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Product Development Strategy
Better TipsBusinessManagementMarketingTrending

What is a Product Development Strategy to Get a Successful Product

by Shamsul

What is a Product Development Strategy to Get a Successful Product

 
 
 
 
What is a Product Development Strategy?
 
Production, manufacturing, improvement, operations, and sales are some main features of any company or business. Whether a company is small or large, it requires all these elements to work. After designing and launching a new product, a product development strategy is a next thing everyone needs. Today, we are going to share a successful product development strategy, its significance, types, benefits, and risks with some examples. We will also discuss how to select, create or purchase decisions.
 
 
 
 
Importance of Product Development Strategy:
 
In order to improve sales, a product must be attractive, affordable, and creative. Market research is the main factor that makes all these things. After the market research, a company can prepare or design a product with these features. Successful product development depends on market research and analysis. This strategy uses different methodologies and techniques that a company is going to implement during the product development phase. It may also support the development experts to focus on different challenges and strategies. Use these steps in order to see your business grow and perform best with the current products.
 
 
 
 
Definition of Product Development Strategy:
 
It is a segment of corporate strategy. Its role is to establish a new product along with increasing funds while deciding new objectives and goals. This strategy launches new products at the best values for customers, and this not only helps to gain a competitive advantage but also improves profitability, sales, revenue, and productivity.
 
Product Development Strategy offers an option to improve the sales of any product with some new functions and features. It lowers the chances of failure during the product development stage. It provides a link between market and product. This is useful to reestablish the product line.
 
Market strategy and market research are essential for product development. Most of the segments in this stage include technology, platform, and branding. These sections allow the companies to compete with other groups while surprising the buyers by launching a new series of products.
 
 
 
 
Types:
 
Different companies establish their products in different styles. They use different strategies for the same purpose. Some may focus on innovation, features, and technology while some would like to work with the partners to bring significant improvements. Everyone needs to be clear about the development strategy. There are several types but it is important to learn the features and drawbacks of these types.
 
 
 
 
Updating Existing Markets:
 
Here you see a new product, update the features, and launch in the market with some progressive marketing campaigns. Focus on these updated features in these campaigns. The main aim of this addition is to update the features while showing the main functions that can influence the buyers. Therefore, a company should keep searching for significant features that buyers would like to see in the product.
 
 
 
 
Increasing Product Value:
 
Buyers order the products to get some value. All the products have some prominent features and offer for the users. Brands expand the services and products with the help of quality. These brands provide premium features, updates, and customer support. So, the new features attract buyers, especially the new customers in markets. It will happen only if something is attractive and valuable for the users.
 
 
 
 
Trial:
 
A free trial or sample offer is valuable to target the customers. As a matter of fact, no one would be able to switch without feeling right. Brands must see the product development stage in order to convince the users. This is a simple money-making strategy. Customers who buy new products always like to see these special features in order to compare them with other options. The users get a general idea of what is present in a package and what they would get from purchasing it.
 
   
 
Customize and Specialize:
 
Customization is a successful strategy that enables the brands to make the product more attractive. This helps in targeting the customers in markets. A user can personalize a product with some attractive offers. This makes them ready to buy the product even if they are happy with the competing options. This strategy also motivates users to talk about the product and its features with other people.
 
 
 
 
Package Deal:
 
When you launch a new deal, then it frequently attracts new target customers in markets. With the help of a valuable deal, companies can provide a suitable set of benefits to the buyers. Free samples or trial products are the best means of achieving the targets or goals. Don’t forget to include the bundles, discounts, and vouchers for more excitement. On the other hand, the package deal should be for a limited time period so the customers will take it as quickly as possible.
 
 
 
 
New Product Line | Product Development Strategy 
 
It is when someone develops a new product that is similar to an existing product line. While creating this, one should provide attractive features in new products that users are looking for. Remember, only the new product lines give extensions to the business network. It would also provide a new way to win the hearts of customers while diverting them from what they previously used.
 
 
 
 
Changing Ideas:
 
You can introduce a new idea. It requires a simple change in the existing line. Change the definition of a product and it will become something new. This enables the brands to target customers in new markets. It also offers a strategy to target non-responsive buyers. In order to do this experiment, one may require market analysis or research. This helps to understand the demands and requirements of buyers.
 
 
 
 
New Markets:
 
Companies sell different kinds of products in various markets. This is a product development strategy to bring the product to new markets. The product may or may not perform best in the new markets, but it will create recognition. This is what creates a solid ground for the other products. A company looking for new geographic markets to access new buyers should change the focus and alter the direction according to local demands and social traditions. This shows that geographic and demographic points are very important for product development strategy.
 
 
 
 
Risk or Advantages of Product Development Strategy:
 
 
 
 
It offers some advantages and they are given below.
 
 
 
 
Risks:
 
Companies can manage the business risk factors using a strong strategy. Indeed, product development strategy helps the companies get positive feedback from the users. Moreover, it also helps to assess the commercialization policies and campaigns.
 
 
 
 
Lower Cost:
 
Low costs provide the brands a plethora of benefits like it could modify the material, redesign the product, limited features, and more at the production stage.
 
 
 
 
Quality Reputation:
 
Using a strong development strategy would enable the companies to keep upgrading product quality. Introducing a new version of a product becomes easy with this strategy. Thus, it supports the brand to get positive feedback and market reputation to increase the total sales.
 
