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eBay SWOT Analysis – 2021 | SWOT analysis of eBay

by Shamsul April 20, 2021

 

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

 

eBay is a famous online retailer in the world. It provides a wonderful opportunity for sellers and buyers to sell and buy products on mobile devices. It was established in 1995 and the founder of this company is Pierre Omidyar. With more than 13,300 employees, it is a leading e-commerce platform and headquartered in San Jose, California. If you want to know the strengths, weaknesses, opportunities, and threats of eBay, then SWOT is the perfect tool. Today, we are going to discuss the SWOT analysis of eBay and find out its current standing in the competitive market and overall performance.

 

eBay’s Current Standing:

In December 2020, the company’s revenue increased 19 percent. In 2019, the company’s income was 1.52 billion dollars but in 2020 it reached 2.54 billion dollars. It ranked is 295 in Fortune’s 500 rankings. They earned major revenue in 2020 from international marketplaces. In short, eBay is doing really well even in the current pandemic.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Strengths of eBay:

  • Active Buyers:

At the end of 2020, the company added more than 11 million new shoppers. It has more than 185 million active shoppers. They are responsible for the annual sales and revenues of eBay. These active buyers are the real strength of eBay.

  • Gross Merchandise:

In the US, the company experiences immense growth of nearly 23 percent. This percentage has contributed positively to the overall growth of the company. Moreover, the company has 17 percent global GMV. This shows that the company is going strong in the US and globally.

  • Pandemic-generated Shopping:

When other companies were struggling due to COVID-19, eBay was going up and up. This is due to pandemic-related shopping. Plus, they added more than 8 million new customers to their system during this period. They acquired more than 3 million users at the end of 2020. This shows the immense growth of eBay during the lockdown period.

  • Increase in International Transactions:

In terms of international transaction volumes, the company’s sale increases. They earn major profits from international markets like the US, UK, and Germany. Many people prefer to shop their most wanted products from this famous retailer. It is another major strength of eBay.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Weaknesses of eBay:

  • Stiff Competition:

If we talk about cross-border purchases, eBay is at 3rd number among other retailers. AliExpress and Alibaba are the leading retailers on that list. They cover the entire Chinese region and Amazon is at first number in that list. Due to the presence of these heavyweights, it is really difficult to manage a strong market position because these heavyweights can disrupt eBay’s ranking.

  • Online Scamming:

As the online market is crowded with various scammers, they can also damage the company’s image and reputation. In addition, the company has experienced multiple mishaps due to these scammers. They can leak the company’s database that contains customer’s credit card information, emails, and addresses. These things can damage the overall functioning and trust of buyers. Moreover, it is really challenging to find these culprits but eBay should invest in this sector to improve its security.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Opportunities of eBay:

  • Strong Marketplace Strategy:

eBay is trying to make its offerings different from other retailers like Amazon and Walmart. Both are bigger merchandise and strong competitors of eBay. They are focusing on used or refurbished products and consumer-to-consumer business.

  • Online Presence:

In 2020, eBay earned maximum revenue from its online mobile application. Nearly 50 million users downloaded the app. They experienced the highest GMV in the lockdown period. They also witnessed the maximum number of visitors on its website during the pandemic.

  • Promising Shoppers:

According to market experts, eBay has a wonderful opportunity to strengthen its online presence so that it can earn maximum profit. Their business increased during the COVID-19 period and it goes beyond after the COVID condition. They witnessed millions of new customers. Some online retailers like eBay have survived successfully in this period.

eBay SWOT Analysis – 2021 | SWOT analysis of eBay

Threats of eBay:

  • Portfolio Trim:

Recently, the company has sold StubHub for 4.05 billion due to activist investors. They are trimming their portfolio which can be a big threat to the revenue and sale of the company. On the other hand, the company is discovering the auction of their online market in Korea which produces 10 percent of its total revenue.

  • Price Gouging Lawsuits:

The company experienced various allegations because of the price gouging. They increased the price of their popular and most-purchased products during the lockdown. They faced huge backlash over this issue and this kind of issue can create several problems for the company and can reduce its customer base.

 

Conclusion:

There is no doubt that 2020 was a successful year for eBay. The Year 2021 is going to be a promising year for the company. Its strong cash flow, increasing profitability, and robust sales growth show the company’s performance. If they improve their online presence and remove flaws from their system then they can touch the peak. According to eBay SWOT Analysis, this is the perfect time for eBay to gain momentum. The company can take a competitive advantage over its competitors and improve its ranking in the marketplace.

