand, the product offerings of Disney are endless. Most of its products or services are from entertainment and media. Several acquisitions have made the product portfolio of the company really diverse. Here are some products from different categories of Disney:
 
  • Studio Entertainment (stage plays, video content, motion pictures, and music)
  • Media Networks (radio, cable, and TV)
  • Resorts & Parks (themed hotels, Walt Disney World Resort, and Disneyland Paris)
  • Consumer Goods (video content, video games, books, magazines, comic books, and others)
 
Disney only had products from the entertainment and media sector in the past years. But, they evolved the company in the last few decades in the form of amusement parks, consumer products, attractions, and outlets. This portion of the marketing mix indicates the diversification of Disney products. The best thing is that Disney is unstoppable in all these sectors due to its genius business strategies at the global level. Moreover, further acquisitions will help to bring more services and products under its portfolio.
 
 
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Price Strategy:
 
It is a factor that can create a big impact on the business performance of a company. Disney sets the price of products on the basis of saturation, managerial concerns, development, business chances, and risks. Due to this reason, its pricing strategy in resorts and parks is different in different countries. Moreover, the company offers entertainment services at competitive prices due to the presence of other giants. Disney follows the following pricing strategy:
 
  • Market-oriented
  • Value-based
 
In a market-oriented pricing strategy, movies are the main concern. Resorts and parks fall under the value-based pricing strategy. Value-based pricing is mainly dependent on the behavior of the target audience. On the account of this strategy, multinational companies optimize their costs because they have to maintain marketing campaigns and brand reputation. In short, Disney is earning a huge sum of money every year due to its effective pricing strategy.
 
 
Place Strategy:
 
It highlights how Disney allocates its products in different countries. Currently, Disney is really active in the US, Paris, Hong Kong, and other parts of the world. According to the demand, Disney offers its products such as entertainment, parks, resorts, and consumer goods. For storing magazines, books, comic books, and other consumer goods, the company uses the following places:
 
  • Theaters
  • Disney stores
  • Official websites
  • Third-parties
 
It shows the place diversification of Disney. It allocates its movies via Apple, theaters, and other digital content distributors. Third-parties and licensees help to generate a big portion of its revenue like ESPN. Through this place strategy, It is reaching every corner of the world in a significant way.
 
 
Promotion Strategy:
 
This specific part of the marketing mix involves how Disney attracts customers through advertising or marketing. For this purpose, It uses various tactics, depending on the item or service being marketed. There is no doubt that marketing or advertising can create all the differences in the sales and revenues of a company. You can see Marvel movie advertisements as an example. Disney reaches its customers through various international and local marketing approaches such as:
 
  • Sponsorship
  • Advertising
  • Public relations
  • Direct selling
  • Sales promotion
 
Disney uses a traditional marketing strategy and it is one of its biggest strengths. The company exploits various traditional platforms for advertising its resorts, parks, and movies.
   
 
Direct selling is another important and effective strategy. Disney also uses sponsorships to propagate its products to all over the world. The company believes in a sales promotion strategy, and due to this reason, it gives special offers and packages to its customers. All these factors play a huge role in the success of the company.
 
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4 Key Marketing Strategies of Disney:
 
 
1- It Tells Stories That Inspire:
 
In the entertainment industry, Disney is considered the best storyteller. Its stories convey a specific message that describes one’s emotions. On the other hand, The company created several meaningful memes on various seasons and events to promote its films. These memes look funny but successfully convey a message. They teach their customers a specific lesson through stories and memes.
 
2- It Builds Disneyland and Disney World:
 
You can guess the brand’s recall value of Disney that every kid knows about. It is a dream of every kid to see Disneyland and Disney World. For children, these places are sacred and the credit goes to the marketing. Disney World and Disneyland are influencing kids all around the world by introducing new trends, themes, and events. This strategy entices customers to explore these attractions. Kids who love Elsa will definitely want to watch Frozen theme. It is a great tactic to entice the customers to come back and explore new themes. Disney World and Disneyland are more than a destination. Visiting these attractions will remain in your mind for years.
 
3- It Employs the Sentiment of Nostalgia:
 
Through their movies, video content, and other entertainment services, It has created an emotional impact on people. Disney is reviving some of its classics such as The Jungle Book. It is utilizing modern and advanced technologies to implement nostalgia in its services and marketing. Using nostalgia as a marketing tool is a great idea as it hits really hard on the mind of people. For example, we are living in the most modern era, but the craze of 90’s clothes, shoes, and bags is prevailing strong.
 
4- It Sticks to Its Themes:
 
Can you imagine Disney without any theme? The biggest strength of the king of entertainment is its themes. The best thing is that it still sticks to its themes. Its themes bring magic, dream, and elegance. There are a lot of themes that attract people all around the world every year. From Winnie-the-pooh to mickey and more, all are still alive in the hearts of kids as well as adults. When you explore it, you will feel like you are exploring a whole different world. It will be a memorable experience of your life. In short, Disney is clearly providing its voice to people in an effective way.
 