 
 
 
Improving Performance:
 
Improve the market recognition, quality of product, and goodwill and get close to customers and investors. Try to convince all the investors and stakeholders about any strategy you are going to implement. These steps ensure that the company will achieve its goals together and get more financial investments in the future.
   
 
 
 
 
Manage Success:
 
Are you going to implement a risk strategy? Remember, a product development strategy is a big risk. It requires potential knowledge about the markets and customers. Thus, you will obtain a database and an insight into the current economic situation. Manage success by avoiding mistakes. Never launch new product lines without proper research and analysis. Maintain the quality while keeping the price low. This is what a company must do in order to manage success.
 
 
 
 
Examples of Product Development Strategy 
 
We have several successful examples or case studies of product development strategies. Following are some popular examples for readers.
 
 
 
 
McDonald’s:
 
It is a fast-food brand with a solid product development strategy. It uses the following steps to achieve the goals.
 
Localization – No doubt, it is an American brand but it strongly believes in localization. It offers local dishes wherever it starts the business. For example, all the branches in India offer burgers without cheese.
 
Traditional dishes – It has a wide range of fast food options. However, it also wants to target the people who like traditional dishes. This is the best method to attract different types of customers. For example, it has hamburgers, big mac, and cheeseburgers, but it also offers traditional noodles in China.
 
Seasonal dishes – This is the best method to target more people in different seasons. For example, targeting Saudi customers in hot months, especially in peak hours, is difficult. McDonald’s offers special discounts during these peak hours and brings some summer-friendly dishes for local users.
 
 
 
 
IKEA:
 
IKEA is a Swedish furniture brand with high-quality products. They are famous for the lowest possible prices. This brand provides a wide range of home furniture in different countries. Supply chain and delivery systems are some weak points of IKEA. However, the management is working on these aspects with the help of attractive product development strategies.
 
 
 
 
Microsoft:
 
Microsoft is a world leader in the matter of technology. This technology brand offers the following business solutions to customers.
 
Personal cloud.
 
Intelligence cloud.
 
Business productivity and process.
   
 
The product development strategy of Microsoft is prominent as follows:
 
Evaluating new ideas.
 
Concept development, implementation, and testing.
 
Market development.
 
Business analysis.
 
Commercialization.
 
Manufacturing and large production.
 
This tech leader knows that business strategies don’t work in all situations. This is why they are not investing in Twitch. They are introducing Microsoft Mixer as a modern solution to target technology lovers.
 
 
 
 
Google:
 
It also follows the concept of product development strategy. It always introduces new ideas, tools, and services over the years. Some examples of developments by Google are very successful while some are not.
 
·        Google works on various products, but the success rate is 2 out of 5.
   
 
·        Google always works with the customers and users. It also asks for a rating or feedback on the newly introduced products.
 
·        It promotes innovation and creation culture—Google employees people for different jobs even without titles.
 
 
 
 
 
 
 
How to Select Make-or-Buy Decisions?
 
This decision relies on numerous factors such as tech strategic value and cost of production. Other factors companies should keep in mind are minor. However, production operation and process are the two important minor factors. It is necessary to keep them in mind in order to design the product development decision.
 
 
 
 
 
 
 
Conclusion:
 
So what exactly is the product development strategy? We discussed definitions, types, importance, and examples. We learned that this is a crucial step to upgrade any product. Companies planning for a new product should remember these points in order to design an effective strategy. This will give them a free choice to target the new markets and customers with a high success rate but a low-risk level.
 
 
 
 
 
 
 
 
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  YSL SWOT  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis of Yves Saint Laurent, Competitors & USP
 
 by Shamsul  
 
 
 
 
 
 
 
SWOT Analysis of YSL, Competitors & USP
 
 
 
 
The SWOT analysis of Yves Saint Laurent highlights its strengths, weaknesses, opportunities, and threats. It is a remarkable strategic tool to analyze the internal as well as external factors of a company. This SWOT analysis of YSL shows the working and business performance. There is no doubt that YSL is an admired brand in the lifestyle and retail department. We will also discuss some important factors like its positioning, segmentation, and USP (Unique Selling Proposition).
 
 
 
 
Founders: Yves Saint Laurent, Pierre Bergé
 
Founded: Paris, France, July 1961
 
Parent Company: Kering, Kering Holland NV
 
CEO: Francesca Bellettini (Sep 1, 2013–)
 
Type: Apparel & Accessories
   
 
Sector: Lifestyle & Retail
 
Tagline: “Rive gauche”
 
Unique Selling Proposition: Pioneer of Designer Wear
 
Customers: Upper-Class Men and Women
 
Target Consumers: Fashion-Conscious Men and Women
 
Revenue: Approximately 1.74 billion Euros (2020)
 
Net Income: €1,744.4 million (2020)
   
 
 
 
 
Strengths of Yves Saint Laurent – SWOT Analysis
 
 
 
 
Yves Saint Laurent has a strong presence in three continents and 10 prominent countries with more than 70 stores worldwide.
 
It is considered as the reviver of couture. Moreover, the brand has a long history and a revered name in the lifestyle and retail sector.
 
The product portfolio of YSL is really vast as it offers footwear, handbags, and other accessories to men and women. They have developed their own reputation and image with their high-quality offerings.
 
YSL was on the verge of bankruptcy but Gucci group saves the brand by acquisition.
 
 
 
 
Weaknesses of Yves Saint Laurent – SWOT Analysis
 
 
 
 
Yves Saint Laurent has not used its monogram on their items which is the biggest weakness for the company. It is hard to identify their products at first sight.
 
