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How to Develop Your Wisdom To Meet Our Challenges

by Shamsul

How to Develop Your Wisdom To Meet Our Challenges

In an increasingly restless world facing major challenges, taking a step back is better instead of fighting. Developing wisdom to approach things with serenity is an excellent way to meet our challenges. In this article, I propose to deepen this notion and discover how to work with it.

 
What is Wisdom?
 
Today, wisdom is defined as the ability to find practical, creative, contextually relevant, and emotionally satisfying solutions to complicated human problems. While wisdom shares a number of qualities with intelligence and spirituality, these three concepts are distinct. The virtue that interests us here is seen as a multidimensional trait that is useful to the individual and society.
 
The fact of being WISE makes it possible to flourish more and to withstand hardships better. Wisdom also has positive effects on health and well-being. It is, therefore, a significant asset for those seeking to gain efficiency and serenity1,2.
 
However, the study of wisdom by scientists is relatively recent. It is due to its complexity. Before the 2000s, this type of concept seemed impossible to study scientifically. By advancing in the study of many other psychological dimensions, we have been able to define and measure this concept better. Today, there are even questionnaires to assess the level of wisdom of an individual. If you want to know more about this and evaluate your current level, I invite you to consult this blog post.
  
7 Ways to Develop Wisdom
 
We can all gain in wisdom, there is no need to wait until you are 70 or 80 years of age. Moreover, the link between wisdom and age is less evident and automatic than one might think.
 
As wisdom can be broken down into 7 components, I offer you ways to develop each of them below. However, know that the dimensions that matter most in wisdom are prosocial behaviors, emotional regulation, and social counseling. Introspection, open-mindedness, and the ability to make decisions are less central but still important. Spirituality, recently added to the definition of wisdom, has a lesser impact on the overall level of wisdom. It is in this order that I will present you with ways to work on developing your wisdom.
 
 
 
1. Develop Prosocial Behaviors
 
These include empathy, compassion, altruism, and a sense of fairness. In particular, they help maintain positive social connections.
 
Summary of practicing random acts of kindness To develop them, you can:
 
Put yourself in the place of others.
 
Seek to understand the experiences of people in situations different from yours. How do they live? How do they work? What problems are they having?
 
Spend time with others to understand them. What brings them happiness? What are their dreams? What obstacles do they encounter?
 
Build relationships with people you already know but only sometimes connect with.
 
Performing random acts of kindness. Small acts of kindness bring happiness to those who serve them. Any setting is suitable. Indeed, generosity at work reduces the risk of burnout, while generosity in the couple makes the romantic relationship more satisfying and lasting.
 
Several studies have shown that repeating incidental acts of kindness for 6 weeks improves well-being. Small small gestures bring positivity to others, thus increasing positive emotions and reducing negative emotions.
 
 
2. Learn to Regulate Your Emotions
 
This is about developing the ability to regulate negative emotions and stress that interfere with decision-making. Controlling your emotions also involves being able to foster positive emotions.
 
But beware, I’m not encouraging you to suppress all emotion and live like a robot; quite the contrary! Emotions have an undeniable utility because they give us valuable information about what is happening in us and around us. The objective is, therefore, not to no longer feel anything but precisely to fully feel the emotions when it seems relevant and valuable to us. In other situations, they will be considered without being overwhelmed to avoid a possible counterproductive effect.
 
In short, this is exactly what the approach of mindfulness and meditation advocates. In these practices, we seek to observe what is happening within us to reintroduce a space of freedom concerning our thoughts and emotions. We can then choose to fully savor an emotion or, on the contrary, take into account what it tells us while regulating it.
 
It is also possible to put stress management approaches (or “coping”) in place to learn how to manage your emotions.
 
 
3. Develop Your Ability to Help Others
 
Cultivating one’s ability to help others aims to develop the sub-dimension of wisdom called “social counseling.” To work on this, you can:
 
Practice Active Listening: 
 
It consists of paying full attention to what our interlocutor is expressing and concentrating on the latter rather than our thoughts and internal dialogue. This is about taking a sincere interest in what is being said and reviving the person being listened to help them develop their thoughts. This allows us to understand better how our interlocutors work and gain perspective on emotional processes. To listen well and fully listen, I invite you to follow the following advice:
 
Put Yourself in the Place of Your Interlocutor:
 
Pick a relationship you want to work on. Put yourself in the person’s shoes. When you speak, try to take his point of view as much as possible. For example, imagine that you are that person going about their business.
 
 
“Fact-check” Your Interpretations: 
 
Think about the interactions you had with this person. Make a conscious effort to check your assumptions and interpretations about what the person has told you.
 
 
Give Your Full and Undivided Attention:
 
During a conversation, begin by giving your full attention to the other person. Before moving on, think about what would happen if you asked the following question: “I would like to check that I understood what you said to me. Does it not bother you? Most of the time, you’ll get a positive response.
 
 
Clarify What Was Said: 
 
Make an effort to clarify what you think you heard. Identify and explain perceived emotions. If you’re not sure you understand correctly, ask.
 