 

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World's Best Online Shopping Website
BusinessCoronavirusManagementMarketingTop 10Trending

The 10 Best Online Shopping Websites in the World

by Shamsul April 1, 2021

 

The 10 Best Online Shopping Websites in the World

 

Due to the outbreak of COVID-19, the trend of online shopping is increased than ever before. Most people are reliant on online shopping and prefer to purchase things online even everyday essentials. Now, everyone is a big admirer of online shopping and companies are making profits with their strong online presence. There are several benefits of online shopping such as some retailers provide free home delivery and coupons on online purchases. Currently, it is spreading slowly in third-world countries.

It is really easy to shop for any of your favorite products with just a single click. Many big retailers are working to improve their online presence in order to increase their revenues. In this blog, we will discuss the 10 best online shopping websites in the world that help you improve your wardrobe, home, and lifestyle because they provide everything like clothes, beauty products, furniture, and everything in between. Let’s get started.

Amazon

Amazon is the largest online retailer in the world and operating in each region and country. They customize their website for every country and a reliable retailer in the market. Consumers can find everything on Amazon and a great online platform for shopping. On the other hand, Amazon is giving tough competition to local markers and even larger players due to their vast offerings and deals. In short, Amazon is doing really well and producing the highest profits from its work and offerings.

Walmart

It is another leading online shopping website around the globe. They are best known for their high-quality products and everyday deals. So don’t miss to visit their website on daily basis in order to grab the best deals. They provide a complete range of household, electronics, clothes, and everything in between products at such low prices. These kinds of huge offerings make the company a world-class online retailer. Even in the presence of Amazon, Walmart has its own strong consumer base due to its quality items and services. What are you waiting for? Go ahead and start shopping right now. There is no need to wait in the long lines for buying your favorite product and get everything with just a single tap.

eBay

eBay is a reputable name in the online shopping industry. You can sell and buy any product on this online platform without any problem. They hold everything for everyone and their stock is unlimited. Browse this site and start shopping immediately. If you are looking for any special product, then eBay is the place that you can obtain it.

Alibaba.com

Alibaba is one of the most notable Chinese online shopping websites that delivers everything in every department. It is the largest retailer in the market and giving fierce competition in specific regions to Amazon and Walmart. Alibaba is a popular website that provides plenty of products to your doorway. You can easily place your order because their payment method is really convenient.

Target.com

It is a local US-based shopping portal but now they are delivering products all over the world. They offer a large number of items and very famous among consumers. Plus, they also provide discount deals and offers to their loyal shoppers. That’s why it is going strong even in the presence of several heavyweights. Target is trying to enhance its offerings by adding new products to its stock.

Bestbuy.com

As the name shows, it is a really useful website for shopping. They provide comparisons of prices from other online platforms which make your buying decision easier. You can purchase various products at one low price from Bestbuy. They also provide several hottest deals to their customers. If you are searching for the best deals, then this site is ideal for you. From electronics to clothes, accessories, and many more you can find out your desired product from this site. Bestbuy.com is the best site for avid shoppers because of its quality products and deals.

Flipkart.com

Flipkart is an Indian online shopping website that is gaining recognition from the world. It is a reliable platform for shopping in the Asian region and very famous among the masses. They give a variety of electronics, clothes, accessories, and other household items to their customers. If you are super short on budget and want to add some definition to your wardrobe, then you can use this website for shopping because they deliver affordable deals and discount vouchers to their potential users. On the other hand, Flipkart is giving tough competition to other retailers such as Amazon in the Asian region. They started from a very small setup but now they are a reputable giant in the online shopping market.

Shop.com

As the name suggests, it is a one-stop website for shopping. They welcome every type of customer by providing a huge range of products. You will feel like you are visiting a supermarket because this place has everything for everyone. SHOP.com also offers various useful deals and also believes in giving back. This website also gives biding facilities to customers and you can get the products at extremely lower rates if you bid properly. You can discover the whole lot on this website and enhance your online shopping experience.

Groupon.com

This website is best known for its hottest discounts and deals. Due to their amazing deals, consumers love to shop from Groupon. Their idea to provide reasonable deals and discounts to their customers is very popular among shoppers. You can buy your most wanted product from this online portal at a low rate. Isn’t it a wonderful place? Hurry up and find your deal immediately and take your shopping experience to the next level.

Ikea.com

This online shopping website is best for those people who are looking for furniture. Ikea is the best place to shop for different types of furniture for your bedroom, living room, kitchen, bathroom, backyard, and more. You can find out different kinds of home décor items, lighting, and other several things on this online portal.

