WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods
Tag:

Instagram

Social Media Platforms
Better TipsBusinessManagementMarketingTop 10TrendingWriting

Want to Grow Blog Traffic This Year? 3 Top Social Media Platforms for Bloggers

by Shamsul February 13, 2023

Want to Grow Blog Traffic This Year? 3 Top Social Media Platforms for Bloggers

If you want to grow blog traffic easily and quickly, then it is possible. In this modern era, various social media platforms can help bloggers grow their blog traffic easily. Bloggers can use these platforms to create nifty marketing strategies. Promoting your blog using social media platforms can help to increase clicks, build awareness and interest.

Don’t know where to start? How to do this? Fret not. We are here to help you. For new bloggers, blogging could be difficult. But you can start with the basics to promote your blogs. There are certain strategies that you can implement to make this process successful. We are going to uncover all the tactics in this blog so that you can learn without any hassle. These tactics will help you to grow your blogs using social media platforms.

Without wasting your time, promote your blog on every social media platform and create maximum impact by driving maximum traffic.

 

How to Select The Finest Social Media Platform To Grow Your Blog?

Before making any strategy, you should keep the following things in your mind:

  • Understand each social media platform and determine which is suitable for your content.
  • Are your followers or readers exploring it?
  • Are your followers using your content to get information?

When you compare different social media platforms with each other, you will find out that each platform works differently. For example, TikTok is only for entertainment and general inspiration purposes. It is not suitable for serious content or blogs.

On the other hand, social media platforms offer amazing marketing features to bloggers which ultimately help them to grow their blogs or websites. So, don’t waste your time on those social media networks that do not give the desired results. Let’s find out which social media platform can work best for your blogs:

 

Best Social Media Platforms to Promote a Blog

The following tips will help you find the best social media platform to promote your blog.

  • You should target LinkedIn if your blog is about B2B. You can find your potential readers on this social networking site.
  • If your blog is about food or recipes, Yummly is the perfect place for you. However, you can post this kind of blog on Facebook and Instagram.
 

How to find the potential audience of your blog?

  • First of all, you need to do a little bit of research to find your potential audience on social media networks.
  • Focus on your competitors because they can help you figure out what’s trending on social media.
  • Post different types of content on different social media networks and gather all the data. In this way, you can find out the interest and demands of people.
  • In order to attract readers on social media, text, titles, and visuals can create a big difference. For this purpose, you can do A/B testing.
  • On the basis of the collected data, you can plan your social media strategy.
  • You can try different analytics plugins such as Google Analytics to understand your traffic sources.
 

Important Social Media Platforms to Grow Lifestyle Blogs’ Traffic

There are various social media platforms that can help to grow your blogs. But, some platforms are very crucial.

  • Twitter
  • Facebook
  • Instagram

If you are wondering why Pinterest is not on the list, then it is not a social networking site. It is basically a visual search site. Facebook and Instagram are two heavyweights when it comes to driving website traffic. But, each social media platform has a different audience and results. However, you can get your desired results from any of these social media platforms. But, the condition is that your target audience should be on that platform.

You must read the following paragraph if you are eager to know how to target each of these platforms to set up your blog.

 

Important Ways to Grow Your Blog with Social Media

After your research about the target audience on social media, you have a clear idea about your audience or readers and their usage behavior. You need to create a blog that can be shared on social media. Then, monitor how your blog performs by using different analytics.

 

Make Your Blog Ready for Social Sharing

It is necessary that you have a plugin installed for social sharing. It allows your followers to share your blog or content. Moreover, you should check out whether the plugin is operating properly or not. If it is showing problems, then change your social sharing plugin immediately.

 

1- Ways to Promote Your Blog on Facebook

Facebook Groups can help to drive amazing traffic. If you have a Facebook group, you can share your blog in it along with blogging tips. Like this, you can promote your blog in other Facebook Groups.

On Facebook, there are three important places that you can consider to promote your blog.

  • Facebook Group
  • Facebook Page
  • Personal Profile Timeline

Facebook Groups can help to drive amazing traffic. If you have a Facebook group, you can share your blog in it along with blogging tips. Like this, you can promote your blog in other Facebook Groups. Due to this reason, Facebook is considered one of the most suitable social media platforms for bloggers. You can generate traffic through Facebook Profile, Timeline and Facebook Page as well. These sources can help to drive traffic on a permanent basis. You can also repost your blogs on Facebook with more amazing features such as visuals, titles, or text. It will help to generate additional traffic for your blog.