 
Clarify What You Said:
 
During conversations, you can ask the other if they can share what they understood from what you said. Think about how you could clear up misunderstandings and misinterpretations.
 
 
4. Get To Know Each Other Better:
 
Wisdom begins, above all, with a good knowledge of oneself and its functioning. To advance in this area, you can practice the weekly balance sheet. This approach allows you to develop a panoramic vision of your projects, desires, difficulties, etc. The idea is to block out a few minutes each week to check what you have left to do, identify pending projects, and take stock of what has been done in the previous days. You will thus gain control and perspective for the future. 
 
Here is a plot to help you:
 
What have you accomplished this week? What objectives or projects have been completed?
 
What is your subjective experience over the past week?
 
What did you learn in particular this week? What lessons can you draw from past events and actions taken?
 
What do you have to do in the coming week? Can you adapt things based on what the previous days have taught you? Do any projects require reorganization or a more in-depth point?
 
Organize your actions, projects, and priorities based on this assessment for the coming week.
 
To develop a reflective practice more broadly, I invite you to consult more blog articles on the site.
 
 
5. Learn To Keep An Open Mind
 
The development of wisdom also involves cultivating one’s intellectual humility. By remaining open to points of view different from one’s own, one learns to understand others, and one continues to discover new opportunities and possibilities throughout one’s life.
 
Understanding others better requires the explicit mobilization of our curiosity6,7. To do this, I invite you to try the following approaches:
 
Spend time with people you know less and ask them questions about their interests, backgrounds, etc.
 
Follow people from diverse backgrounds (ethnic, religious, political) on social media and listen to what they have to say.
 
Be truly present and attentive when interacting with others. Seek to identify topics that make them exciting, sad, or happy.
 
Visit new places, interact with locals, and immerse yourself in their way of life.
 
Cultivate your desire to learn and also a relevant approach. This article develops this idea further.
 
 
6. Make Decisions Effectively
 
A wise person is also able to make decisions effectively, most of the time. This means not only that the decisions taken are of better quality but also that these are taken in a reasonable time. It is, therefore, necessary to seek a good solution without postponing its reflection indefinitely, rather than always wanting to seek “the” best solution for weeks. To do this, you must start by setting good decision-making criteria. These will serve as filters to identify a satisfying option for you. Here are the different categories of useful criteria for making a good decision in a reasonable time:
 
The essential elements. If these criteria are not met, the option is eliminated.
 
Desirables: It would be preferable for the latter to be present, but if this is not the case, we can accept to do without them. It is possible to set a minimum proportion of desirable criteria to be met to validate an option (e.g., 2 out of 4 identified).
 
Bonuses: If these are present, great. These criteria are a bit like the “icing on the cake.” If they’re not there, it doesn’t matter. These bonus criteria can also be identified as a posteriori.
 
The goal is to make a good decision quickly. So don’t spend hours setting your criteria, and set yourself a time limit for decision-making. Once you have made your choice, take full advantage of the chosen option. Doing so is less stressful and promotes fulfillment in a world where choices and possibilities are more and more numerous.
 
 
7. Cultivate Your Spirituality
 
Spirituality includes a connection to oneself, to nature, or something transcendent (soul, God, etc.). Note that “spiritual” does not necessarily mean “religious,” although these two aspects can be linked. The idea is rather to reflect on the meaning of life, especially the meaning or purpose we want to give to our own life. This perspective helps reframe certain events and can facilitate certain decisions. This taking of height contributes to wisdom as long as it is based on a real work of reflection.
 
If you want to move forward on this subject, read the article, which offers 7 concrete ways to think about your purpose in life.
 
 
 
 
Conclusion:
 
It can be challenging to be wise. Of course, mistakes are part of learning, and spontaneity is a precious thing that must be preserved. Gaining wisdom does not imply depriving yourself of curiosity and the desire to discover new things. Clearly, being wise does not mean knowing everything. It is instead a question of constantly questioning to continue progressing.
 
We have all regretted having been unwise at times. Also, cultivating this quality is always a good thing. Whether it is to improve one’s life or those around us, it is a reasonable step. It also allows us to integrate our environment and broader issues than those of our daily lives into our thinking.
 
 
 
Need Help or Advice in Academic Writing
 
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Need Help or Advice in Content Writing Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help in writing content to drive more traffic and boost conversions, please get in touch through  Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through my Freelancer.com profile for smooth functioning. Here you pay safely and securely.
 
 
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  make yourself unique  
 
 
Better TipsBusinessEarn MoneyManagementMarketingPersonal GrowthTop 10TrendingWriting
 
How to Distinguish Yourself and Be Unique
 
 by Shamsul   
 
 
 
 
 
 
How to Distinguish Yourself and Be Unique
  
How to Distinguish Yourself? Excellent question. Maybe you’ve heard the expression, “You attract the customers you deserve”. Without going into an esoteric debate on the question, it is in fact an effect that I have seen (and I am not the only one). Nothing magic there; it is essentially a question of distinguishness.
 
What is meant by that? Depending on your positioning, you will meet a need for a specific market segment. And on which you are not (always) alone. Yes, competition exists. There is a point and it’s good that it exists. It proves a market for the product or service we are trying to sell. And in addition, it challenges us to find ideas to run and develop our business.
 