Tags:

Online shopping, Online Shopping Websites, Shopping Websites, Shopping Website, online, shopping, Amazon, Walmart, eBay, Alibaba.com, Target.com, Bestbuy.com, Flipkart.com, Shop.com, Groupon.com, Ikea.com

 

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Sell on eBay
Better TipsBusinessMarketingTrending

A Detailed Guide on Selling at eBay

by Shamsul July 10, 2020

 

 A Detailed Guide on Selling at eBay

 

There are a large number of popular eCommerce sites in the world like Amazon, Walmart, etc. However, there are a few services that eBay provides to its seller that no other site can match.  The most notable is the customizable storefronts in which an eBay seller can develop his own brand. Here the Buyers now that they are dealing with a particular seller on eBay and interact directly with him. This is not possible on other sites where the buyer deals with the eCommerce site as a whole. Anyone can start selling at eBay.

This business model has made eBay much more seller-focused than other sites. The seller is basically using a shop in eBay’s marketplace and as such has to follow few rules. However, in return, he would get a stable platform, lots of views and an easy to sell products.

 

Steps for Selling at eBay

 

Do your Homework:

First, you should have a feel for the eBay platform. Browse through it and develop a familiarity with the interface. There are a large number of stores selling different items already online on eBay. One should take a look into it and do his own research before deciding which products to sell in his store. Ideally, the product chosen should be sold at competitive rates or have any value added to it to attract the customer.

Creating an Account:

Go to the eBay Registration.

There are two different of accounts one can register in eBay – Personal and Business

  • Personal account: – These accounts are suitable for those who are looking for occasionally sell or purchase a small number of products on the eBay platform. This account can be created easily by filling a simple form that includes your name, mail, and password or signs in from Facebook or Google and start selling at eBay.

Sell on eBay

  • Business account: – This account is ideal for the businesses that deal with bulk sell and purchase of items. For creating a business account, press on Create a business account. This is situated just below to create an account option.

Sell on eBay

Registration:

  • Pressing it will take you to the registration page where you have to give details about your legal business name, email, phone, and password.

Sell on eBay

 

 

 

Products Selling on eBay:

Having a clear idea of what you wish to sell on the eBay platform will help in making the product listing process much easier. Below are few tips to get you started on your product?

 

Sell from your own Inventory:

This is for those who have stock of a product at hand or you manufacture any particular product. For the first time seller, it’s better to sell old stuff that you might not require and can let go. Example:- furniture, books equipment, etc. For the manufacturer, it’s better to sell in small quantities and scale up after you are familiar with the whole process from listing to shipping.

 

Consider Procurement and Logistics:

eBay acts as a global marketplace where you can start selling at eBay to the whole world. As such, it makes packing and transport logistics much easier to deal with if you have a product in mind. Then look at the feasibility of the whole model by looking at the tentative profit you will get. This can be done by deducting the cost of the product, eBay fees along with shipping and packing charges from your selling price.

 

Choose Product Category:

Now you can choose the product category that best suits your product. The popular categories include Books, Collectibles, Antiques, Consumer Electronics, Business & Industrial, Pet Supplies, Sporting Goods, Computers, Dolls, Crafts, Motors, and Home & Garden. Besides this, make sure that your product does not fall through the eBay prohibited categories

 

Creating a listing:

You can start creating by pressing the “Sell” button on top of any pages on eBay. This would take you to sell your item form if your account is up and running. If there is any information missing in your account then it will ask you to fill them before redirecting to sell your item form.

 

Selecting category:

In the Sell your item form, you would first need to select the category and a subcategory for your product. You can also get eBay to suggest a fitting product category by entering keywords related to your product in the search box that says “What are you selling?”

 

Filling Title & Description:

One of the most important things about your eBay listing is that it should be attractive and enticing to the buyers. As such it’s a must to include SEO friendly titles and descriptions that have related keywords.

 

Better and Sharp Images of the Products:

Uploading Photos:

eBay has a few guidelines and tips on the photo which have to be included in the listing. Ideally, the photo should be taken from different angles and should be in a clear white background. You can up to a total of 12 photos in the listing for free. So high-quality photos that showcase the attractiveness of your product can go a long way in helping you make a sale and a better start selling at eBay.

 

Listing Formats:

There are three different listing formats available on eBay. This includes Auction style, fixed style, and classified ads.

 

Auction-style:

Here the base price at which auction starts and the time period for the auction is set by the seller. The product is won by the highest bidder in that timeline. Multiple products can be set for auction simultaneously. There is an option of 1,3,5,7 or 10 days for product auction and 30 days for real-estate auctions. The fees for the auctions include insertion fees, optional upgrades that are charged at the creation of listing, and final value fee which is charged if there is a sale.

 

Fixed price:

This is also called Good ‘till Cancelled listing. Here the buyer can buy the item in an instant. The listing can be of 1, 3, 5,7,10, or 30 days or GTC option which is basically auto-renews every month until it’s sold. The fees include the insertion fee, optional upgrade fee at listing creation, and final value fee when it’s sold.