 

Promoting Your Content After Publishing Your Content

After publishing your blog or content on Facebook, now is the time to promote it. You can share your content on your Facebook Page. The following things will happen when you publish your content on Facebook:

  • Your feature image will appear in your blog in a Facebook post. We recommend adding visually appealing images that can convey your message or meaning. There is no need to add heavy and boring images.
  • You can write an interesting brief to get the attention of your readers. You can start with a problem, question, or an interesting fact. Don’t forget to add a CTA at the end so that your users can get the solution.
  • The first thing you have to do after publishing your content on Facebook is to share it on your Facebook profile. You can manually set the time so that your followers can get the notification when they are online. It is imperative to find the best time for posting. You can take the help of your page’s analytics in this matter.

Don’t post too many blogs in a single day because it can annoy your followers or friends on Facebook. Moderation is the best solution in this regard. For your blog’s visibility, Facebook Groups can play an important role.

 

2- How to Promote Your Blog on Instagram

Another suitable social media platform for bloggers is Instagram. Instagram can help to generate maximum traffic for bloggers. Not only for bloggers; Instagram is also good for other businesses and brands for promotional purposes.

Another suitable social media platform for bloggers is Instagram. Instagram can help to generate maximum traffic for bloggers. Not only for bloggers; Instagram is also good for other businesses and brands for promotional purposes. For example, food bloggers can also attract readers by posting recipes and nutritional facts. In short, it totally depends on you what you want to post and grow. However, Facebook and Pinterest are still ahead of Instagram when it comes to generating traffic.

But Instagram is a good option to have a presence. That’s why you should invest your time and resources into this social networking site. On the other hand, several bloggers generate enormous amounts of traffic from this platform. So, you should give it a try!

Add Blog Link to Your Profile

By adding your blog link to your Instagram profile, you can easily get maximum clicks and traffic. You can’t imagine the power of this simple social media hack for generating blog traffic. This is because Instagram does not allow users to add clickable links. So, you can only add clickable links to your profile.

It is important to write a catchy caption for your posts that contain the URL of your blog. Adding a link to your post is the most important factor. For Instagrammers, visuals are very important for attracting users. We recommend using relevant, eye-catching, and attractive photos to get the interest of your readers. Moreover, if you are not interested in visuals, then you can use text. This is important in some cases where you can’t illustrate the message.

Grow Blog Traffic Using Instagram Reels and Stories

Instagram Stories are very helpful for bloggers to promote blogs. You can use a sticker to add your blog link to your story. But, some bloggers try different methods to promote their blogs. Here’s a sneak peek of how Instagram Stories can work for you:

Add images that can spark the interest of your followers. You can add some context to your Instagram Stories with relevant hashtags. You can also add a screenshot to your story with relevant hashtags.

These are some useful ways to get blog traffic on Instagram. These things make Instagram a valuable place for bloggers and brands.

Tip: Make your Instagram Stories interesting and visually beautiful using Canva.

Instagram Reels

Like Instagram Stories, Reels are also very crucial when it comes to generating blog traffic. They are trending everywhere right now. This is one of the best ways to get people’s attention at this moment. But you need to create attractive and entertaining reels. It is very difficult to create awesome and creative Reels, but if you have content, then you can easily make any type of Reels. You can get Reels ideas from various blogging channels available on Instagram. You can also ask for help from social media experts. If you are a blogger, then you should learn how to create creative Reels that can promote your blog.

 

3- Ways to Promote Your Blog on Twitter

If you really want to grow your blog on social media, then Twitter is another social media platform for this purpose.

If you really want to grow your blog on social media, then Twitter is another social media platform for this purpose. It is a crucial platform for bloggers to promote their blogs. There are some reasons to choose this platform. First, it is fleeting. Tweets fleet with the passage of time and then lost. You have to tweet regularly so that your followers can see it and click on your link. These days, people are utilizing Twitter differently. This is because of its changing policies and algorithms. According to a recent survey, people use Twitter to get the latest news. No doubt, Twitter is a leading social media network, but it has different hurdles in its way.

 

How to use Twitter properly to promote your blog?

You can tweet your blog or posts on Twitter, but it is very overwhelming. If done correctly, you can get your desired blog traffic from Twitter. The following two ways are essential to promote your blogs:

  • Sharing Your Post from Your Website

You must have installed a sharing plugin to share your post directly from your website. You can easily do it by watching videos on YouTube.

  • Writing a Thread That Highlights the Key Problems of Your Post

You have to add almost two bullet points in this section. Add a call to action so that your followers can read the complete post. According to experts, this tactic is getting more and more popular.

It is a great way to give valuable information to your followers.

  • First, set the problem or context.
  • Share your experience about the problem.
  • Give valuable tips.
  • CTA so that your followers can read the full post. It is like a magnet that you can add to your post.