 
Some Examples of Marketing Campaigns of Disney:
 
   
 
DreamBigPrincess Campaign:
 
The connection of Disney with princess culture is beyond exception. It has represented its princess in a better way by running campaigns like #DreamBigPrincess. This campaign includes nineteen female photographers from fifteen different countries, creating good reputations of females like the youngest female to address at the United Nations. This was a very successful campaign on social platforms. Plus, it helps the company remove the stereotypical image from people’s minds about females.
 
 
The Jungle Book Reboot:
 
It has the ability to promote or advertise its films on a big scale. It created the Jungle Book in 2016 giving the company, actors, and production team immense fame. This classic cult, in a modernized way, helped the company to play with the emotions of people. It was the biggest box office hit and it shows the successful marketing tactics of the company.
 
 
90th Birthday Exhibition of Mickey Mouse:
 
 
In 2018, the company celebrated the 90th birthday of Mickey Mouse. They opened a wonderful art exhibition in honor of Mickey Mouse. This exhibition was a big hit as it includes artwork of several contemporary and classic artists. Besides such exhibitions, Disney is also collaborating with several fashions and footwear brands such as Forever21 and Vans. This will help the company to engage more customers in a better way.
 
 
Disney in the West End Summer Pop-Up:
 
The Lion King and Aladdin are some of the famous products of Disney that got immense fame. Recently, it opened a pop-up experience in the UK’s capital city to attract customers. This pop-up experience includes several puppetry shows, stage performances, and much more. It enabled the customers to experience some magic at lower prices.
 
   
 
Conclusion:
 
Disney has got immense fame, success, and reach, and we don’t have any doubt about it. Disney’s most significant plus point is its genius marketing and business tactics. This is the thing that separates the company from competitors. Disney is inspiring its customers through its unique offerings and products.
 
 
 
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  Honda-Marketing  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
Marketing Strategy of Honda and Marketing Mix
 
 by Shamsul  
 
 
 
 
 
 
Marketing Strategy of Honda and Marketing Mix
 
 
To effectively analyze the marketing strategy of honda and the marketing mix, you should investigate 4Ps such as the Product, Price, Place, and Promotion framework of a company. It explains different marketing strategies like pricing approach, product development, advertising tactics, etc. These factors have a huge role in the success of a business. Honda Company can utilize these factors to position itself comprehensively in the competitive market. This is the best way to achieve business goals. Keep reading to understand the 4Ps strategies of Honda.
 
 
About Honda:
 
Honda is a well-reputed name with a diversified product portfolio in the automobile manufacturing industry. This Japanese multinational company has a worldwide presence, including Europe, Asia, and North America. 
 
Since 1959, the company has been the biggest motorcycles manufacturer globally. Honda also manufactures power equipment and aircraft. On the other hand, it is one of the world’s largest internal combustion engines manufacturers. The company also manufactures advanced robots and electric equipment like generators. The company follows different marketing strategies in different countries to target consumers effectively.
 
   
 
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Product Strategy of Honda | Marketing Strategy of Honda
 
Generally, the product portfolio of Honda is comprehensive. But particularly, only a few of its products are best-selling. It has 4 business segments: power, motorcycles, cars, and financial services. The company manufactures every type of car from trucks to mini cars, family cars, hybrid, electric, trucks, and everything in between. There are numerous models that have gained international fame such as Accord Tourer, Civic, Brio Amaze, and many more. It has a diverse range of truck models for different purposes. The company has built cars that run on gasoline, alternate fuel like fuel cell engines, ethanol, and natural gas. 
 
With these offerings, Honda covers the entire segment of the automobile market. Its cars are enough to fulfill the requirements and needs of every customer. In Asia, Honda has a famous name due to its reliable motorcycles. Most of its motorcycles consist of an internal combustion engine, an indigenous product of Honda. Honda also manufactures MUVs, ATVs, and SUVs. Its financial services for the customers are really commendable. In short, Honda is a leader in technology as it has manufactured advanced robots that can navigate, walk, and dance.
 
 
Pricing Strategy of Honda | Marketing Strategy of Honda 
 
Honda is a successful automotive brand in the world because its cars target every sector of the market. The company has luxury sedans, SUVs, sedans, and hatchbacks. The pricing factor of these cars depends on various things like features, sector, competition, etc. The main target customers of Honda are low middle-class people to high-class people. Honda sets the price of its products with the help of dealers. Pricing strategy also involves some essential factors like taxes, currency rate, and other countries in which Honda sells its products. Honda motorcycles cover a large segment of people in Asian countries like Pakistan, India, Malaysia, and more. Apart from motorcycles, Honda also manufactures sports bikes and luxury bikes. Currently, Honda has manufacturing units in major countries of the world.
   
