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What is Google Trends? How to Effectively Utilize Google Trends

by Shamsul

What is Google Trends? How to Effectively Utilize Google Trends

Google Trends is a valuable search trends tool that displays the frequency with which a specific search term is entered into Google in relation to the overall search volume of the site over a particular period of time. It can be utilized for comparative keyword analysis and identifying event-generated surges in keyword search capacity.

In other words, Google Trends offers keyword-based information such as geographic data and volume index pertaining to search engine operators.

 
How to Effectively Utilize Google Trends
 
What is the functioning mechanism of Google Trends? By accessing the tool, one can easily start exploring Google Trends from a broader perspective and observe the latest trending searches. Further investigation into a topic can provide more detailed insights. For instance, Google Trends recently released data on trending Hurricane Irma-related searches, including the most relevant search terms across the United States and top “how to” related search queries.
 
In order to get more detailed data, modify the tool’s location, time period, type of search (YouTube, web, shopping or news), industry or category. In addition, you can also input a search term into the search box to see how its search volume has fluctuated over time and in different locations.
 
Marketers can benefit greatly from Google search trends data. For example, suppose you run a seasonal business like a home and gardening supply store. In that case, it is advisable to increase your marketing activities when search terms related to your business are gaining popularity. It is crucial to note that during periods of high search volume, the cost/click in Google ads may rise, so it is important to allocate more budget towards your marketing campaigns when your services or products are trending.
 
 
The information available on Google Trends can serve different marketing objectives:
 
 
     
  • In Paid Search
    •  
 
Google Trends data can help in the planning of seasonal marketing campaigns by offering insights into inventory stocking and cost management. Moreover, it can be used to uncover irrelevant trending terms that should be set as damaging keywords to prevent a surge in search volume from significantly impacting your expenses.
 
     
  • For Content Marketing and SEO
    •  
 
By exploiting Google Trends, you can gain helpful knowledge about the topics that your target audience is looking for. Creating content on trending subjects can be helpful in attracting visitors to your website.
 
 
     
  • To Motivate Your Ad Creative
    •  
 
You can explore Google Trends to identify the subjects currently catching the public’s interest. Incorporating a trending topic like a dance or famous music genre into your campaigns (such as radio spots, Facebook ads, or email blasts) can enhance engagement with your ads.
 
     
  • Monitor Your Competitors
    •  
 
In order to evaluate the performance of your brand against your rival brands, revisit the Google Trends compare tool. For instance, let’s consider Hulu and Netflix. It is suitable to collect previous data to judge both platforms’ performance comprehensively.
 
On the basis of analysis, it is obvious that competition between the two streaming services has remained consistent over the past 5 years, with Netflix maintaining a remarkable lead.
 
Now, let’s analyze the performance of HBO Max against Hulu. HBO Max, a new streaming platform, was launched in May 2020. There were slight rises in traffic in 2019, likely due to rumors before its official launch. Following its launch, HBO Max experienced a significant surge in traffic. It even surpassed Hulu at certain points.
 
If you are employed by one of these companies, it will be beneficial to identify the shows your competitor aired during their traffic confounds. This will help you redo their accomplishment or revamp your marketing strategy consequently.
 
In order to monitor the trends of your competitors effectively, you should conduct effective market research with the help of a tool such as Market Explorer. You can easily compare your company’s trends and performance by considering Netflix as the main domain and HBO Max and Hulu as rivals.
 
 
The Bottom Line
 
Google Trends offers access to an extensive unedited collection of real search queries completed on Google. This data is completely anonymous, meaning no one can be identified personally. It is also categorized, which assists in determining the subject matter of a search query, and aggregated, which allows for grouping together similar searches. This allows us to showcase the level of interest in a specific topic worldwide or even at city-level geography. However, Google Trends can be beneficial for marketers and content creators.
 
 
 
 
 
Need Help or Advice in Content Management:
 
Would you like more advice? Do you have good practices to share? Express yourself in the comments.
 
Also, if you want help writing content to drive more traffic and boost conversions, please get in touch through Contact our team.
 
Do you want help writing quality content, driving traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Wiselancer for smooth functioning. Here you pay safely and securely. 
 