The change of creative director due to several allegations are putting the brand into trouble. This kind of thing creates problems for the company, and it is currently in the transition stage.
   
 
 
 
 
Opportunities for Yves Saint Laurent – SWOT Analysis
 
 
 
 
The brand does not have a presence in Asian markets, so they have a wonderful opportunity to expand their business into these markets to earn more fame and revenue.
 
There is no doubt that Yves Saint Laurent’s vintage collection is still in demand, so they can revive this section to attract more consumers.
 
Yves Saint Laurent can adopt more green initiatives to attract nature-conscious users. They can give a new direction to the company by taking CSR activities into account.
 
 
 
 
Threats to Yves Saint Laurent – SWOT Analysis
 
 
 
 
The main consumers of Yves Saint Laurent are from the upper class because it is a luxury brand. Other brands are effectively targeting middle and lower-class customers with their attractive offerings at handsome prices. It is a big threat to the revenue of YSL.
 
Due to the recession in big markets and countries, the brand also faces severe consequences regarding loss of sales and revenue.
 
The competitors of YSL are really big such as Louis Vuitton (LV) and Gucci. Even though Gucci group is a parent company, it is really profitable and identifiable compared to YSL.
 
 
 
 
Competitors of YSL:
 
Louis Vuitton
   
 
Gucci
 
 
 
 
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  Business Plan  
 
 
BusinessManagementMarketingTrending
 
How to Make a Business Plan for a Project
 
 by Shamsul  
 
 
 
 
 
 
 
 
How to Make a Business Plan for a Successful Project
 
 
The Business Plan is the essential document on which to work in order to be able to embark on creating a successful project.
 
But what should your Business Plan contain, and how does this document allow you to take stock and launch yourself more serenely into your creative project, especially how to make a business plan?
 
Find out as you keep reading, and as a bonus, you’ll have a Business Plan template that you can download for free.
 
 
Project management kit
 

Summary
 

1- The stages of creating a business plan.
 

2- What is a business plan?
 

3- How to make your Business Plan?
 

4-Template to make a Business Plan
 
 

The Stages of Building a Business
 

Every business comes from an idea.
 
But between the idea and the actual creation of the company, there is a long way to go.
 
 
Make a Business Plan
 

Indeed, it is important to know how to formulate your idea, evaluate it, detail it, and operationalize it in order to end up with a concrete, realistic, finally, and above all, promising project!
   
 
It is, therefore, necessary to start by defining what the company will sell? To which customers, for what purpose, in what way, and for what benefit?
 
It is called a Business Model.
 
To make a Business Model, you can use a Business Model Canvas, a Business Model visualization tool.
 
 
The Business Model Canvas comprises 9 components which are:
 
Customer segmentation;
The value proposition;
Canals;
The customer relationship;
Income;
Key resources;
The key activities;
Key partners;
The costs.
 
Find out how to build a Business Model Canvas:
 
In your Business model, you will enter hypotheses which you must then validate.
 
In order to validate your business model, a market study is required.
 
Indeed, the purpose of market research is to analyze your customers, your competitors, and the various stakeholders in your project in more depth.
 
 
Learn more about conducting market research.
 
Then comes the stage of carrying out a Business Plan.
 
So how do you make a Business Plan? That’s what you’ll find out as you read on.
 
project Management Kit
 

What is a business plan?
 

This is a document that will allow you to think about your future business.
 
Also, because of its positioning in the business creation process, it is a decisive element in seeking funding from investors.
   
 
So it’s better to spend time as you need to make a workable business plan. in your best interest to spend the time on what you need!
 
However, the business plan must answer the following questions:
 
Who are you (Legal form, shareholding, location, etc.)?
Who are you, and why should you be trusted (as an entrepreneur)?
What are you selling (product, service)?
Who are your clients?
What channels and means will you use (distribution network)?
What are the milestones of your project (schedule)Who are your competitors?
Which methods will you use (manufacturing process, suppliers, technology, etc.)?
What is the financial aspect of your project (Budget, type of funding, return on investment, etc.)?
 

How to make your Business Plan?
 

In order to answer the questions mentioned above, we offer you the following structure to make a Business Plan:
 
 
1 – Description of your Business Plan
 

Describe your strategy: nature of the activity, product (s), and/or service (s) you are going to develop.
 
 
2 – Description of yourself as an Entrepreneur and Possibly of your Team
 

Describe your profile and your experience (s) which enabled you to arrive at this project, and if you have decided to do this business project together, describe any other people associated with your project.
 
And if possible, demonstrate the complementarity of skills of your team, put your CVs.
 
 
3 – Inventory of Present and Missing Resources
 

List the resources you already have and those you need to start your entrepreneurial activity.
 
 
4 – Analysis of your Market
 

Analyze your market according to its geographic scope: France, Europe, World.
 
 
5 – Competitor Analysis
 

If you already have competitors, describe your current competitors, their size in terms of the number of employees, and what services and/or products they offer, and their specificities?
 
 
6 – Description of your Positioning
 

Describe how you stand out from the competition: niche market target, different marketing approach, specific prices, etc.
   
 
Present your price study in relation to those charged by the competition
 
Think about your future promotional materials: website, flyers, business cards, posters, etc …
 
 
7 – Choice and Registration of your Company name and/or Brands of your Services
 

Check that your company name is not already taken for the same type of activity. If you have a brand idea for your products and/or services, register your brand name (s).
 
