TikTok Industry Engagement Benchmarks for 2022
TikTok is one of the rapidly growing video platforms in the world. It has stolen millions of people’s hearts in such a short period of time. It has introduced game-changing features such as Stitches, Duets, live sessions, and many more. Due to its remarkable marketing potential, many businesses include TikTok in their marketing strategy. They have started exploring the platform and its potential in marketing. According to marketing experts, a brand can stand out from the crowd by exploiting TikTok’s marketing strategy.
When it comes to social media engagement, Facebook and Instagram have been the king. But, TikTok has changed this perception. The platform has surpassed the engagement percentage of Instagram recently. So, TikTok has become one of the most engaging platforms this year.
Below, we are going to discover TikTok industry engagement benchmarks for 2022.
1- TikTok has an average engagement rate of 5.95%
Nowadays. Every business is incorporating social media into its marketing strategy. Social media platforms are highly useful in increasing brand awareness and exposure. In a nutshell, social media marketing is imperative for every business or organization in order to thrive in such a competitive business environment.
That’s why more and more companies are exploiting social media marketing strategies to get the audience’s attention and boost sales. So, it has become very challenging for brands to enhance users’ engagement levels.
There is no doubt about it that TikTok is really powerful when it comes to driving engagement. As of now, TikTok has defeated every social media platform in terms of engaging customers and popularity. Every brand is curious to learn about this platform and plans to incorporate it into its marketing strategy.
According to stats, the average engagement rate of TikTok will be 5.95 percent in 2022. The other social media platforms, such as Instagram, are lagging in terms of percentage. For this reason, several businesses are utilizing the platform and experimenting with content.
Instagram and Facebook’s engagement rate has decreased, which shows the ultimate popularity of TikTok. It is because of the socio and economic factors of the current market.
Social media users have shifted their preference towards other social media channels such as TikTok. So, TikTok’s engagement rate is increasing day by day. Moreover, video content (especially short video content) is one of the most popular and engaging ones right now. That’s why TikTok is ruling the market in terms of increasing brand awareness and customer engagement.
2- Most engaging companies across all social media channels
The most engaging industry on Instagram is the travel industry. The average engagement rate of the travel industry is 1.41 percent on Instagram. But, the travel industry is one of the least performing industries on other social media channels like Facebook.
On the other hand, the most engaging industry on Facebook is fast-moving consumer goods (FMCG), with 0.36 percent engagement rate.
The most surprising thing is that the fast-moving consumer goods industry makes a whopping success on Facebook in 2022. Home-living industries, beverages, travel, automotive, and NGOs have successfully engaged on social media platforms, including TikTok. They have targeted younger customers effectively through the platform. So, the industry is also focusing on TikTok to get more engagement from the customers.
At this moment, the jewelry industry is one of the most dynamic sectors on Twitter, with an average engagement rate of 0.18 percent. It has made significant engagement on Twitter as compared to the last year.
3- Twitter stands out in content diversity
Content variety is one of the most critical factors for social media networks. Being a video platform, TikTok has maximum diversity when it comes to content. They are instrumental in enhancing engagement and brand awareness.
Many enticing features are available on TikTok, Facebook, and Instagram, but many brands still focus on an image-centered strategy. If we talk about content diversity, Twitter stands out in 2022.
4- Posting frequency: TikTok VS. Twitter
Even after seeing the immense popularity of TikTok, many businesses are still careful with their posting on the platform. They are posting wildly on other platforms such as Facebook and Instagram, but they have some reservations on TikTok.
However, some brands are utilizing the platform to its fullest. Their posting frequency is much higher than on TikTok compared to other social networks. But, Twitter is giving tough competition to TikTok regarding posting.
Short-form video content is here to stay in 2022. TikTok is the market leader when it comes to social media engagement. After evaluating these stats, more brands are joining the platform to increase their brand awareness and engagement on social platforms. All these factors and stats show that TikTok is one of the fastest-growing platforms.
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