 
 
 
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  Ranking in Google  
 
 
Better TipsBusinessManagementMarketingTrendingWriting
 
Is Google’s Ranking Algorithm Really That Complicated?
 
 by Shamsul   
 
 
 
 
 
 
 
Is Google’s Ranking Algorithm Really That Complicated?
 
 
No one really understands the real potential of Google when it comes to conducting searches. It is difficult to understand Google’s ranking algorithm completely. We take Google for granted, but we perform all our searches regarding everything on Google. Whenever you type something on Google to get details, it welcomes you with hundreds of authentic results that contain the required information you are looking for. This thing makes Google so quick, available, and straightforward. What happened behind the scenes when you conducted a search on Google? Today, we are here to find the answer to this question.
 
If you are from the SEO (Search Engine Optimization) industry, you know what’s going on behind. Whether you want to generate organic traffic on your site or want to rank your site higher, then you must exploit Google’s algorithm. It would be best if you learned how it works.
 
According to SEO experts, Google’s ranking algorithm is really complicated. This intricacy makes it appealing for newcomers and SEO experts. Is there any easy way to understand Google’s algorithm? Is that really complicated? Let’s find out.
 
 
Google Search Algorithm Transparency
 
When it comes to technology and search engine optimization, Google is undoubtedly unbeatable. The company aims to develop one of the best technologies in the world. They are not hiding or denying anything. According to Google, it is not imperative for everyone to understand how we work or how our technology works. The company has faced backlash over hiding its core search algorithm.
 
Google doesn’t make the algorithms public, but it provides some hints. What is the reason for hiding search algorithms? These days, everyone wants to copy your ideas and formulas. In order to avoid this, Google keeps its core search algorithm in secrecy, and it sounds pretty logical. It is a standard business practice, so there is no need to surprise.
 
But, it is also true that some SEO companies find other (unethical) ways to generate traffic and increase rankings without caring about the users. Google wants to give a high-quality user experience to people with reliable and authentic results, so it hides its ranking algorithm to give users a trustworthy experience.
 
On these bases, it is hard to say how complex Google’s algorithm is? The reason is that we can never get access to it.
 
 
Google’s Ranking Factors
 
Due to Google’s algorithm secrecy and vagueness, we can’t say clearly about anything how its search algorithm works. But, we have collected some valuable data that we are sharing in this section. On the basis of queries, keywords, and a variety of tools, we will try to explain how it works. We will mention some factors that are responsible for enabling a site to increase in rankings.
 
When you search for something and get the top three or five results, we think these websites are on top because of the users’ engagement and participation. Is there any involvement of Google in ranking these sites high? It sounds a little ridiculous that people naturally spend time on a page. But again, we don’t have absolute data to confirm this.
 
In a nutshell, hundreds of factors play a huge role in ranking your site on Google. Some factors are easy to achieve, but some are highly difficult to accomplish. If you are new in this field, it is impossible to find these factors.
 
 
Starting with the Google’s Ranking Basics
 
It is common practice to use target keywords and tags in the content you post on your site to generate more organic traffic and boost your site’s ranking. It is necessary to place relevant keywords thoroughly, particularly in the parts visitors are likely to pay attention to.
 
On this basis, we can say that the following two factors play a huge role when it comes to Google’s ranking algorithm:
 
 
  • Relevance: 
 
This factor depicts how relevant your site is for users. Is there content available that the user wants? Is the tag or keyword utilized by the user available on your page?
 
  • Authority:
 
How reliable is the source? It depicts the authority of your originality. For example, if Google has thousands of results of your queries, then it will select those results that can provide trustworthy, reliable, and competent data or information.
 
 
Want to accomplish more relevance? Focus on the following factors for Google’s Ranking:
 
  • Onsite Technical Optimization:
 
Is your site technically optimized? In simple words, how is your site arranged, built, and coded? Onsite technical optimization means optimizing your site for smart devices such as smartphones. This factor ensures that your website can be easily discovered and used. Moreover, the loading speed of your page and responding time also matter. It is necessary to provide a reliable experience to users. Thus, it is imperative to do this to tell users that your site is secure and easily accessible.
 