Check that your brand name is not already in use by another company. Once you have registered your trademark, you will need to check from time to time that your brand name is not being used without your permission.
 
The Trade Mark Authority in each country provides you with legal information to protect your industrial property. To manage your brand activities, there are also companies specializing in trademark registration, and offering your business intellectual asset management software.
 
 
8 – Present the Model of your Website
 

For a business project related to creating a website, present your project with a site mockup. Look for a good host for your site on the one hand and also for email hosting for your future company.
 
 
9 – Financial Analysis
 

Present the provisional financial tables: income statement, balance sheet, and 3-year financing plan.
 
 
10 – Seek Financial Resources of your Business Plan
 

If your Business Plan aims to seek financing from capital investors, ask yourself how much to seek from them and in exchange for what percentage of the capital?
 
 
11 – Contact Information
 

Don’t forget to mention how clients can contact you!
 
A useful little book to help you make your Plan
 

You will find them online. These are for conscientious entrepreneurs who want to progress. I recommend to you as they are nice for their educational approach and its advice for developing a good Business Plan.
   
 
 
 
 
 
 
 
Conclusion
 

To conclude, I hope you now have an idea of ​​the steps to start a business, and especially how to make a Business Plan.
 
Please feel free to share your experiences with us.
 
 
 
 
Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?
 
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Do you want any help to write content and drive more traffic and boost conversions; get in touch through Contact our team?
 
 
 
 
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  L’Oreal SWOT Analysis  
 
 
BusinessManagementMarketingSWOT & PESTLE 
 
SWOT Analysis of L’Oreal, Competitors and USP
 
 by Shamsul  
 
 
 
 
 
 
SWOT Analysis of L’Oreal, Competitors and USP
 
 
L’Oreal is a big name in the beauty industry. SWOT analysis of L’Oreal presents its strengths, weaknesses, opportunities, and threats. The brand has benchmarked its business successfully and thus it is a leading name in the relative market. They have gained huge popularity in a short span of time and it is all because of the strong product portfolio, marketing & advertising strategy, and business performance. Hence, L’Oreal is one of the biggest names in the FMCG sector. Today, we will talk about the internal and external factors of L’Oreal, its competitors, and UPS.
 
 
Parent Company: L’Oreal
 
Native Name: L’Oréal S.A. (French pronunciation: ​[lɔʁeal])
 
Established: July 30, 1909, Paris, France
 
Founder: Eugène Schueller
   
 
Head office: Clichy, France
 
CEO: Nicolas Hieronimus (May 1, 2021–)
 
Area Served: Worldwide (over 150 countries)
 
Industry: FMCG (Leading the world in beauty and pioneering the world of beauty tech)
 
Category: Cosmetics and Personal Care
 
Slogan – ‘’Because you’re worth it’’
   
 
Products: Makeup, Skin Care, Men & Hair Products
 
Number of Employees (2020): 86K
 
Total assets: (2019) – €43.81 billion  
 
Revenue: (2019)  – €29.87 billion
 
Net Income: (2019) – €3.75 billion
 
 
Subsidiaries: 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.
   
 
 
 
Strengths of L’Oreal | SWOT analysis of L’Oreal 
 
  • The R&D department of L’Oreal is really strong. Specifically, they are continuously offering innovation and useful research to make the company better. This thing shows that the company provides the best personal care and cosmetic products to their users.
  • When it comes to growing cosmetics companies, L’Oreal is a leading name despite all the stiff competition.
  • Its customer-centric advertising strategy is the main reason of its strength.
  • With more than 80,000 employees, L’Oreal has a strong workforce globally.
  • From the complete range of hair care, skincare, makeup, and perfumes, L’Oreal contributes to the pharmaceutical and dermatological sector.
  • It has 50 manufacturing plants in different world locations and is actively present in more than 130 countries.
 
Weaknesses of L’Oreal | SWOT analysis of L’Oreal 
 
  • The company has a weak hold on its segments and subdivisions due to its de-centralized organizational structure. It is one of the major weaknesses of L’Oreal, and it can create problems in the future.
  • The cosmetic industry is very deep due to the availability of many well-established brands. So, L’Oreal is facing tough competition from others.
 
 
Opportunities of L’Oreal | SWOT analysis of L’Oreal 
 
  • L’Oreal only targets upper-middle-class people, but they have a chance to target every segment of consumers to gain a competitive edge over competitors. They can expand their reach to other countries to increase their footprint.
  • The company can increase its market share by introducing some innovation in its product portfolio.
 
Threats of L’Oréal | SWOT analysis of L’Oreal 
 
  • The competition in the cosmetic industry is continuously increasing thus it is an alarming thing for L’Oréal.
  • Economic downturn, fluctuating dollar prices, disorder in supply and demand can lead to many problems.
  • Some of the products of L’Oreal are irrelevant that can upset the customers. So, customers target other brands that offer basic and relevant cosmetic and beauty products. So, it can be a significant threat for the company.
 
 
Competitors of L’Oreal:
 
The personal care and cosmetic sector are really dense due to the presence of several local and international brands. Finally, here are some biggest competitors of L’Oreal.
 
  • Revlon.
  • Lakme.
  • Avon.
  • Chanel.
  • Christian Dior.
  • Unilever.
  • Lancome.
  • Procter & Gamble.
  • Maybelline.
  • Olay.
 