Note that – for those of you who are employed or job seekers – it also works perfectly for you. Read on; you’ll see!
 
 
How to differentiate yourself and make yourself unique in the eyes of your prospects and customers?
 
When talking about the training and coaching sector (because it is the one I know best), we often hear that it is a saturated sector. It is clear that – without being yet saturated – the number of coaches is increasing from year to year all over the world. Which in itself is good news.
 
It means that there is a demand for this type of service.
 
The more coaches there are, the more likely coaching will become known to the public.
 
Only here, if we only take the example of coaching, it can be challenging to break through and differentiate yourself. Because yes, the more “competition” there is, the more effort it takes to make yourself known and create a profitable business.
  
However, there are ways to clearly differentiate yourself from others and increase your chances of standing out. I have identified for you six possible ways to differentiate yourself, whatever your sector of activity and your status (job seeker, employee or entrepreneur).
 
1- Showcase Your Talents
 
As you know, talents are a favorite subject. And there is a good reason for this: if we refer to the 34 talents identified by Gallup in the CliftonStrengths test, this gives approximately 33 million possible combinations. And our way of expressing them will also be extremely personal. As you can see, just by focusing on this aspect of things, you will easily succeed in finding a trademark.
 
 
2- Capitalize On Your Experience
 
If there is one thing that no one can copy or take away from you, it is your experience, your life experience. What if you went back in time to identify the elements that influenced you during your life or career? What are the elements of your context that could help you create your story and differentiate yourself? Depending on this, it’s a safe bet that some audiences will recognize themselves more than others. And this will allow you to resonate with them more easily.
 
 
 
 
3- Put Yourself at the Service of a Target Audience
 
I don’t know if you already know the expression “niche market.” When I discovered it, it was a marketing term that radically changed my perception of the market I wanted to address. Indeed, a mistake frequently made (especially when starting an entrepreneurial career) is to believe that our products or services are for everyone. It is a fake concept!
 
We end up reaching no one because we want to target everyone. Rather than using a bazooka to try to kill a mosquito, ask yourself if there is a particular market for your products or services:
 
Is there a segment of the population that would be more likely to be interested in what you have to offer?
 
Are there individuals on whom you want to focus your attention (especially based on your life experience)?
 
To take a concrete example: Nathalie Alsteen. Nathalie is a coach, therapist, and speaker, as there could be thousands of others. Except that, Nathalie – based on her own experience and experience – decided to focus on people with so-called “high potential” (or “talented emotional people” as she prefers to call them).
 
 
4- Play On Your Passions and Interests
 
I must admit that this is something I have only sometimes believed in. And yet, in terms of personal brand, it makes it possible to differentiate oneself in an exceptional way.
 
I will take here the example of Thierry Croix. Thierry is a graphic designer. Again, designers, there are thousands. Except that, if you go to Thierry’s profile on social networks or even on his website, you will quickly see that several things are present, in particular, his passion for Star Wars and LEGOs. And that is clearly reflected in his communication.
 
And it’s so apparent that he is recognized for it and that some of his clients come looking for him for it (among other things, eh, he also has plenty of other strings to his bow!). This fuels the reasons why some customers will favor HIM rather than another designer.
 
You will tell me: “Yes, but it risks scaring off some customers if I expose my areas of interest”. So yes, if you are passionate about midget dildos, chances are it will play on your reputation!
 
But on the contrary, talking about what interests you (science, music, literature…) will attract adequate customers to you and will save you from wasting time with annoying people. Remember this: “You can’t please everyone!
 
 
5- Find Your Style
 
To pick up on the previous point, I invite you to try to find your style, your tone… in short, the way that suits YOU and you feel comfortable communicating. I reassure you right away: it is something that needs to be worked on, that takes time (and that evolves over time, too), and it is not acquired once and for all. I’ve come to realize many things I want to inject into my com over the past few months, and it’s still being considered.
 
To begin, try to take stock of your personality, the values that drive you, and the famous. And don’t forget that it’s by testing and doing things that all of this will be put in place: no pressure, no “You have to, I have to,”.
 
 
6- Adopt Different Approaches, Methods, and Tools:
 
Finally, it is not the most original element, but it is nevertheless one of the musts to highlight. Especially if you are trained or if you have developed your own approach or methodology. So look for the training you have taken, the certifications you have obtained, and the tools you use on a daily basis. In short, all the skills can help you strengthen your profile and help you Distinguish Yourself.
 
Above all, no bullshitting: Yes Distinguish Yourself, and stay who you are!
 
As we have just seen, there are many ways to Distinguish Yourself and make yourself unique in the eyes of an employer or a potential client. And I claim here to have yet to make an exhaustive list; feel free to share your tips and tricks in the comments.
 
On the other hand, what I would really like for you is to adopt the 0% bullshit attitude:
 
     
  • Stay who you are.
    •  
  • Be steadfast.
    •  
  • Be authentic.
    •  
  • Don’t try to put on a mask… nothing worse than to find yourself faced with a layer of make-up that does not suit you.
    •  
 
 
 
 
Need Help or Advice in Academic Writing
 
See Samples
 
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Need Help or Advice in Content Writing Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help in writing content to drive more traffic and boost conversions; please get in touch through  Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through my Freelancer.com profile for smooth functioning. Here you pay safely and securely.
 