  • Onsite Content:
 
It shows what type of content available on your site and what is the reliability of the content. If your site is consistent, reliable, and in-depth, it will be ranked higher on Google than other sites. In short, the relevance of your website’s content really matters. It provides an excellent opportunity for website owners to optimize the site for particular phrases and keywords.
 
  • Offsite Links and Content:
 
To make your content relevant, optimizing offsite links and content is crucial. You must consider offsetting links and content if you have a website on Google. On the other hand, links help to build your authority and trustworthiness. Sites with higher links are considered more authoritative.
 
 
Additional Google Ranking Factors for Complexity
 
After seeing this heading, you will feel relief that you have figured out some part of Google’s ranking algorithm. But, this is not the end because there are so many complications ahead that you have to figure out. Let’s uncover other complex factors of Google ranking.
 
  • Semantic Search:
 
When it comes to one-to-one relations and isolation, Google doesn’t consider keywords. It only understands the meaning and context of phrases and keywords, called semantic search. With the help of old-school techniques, optimizing your site for particular keywords and phrases is nearly impossible.
 
  • User Behavior:
 
A user’s role in searching for a specific thing is significant. But, it is also difficult to track users’ behavior in the form of measurements. In simple words, it is highly complicated.
 
  • Personalization:
 
Optimization aims to help users find what they are searching for. It is the reason Google uses different tools to personalize search queries. In the end, you will get results on the basis of your past searching history, location, and profile.
 
  • Ongoing Changes:
 
Google’s search entity changes with time, so it is not a fixed entity. It continuously updates with new interface and updates. This shows that the half-life of knowledge is very short in the search engine optimization industry.
 
  • Industry-specific Variables:
 
Google treats different companies differently when it comes to the ranking algorithm. Some companies can get a quick approach, while some try their best to get high rankings.
 
  • AI and Machine Learning:
 
Over the years, Google has tried to automate its search engine. The purpose of doing this is to incorporate AI algorithms and machine learning in order to analyze user behavior in a better way.
 
 
Final Thoughts – Google’s Ranking
 
Google is one of the world’s largest tech companies and a search engine with a complex ranking algorithm. Google’s ranking algorithm is highly complicated, which is clear from this article. We have tried to break down some areas of Google’s ranking algorithm in this post. After reading this page, you can understand some of the elements of how Google’s ranking algorithm works. With the passage of time, Google’s ranking algorithm is getting better.
 
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Moreover, if you want any help to write content to drive more traffic and boost conversions, get in touch through Contact our team?
 
Do you want any help writing quality content, driving more traffic to your website, and boosting conversions? You can contact me through my Freelancer.com profile also. I always prefer to work through Freelancer.com for smooth functioning. Here you pay safely and securely.
 
 
 
Read More:
 
PESTLE ANALYSIS OF ALPHABET (GOOGLE)
 
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GOOGLE SWOT | SWOT ANALYSIS OF GOOGLE
 
 
 
 
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  SWOT Analysis of Google  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
Google SWOT | SWOT Analysis of Google
 
 by Shamsul   
 
 
 
 
 
 
 
Google SWOT | SWOT Analysis of Google
 
 
 
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google represents the adopted internal and external marketing factors. Google is one of the leading search engines in the world and they are improving their growth and working by inducing innovative technologies and features to their system. They are growing exponentially in terms of technology and popularity.
 
Google was founded by Serge Brin and Larry Page in 1988. Both founders created a huge tech company as a research task. Now, it is one of the major tech giants in the media. This worldwide famous search engine has changed the face of the digital world. It makes life easier and people can get information about anything in just a matter of seconds. Now, everything is at your single click. The success of Google is due to its innovative and game-changing operations. If you want to fully understand the working and operations of Google, then you have to read this article completely. In this article, we will analyze Google SWOT (strengths, weaknesses, opportunities, and threats) including google marketing strategies.
 
 
 
Company Name:  Google (a subsidiary of Alphabet Inc.)
 