 
Indeed, It is difficult to easily understand the operation and business strategy of L’Oréal. Whether you are a student or researcher, you can read this SWOT analysis of L’Oreal to increase your knowledge and level of understanding about business and other marketing strategies.
 
   
 
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  Effective Communication  
 
 
Better TipsBusinessManagementMarketingPersonal Growth
 
Problems with Lack of Communication and Ways to Improve it
 
 by Shamsul  
 
 
 
 
 
 
 
Problems with Lack of Communication and Ways to Improve it
 
 
 
Lack of communication is considered weak or poor communication. It is due to ineffective teamwork, insufficient knowledge, and everyday conflict. In such a scenario, the team engagement and communication are zero with each other. It results in the company’s poor performance, and it makes the target achieving process more challenging. For any workplace environment, communication is an essential part of boosting the workplace’s background and culture. Communication consists of exchanging ideas, face-to-face meetings, chatting, calling, email, body language, words, expression, signs, and symbols. These factors are beneficial in communication, and you can easily convey your message. Communicating with your employees regularly and positively enhanced productivity and encouraged them to do better.
 
Effects and Problems of Lack of Communication:
 
Missed Deadlines and Low Productivity: 
 
When your employees fail to pass on essential details and messages due to poor communication skills, it leads to low productivity and misses deadlines in a task. This thing is drastic for both workers and investors because it will break the client’s trust and show the incompetency of your company.
 
1- Absenteeism, Low Engagement, and Low Morale:
 
Lack of communication leads to several problems in a workplace, and absenteeism, low morale, and low engagement are among them. Effective engagement is necessary for getting high input. Moreover, when a company faces a lack of communication problems, the number of absentees increases because they don’t feel connected. These things also result in mistrust amongst team members. That’s why if you are running an organization, then you must focus on effective communication.
 
2- Unconstructive Atmosphere:
 
Workers must understand their responsibilities and roles to gain higher productivity and efficiency. However, In poor communication, the workers will not have enough confidence to ask essential things from team members to get clarity. These misapprehensions will escalate every day, and the workers feel dubious in their performance which directly affects the company’s growth. This kind of hostile atmosphere is destructive for the company.
   
 
3- Poor Relationships:
 
The unhappy and disconnected team is such a curse for an organization. In a lack of communication scenario, departments fail to construct effective relationships thus disturb the productivity process. In the end, it is the company that will bear and suffers the failure.
 
4- The Grapevine Impact:
 
If your team members cannot share messages and ideas directly with each other, it results in grapevine rumors. The grapevine impact is that you can spread false rumors from one person to another in a short span of time. It results in conflict among workers and disturbs the workplace environment. This thing directly impacts the future of the company in the long run.
 
 
 
How to Improve Communication Skills:
 
1- Find the Motive for the Break:
 
For every workplace, solid and straightforward communication skill is the backbone. If your company is facing severe communication issues, then it is really vital to find the root of the problem. Try to keep your workers focused and tell them their responsibilities to reduce the risk of any mishap or misunderstanding. Are they good enough in dealing with consumers? Are they doing their duty rightly?
 
On the other hand, find the root of the problem that increasing the communication gap among team members and fix them vigorously. These are some of the significant points that you should improve on a priority basis if you face a lack of communication. Evaluate the whole process, reveal the reasons for a break, and fix the issue with the proper approach. Explore and fill the gaps in which team members are struggling. Share your message punctually so that workers can easily understand your message. Allow your worker to talk to you on any issue openly and clearly. You can look at the rivals or competitors to solve some specific communication issues. Assess the team’s performance weekly or monthly because it brings a fruitful change in your company’s performance and atmosphere.
 
2- Implement the Right Tools:
 
The absence of the right tools and collaboration hub is one of the biggest reasons for the lack of communication in the workplace. Having outdated technology or means of communication is the major hurdle in this way. Even if your workers have practical communication skills and want to communicate, outdated technology stops them from doing this. Effective communication is not possible with obsolete technology, and it directly affects your business. It is necessary to introduce some technological advancement in your system to remain up-to-date. Certainly, the right technology is such a blessing if used properly. This part is really crucial for organizational growth.
   
 
3- Recruit People with Effective Communication Qualities:
 
Every person has different qualities, and they can tackle different situations with the right conversation and skill. Whether you are running a small or big company, hire the best people for your company and check their communication and leadership skills. There is no need to hire those people who don’t have an adequate skill set. Interviewers need to test the communication ability of a person during the interview. Check whether they are good at it or can communicate their message effectively. You can also ask behavioral questions to check their skills. In this way, you can avoid communication gaps in an organization.
 
4- Make Your Requests Comprehensive:
 
Sometimes workers use texts and email for rapid conversation, but it creates several misunderstandings because these channels are not suitable for clear and comprehensive communication. It is vital to talk in detail in order to get a complete and clear picture. Clear your mind or thoughts, self-edit, and then write a comprehensive message that you want to convey to your employees. The selection of content is also crucial in this part because it can inspire and motivate workers.
 
 
 
Why Should You Be Deciding On The Right Communication Policies?
 
1- To Avoid Conflict:
 
If you communicate with your employees correctly and clearly thus it reduces any conflict and creates a healthy atmosphere. Share effective and valuable information to make everything clear.
 
2- Avoid Misunderstandings:
 
Misunderstanding happens due to poor communication. To remove this from your company, you have to hire those people who are good at communicating. With the correct use of technology, you can also remove this flaw.
   