 

Classified Ads:

This is for those users who want to expose their product to eBay’s potential 175 million users. Here the ads of your product appear on the eBay homepage and eBay’s search result. The buyer can contact the seller directly and the transaction is done on a personal basis. Here the insertion fees change by category. There are optional fees for upgrades but there’s no final value fee. The ad can run for 1, 3, 5,7,10, and 30 or good till canceled in which insertion fees are charged every 30 days.

 

Setting the Price:

In the auction-style listing, the price is ideally set at the bare minimum so that your product attracts more potential buyers. Generally, Items that are priced higher don’t do well. eBay also has the option to accept or decline any offer automatically according to the price quoted by the buyer.

 

Competitive Price:

In a fixed price listing, it’s better to price it competitively after checking your profit margin. You should keep manufacture cost, shipping, and packing and eBay fees in mind while deciding the set price. You also have the option to let buyers quote a price to you by “Let buyers make offers” if they are not happy with your price. If the quoted price is acceptable to you, then you can make the sale.

 

 

Payments & Shipping:

  • Here, you basically give the payment methods that can be used while purchasing from you along with the shipping method that you will use to ship the product to the buyer. You also need to specify the handling time which is basically the time taken by you to ship the product after-sale is done. Payment methods available on eBay are PayPal, pay on pickup, cards, e-wallets like Skrill and Escrow. The most widely used method of receiving money on eBay is PayPal because its fast, secure, global, and easy to use.

 

Return Policy:

  • It’s perfectly alright to not accept any returns but you need to mention the same on the eBay listing. However do keep in mind that even if you don’t accept return, you are still under eBay’s money-back guarantee. An additional information section in the form can be used to give details about your return policy. If there’s no return policy selected in your listing, eBay will automatically apply default return policy
  • Ideal return policy on eBay should give refunds, no question asked returns, 30days time along with mentioning if there’s any restocking fee, return shipping & handling fees associated with the product. Also, the item condition should be clearly mentioned so that the Buyer doesn’t have any unpleasant surprises.
  • Business accounts holders are mandated by eBay to give a minimum of 14 days return window. Also, those who do international business should give clear instructions on returns and who pays return shipping and how the refund is processed.

 

On eBay, the seller can review and accept a return request within 8 days of receiving it. After which the terms of your return policy comes in play. Then buyer ships the product back to you within 14 days. You have to inspect the returned product and check its condition. If that is met, then the refund should be initiated in 6 days. Your eBay fees associated with that sale will be adjusted in your next invoice.

 

How to sell on eBay

 

 Different types of fees on eBay:

A good grasp on eBay’s different fees can help the seller to maximize his profit when you start selling at eBay.Different fees that eBay charges are:

Insertion fees:

eBay provides 50 free listings after which it charges 0.35$ for every additional listing. This fee is sometimes waived off for eBay stores owner even if they have more listing. Also, for the listing of heavy equipment, press, and food trucks & restaurants, there is a flat insertion fee of US$20.

Final value fee:

This is basically eBay’s commission for the item sold in your store and is a percentage of selling price including shipping. This fee varies from 2-12% depending on the category. The majority of categories have 10% as fees while books, DVD category has 12% and the heavy item has 2% fees.

Optional Upgrades fees:

This fee is charged by eBay if you are making any changes to your listing to make it more attractive like making some parts bold, highlighted, having a good looking border, listing in multiple categories, visibility, subtitles, etc.

Classified Listing Fees:

This fee is exclusive to classified ad listing. Classified ads are exactly like newspaper ads and created for very limited categories like industrial, specialty services, travel, tools, information. This is a flat fee of 9.95$ for a classified ad listed for 30 days and there are no final value fees involved.

Optional Promoted Listings Fee:

This is basically marketing your product on other pages that potential buyers are browsing. The seller can decide what amount of the final fee that the seller wants to pay extra to make the product promoted by eBay. This starts with a single percentage of the final value fees.

Payment processing fees:

The widely used payment gateway PayPal charges 2.9%+ 0.3$ for every payment on eBay. It recently started Managed payments on a limited basis which is a total cumulative fee consisting of all eBay fees incurred and paid on eBay platform.

Miscellaneous fees:

These are the additional fees that are applicable to the eBay sellers who have poor ratings and fall short on eBay’s minimum seller level rating requirement. These fees are 5% of the final value fee is applicable. However, if minimum seller performance not met and the account has lots of ‘Item not as described’ return cases. eBay does levies a final value fee even if there’s no sale in case there is a sale or purchase of products outside the eBay platform.

 

eBay does provide a very good platform and a lot of tools for the sellers to maximize sales and profit. For those with low sales, the 50 free listing and 12 free pictures help to list products for free. However if the sales increase, it’s better to get eBay stores and pay monthly charges to get benefits like low insertion fees and final value fees. Why you are waiting now? Register, make a store and start selling at eBay.

 

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