Founder:  Larry Page, Sergey Brin
 
Year founded:  September 4, 1998, Menlo Park, California, United States
 
Headquarters:  1600 Amphitheatre Parkway, Mountain View, California, U.S.A
 
CEO:   Sundar Pichai (Oct 2, 2015–)
 
Industry:  Technology Company
 
Type: Public
 
Area Served: Worldwide
 
Products & Services: List of products
 
Employees (2019): 118,899
 
Annual Revenue (FY2019): $161.86 Billion
 
Profit | Net income (FY2019): $34.34 Billion
 
Subsidiaries: YouTube, Firebase, Google.org,
 
 
 
 
 
Google SWOT | SWOT Analysis of Google
 
Strengths of Google:
 
 
 
     
  •  
    Emperor of the Online Search:
     
    •  
 
There is nothing wrong to say that Google is the emperor of online search and information. According to Statista, Google has a market contribution of 87 % in desktop searches. This thing makes Google an unbeatable search engine.
 
     
  •  
    Unconquerable:
     
    •  
 
The competitors of Google are far behind from its position, that’s why Google is an unconquerable search engine worldwide. Bing is at second number with a market share of 6.4 % and Yahoo with 2.8 %. This market share of Bing, Yahoo, and Baidu is very low as compare to Google.
 
     
  •  
    Powerful Brand:
     
    •  
 
No doubt, Google is one of the powerful search engines in the world right now. Google is at number 2 in the category of the most valuable brand after Apple. This ranking is issued by Forbes.
 
     
  •  
    Brand Assessment:
     
    •  
 
According to Forbes, the brand worth of Google is 207 billion dollars in 2019. This kind of brand value makes Google a powerful search engine.
 
     
  •  
    Search Queries:
     
    •  
 
Google is one of the largest traffic generators with more than 40000 search queries per second. It means approximately 3.5 billion search queries in a day. This is the reason why Google has the biggest following over Yahoo, Baidu, and Bing.
 
     
  •  
    Revenue:
     
    •  
 
In 20019, Google has earned 161 billion dollars through Ads. Now, you can understand its exponential growth and reach.
 
     
  •  
    Flexibility:
     
    •  
 
Not only PCs and laptops, but Google has also changed its working successfully and offer the best technology to android and mobile. With this technology, they can compete with Apple.
 
     
  •  
    Fast Growth:
     
    •  
 
As the working and operation of Google is exponentially increasing day by day, the company had 300 workers in 2001 but currently, 118900 workers are working under the banner of Google. This type of exponential growth is very huge.
 
 
 
Google SWOT | SWOT Analysis of Google
 
Weaknesses of Google:
 
 
 
     
  •  
    Privacy Strategies:
     
    •  
 
Google has been criticized by many professionals and experts due to its extreme dependence on privacy and hiding info about algorithms. But Google immediately addresses these issues and streamline their work.
 
     
  •  
    Overreliance on Ads:
     
    •  
 
Overdependence on advertisement is one of the biggest weaknesses of Google. Almost 83 % of its total revenue comes from advertisement ventures. This kind of overreliance on ads can be the biggest weakness for Google.
 
     
  •  
    Boycott from Main Advertisers:
     
    •  
 
Many major companies like AT&T, Verizon, Johnson & Johnson, L’Oreal, and the BBC, the Guardian, etc boycotted YouTube and Google when they find out that their advertisement runs alongside hated and extremist content. This thing badly affected the image of YouTube and Google. After seeing such problems, many other companies like Audi, Tesco, Havas, and so on also boycotted Google.
 
     
  •  
    Unreasonable Business Practices:
     
    •  
 
Google take benefit of its growth and power and started unfair business practices and revoke the admittance of many new players. They also set the default search engine on Apple’s browser which creates a bad impact on people.
 
     
  •  
    Violation of Privacy:
     
    •  
 
Google also breach the European Union’s online privacy rules. Due to this reason, they were fined 56 million dollars by France’s top court.
 
     
  •  
    Failure in Mainstream Media Revolution:
     
    •  
 
Before the appearance of Facebook, Twitter, and YouTube, many people used Google for getting information and news. But after the emergence of social media giants, many people get information from these sites. But Google also launched Google Plus and Shoelace but these platforms weren’t successful and Google decided to shut it down.
 
     
  •  
    Poor Pricing Policies:
     
    •  
 
Google increased its subscription cost of its YouTube TV Service from 49.99 dollars to 64.99 dollars monthly. Due to this reason, they faced a huge backlash from experts. Other streaming platforms such as Netflix and Disney+ offer their subscription at much lower rates. This kind of poor pricing strategy has damaged the company’s image. They also lose 2 million followers on YouTube due to these issues.
 