 
 
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Place and Distribution Strategy of Honda | Marketing Strategy of Honda 
 
The sales network of Honda is really robust. In 2006, the company had 3 sales channels: Honda Primo, Honda Verno, and Honda Clio. Honda Verno covered sporty products. Honda Clio vended traditional products of Honda and Honda Primo vended small cars. In 2006, Honda established the Honda Cars dealerships after finishing the Clio, Primo, and Verno. The company also sells different automobile accessories through Honda Access. These things show that the company has a strong marketing strategy of honda, sales, and distribution network. Honda has more than 300 authorized dealerships in more than 190 cities when it comes to India. Here is the number of authorized retail dealers of Honda in different countries:
 
  • Japan – 700 retail dealers
  • US – 1300 retail dealers
  • Asia – 1500 retail dealers
  • Europe – 1100 retail dealers
 
On the other hand, the company sells motorcycles through independent dealers in Asia, Europe, and the USA. These statistics are enough to show you Honda’s robust sales and distribution network.
 
   
 
Advertising Strategy of Honda | Marketing Strategy of Honda 
 
The marketing strategy of honda or advertising strategy is really innovative and captivating. Moreover, they have used various slogans and taglines in the past to attract customers. As of now, Honda’s advertising strategy is incredibly good and they easily connect with people through their ads. In 1963, Honda sold more than 90 thousand bikes due to its effective promotional strategy. Moreover, they release different themes with ads to attain the interest of customers. Thus, the brand has a strong presence on Facebook and Instagram on social media. Its ads show innovation and technology used in its products. They also portray that its cars are reliable for users and this thing is really engaging.
 
Many celebrities and famous personalities are the brand ambassadors of Honda. Moreover, Honda sponsors different sports events like FIA Formula 1, hockey, and golf. In short, Honda is generating a significant profit by selling its products through effective advertising.
 
 
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  strategy of Huawei  
 
 
BusinessManagementMarketing
 
Learn Marketing Strategy And Superb Marketing Mix (4Ps) Of Huawei
 
 by Shamsul  
 
 
 
 
 
 
 
Marketing Strategy and Marketing Mix (4Ps) of Huawei
 
 
 
 
This marketing strategy and marketing mix of Huawei involves 4Ps such as Product, Pricing, Place and Distribution, and Promotional factors. These factors show the working framework of Huawei, and it also highlights different things like its business approach, planning, and innovation. These factors predict the successful operations of Huawei. The company can use these factors in order to position itself competitively in the relative industry to gain its desired objectives and goals. Scroll down to read the marketing strategy and marketing mix (4Ps) of Huawei.
 
 
 
 
Product Strategy of Huawei:
 
Regarding smartphones and telecom equipment manufacturing, Huawei is a respected company. It has two business divisions: Huawei Consumer Products and Huawei Business Solution. The company maintains these two divisions successfully, and each division serves a different product line, which helps the company target diverse clientele.
   
 
Huawei Consumer Products:
 
Huawei offers a diverse range of innovative products such as mobile phones, wearables, tablets, and PCs in this division. According to Huawei, they sell more than 200 million mobile phones annually. You can GAIN SUCCESSFUL KNOWLEDGE FROM PESTLE ANALYSIS OF HUAWEI.
 
Huawei Business Solution:
 
In this section, Huawei provides WLAN, Routers, Switches, computing services, servers, and storage. It is called an Enterprise product line.
 
Carrier products offer fixed networks, carrier software, IT infrastructure, and wireless network. Another segment gives smart PV controller, innovative PV management system, and smart array controller.
 
Its products are used in different sectors such as government, railway, entertainment and media, finance, education, and public safety.
   
 
 
 
 
Pricing Strategy of Huawei:
 
Companies like ZTE Corporation, Apple, Samsung, Ericson, and Cisco systems give tough competition to Huawei. Many companies in the telecom industry offer attractive prices for tech products. It provides customer bargaining power, thus they can find the best product according to their budget and preference. Huawei offers different products at attractive prices. They have both high-end and low-end customers under its portfolio. Its innovative offerings are slightly expensive, but its old models are cheap. Huawei follows a flexible pricing policy and offers handsome discounts and incentives. They sell their products through e-commerce and physical stores. The premium category of Huawei is slightly expensive. Due to the recent lockdown, the company has secured encouraging revenue by selling its products globally. You can HAVE AN EXCITING HUAWEI SWOT ANALYSIS.
 