How to Post Blog on Twitter

There are several ways to post your blog on Twitter. However, you can tweet directly from your blog. But you have to use the right image and title. If your plugin is not working properly, then you can also add it manually along with your blog link. If you add visuals to your tweets, then they can help to promote blog traffic without any hassle. Don’t forget to add two trending hashtags to your post so that they can perform better. For this reason, you have to find the relevant hashtags. It may require some time but it is important for your post.

 

Repurpose Blog Content to Spark Interest on Social Media

If your goal is to promote your blog post on social media, then there is no need to design your content too much. Don’t waste your time designing your content too much. Just convert longer content into shorter formats and see the magic. It will surely get the attention of your target followers or readers.

At this place, we recommend using Canva Pro which makes it easier for bloggers to repurpose their content according to the need of social media platforms. Just take a one line or tip from your blog and design it using visuals in the form of a chart or a quote. Resize it according to the standards of different social media platforms like Facebook, Instagram, Twitter, or anything in between. You can also schedule your blog or content directly to your accounts on social media platforms.

 

How to use social media to drive blog traffic?

Instead of wasting your time on the wrong social media platform, you need to find out the best social media platform suitable for your niche or which can help to drive traffic to your blog. You can perform different tests such as A/B testing to figure out which works best for you. After finding the platform, concentrate on that platform and prioritize your work.

If you have selected Facebook, then make sure that you are using the right features in the form of visuals. They must be fantastic and interesting. Write the best captions for your blogs so that they can attract your potential readers. You can also repost old blogs if they are still relevant and interesting.

If you have selected Instagram, then you should focus on Instagram Stories and Reels. Reels and Stories are two awesome tools of Instagram that can make your blog popular. They can help you to get the right traction needed for your blog.

But, if you have selected Twitter to promote your blog, you must constantly build awareness for your blog. It is a fleeting platform that requires regular monitoring and posting. This is because of its changing algorithms and policies.

All in all, every blogger should try out these powerful social media platforms to promote their blogs. They just need to learn some basic tactics for this purpose. Moreover, every blogger should consider SEO (Search Engine Optimization). It is a powerful tool that can’t be neglected, especially for bloggers. You can achieve your desired blog traffic when you optimize your content or blog for SEO. There are several search engine optimization experts that can help you in this regard. Now, it is clear to every blogger how to promote a blog on Facebook, Twitter, Instagram, and other social media platforms.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Wiselancer for smooth functioning. Here you pay safely and securely. 

 

Read More:

SHOULD ENTERPRISES PARTICIPATE IN SOCIAL MEDIA PLATFORMS?

TOP 10 MOST POPULAR SOCIAL MEDIA PLATFORMS

TIPS ON SOCIAL MEDIA MARKETING FOR SME

February 13, 2023 0 comment
0 FacebookTwitterPinterestEmail
Social-Media-Trends February 2023
Better TipsBusinessManagementMarketingTrendingWriting

6 Amazing Social Media Trends and Tips for February 2023

by Shamsul February 8, 2023

6 Amazing Social Media Trends and Tips for February 2023

Leveling your social media strategy up is a challenging thing. There are many trends and techniques to boost your social media strategy. This post will highlight six incredible social media trends and tips for February 2023. Social media managers can use these trends to improve their social media strategy. This article is enough to understand the social media trends of this year. We have collected useful data with the help of experts so that you can personalize your social media strategy with our service.

You will notice a considerable improvement in your social media strategy when you use the following tips and trends. We recommend testing these trends and tips before implementing them.

1- Unearth the Latest Social Media News from Different Platforms

Keeping yourself up to date with the latest social media news is necessary by uncovering trends from different social media platforms.

  • In 2022, Instagram mainly focused on its video platform. They are now trying to balance photos and videos to find out which trend will bring the most engagement. They have also added an avatar to the other side of the user’s profile so visitors can flip between the original photo and the avatar when exploring their profile.

  • In recent months, the overall revenue of Twitter has decreased by 40 percent. They are also allowing political ads in the United States. They are also collaborating with DoubleVerify and IAS to give advertisers helpful insight. In this way, advertisers can easily find out what kind of content revolves around their ads. They have also given bookmark options to iOS users.

  • LinkedIn has gathered more than 900 million people in its initial quarter and has gathered maximum engagement among all the social platforms. They have removed the curious reaction option for some users for specific reasons.

  • TikTok is also restricting the user’s content to 18+ only.

  • The new feature of WhatsApp allows you to message yourself. This will help users to save important messages, files, and data.

 

2- Utilize ChatGPT in Your Social Media Strategy

Right now, ChatGPT or AI Chatbots are getting attention. They are one of the hottest topics in the market at this time. How can companies use ChatGPT? Is it really helpful in managing daily social media tasks? Many experts have tested ChatGPT and found it very helpful. Social media managers can take advantage of AI Chatbots or ChatGPT in different ways.