 
 
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  Reduce Stress  
 
 
Better TipsHealthPersonal GrowthTop 10Writing
 
How to Reduce Stress? 10 Scientifically Proven Tips
 
 by Shamsul   
 
 
 
 
 
 
 
How to Reduce Stress? 10 Scientifically Proven Tips
  
While the role of stress is originally to help us escape dangerous situations, the stress reactions we trigger today in the face of traffic jams, train delays and other conflicts with the boss. However, it does not help us solve the problem but contributes to the development of chronic diseases, hypertension, and depression. Here is what the science says about ways to reduce stress.
  
10 scientifically Proven Tips To Reduce Stress
 
 
Tip # 1: Eat Omega-3s
 

It has long been known that fish oil plays a protective role against cardiovascular disease. Fish oil mainly contains omega-3 fatty acids.
 
It was in 2013 that researchers at Michigan Technological University showed that this protective role was because fish oil could counteract the effects of stress on the heart.
 
Indeed, study participants who consumed fish oil supplements for several weeks showed a better stress response.
 
On the other hand, studying 22 healthy people with high LDL cholesterol (also known as “bad cholesterol”), for 3 periods of 6 weeks. The researchers at Penn State University found that including walnuts and walnut oil (rich in omega-3s) in their diet reduced blood pressure in response to stress.
 
 
How to reduce your stress? 
 

Tip # 2: Make Friends
 

In humans and animals, stress is often associated with poor health and an increased risk of death. But did you know that the negative effects of stress can be alleviated by simple support from loved ones?
 
Although the mechanism remains unknown, a team of researchers from the Max Planck Institute for Evolutionary Anthropology, Germany, has investigated how chimpanzees cope with stressful and non-stressful situations with or without loved ones.
 
To do this, they measured the stress rate of chimpanzees during episodes of group conflict, moments of rest and during the toilet.
 
They found that support from a loved one significantly reduced stress levels, especially in conflict situations.
 
Another study, this time by researchers at the University of Michigan, found that feeling emotionally close to someone increases progesterone levels, leading to reduced stress and anxiety.
 
But be careful; we are talking about “real friends”, because on the other hand, having too many Facebook friends is a source of stress, according to a Scottish study!
 
 
Tip # 3: Laugh
 

Now that you’ve made some new friends laugh with them!
 
Indeed, numerous studies have shown that humor and laughter are excellent for your health and are a good antidote against stress.
 
According to a 2008 study, even the anticipation of a comedy situation reduced our levels of cortisol (the stress hormone), epinephrine (or adrenaline), and dopamine by 39, 70, and 38%, respectively.
 
Also, consult our Laughter therapy sheet to learn about all the health benefits of laughter.
 

Tip # 4: Try Your Hand at Art
 

No matter how good you are or not, give time to art!
 
According to the latest study by researchers at Drexel’s College of Nursing and Health Professions, engaging in artistic activity can significantly reduce stress.
 
To complete their study, the researchers asked 39 adults between the ages of 18 – 59, with or without artistic knowledge or experience, to participate in a 45-minute art activity. The cortisol level was raised before and after the session.
 
Markers, paper, clay and collage materials were made available to participants. An art therapist was present during the activity to help participants when needed, but without giving them any directions.
 
After the experiment, the researchers found that 75% of participants had lower cortisol levels than before the session, whether they had artistic experience.
 
 
 
Tip # 5: Meditation
 

We talk about it more and more; meditation positively affects stress.
 
According to a new research study by a team from the University of California, meditation is even more effective in overcoming stress than the holidays!
 
In another study, a group of students was asked to take tests requiring concentration.
 
Between tests, part of the group completed five days of meditation with a technique called integrative body-mind training (IBMT).
 
Result: the group that followed the meditation course showed better concentration and better stress regulation after the meditation session.
 
This study also shows that it is never too late to get into meditation because even a 5 day course just before a stressful episode has positive effects!
 
 
Tip # 6: Try Yoga
 

The link between yoga and stress is probably the most recognized.
 
And indeed, according to the results of open trials in healthy subjects, yoga positively influences levels of anxiety, stress and general well-being.
 
An article published in Medical Hypotheses also highlighted the fact that yoga could be helpful in the treatment of patients suffering from stress related to depression, anxiety, high blood pressure and heart disease.
 
 
Tip # 7: Eat Chocolate
 

Good news for foodies!
 
A clinical trial published in the ACS Journal of Proteome Research found that consuming about 40 grams of dark chocolate per day for two weeks would lower stress hormone levels in people with high stress.
 
 

Tip # 8: Get Closer to Nature
 

We have all already had the experience of feeling more relaxed in nature, whether in the forest or at the beach.
 
Moreover, it has been proven that blood pressure, heart rate, muscle tension, depression, aggressiveness and stress levels decrease in a natural environment compared to an urban environment.
 