 
3- To Address Problems:
 
If you pass correct and adequate information, it automatically helps to fix existing communication flaws like conflicts, misunderstandings, etc.
 
4- Check Rumors:
 
Proper communication is one of the most valuable tools in fixing the rumors that appear due to insufficient conversation.
 
5- Effective Team Engagement:
 
Perfect communication helps to develop effective team management. It also improves their confidence, relationships, and self-esteem. They love to share their ideas and thoughts with each other. So, it is really good for a company or an organization.
 
6- Enhance Productivity:
 
Good communication is beneficial for your organization as it enhances the company’s productivity level and gives workers the confidence to do something extraordinary for the company.
 
 
 
Need Help or Advice in Content Writing, Content Management, or In Marketing Strategy?
 
Do you want more advice? Do you have good practices to share? Express yourself in the comments.
   
 
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  SWOT Analysis of Toyota  
 
 
BusinessManagementMarketingSWOT & PESTLE Trending
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT
 
 by Shamsul  
 
 
 
 
 
 
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT
 
 
 
Toyota is a leading automobile company in the world. Toyota was instituted by Kiichiro Toyoda in 1937. It is a Japanese multinational company and famous for its innovative automobiles. SWOT analysis is a perfect business analyzing tool that you can use to identify the internal and external factors of a company. If you want to know the strengths, weaknesses, opportunities, and threats of Toyota, then you should read this article. It increases your business knowledge and improves critical thinking. Are you interested? If yes, then scroll down this page to read different aspects of Toyota.
 
Company name:  Toyota (Automotive Manufacturer)
 
Native Name: トヨタ自動車株式会社
 
Present Organization: Toyota Group
 
Established: August 28, 1937, Japan
 
Founder: Kiichiro Toyoda
 
Head office:   Toyota City, Japan
 
Key People:   Takeshi Uchiyamada (Chairman)
 
Shigeru Hayakawa (Vice chairman)
   
 
Akio Toyoda (President)
 
Area Served:  Worldwide
 
Industry:  Automotive
 
Products:    Automobile, Auto parts, Commercial vehicles, Luxury vehicles
 
Services: Vehicle financing, leasing, Banking
 
Production output: 10,398,182 (FY 2020) vehicles under various brands
 
Number of Employees (2020):  359,542
 
Revenue: (2020) – ¥2,442,869 million
 
Net Income: (2020) – ¥2,142,329 million
   
 
Subsidiaries: Lexus, Daihatsu, Subaru Corporation, MORE
 
 
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT
 
Toyota’s Strengths:
 
     
  •  
    The Toyota Way:
     
    •  
 
The main principle of Toyota is to add continuous improvement in its system. They know how to give respect to customers. These things improve its brand image and productivity. Their management is also very strong and due to this reason, they are doing really well for many decades. These are some core strengths of the company.
 
     
  •  
    Fuel Cell Patents:
     
    •  
 
Many automobile companies are trying to reduce their environmental foot by investing in electric and vehicles and hydrogen fuel cells. The company owns more than 5680 patents internationally related to this kind of fuel such as hydrogen fuel cells. This is the major strength of the company and makes them strong in the zero-emission vehicles market.
 
     
  •  
    Solid-State Battery:
     
    •  
 
Toyota’s research and development department are very strong and they are developing unique technology for electric vehicles after the successful development of fuel cells. They are going to uncover its solid-state battery this year. This battery pack increases the EV range and it changes from zero to a hundred percent in just 10 minutes.
 
     
  •  
    Hybrids:
     
    •  
 
Toyota is known for its hybrid vehicles and some of the best green cars. If you are an eco-conscious person, then these cars are just right for you. They are reducing the footprint of fossil fuels by offering more hybrid options.
 
     
  •  
    Concrete Stock Performance:
     
    •  
 
As we know that the pandemic has slowed down the profitability of automobile companies. But, the fact is that Toyota’s stock market is nominally changed during this period. They face only 15 percent downfall in their stocks during the COVID-19 period. So, you can guess Toyota’s resilience. The main reason for the company is its continuous improvement.
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT
 
Toyota’s Weaknesses:
 
     
  •  
    Recalls:
     
    •  
 
Toyota is known for its quality control system, but its production and designs are not immaculate. Due to the faulty fuel pump, they recalled more than 700k vehicles this year. This kind of error or fault can break the customer’s trust and also decrease its profits.
 
     
  •  
    Protests and Strikes:
     
    •  
 
There is no doubt that Toyota pays much more attention to productivity and quality control standards. But, this thing can put so much pressure on labor, and the chance of protest or strike increases. As Toyota is a global company, so they can’t afford any kind of disturbance in their system and working. They should resolve labor issues in order to reduce the risk of strikes.
 
     
  •  
    Inflexible Hierarchy:
     
    •  
 
The hierarchy of Toyota is very rigid and the decisions flow only in one direction. Well, it is good in terms of control but it can suffocate flexibility and creativity.
   
 
     
  •  
    Partial International Presence:
     
    •  
 
The company is doing very well in some regions of the world such as Japan, US, Europe, etc. But, its global presence is very limited. They do not have a stronger position in several regions like Middle East, Africa, and South America. It is a major weakness of the company and they should resolve it as soon as possible.
 