  • Generate Social Media Video Scripts

First of all, you need to set your goal such as brand value, video goals, etc. After this, AI can help you to find out new ideas in the form of video scripts.

  • Create Post Ideas

You need to create post ideas using AI. This is necessary to make your post inspiring and engaging.

  • Write Captions for Social Media Posts

Writing captions for social media posts is very important. You should find out what kind of caption is suitable for the post. Its length and writing style is also important. In this way, you can find out what worked magically.

  • Generate Ads

If you create ads for your webpage, you need to add a browser extension named WebChatGPT. You can also add your webpage’s URL in this prompt.

 

3- Find the Best Engagement Time to Post on Social Media Platforms

What is the correct time to post on social media? This is the question that every manager should know. However, you can find the best time to post on social media based on users’ data. We have collected that data for our readers.

  • According to experts, if you are going to post on Instagram then 12 to 9 PM is the best time. Saturday is one of the best days to post on social media.
  • Facebook users can post on Friday and Saturday between 12 to 3 PM.
  • For Twitter users, the best day to post is Wednesday between 9 AM to 6 PM.
  • Monday, Tuesday, and Wednesday are the best days to post on LinkedIn. The best time to post is between 9 AM to 6 PM.
  • For Youtubers, Friday and Saturday are the best days to post. The best time to publish on YouTube is between 12 PM to 9 PM.
  • For TikTokers, the best days to post on TikTok are Friday and Saturday. They can post between 12 PM to 9 PM.

You don’t need to rely on this data completely. Test this data and figure out what works best for you. In this way, you can develop the best guidelines and trends for your brand or company.

 

4- Focus on Media & Entertainment and Professional Sports

Is there any mechanism to compare your company with other companies, whether inside or outside of your industry? How can you find out the most engaging trends on social media? Based on collected data, professional sports and media are the two top engaging and most active trends on social media.

  • Media and Entertainment

Media and entertainment are one of the most proactive trends on social media platforms. This is the most engaging trend on social sites.

  • Professional Sports

When compared to media and entertainment, professional sport is the most engaging and proactive trends on social media platforms.

If you want to engage your audience then you can engage them by exploiting media and professional sport trends. These trends hold the most engagement rate on social media platforms. According to the research, advertising & marketing, automotive, banking, consumer products, education, financial services, food & beverages, higher education, and more are some of the hottest trends on social sites.

Which industry is the most proactive on social media?

According to the results, professional sports and media & entertainment are one of the most proactive trends on social media. These trends have higher engagement rates on social media and can engage a large audience.

 

5- Create Reels on Instagram without the Help of a Video Team

Creating reels on social media platforms requires some skills and techniques. They also require resources along with skills. You need to develop reels on Instagram without the help of anyone.

  • Use Screenshots Over Generic Videos

You can use a screenshot of a tweet, comment, or review over a video. So many online video editing tools can make it very eye-catching. This is one of the most exciting things on social media.

  • Use Text to Get Attention

It is necessary to add text to make your posts engaging. You can turn your text into animated videos to make them more appealing. They could be a picture or video post. You can use the text-to-speech feature to give your texts some life in the form of narration.

  • Use Time lapses

Nowadays, the demand for “Behind the Scenes” videos is very high. That’s why it is essential to create time lapses in your videos. It gives your audience an insight into how you create videos or content. In this way, your audience can easily relate to your brand.

  • Use Other’s Content

UGC is one of the most fascinating things for user-generated content. In this technique, you can use others’ content with their permission. However, you can also collaborate with the creators if you have a budget.

 

6- Plan Your Year According to the Holiday Calendar

It is imperative to plan your 2023 according to the holiday calendar. You can use Google Calendar and other similar apps to plan your year. In this way, you can easily focus on important things and tasks. You can use your resources accordingly to improve your social media strategy.

As a social media manager, you have to keep yourself up to date all the time and should welcome new trends. The above-mentioned social media tips will help you to make your social media strategy more effective and engaging.

 
 

Need Help or Advice in Content Management:

Would you like more advice? Do you have good practices to share? Express yourself in the comments.

Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.

Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 

 

Read More:

SHOULD ENTERPRISES PARTICIPATE IN SOCIAL MEDIA PLATFORMS?