An experiment carried out in the Netherlands sought to show the benefits of outdoor activity on stress. To do this, the researchers subjected the participants to intense stress, then allowed them to rest for half an hour by reading a book or gardening.
 
Cortisol levels were measured before and after the rest period.
 
The result: while both activities reduced cortisol levels, the decrease was clearly greater with gardening.
 

Tip # 9: Stop Checking Your Emails
 

According to a study presented at the Association for Computing Machinery’s Computer-Human Interaction Conference in Austin, Texas. They confirm that staying away from business email significantly reduces stress and allows employees to concentrate better.
 
To conduct this study, heart rate monitors were installed on the computers of company employees. Some can look at their mailbox as usual, while others were deprived of it.
 
After the study, everyone who only checked their emails at set times reported feeling more able to do their jobs. It happened because they were less stressed and more focused on their task. Their heart rate was also lower.
 
According to Gloria Mark, co-director of the study, you feel less stressed when you stop constantly checking your emails. It happens because you only have one thing to deal with at a time.
 

Tip # 10: Listen to Music
 

We have all been able to have this experience: listening to music de-stresses us! Whether it’s a rhythmic song in the SUV on the way home from a stressful work day or a relaxing album while taking a bath.
 
Listening to music has been shown to be beneficial for patients suffering from the stress and anxiety associated with heart disease.
 
Other studies have also shown that music therapy can reduce stress in pregnant women and in patients with respiratory support.
 
 
 
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely. 
 
 
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  Business from Home  
 
 
Better TipsBusinessManagementMarketingTrendingWriting
 
How to Start a Business While Living With Parents?
 
 by Shamsul   
 
 
 
 
 
 
How to Start a Business While Living With Your Parents?
 
 
 
For many entrepreneurs, to start a business is one of the most important dreams. Young entrepreneurs and people want to make a statement by running a successful startup. They always feel eager to learn clever business rules and tricks. If you are an ambitious entrepreneur, you must learn how to fix mistakes, find out what works, and business strategies. In this way, you can achieve success at a young age.
 
You can run a business while living with your parents. If you are starting your business from home, you need to accommodate your siblings and parents. It is quite different to run a business office from home, but if you are dealing with this kind of situation, you can also run your business successfully. This post will provide help to you on how you can start a business while living with your family.
 
 
Count Your Blessings
 
You have to be in the correct zone if you are scheduling to start a business from your home. You should realize that there are so many advantages you can get if you start your business from home. The biggest perk is that you can have complete access to homemade food, important things, and other perks like a car. You don’t need to borrow anything from anyone as you can get everything from your home. It will save you time, rent, and other expenses you can invest in your startup.
 
As an aspiring businessman, living with your parents has many other advantages. They can support you or back you in your tough times. They will motivate you whenever you feel demotivated. Moreover, if you have children, your mother or grandmother can take care of them, and you can put your entire attention on your business. When you need some help, mental support, or financial support, you can ask for help.
 
Having a big corporate office is not essential to run your business effectively. You can eventually start a business from your home. There are so many great examples that you can see in this regard. From web development to designing, drop-shipping, and much more, all these businesses can be started from home. To run these businesses, a home office is enough.
 
 
Create an Innovative Workspace
 
You can need help in creating a creative workspace. If you have a big family, then it has its own downsides. If you fail to find a creative space, you can easily get distracted by the noise and activities of your family members. To avoid this problem, you should create an innovative space in your home in order to get maximum focus and productivity.
 
First of all, you need the right and comfortable furniture. You should buy an office chair, table, and other essential things according to your requirements. You can work throughout the day without having neck or back pain when you have the right furniture. It is necessary to stay productive for the maximum time. Try adding cabinets, shelves, and drawers in your home office to manage clutter. If you don’t have the budget for an expensive chair and table, you can buy cheap furniture that can store your important paperwork.
 
If you want to feel more productive, then minimize your paperwork and consider a computer and a laptop so that you can keep all your paperwork in a mild form. The important factor in this situation is lighting. Lighten up your space with the right lamps or natural light because it can literally boost your productivity. Moreover, natural light is good for your mind and body. Try adding some houseplants to give your space a green touch.
 
 
Make Strict Rules
 
To accomplish your business goals, you have to set strict goals for yourself and your family as well. You must be polite with your family members if you are working on something. You can also tell them your working hours so that they avoid disturbing you. In this way, you can create a great working environment at home.
 
By setting clear rules, you can avoid different types of distractions. It is hard to prevent inevitable distractions, but you can do it by following ground rules. Avoid TV and other entertaining things so you can only focus on your work. If music increases your productivity, you can listen to your favorite tracks.
 
You should take care of yourself by taking small breaks for lunch. During this break, you can give some time to your loved ones to freshen your mind. This kind of hangout will keep you active, and you will return to work more eagerly.
 
 
Create Co-working Spaces
 
If you think your current working environment doesn’t go with your business activities, then consider a co-working space where you can work with professionals. Co-working spaces are plentiful in this scenario because they contain essential equipment and things like fax machines, printers, and office furniture. If you can afford it, then you can rent an office too. Whether for a few months or a few years, you can work there for a maximum period of time without being disturbed.
 