     
  • Tech Gap:
    •  
 
If you compare Toyota’s technology with Tesla, you will found a huge gap. Toyota is far behind in terms of technology from Tesla. This type of technology gap can also create problems for the company to show its weakness.
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT 
 
Toyota’s Opportunities:
 
     
  •  
    Flying Car Project:
     
    •  
 
Recently, the company has conducted a successful test drive of its flying car. It is one of the major companies that are supporting SkyDrive. They think that they will get the maximum benefit from this company.
 
     
  •  
    Smart Cars:
     
    •  
 
Toyota is also working in self-driving systems like the Chauffeur and the Guardian. This technology improves the driving experience for people and makes it convenient. It is a big opportunity for the company to market this program in order to get people’s attention.
 
     
  •  
    Nano-materials:
     
    •  
 
Recently, Toyota AI invested in Carbide which is a nano-tech developer. This technology helps to makes durable, cooler, safer, quieter, and lighter vehicles. They recently solve the high-temperature issue in the vehicle’s electronics. According to market experts, Toyota should invest in this type of system.
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT  
 
Toyota’s Threats:
 
     
  •  
    Brexit:
     
    •  
 
The company is working strongly in Europe but the situation will be different after the Brexit. There are several things such as increased tariffs, new rules, and regulations that they will face due to this deal. This thing can threaten the profitability of the company and performance in this region.
 
     
  •  
    Trailing Tesla:
     
    •  
 
There is no doubt that Toyota is one of the leading car manufacturers right now. But, its offerings are not so valued as ever before. Now, Tesla is gaining popularity due to its highly innovative and cooler vehicles. The market share of Tesla is 175 percent higher than Toyota. Tesla is giving tough competition to other makers and it is a dangerous thing for Toyota in terms of market share and revenue.
 
     
  •  
    COVID-19 Limitations:
     
    •  
 
Toyota’s main revenue generated from three major regions as the USA, Europe, and Japan. The COVID-19 has impacted the company badly due to the global economic recession and unemployment. This pandemic can threaten Toyota’s growth.
 
     
  •  
    Economic Crisis:
     
    •  
 
In 2020, the company’s profits decreased by 74 percent which is a big figure. It is due to the decrease in sales of cars. If this thing continues, then it can impact the growth and profitability of Toyota.
   
 
     
  •  
    Competition:
     
    •  
 
Volkswagen and Tesla are two major rivals of Toyota in the relative market. Any error or mishap can disrupt the company’s image and effectiveness. Due to the increasing demand for Tesla cars, this is a big threat to Toyota.
 
 
 
SWOT Analysis of Toyota – 2021 | Toyota SWOT 
 
Conclusion:
 
With more than 90 years of experience, Toyota is a well-established and leading name in the automobile industry. Its sales, research, the production makes it a market leader. Despite all the flaws, the company is still going strong. Its hybrid cars and flying car project are two main opportunities. They can also invest in the research and development sector to improve their cars and offerings. In this way, they can earn the people’s trust.
 
 
 
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  Leadership  
 
 
ManagementMarketing
 
Path Goal Theory of Leadership
 
 by Shamsul  
 
 
 
 
 
 
 
Path-Goal Theory of Leadership
 
 
 
Introduction
 
As far as leadership is concerned, several definitions have been given to date, explaining different qualities, traits, and signs of a good leader. Leadership broadly explained it as a person with the ability to bring together a group of people and guide them toward a common goal. Assigning jobs to others or telling subordinates what to do is not a big task and almost anyone can do it; however, it takes a true leader to actually make others perform that task in the best possible manner. Over time several research studies have been presented explaining leadership in different perspectives, including skills, characteristics, and styles. While the decades of the 40s and the 50s were dominated by leadership types signified as being either participative, task-oriented or relationship-oriented, the 70s brought forward a more diverse leadership type denoting six categories as being associated with the personal factors of leadership.
 
These factors were presented by Ralph Stogdill. He named achievement, capacity, participation, responsibility, situation, and status as being the personal factors associated with leaders.  The latest Harvard Business review research published in 2000 by psychologist and author Daniel Goleman defined another six unique styles of leadership as being visionary, commanding, affiliative, pace setting, democratic and coaching.
 
In this post we will be discussing a real-life leadership situation in context with the Path-Goal theory, explaining how leaders motivate followers in order to accomplish goals.
 
Path-Goal Theory
 
Path goal theory came to surface in the 70s stating that this leadership theory focuses on enhancing the performance and satisfaction of followers through focusing on their motivation. This theory works in contradiction with the situational approach of leadership, where a leader is defined as adapting to the new environment. Path goal theory in actual realizes the relationship between the follower’s characteristics and the leadership style. In this leadership approach, the leader is required to use or employ a leadership style that works through meeting the motivational requirements of followers.
 
The path-goal theory defines the leader as choosing behaviors that supplement or complement whatever is missing in the work setting. Leaders that follow this approach of leadership often use means of rewards in work environments.
 
Evans explains that a leader that generates motivation does so through increasing the kinds and numbers of payoffs that followers receive in their work settings. Also, such a leader makes the path towards the goal very clear, through proper directions and coaching of followers, removing any roadblocks or hindrances that might be in the way. This makes the whole process of achieving the goal more satisfying personally for followers. Leaders that follow this approach of leadership choose appropriate leadership styles to increase and enhance the follower’s expectations of satisfaction and expected success at a task.
 
Expectancy Theory:
 
Path goal thus conceptualizes the perspective of expectancy theory stating that followers will be motivated, in case, they think they are capable of doing a task or achieving a goal. If they think they are capable of doing a task and that they are being paid off well for doing it, they will automatically be motivated towards doing it. Here the challenge for the leader in actual is to completely understand the goals of followers and associated rewards with them.
   