     
  •  
    Workers Protest:
     
    •  
 
In 2020, almost 16000 workers of Google filed a petition to cancel Google’s G-suite offerings in case of the ‘’Black Lives Matter’’ protest. This thing has created a bad impact on users and society.
 
 
 
Google SWOT | SWOT Analysis of Google
 
Opportunities for Google:
 
 
 
     
  •  
    Wearable Technology:
     
    •  
 
The wearable industry is growing rapidly like smart-watch and fitness bands. Keeping this factor in mind, Google has acquired Fitbit in 2019 for 2.1 billion dollars in order to give a tough time to Samsung and Apple. If Google successfully pursues this thing, then it’s a big opportunity for them to increase their revenue or profits.
 
     
  •  
    Android OS:
     
    •  
 
Google also introduces many innovations and technologies in the Android Operating System. This thing will strengthen their exposure and also help to compete with Apple.
 
     
  •  
    Google Play and Google Glasses:
     
    •  
 
In order to increase their reach and exposure internationally, Google is launching Google Play and Google Glasses. This thing will improve their growth and progress.
 
     
  •  
    Google Cloud Platform:
     
    •  
 
Almost 8.9 billion dollars of Google’s total revenue generated from the Google Cloud Platform. It is imperative for Google to diversify cloud services to earn more profits and revenue.
 
     
  •  
    Distant Work:
     
    •  
 
Due to COVID-19, the use of remote work is increased and many platforms video calling giants like Microsoft and Zoom earn revenues. That’s why Google decided to add new video calling features to Gmail so that people can do their work efficiently from home due to the pandemic.
 
     
  •  
    Focus on Emerging Markets:
     
    •  
 
Google enhanced its cloud offerings in emerging markets by offering high-speed internet. They provide reasonable 4G internet in Kenya to expand its operation. These markets can give a major boost to the company’s working and profits.
 
     
  •  
    Cloud Store:
     
    •  
 
Recently, Google launched the latest digital store that provides cloud-related software. They also collaborated with MobileIron, Inc., to assemble its cloud Orbitera. These kinds of innovations can help them to streamline their technologies.
 
     
  •  
    Non-Advertising Profits:
     
    •  
 
Google should diversify its non-Ad business model, that’s why they launched many paid services like YouTube TV Subscription, Hardware, and Google Cloud.
 
 
 
Google SWOT | SWOT Analysis of Google
 
Threats of Google:
 
 
 
     
  •  
    Loss in Market Shares:
     
    •  
 
Due to recent events, there is a chance that Google may face a decline in its advertisement sector. This is because of the rising impact of heavyweights competitors like Instagram, Facebook, Snapchat, and Amazon.
 
     
  •  
    Gender Bias:
     
    •  
 
James Damore published a memo emphasizing Google’s diversity policy. This memo becomes controversial due to the problem of gender bias. These types of threats can affect the company’s name and image.
 
     
  •  
    Modification of Info:
     
    •  
 
Google also faced huge criticism due to its alleged partnership with China over a project of search engine named Dragonfly. This thing hurts the feeling of many users and that’s why it can be the biggest threat. Google should control such kind of issues to maintain its position.
 
     
  •  
    Anti-trust Controversies:
     
    •  
 
Google has been indulged in many anti-trust scandals by both EU and US lawmakers. They were also fined 5 billion Euros by EU anti-trust regulators.
 
     
  •  
    Censorship Policy:
     
    •  
 
Google also experienced a huge backlash over its censorship policy. Many whistleblowers have started leaking development over its ideological and political bending.
 
     
  •  
    Contenders:
     
    •  
 
The major competitors of Google are Amazon and Facebook. They introduce innovative features day by day in order to compete with Google. It can take attention from Google due to their outdated features.
 
     
  •  
    Financial Insecurity Due to COVID-19:
     
    •  
 
As we know, Coronavirus damaged the working and operation of many companies. Google’s advertising revenue decreased and they also facing a crisis due to these uncertain events. Many experts predicted that these types of uncertainties can damage Google’s profits and operations.
 