WAYS TO PROTECT YOUR PRIVACY ON SOCIAL MEDIA CHANNELS

TIPS ON SOCIAL MEDIA MARKETING FOR SME

February 8, 2023 0 comment
0 FacebookTwitterPinterestEmail
Most Popular Social Media
Better TipsTop 10TrendingWriting

Top 10 Most Popular Social Media Platforms

by Shamsul July 30, 2022

Top 10 Most Popular Social Media Platforms

 

Whether you admit it or not, the role of social media in our everyday life is very big. You can easily chat, share, post, and like through several social media channels. However, not all social media channels are equally used and popular. Currently, we are going to make a list of the top 10 Most Popular Social Media platforms in the world based on their popularity, active users, and attractive features. Let’s get started! It is important to mention that we didn’t mention chatting apps like Telegram and WhatsApp here.

1)   Facebook – Meta

Meta – Facebook

Facebook is undoubtedly a giant among all the social media platforms, with 2.9 billion registered users. Mark Zuckerberg founded it in 2004. He was a university student when he created this platform for the students of Harvard University so that they could share their photos and chat with each other. However, the YouTube platform gained immense popularity in the United States and became a worldwide sensation. Facebook is currently owned by Meta Platforms, Inc. Today, one of the most valuable platforms for people and businesses due to its marketing features.

 

2)   YouTube

YouTube

YouTube is one of the largest video-sharing platforms in the world, with 2.6 billion users worldwide. It has become a social media platform due to the immense number of users. Three ex-PayPal employees founded it in 2005. After gaining immense popularity within a year, Google bought the platform in 2006 for around 1.7 billion dollars. So, it is officially owned by Alphabet, Inc. There is no video-sharing platform as big as YouTube.

 

3)   Instagram

Instagram

The founders of Instagram are two students of Stanford University, Mike Krieger and Kevin Systrom. They designed the platform as a photo-sharing platform, but it is more than that. In its first year, the YouTube platform got 10 million users. After seeing the platform’s growing popularity, Facebook bought it in 2012 for around 1 billion US dollars. Since then, its popularity has been mounting day by day. A rough estimate shows Instagram has over 1.5 billion registered users worldwide.

 

4)   WeChat

WeChat

With over 1.13 billion active users worldwide, WeChat is the world’s fourth most popular social media platform. It was founded by Tencent, which is a tech giant in China. They are the owner of this social media platform. But, most of this app’s users (approx. 90 %) are from China. It is a magical app as you can share photos, and videos, pay electronically and play games. This super app is really engaging, and you can guess why it is so popular. One more thing, the app is not so popular outside of China due to the censorship and privacy issues from the Chinese government.

 

5)   TikTok

TikTok

TikTok is the new sensation in the universe of social media. The platform has grown immensely in such a quick span of time. ByteDance developed it in 2016. 

ByteDance is a Beijing-based company in China. TikTok is a video-sharing platform with a whopping 1.0 billion active users worldwide. You can easily create short-form videos with thousands of amazing filters and features. From lip-syncing to spreading messages or any type of content, you can make it with TikTok. The developers of TikTok specifically made the platform for Chinese people, but it got worldwide popularity.

 

6)   Kuaishou

Kuaishou

Kuaishou is another video-sharing platform based on short-form content like TikTok. That’s why it is also called the “Original TikTok.” The app is a hit in the Chinese region but failed to impress people outside China. Currently, the platform has 580 million active users, but the majority of users are from China. It is not as famous as TikTok, but it is one of the world’s most popular social media platforms.

 

7)   Sine Weibo

Sine Weibo

Sine Weibo is a micro-blogging social media platform. Its layout and style are very similar to Twitter, also known as the “Chinese Twitter.” It is only active in Chinese regions and has gathered 570 million active users. The fun fact is that Sine Weibo has more active users than Twitter. It was founded by Pan Weibo, an American-born Taiwanese-American entrepreneur, rapper, and actor. It was introduced in 2009 and is now owned by the Chinese Sina Corporation.

 

8)   Snapchat

Snapchat

These days, Snapchat is getting the attention of users from all over the world. It is an instant messaging app as well as pictures and videos sharing platform. That’s why it is regarded as a social media platform. Snapchat has 560 million active users right now. It was launched in 2011 and is still going strong. Most of its features are copied by different social media platforms like Instagram. Snapchat is undoubtedly one of the world’s most engaging social media platforms.

 

9)   Pinterest

Pinterest

With over 450 million registered accounts, Pinterest is another social media star. It was founded in 2009 and is owned by Pinterest, Inc. There are some drawbacks in its system, but it is really popular among users. The platform is all about the pictorial factor. The platform entirely focuses on social media’s images and video sharing factors.

 

10) Twitter

Twitter

This platform was founded in 2006; Twitter is one of the largest social media platforms in the world. This micro-blogging platform allows users to share videos, images, and short messages conveniently. Twitter has around 440 million active users right now. Many renowned celebrities, world leaders, and politicians love to use this platform. It makes the Twitter platform highly prestigious and notable.