 
Set Your Targets and Limits
 
Lastly, if you think you can start your dream project from home, then you should also set your business goals and limitations. Divide your plans to make each day highly productive and valuable. You can write your daily goals on a small whiteboard. Set a schedule and stick to it. Keep in mind that you can’t build your empire in one day. Work hard to accomplish your goals.
 
Try to maintain a proper work balance so that you can keep your family happy as well. If you feel confined, take a break and spend some good time with your loved ones. You can also divide your work into different batches. After finishing your work, spend time with your family and avoid working.
 
It is clear from this post that you can eventually start your business while living with your family. As you can see, it has plenty of advantages. Work hard, follow all the rules, and you can achieve your goals one day.
 
 
 
 
Contact Our Team
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
 
Moreover, if you want any help writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
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  Content Marketing Strategy  
 
 
Better TipsBusinessManagementMarketingTrendingWriting
 
How to Build a Content Marketing Strategy That Converts More Customers
 
 by Shamsul   
 
 
 
 
 
 
How to Build a Content Marketing Strategy That Converts More Customers
 
 
 
It doesn’t matter how incredible you or your products are. The only thing that matters for the customers is how you will resolve their problems. The main purpose of digital content marketing is to provide valuable solutions beginning with education and ending with your services or products. Honestly speaking, other marketing platforms can’t do this thing. It all starts with enticing content.
 
Now, you know the value of content. All you need to do is to develop a great strategy to create enticing content for your products and services. How do we resolve customers’ actual pain points? First of all, you need to set a target to resolve their pain points. Here, your purpose should be clear without any purpose of forcing them to purchase your products. If they need your products, then they will definitely buy them. If you resolve their problems, then sales will automatically come. Whether you have a team of professional content writers, you must build a plan to create the right content.
 
Below, we have mentioned crucial answers to some essential questions that can help to create an impactful content marketing strategy. So, let’s dive in.
 
 
What is a Content Marketing Strategy?
 
Creating and distributing content that gives value to your customers is referred to as a content marketing strategy. It means your customers’ pain points are the main subject of your content. It is a pool of information that addresses their problems. As a result, you can attract potential customers to your platform. This kind of content marketing is very helpful in boosting your customer base as well as your net income. Content marketing can quickly boost the demand for your products and services.
 
 
Is Content Marketing Really Helpful?
 
Compared to other methods, content marketing helps increase the conversion rate by 6X higher. Almost every B2B business uses digital content marketing to attract more customers. According to marketing experts, your chances of getting a customer’s attention will be higher with the help of valuable content marketing. This process could be time-taking, but the end results are always positive. The best thing is that you can use your digital content marketing strategy on other activities to boost their performance.
 
 
What is a Content Funnel?
 
When it comes to introducing your brand and products to your target audience, a content funnel can play a big role. It consists of three phases such as TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU (Bottom of the Funnel). The main purpose of TOFU is to introduce your services and products to the MOFU, where customers can evaluate your products. BOFU is the last step of this funnel which highlights the post-purchase stage.
 
In the B2B segment, users often make buying decisions step by step. After addressing one problem, a new one comes. Your target is to offer high-quality content to your customers so that they can easily understand the worth and value of your products. It is like dating someone and introducing them to your family later. Sounds logical?
 
Marketing is all about building relationships, and content marketing play a huge role. Valuable content can add significant value to a product. That’s why it is crucial to understand the buying pattern of your audience so that you can effectively build relationships with them.
 
It is imperative to show your audience that your products can offer the solutions they were looking for. Some customers only look for solutions, but some go for quality. You should track your customers to figure out their requirements. As a result, you can improve your data and products. When it comes to conversion rate, Amazon has outperformed its competitors.
 
 
Harmonizing Your Content to Your Funnel
 
The importance of content in your funnel is crucial in converting your potential customers into loyal customers. You have to set your strategy carefully according to your customer’s perspectives. Below, we have discussed each funnel type in depth.
 
 
Top of the Funnel (TOFU) – Awareness | Content Marketing Strategy 
 
This mainly focuses on increasing brand awareness. In this section, you have to highlight your customers’ requirements and show them how you can solve these problems. The following types of content will work best for this funnel.
 
·         Blogs – If you want to show your expertise comprehensively, then you should create high-quality articles. You can also think about answering questions because it provides solutions and engagement at the same time. It is one of the most effective ways to educate your audience. You can also give them suggestions. It will ultimately increase engagement.
 
·         Social Media Posts – If you want to highlight your products, then promote your products on social media platforms in the form of posts. Social media platforms are very helpful in this regard and can provide the right direction for your business.
 
·         Infographics – If you want to present your content in a simplistic but appealing manner, you should consider infographics. It is really helpful for customers who are not interested in lengthy articles or blogs.
 
·         Video Clips – Right now, video clips, especially short clips, are very attention-grabbing. They can easily increase the curiosity of the audience with their motion effects and appealing visuals. Plus, you can share your video content on your social media handles and websites.
 