     
  •  
    Disputes with China:
     
    •  
 
Google was planning to introduce its cloud services in China, but they had to cancel this plan due to political tension with China. As China is a big market, this kind of uncertainty can threaten the company’s profits and revenues.
 
 
 
Google SWOT | SWOT Analysis of Google
 
Conclusion:
 
 
 
Now, you can completely understand Google. Despite all the kickbacks, Google is still going strong and incomparable in online search engine. It becomes unbearable if Google addresses its weaknesses and threats. With the help of Google, you can get a bunch of information in just a matter of seconds. But one thing is important; Google should focus on addressing its weaknesses and threats. They have the potential to earn more profits by streamlining their operations. In short, Google is far better than many other search engines.
 
 
 
Need Help or Advice in Content Management:
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
 
Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
 
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  Search Engine Optimization  
 
 
BusinessMarketingTop 10
 
Best 10 Interview Questions for SEO Experts
 
 by Shamsul   
 
 
 
 
 
 
 
Best 10 Interview Questions for SEO Experts
 
 
 
Total words count – 628
 
Estimated Reading Time – 4 Mins
 
Estimated Speaking Time – 6 Mins
 
 
 
Search Engine Optimization (SEO) is a way of marketing to promote the web pages in top search engines like Google, Yahoo, Bing and Ask and increase the visibility of a site or page. To get top position, experts have to follow legal, real and recommended methods. When a company is going o recruit an expert, then it more probably asks the following 10 questions.
 
 
 
Do You Own a Google Authorship?
 
For an SEO expert who is going for an interview, the Google Authorship might be a plus point, but if someone does not have it, then it is not a matter of concern. It is generally a way to interact more audience with your potential and skills by providing the address and face to written and published content.
 
What Do You Mean Google’s Algorithm Updates?
 
Google’s Algorithm is a technical way to give ranking websites that deserve top position by their rich content, real working, and uniqueness. This ranking system depends upon originality, uniqueness, and usefulness of a site or its material for the users. Recently famous Google’s Algorithm updates are Penguin, Panda, and Hummingbird.
 
What is Your Thinking about Google’s Penalty?
 
When there is any violation of Google’s Terms and Conditions, then a manual action is taken by Google against webmasters or web owners for this. Web tools are used to penalize someone for any violation or breaching a contract with Google’s policies.
 
Which Technical Part is Compulsory for SEO?
 
There is HTML as the part of SEO that is simple to be understood. However, additionally, the experts and professionals must be well familiar with server-side lingo like robots.txt, 301 and 404.
 
What is the Value of Web Content for Effective SEO?
 
Web content is known as the King of SEO and without content, you will never be able to start your site. Basically, SEO friendly contents with unique and less competitive keywords will help professionals to link and make the visibility of a site better for achieving good ranking.
 
How Do You Link and Optimize SEO with Social Media Networks?
 
Today, Social Media Networks are the best sources to drive organic and regular traffic to a website. If you are willing to do SEO with social media, then for this you must go for the shares and like son these networks by sharing all posts on affiliated social accounts to get more social signals. There must be a close integration between SEO tools and social media networks.
 
How Do You Build the Links?
 
Relevant and theme-based linking might be progressive and beneficial. If you are going to link a Website of watches, then you must choose high PR sites relevant to your keyword that will yield expected outcomes with more traffic. Secondly, you must view the theme of a site where you are linking and post the link according to keyword or type of website.
 
Which SEO Tools Do You Use?
 
Basically, without having good command over SEO tools you cannot step forward and achieve anything. So, for better and quicker results, I mostly prefer Google Analytics, Google Webmaster Tools and BrightEdge.
 
How Do you use Best SEO Practices and Black Hat SEO?
 
Black Hat is a short way of solutions that may get your website or blog penalized. However, in the early days, it was White Hat SEO that is now Black Hat. Anyway, right, recommended and real techniques are the only way to get succeeded and achieve whatsoever our targets are.
 
Have You Been a Part of Online SEO Community or Any Other Company?
 
Sure, there are many online SEO communities in which I got affiliated for working and learning. I mostly have been the part of WebMasterWorld, SearchEngineLand and SERoundtable.
 
 
 
 
 
 
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