 
 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.

Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

Read More:

Top 10 Largest Deserts in the World

Top Most Viewed YouTube Videos of All the Time

20 Most Dangerous Bridges in the World

July 30, 2022 0 comment
0 FacebookTwitterPinterestEmail
A Complete Guide to Facebook Marketing
Better TipsBusinessManagementMarketingTop 10TrendingWriting

A Complete Guide to Facebook Marketing in 2022

by Shamsul June 19, 2022

A Complete Guide to Facebook Marketing in 2022

 

Facebook has a staggering 2.7 billion active monthly users. It is one of the biggest social media platforms right now with such a huge number of active users and super-engaging features. Every type of company and business is using the platform to advertise their products and services to attract customers globally. There are so many notable brands that have established their presence on Facebook and effectively target new customers every day.

Nowadays, social media platforms such as Facebook, Instagram & more have become one of the most useful marketing tools for brands to promote their products and attract a huge number of people at once. After implementing your marketing plan on these platforms, you can venture into any market in the world. Using Facebook marketing is really important these days.

This post will give a complete overview of Facebook marketing. We will also discuss how it works. So, let’s get started!

 

What is Facebook Marketing?

It is a practice of sustaining your brand on the social platform and advertising your products and services. Facebook marketing encompasses paid advertising and content marketing through Facebook ads or boosted posts.

When it comes to social media marketing, Facebook is the king. It is one of the most effective platforms that can help to diversify your brand name and image internationally. Instagram and TikTok are two major platforms with a huge number of users, so it is a bit challenging for marketers to decide which platform is more profitable for their company or business.

Facebook launched paid advertising in 2007 and since then it has established itself as a marketing giant. Through Facebook paid ads, you can target particular demographics or people to convey your message. You can share the updates about upcoming events, launches, deals, and updates with them through this platform.

 

Build Your Brand Organically on Facebook

You should develop an effective marketing strategy to build your business on Facebook. This plan should contain high-quality content because it is necessary to promote your business. Growing your business organically on Facebook is crucial. You have to generate organic traffic.

First of all, you need to create a business page on Facebook. Create a personal account on Facebook and you are ready to create a business page. Facebook will guide you in each step when creating your business account.

 

Identify Your Audience

It is imperative for every business or brand or brand to determine its potential audience after setting up its business page. Find out what types of marketing content will catch their attention. Are they looking for a special discount? Do they want high-quality products online?

Identifying your potential audience will help you understand your marketing strategy in a better way. You can then create content accordingly to catch their interest. In this way, you can easily decide what types of content you need, paid or organic. It will also give you a clear idea of Facebook’s marketing budget.

Example 01: If you are running a restaurant in a specific area then you have to rely on paid ads for showing your daily/weekly/monthly promotions and discounts. You can do this better with Messenger and Facebook feeds.

Example 02: If you are a clothing brand and your key targeting line is that you source clothes from American companies then you need to target young and middle-aged people in urban areas. You should do A/B testing to get useful data. Further, you can easily develop ads, incorporate them with promotions, and launch them.

 

Types of Facebook Content

Facebook marketing is one of the most useful marketing in 2022 and it mostly consists of content marketing. In order to share your message and promote your brand, there are different types of Facebook content that can help to market your brand. Each type has its own benefit and purpose.

  • Text:

It is one of the most common types of Facebook content. You can incorporate text content with every type of Facebook content such as photos, videos, stories, and links. You can post catchy text content on your business page to get the attention of your audience. Moreover, you can share information, big announcements, and ask for suggestions through text posts.

  • Photo:

Images are one of the most engaging types of Facebook content. You can use images in your post depending on the type of products or services you offer. For instance, a clothing brand can use high-quality pictures of their products such as dresses, bags, shoes etc. to target the audience. A restaurant can show its appetizing food deals to motivate foodies.

  • Video:

According to surveys, video content is one of the most consumed content on Facebook. People love to watch video-based content because it gives a clear idea of your brand, services, and products. You can tell your business story in a more effective way through video content. Live videos are more engaging than traditional pre-recorded videos.

  • Linked Post:

This kind of post includes a link to your site, blog, or anything else. It can include a CTA that can directly increase sales, promotions, and brand awareness.

  • Story:

They are short video clips or images. They appear on the top of users’ news feeds. You can use them to share casual information, update, etc.

In order to enhance organic content, business and brands must use high-quality content of any type. Share catchy messages and post attention-grabbing images and videos. This is one of the easiest ways of reflecting your brand’s image. They will help you identify your potential audience.

It takes some time to create visual content such as graphics, images, and videos. So, always plan these things before taking a big marketing step.

