Is Google’s Ranking Algorithm Really That Complicated?
No one really understands the real potential of Google when it comes to conducting searches. It is difficult to understand Google’s ranking algorithm completely. We take Google for granted, but we perform all our searches regarding everything on Google. Whenever you type something on Google to get details, it welcomes you with hundreds of authentic results that contain the required information you are looking for. This thing makes Google so quick, available, and straightforward. What happened behind the scenes when you conducted a search on Google? Today, we are here to find the answer to this question.
If you are from the SEO (Search Engine Optimization) industry, you know what’s going on behind. Whether you want to generate organic traffic on your site or want to rank your site higher, then you must exploit Google’s algorithm. It would be best if you learned how it works.
According to SEO experts, Google’s ranking algorithm is really complicated. This intricacy makes it appealing for newcomers and SEO experts. Is there any easy way to understand Google’s algorithm? Is that really complicated? Let’s find out.
Google Search Algorithm Transparency
When it comes to technology and search engine optimization, Google is undoubtedly unbeatable. The company aims to develop one of the best technologies in the world. They are not hiding or denying anything. According to Google, it is not imperative for everyone to understand how we work or how our technology works. The company has faced backlash over hiding its core search algorithm.
Google doesn’t make the algorithms public, but it provides some hints. What is the reason for hiding search algorithms? These days, everyone wants to copy your ideas and formulas. In order to avoid this, Google keeps its core search algorithm in secrecy, and it sounds pretty logical. It is a standard business practice, so there is no need to surprise.
But, it is also true that some SEO companies find other (unethical) ways to generate traffic and increase rankings without caring about the users. Google wants to give a high-quality user experience to people with reliable and authentic results, so it hides its ranking algorithm to give users a trustworthy experience.
On these bases, it is hard to say how complex Google’s algorithm is? The reason is that we can never get access to it.
Google’s Ranking Factors
Due to Google’s algorithm secrecy and vagueness, we can’t say clearly about anything how its search algorithm works. But, we have collected some valuable data that we are sharing in this section. On the basis of queries, keywords, and a variety of tools, we will try to explain how it works. We will mention some factors that are responsible for enabling a site to increase in rankings.
When you search for something and get the top three or five results, we think these websites are on top because of the users’ engagement and participation. Is there any involvement of Google in ranking these sites high? It sounds a little ridiculous that people naturally spend time on a page. But again, we don’t have absolute data to confirm this.
In a nutshell, hundreds of factors play a huge role in ranking your site on Google. Some factors are easy to achieve, but some are highly difficult to accomplish. If you are new in this field, it is impossible to find these factors.
Starting with the Google’s Ranking Basics
It is common practice to use target keywords and tags in the content you post on your site to generate more organic traffic and boost your site’s ranking. It is necessary to place relevant keywords thoroughly, particularly in the parts visitors are likely to pay attention to.
On this basis, we can say that the following two factors play a huge role when it comes to Google’s ranking algorithm:
This factor depicts how relevant your site is for users. Is there content available that the user wants? Is the tag or keyword utilized by the user available on your page?
How reliable is the source? It depicts the authority of your originality. For example, if Google has thousands of results of your queries, then it will select those results that can provide trustworthy, reliable, and competent data or information.
Want to accomplish more relevance? Focus on the following factors for Google’s Ranking:
- Onsite Technical Optimization:
Is your site technically optimized? In simple words, how is your site arranged, built, and coded? Onsite technical optimization means optimizing your site for smart devices such as smartphones. This factor ensures that your website can be easily discovered and used. Moreover, the loading speed of your page and responding time also matter. It is necessary to provide a reliable experience to users. Thus, it is imperative to do this to tell users that your site is secure and easily accessible.
- Onsite Content:
It shows what type of content available on your site and what is the reliability of the content. If your site is consistent, reliable, and in-depth, it will be ranked higher on Google than other sites. In short, the relevance of your website’s content really matters. It provides an excellent opportunity for website owners to optimize the site for particular phrases and keywords.
- Offsite Links and Content:
To make your content relevant, optimizing offsite links and content is crucial. You must consider offsetting links and content if you have a website on Google. On the other hand, links help to build your authority and trustworthiness. Sites with higher links are considered more authoritative.
Additional Google Ranking Factors for Complexity
After seeing this heading, you will feel relief that you have figured out some part of Google’s ranking algorithm. But, this is not the end because there are so many complications ahead that you have to figure out. Let’s uncover other complex factors of Google ranking.
- Semantic Search:
When it comes to one-to-one relations and isolation, Google doesn’t consider keywords. It only understands the meaning and context of phrases and keywords, called semantic search. With the help of old-school techniques, optimizing your site for particular keywords and phrases is nearly impossible.
- User Behavior:
A user’s role in searching for a specific thing is significant. But, it is also difficult to track users’ behavior in the form of measurements. In simple words, it is highly complicated.
Optimization aims to help users find what they are searching for. It is the reason Google uses different tools to personalize search queries. In the end, you will get results on the basis of your past searching history, location, and profile.
- Ongoing Changes:
Google’s search entity changes with time, so it is not a fixed entity. It continuously updates with new interface and updates. This shows that the half-life of knowledge is very short in the search engine optimization industry.
- Industry-specific Variables:
Google treats different companies differently when it comes to the ranking algorithm. Some companies can get a quick approach, while some try their best to get high rankings.
- AI and Machine Learning:
Over the years, Google has tried to automate its search engine. The purpose of doing this is to incorporate AI algorithms and machine learning in order to analyze user behavior in a better way.
Final Thoughts – Google’s Ranking
Google is one of the world’s largest tech companies and a search engine with a complex ranking algorithm. Google’s ranking algorithm is highly complicated, which is clear from this article. We have tried to break down some areas of Google’s ranking algorithm in this post. After reading this page, you can understand some of the elements of how Google’s ranking algorithm works. With the passage of time, Google’s ranking algorithm is getting better.
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