It is excellent to attract a new audience that doesn’t know you. All in all, you have to show your business and increase the curiosity of your customers in this type of funnel. In this way, you can positively impact your customers, and they will remember you for a more extended period.
 
 
Middle of the Funnel (MOFU) – Consideration | Content Marketing Strategy 
 
In this section, your audience identifies you and encourages the effort or services you offer. They make up their mind to take advantage of your services to solve their problems. The following content types are helpful in MOFU.
 
·         Videos – Videos are very helpful content that can work for any type of brand of service. You can represent everything in a video and can educate your audience. You can represent your ideas and useful information in a video. This kind of valuable content will create all the difference.
 
·         Podcasts – Podcasts are getting hype these days, and you can incorporate them into your funnel strategy. Your audience can listen to your podcasts while they exercise, drive, etc. In podcasts, you can talk about the pain points of your audience and the solutions you are giving them in the form of products or services. It is a simple way to educate them and offers great engagement.
 
·         eBooks – You can develop eBooks or guides to enhance your integrity. It is a fact that people love to get free things, and you can provide information in the form of eBooks.
 
·         Webinars – People can interact with you with the help of a webinar. In this segment, you can discuss your strengths and focus on services. They can also ask questions, and you can replay them instantly.
 
It is not imperative to provide solution-based information. You just need to solve a particular pain point and share some possible solutions. The idea is to support and educate your audience.
 
 
Bottom of the Funnel (BOFU) – Decision | Content Marketing Strategy 
 
At this point, your audience will start thinking about why they should select you or your products. In this section, you have to personalize your content to influence your audience’s decision. Here, you can use the following content formats.
 
·         Emails – In order to focus on customers individually, emails are one of the most beneficial tools. You can send valuable content along with services and offers through email marketing.
 
·         White Papers – With white papers, you can clear the concerns as well as doubts of your audience.
 
·         Case Studies – It shows real and fact-based data about your business that shows how you solve problems. In this study, you can identify the challenge and offer solutions in the form of your products or services.
 
·         Success Stories – To attract customers emotionally and personally, you can share success stories. It involves highlighting your achievements.
 
·         Testimonials – Your satisfied customers can endorse or verify your products or services. It is a great way to build trust.
 
In this section, your products or services come into focus. Good content marketing can provide relevant information to your customers to convince them. It should focus on the pain points of your customers.
 
 
Post-Purchase – Retention Marketing | Content Marketing Strategy 
 
After converting your potential customers into customers, you have to put all your efforts in building brand loyalty. It is hard to retain your audience, keep them happy, and engaged. The following content formats will help in this regard.
 
·         Personalized Emails – With personalized emails, you can show your customers individually how much you care for them.
 
·         Social Media Campaigns – With the help of social media campaigns, you can retain your customers by showing new updates, offers, and quotes.
 
·         Blogs – Blogs are one of the best ways to inform your customers about upcoming features, developments, trends, and events.
 
·         Webinars – Webinars offer instant support and education. You can instantly solve issues by introducing new solutions. You can also educate your customers on how to utilize your products more effectively to solve their issues.
 
·         eBooks – With eBooks, you can keep your customers informed about industry practices and statistics.
 
 
How to Develop a Content Strategy?
 
The main goal of creating a content strategy is to bring potential audiences to your platform instead of going out and showcasing your services or products. The foundation of your content is based on real and reliable facts. Do not add fake data to entice customers. Your content should contain information that resonates with your customer’s requirements, issues, state of mind, and values. This is the only way to keep them coming back.
 
 
The 4 W’s of Content Marketing Strategy
 
Before creating a content marketing strategy, you must find out the 4 W’s of content strategy. Generally, they are 3 W’s and one H. By figuring out these; you can easily develop a valuable and relatable content strategy.
 
·         Why? – You have to determine the purpose of your content in this section. Your purpose should consist of educating and supporting your customers. Determine what they want and what you can offer. Solve their queries by giving satisfactory answers. You can also provide the proper guidance to your audience.
 
·         Who? – Who’s your target audience? Find out for which audience you are creating content. Who can take advantage of your content? Try to develop content that revolves around customer personas. In this way, you can effortlessly create relevant content.
 
·         What? – What kind of content should you develop? This section should revolve around this question. In this section, you have to find out how you can build trust in your audience.
 
·         How? – How to develop and distribute your content? This process involves content creation and distribution. You have to determine the proper channels to distribute your content.
  
1)      Develop Buyer Persona
 
This persona showcases your ideal buyer. The main goal is to develop a buyer persona to uncover the needs and requirements of your potential buyers. You have to fulfill their needs, mainly to win their loyalty. You need to understand who can benefit from your services or products. Then, unearth their needs, desires, fears, pain points, and habits. It will give you a direct understanding of your audience. You can go ahead if you want to create more than one persona. It helps to create personalized and relatable content. So many services allow you to create a buyer persona online and for free.
 
 
2)      Outline Your Content
 
You have to audit your entire content in order to efficiently strategize your content strategy. You need to develop a compressive overview of your content and mention every item highlighting the kind of message, target audience, content, and topics.
 