 

Cross-Posting from Instagram

Instagram is owned by Meta which is a parent company of Facebook. Many brands are using Facebook for marketing purposes, but Instagram has a different audience. If your aim is to target young people, then Instagram is the most suitable marketing platform for Facebook. You can cross-post Facebook stories and posts onto the platform. So, it is a big advantage for companies to cross-post their marketing content from Instagram to Facebook.

 

Facebook’s Paid Advertising

There are two types of paid advertising offered on Facebook for brands, boosted posts and paid ads. Boosted posts help to enhance your visibility on Facebook by promoting your posts and content. Paid advertising campaigns are mostly done through Facebook Ads Manager.

 

Boosting Posts

A boosted content is a type of organic content. It appears on your page’s timeline and your target audience can see it. It is one of the easiest types of advertising your brand on Facebook but it doesn’t generate so much traffic. But, it aids to increase potential customers.

It appears as an ad when your post is boosted. You can decide the following factors when boosting a post:

  • Your Target Audience:  You can target your audience on the basis of location and demographics.
  • Your Budget: You can decide how much you want to spend.
  • Campaign Duration: You can decide the campaign duration. It will allow your target audience to see your ads for a particular period of time on their news feed.
 

Creating Facebook Ads

They are created in Ads Manager and you can effortlessly create, track, and manage your ads on the platform. You can customize your ads because this tool offers various optimization features. That’s why it is a great choice for conducting A/B testing in order to obtain your business objectives. Below, we have mentioned four types of Facebook ads:

  1. Image ads: It is a static form of ad that is mostly consisted of PNG and JPG formats. In the headline, you are permitted to add 40 characters. For the main message, you can use up to 125 characters. In short, you can exploit this amazing ad feature for CTAs.
  2. Video ads: Through video content, you can effectively advertise your brand and products. You can also show customers’ testimonials as well as the making of your products through video content in a more compelling way.
  3. Carousel ads: If you are running an online brand, then you can use this type of Facebook ad as it allows customers to click through various images. So, you can show your main products from several angles.
  4. Collection ads: This type of Facebook ad can show multiple images with a 125-character message. It is like a static image ad.

 

How to use Ads Manager?

There are so many advantages of using Ads Manager. It will guide you through the whole process. Select your Facebook ad goal from the following categories:

  1. Awareness: Reach, brand awareness
  2. Consideration: Messages, traffic, app installs, lead generation, video views, engagement
  3. Conversion: Store traffic, conversions, catalog sales

After choosing the objective, name your campaign by using Ads Manager. Set your marketing budget and determine your audience. Select placement and post your ad.

According to the survey of Hootsuite, the ideal time to post something on Facebook is between 8 to 12 AM on Tuesdays and Thursdays. However, you can change the time and days based on your audience, location, and sector.

After posting your ad on Facebook, you can further monitor it with different tools such as A/B testing.

 

How to Monitor and Track your Facebook ad?

It is important to analyze the useful data about your Facebook ad such as its conversion rate, impression, click-through rate, and frequency. The following Facebook tools will help to monitor and track your ads:

  • Ads Manager: It helps to develop an effective report that tells how your ads are doing, such as website conversions and carousel ad views.
  • Events Manager: It helps to analyze data on users’ actions on your site.
  • Facebook Business Suite: It helps to view data about your Instagram and Facebook account, such as paid ad performance, demographics, and content engagement.

Other Tools for Facebook Marketing

Facebook has the three most powerful tools to analyze and monitor Facebook ad performance as discussed above. However, if you want to use other tools then there is no dearth of options in the market that you can use with ease. The following are some useful tools for Facebook marketing:

  • Google Drive
  • Trello
  • Qwaya
  • Google Analytics
  • Hootsuite
 
 

Need Help or Advice in Content Management:

Do you want more advice? Do you have good practices to share? Express yourself in the comments.

Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team.

Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.

 

Read More:

5 Tips for Content Creation More Easily

25 Most Beautiful Hispanic Actresses

Top 15 Beautiful Pakistani Actresses Right Now

June 19, 2022 0 comment
0 FacebookTwitterPinterestEmail
Business from Home
BusinessMarketingTrending

Launch your Business from Home on Instagram

by Shamsul April 20, 2020

 

Use Instagram to Launch your Business from Home

 

Are You Aware That You Can Launch Business From Home On Instagram?

The 21st century comes with a lot of advancement and introduces new technologies. In the previous time, communication and interaction were only being possible by phone calls or social gatherings only. Nobody assumes that this era will introduce to bring connection with the people simply by using social media or websites. The whole evolution not only brings people to stay connected; however, it can be so helpful to work smartly by absorbing new ideas from the vicinity and above all monitoring about the others what are they doing?