 
 
 
Place & Distribution Strategy of Huawei:
 
Huawei has a global presence and reach. It is currently operating in more than 170 countries. With more than 190,000 employees, Huawei is such a strong brand. Huawei is trying to make new mergers and acquisitions to expand its operations. In this way, they can improve their product selling strategy as well as a distribution strategy. They have a robust place and distribution chain from suppliers to distributors, salespersons, and more. The company does not deal with users directly. They are making joint ventures with local authorities to streamline their product distribution. Indeed, Huawei has a robust website for selling its products.
 
 
 
 
Promotional Strategy of Huawei:
 
Huawei utilizes omnichannel to endorse its products. They use different channels to promote their brands, such as radio, TV, sponsorship, social media, and events. Lionel Messi is the ambassador of Huawei. They also nominated several famous actors like Scarlett Johansson and Henry Cavill to endorse its products. On the other hand, the company also offers coupons and discounts to attract new customers.
   
 
Moreover, the company also sponsors famous teams and players. They have a strong social media presence to connect with consumers effectively. Certainly, it helps the company increase its brand awareness, showing that it uses an effective marketing strategy.
 
 
 
 
Conclusion:
 
Huawei is a Chinese tech company that offers smartphones, tablets, PCs, and other tech products. Ren Zhengfei founded the company in 1987. Thus, this marketing strategy of Huawei and the marketing mix indicate the crucial factors of the company. You can easily understand the business operation of Huawei by reading this article.
 
 
 
 
 
 
 
 
 
 
 
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  YSL Marketing Strategy  
 
 
BusinessMarketing
 
Marketing Strategy and Marketing Mix (4Ps) of YSL
 
 by Shamsul  
 
 
 
 
 
 
Marketing Strategy and Marketing Mix (4Ps) of Yves Saint Laurent
 
 
 
 
The role of effective marketing is really huge in the success of any brand or business. This article covers the 4Ps such as product, price, place, and promotion of Yves Saint Laurent. These factors play a huge role in the development and growth of the brand. It should plan a promotional strategy, pricing approach, and product innovation if they want to get a competitive edge over rivals. We will talk about these factors in detail. With these factors, YSL can build its value, position, and image. Let’s discuss these important factors one by one.
 
 
 
 
Product Strategy of Yves Saint Laurent:
 
 
 
 
Yves Saint Laurent is a famous brand in the world with a strong name and position. It is also recognized as YSL. It is known to make attractive apparel and accessories for both men and women. The main strength of YSL is its tailor-made products that are very popular among fashion-conscious users. They have earned immense respect due to their unbeatable designs in jewelry, shoes, and accessories. Their designs and products are highly trendy and that’s why it is reining the chart. This luxury brand offers different types of products for fashion-obsessed people and the young generation. Its diverse range of product portfolio is the biggest strength. From season-based products to occasional-based items, they fulfill the demands of every customer. As a result, they have a loyal consumer base.
   
 
 
 
 
Pricing Strategy of Yves Saint Laurent:
 
 
 
 
Most of Yves Saint Laurent’s customers are from the premium or upper class, that’s why they adopted a premium pricing policy. Their prices are a little higher as compared to competitors and it is because it is a luxury brand. Even though their prices are very high, they have successfully managed their sales and revenues. Its pricing policy is enough to attract premium customers without any effort. But, they can introduce some cost-friendly products in order to catch the attention of middle and lower-middle-class customers. It is a big opportunity for the company to earn more market share and consumers.
 
 
 
 
Place Strategy of Yves Saint Laurent:
 
 
 
 
You can get Yves Saint Laurent products from their own stores and other high-end department stores such as Selfridge and Harrods. Its products are also available online at selective stores such as net-a-porter and other e-shops. They don’t have much online presence or physical presence. Despite this fact, they are doing really well in the related market. On the other hand, the company is trying to expand its reach to more than 35 countries and focusing on various prominent positions like Japan. They are also targeting famous brick-and-mortar stores to sell their products.
   
 
 
 
 
Promotional Strategy of Yves Saint Laurent:
 
 
 
 
In this digital era, Yves Saint Laurent is focusing on digital marketing and social media campaigns to increase brand awareness. They are using different promotional channels such as video ads, hoardings, TVCs, and contest promotions. They are increasing their customer base effectively by exploiting several online and digital marketing platforms. YSL also have a wonderful YouTube channel where they share videos of products and different news about promotions and sales. They are showing their elegance with the help of their channel. It is an effective and simple method to create a loyal fan base. This thing completes the marketing strategy and marketing mix of YSL.
 
 
 
 
About YSL – Marketing Strategy and Marketing Mix (4Ps) of Yves Saint Laurent
 
 
 
 
YSL is a premium brand in the lifestyle and retail sector with strong premium and middle-class customers. They have been attracting customers successfully with their amazing offerings, immaculate designs, and luxury items. They have a wide variety of handbags, shoes, and accessories for both men and women.
   
 
 
 
 
 
 
 
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