In content marketing, you have to target the right person at the right time. By mapping out your content, you can easily conduct the following things,
 
·         Designate each part of the content to a specific segment in the funnel and ask whether it answers the questions correctly or not.
 
·         It helps to discover gaps in the funnel. As a result, you can easily decide what to include, exclude, or re-adjust.
 
 
3)      Find New Opportunities for the Content
 
Finding new ideas is one of the most challenging feats that every content creator experiences. If you are creating a content marketing strategy, then you have to come up with new subjects, topics, and ideas every time. You can’t survive on a particular idea or topic for a more extended period of time. With new ideas, you can create valuable content for your customers. All you need to do is to target all the personas and cover all the stages. You must figure out what your audience wants to see or listen to. Here we have mentioned some essential factors that your audience wants to see,
 
·         Social Listening: You need to discover the latest trends and hashtags on social media to see what people want. In this way, you can find a specific topic for your content marketing strategy.
 
·         Groups and Forums: Do your research to find out what people find in industry-related groups and forums.
 
·         Competition: Check your competitors’ performance or content strategy to check out what they are doing to attract their audience. See the response of their audience and make your content strategy accordingly.
 
·         Content Performance: You should monitor the performance of your content using web analytics.
 
·         Customer Support and Sales: You can take the help of your team members and sales representative to find the ongoing concerns of the audience.
 
 
4)      Develop Your Content Summary
 
You need to create a brief summary of your content highlighting your key points and main topic. If you are exploiting a video marketing strategy, each of your videos should start with the same intro. This is necessary to get recognized. You can define certain guidelines for creating a summary of your content. You should cover the following things to develop your content brief,
 
·         Type of content
 
·         Purpose
 
·         Target customers
 
·         Keywords
 
·         CTA
 
·         Funnel stage
 
·         Length
 
·         Main topics
 
·         Links
 
·         Competitors’ content
 
 
5)      Incorporate SEO into Your Content
 
When it comes to digital content marketing, search engine optimization (SEO) plays an important role. It is helpful to bring organic traffic on your site or channel. They help to rank your content in a better way so that your target audience can easily find it. In order to target the potential audience, you have to conduct keyword research to get recognized. You can add internal links to your content to strengthen it in terms of SEO. The entire content marketing is based on this structure.
 
There are so many advanced keyword research tools out there that you can use to improve your rankings. They are very useful in driving organic, and you can take the lead from the competitors.
 
 
6)      Choose the Right Distribution Channels for Your Content
 
If you have successfully created content with the help of this article, then it is impressive. Now, you have to present your valuable content in front of the target audience. It could be an intimidating process but not for tech-savvy people. However, this process requires maximum planning.
 
Before distributing your content, evaluate the outcomes. Choose the proper channels for distributing your content. You need to figure out where people usually hang out online. Targeting any platform with the maximum number of users will give you and your content the correct exposure. If you can afford paid media, then you should consider this.
 
It is worth remembering why you have created specific content. You must define your target audience and their pain points and include solutions in your content.
 
 
7)      Navigate Your Content Strategy by Creating an Editorial Plan
 
The success of this kind of marketing is heavily based on consistency. If you are not consistent with your posting, then your audience will no longer remember you. In order to maintain the flow, you have to strategize your content publishing strategy. In this matter, you can take help from a content calendar and an editorial plan. It helps you to obtain your goals by meeting deadlines and tasks.
 
You have unlimited data in the form of content. How efficiently you post it to stay in the competition is up to you. Your team has to set a particular frequency with your team to utilize your content strategy in the right way. The schedule publishing details in your content calendar are to be consistent. You can also develop a separate social media calendar to plan it more effectively.
 
 
8)      Make a Checklist for Your Content Marketing Strategy
 
To be honest, creating a content marketing strategy doesn’t involve any rocket science. But it is not that easy. It varies from business to business. You have to include key points and keywords in your content to get the maximum advantage. The following steps will help you to create a checklist for your content strategy.
 
·         Develop buyer personas
 
·         Do keyword research
 
·         Outline your content
 
·         Choose distribution channels
 
·         Set specific goals
 
·         Creation of content
 
·         Set a particular budget
 
·         Track content performance.
 
 
9)      Monitor the Data
 
It is imperative to track your data to understand what is working for you. You should monitor your traffic, metrics, engagement, and conversion rate. However, you have to use the correct data in this regard to get the right insight. Clearly define your goals and set a particular target for your content marketing strategy.
 
 
10)   Review and Optimize the Performance of Your Content
 
A content marketing strategy is like a circle that never ends. After creating content and publishing it, you have to track your content in order to analyze the performance. As a result, you can make improvements accordingly. Follow the latest trends to find out what’s trending out there. Then, create trending content to drive organic traffic and engagement on your site. All in all, analyzing and optimizing your content is crucial.
 
 
 
 
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help in writing content to drive more traffic and boost conversions, get in touch through Contact our team.
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
Read More: 
 
CREATE WEB CONTENT – HOW TO GET AHEAD IN YOUR CONTENT?
 
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HOW TO INCREASE YOUR NATURAL TRAFFIC WITH CONTENT MARKETING?
 
 
 
 
 
 
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