 

To boost up your business that you have started with the little capital, certainly, social media sites can up bring them if you use them wisely. You can add up about business from home on Facebook, Instagram, and Twitter at the same time which will increase the chances to speed it up. Many people ignore and are unaware of their importance. Instagram gives a 15 times higher chance of promoting business activities. It’s very helpful to enhance business from home smartly and with less effort.

Breakthrough Your Business Growth with Instagram

Instagram can be very productive to speed up your home business. Furthermore, you can engage the people by covering the highlights of your business with the help of small videos and useful pictures. To get a positive response, remember to discuss about the key points in simple words and present in a way that the clients can be aware of it. Keep your information about the products very short in this way people cannot be confused.

Keep updated regarding business activities. It is necessary to know how to face, handle and respond to the reactions of your videos. Regularly check your accounts and quickly sort out if there is any problem and change if there is any requirement.

Instagram platform has great effects on business from home growth. Many people still don’t know the importance of social sites and that’s why they don’t use it. Make sure to present your brand in a way that must have a great impression on the audience. Use these sites because it has a remarkable response. Advertise or launch your brands by offering great services and high-quality products. Use market strategies to engage the people through proper planning.

Social Media Sites Provide an Effective Platform for Home-Based Business

Social media sites provide an effective platform for the buyers as well as customers. Proper usage of it gives the best results. Sometimes people get confused to select which social media is most reliable and gives the best results. It totally depends on the people who are doing business from home from Instagram platform that how to use it potentially. The first and foremost requirement is to use these sites with proper information providing with best products. Engage the customers by attracting offers that speed up your business. Proper detail of the products with the measurement of high-quality products results in boosting the brand. Loyalty, determination, and hardware could lead to success so work with keeping these points. And win the hearts of the customers.

 

Read More:

6 Essentials of Awesome Remote Meetings

7 Steps to Building a Large Business Network

Why Market Segmentation is Essential to Your Business

 

April 20, 2020 19 comments
0 FacebookTwitterPinterestEmail

About

About

About Wiselancer

Our resources are tailored according to the needs and demands of today. Wiselancer offers an extensive treasure of knowledge-based contents and articles that shed light on a variety of different subjects and topics.

Recent Posts

  • 10 Personal Development Goals to Set For 2023

    March 28, 2023
  • Understanding 2022 Grant Management Statistics

    March 28, 2023
  • What is Venture Capital?

    March 25, 2023
  • Dale Carnegie: World Leader in Professional Development!

    March 25, 2023
  • 25 Leadership Qualities That Make You A Good Leader

    March 25, 2023
  • Like to Know PESTLE Analysis of Microsoft

    March 17, 2023
  • Artificial Intelligence
  • Better Tips
  • Biography
  • Business
  • Celebrities
  • Cooking & Foods
  • Coronavirus
  • Earn Money
  • Fashion
  • Gig Economy
  • Health
  • Management
  • Marketing
  • Personal Growth
  • Romance
  • Scholarly
  • Skincare and Beauty
  • Social Media
  • SWOT & PESTLE 
  • Top 10
  • Travel
  • Trending
  • World's Climate
  • Writing

Archives

  • March 2023 (39)
  • February 2023 (42)
  • January 2023 (27)
  • December 2022 (40)
  • November 2022 (55)
  • October 2022 (32)
  • September 2022 (24)
  • August 2022 (28)
  • July 2022 (24)
  • June 2022 (24)
  • May 2022 (32)
  • April 2022 (47)
  • March 2022 (62)
  • February 2022 (68)
  • January 2022 (21)
  • December 2021 (41)
  • November 2021 (34)
  • October 2021 (21)
  • September 2021 (6)
  • August 2021 (5)
  • July 2021 (14)
  • June 2021 (11)
  • May 2021 (9)
  • April 2021 (14)
  • March 2021 (12)
  • February 2021 (18)
  • January 2021 (21)
  • December 2020 (7)
  • November 2020 (9)
  • October 2020 (5)
  • September 2020 (7)
  • August 2020 (1)
  • July 2020 (5)
  • June 2020 (10)
  • May 2020 (7)
  • April 2020 (12)
  • March 2020 (15)
  • February 2020 (5)
  • January 2020 (24)
  • December 2019 (13)
  • November 2019 (10)
  • October 2019 (22)
  • September 2019 (18)
  • January 2016 (9)

@2021 - All Right Reserved.


Back To Top
WiseLancer
  • Home
  • About
  • Marketing
  • Management
  • Business
  • SWOT & PESTLE 
  • Health
  • Travel
  • Romance
  • Cooking & Foods