 
A major component of path-goal theory, the leadership behavior, is said to have different effects on the followers based on the characteristic of the followers and the task.
 
Leader’s behaviors in path-goal theory include
 
     
  • Directive
    •  
  • Supportive
    •  
  • Participative and
    •  
  • Achievement-oriented.
    •  
 
The case studies of real-life leadership examples can further help in defining the path-goal theory.
 
 
 
Real-Life Leadership Case Study
 
The best example of an exemplary path-goal theory leadership style has been personally experienced by me when I was working in ABC Company and the company suddenly underwent some crisis owed to a cut in the state budget. The company had to survive out of the crisis and there were rumors that a cut in the number of employees was in line since the cut in budget directly affected the field of Human Services.  My boss, Mr. Davidson at that time was a true example of a leader who was committed to his work and the work of others.
 
He was greatly appreciated by every person working in the company as he was always ready to help others so that they can excel in their careers, benefiting the company and his leadership in the way as well. Mr. Davidson always believed in the power of innovation and likely empowered his followers and subordinates towards innovating products, processes, markets and almost every other area. He used his company as a position that could be used by other people to build their strengths.
 
Skills to Analyze the Company’s Problem
 
Mr. Davidson decided to tackle the problem at hand through investigating and deciphering how the company can cut on its budget and how matters can be taken back into hand without having to lay off employees to tackle the situation. As the leader, he suggested several small actions be taken such as cutting on traveling expenses, saving on utility bills, etc that could contribute to the budget cut. He assigned the job to the employees of the department to investigate how expenses can be cut, and it was them who came up with the idea of cutting on the overtime expenses which was a major contributor to the cost factor. He realized that if they could manage a significant cut in this expense, there were chances that employees need not be fired and the company could progress like it was before without having to leave anyone behind.
 
Mr. Davidson used his leadership skills to analyze the problem and devise ways as to how it could be tackled. Once he knew he had to cut back on the overtime expenses, he suggested to every employee that if the overtime budget could be reduced by 30%, no employee would have to be furloughed. He engaged personally with every employee of the department and explained how he or she could manage their overtime, contributing to the cut in the expense and saving their jobs along the way.
 
Davidson was a firm believer that if leaders engage with their employees considering the well being of them equally as their own. They can create an atmosphere where the leader can convince employees to work in accordance with any devised plan. People believe and trust such a leader when they are assured there well being is always considered as a vital point.
   
 
Path-Goal Theory Participative Leadership Style and Mr. Davidson
 
As defined in the path-goal theory summary earlier leaders are required to take up a behavior that is consistent with the followers’ characteristics and their task. For example, in the case study, Davidson was dedicated to tackling the problem faced by the company in an efficient manner while also considering the best interest of the employees. His participative style and engagement with the employees led him to explore different ways that could transform into a beneficial situation for both the company and the employees. Not only did his situation helped the company to come out of a crisis situation, but he also managed to earn the trust of the employees. In return, they were now ready to trust him and follow his command as they were assured he was always thinking of their best interest.
 
Leadership Style
 
The success of this leadership style can also be checked through the fact that his participative and empowering leadership style was so effective that when he announced his new overtime plan. No employee objected to it and the proposed plan was smoothly integrated into the daily working of the company, almost instantly making the company fall in line and diminished the loss management. Further on since he was such a participative leader he delegated responsibilities to every individual. And let them handle those responsibilities to a large extent without interfering.  Employees were totally capable and empowered to handle day to day affairs and innovation related matters perfectly. It was to the extent that Mr. Davidson was totally removed from the entire scenario without any difficulty, as every function was performed exactly as it was under his leadership.
 
Contrastingly, another example is of Manager of the competitor company, My Robert, who was known for the autocratic leadership style and frequent firing of incompetent workers. When the time for his retirement neared, the entire company went into a buzz as to what will happen to that company and the particular department. When Mr. Robert left, as no one was given the authority to make the decision on their own and the employees were used to simply taking orders. This defines how important it is to understand the whole scenario and leadership quality. Accordingly, develop behavior that suits the characteristics of the followers, and the task is done, considering the dynamics of the industry that a company is surviving within.
 
 
 
The Case Study Analysis
 
The case study explains how a participative and supportive style of leadership can work and help the company through a crisis, with the help of the employees. This style of leadership has many advantages with certain disadvantages as well.
 
The foremost advantage of this leadership style is that the employees’ creativity and knowledge add up to the talent pool. When two heads thinking on a matter are always better than one and it certainly benefiting it to the organization. People suggest ways to tackle the problem, the more chances of finding a suitable remedy for a problem. Next, such leadership does not limit the powers of decision making in the hands of one person and everyone is a part of the whole process, knowing exactly their part of the job. In such a situation removing one person from the whole setup does not affect the working or functioning of the company or department. On the other side different autocratic style leadership, where removal of the leader directly affects the functioning of the whole company.
 
There is a disadvantage to this leadership style as well. The foremost disadvantage is of bearing an inefficient employee. Since the supportive leadership style believes in helping employees out and providing them the atmosphere where they can excel in their career, sometimes this also requires taking their work or suggestion into consideration in the decision-making process. If an employee is inefficient, he will get ample chances to redeem his behavior. If he continuously makes mistakes and shows inefficiency, it will affect the decision-making process badly, thus affecting the performance of everyone around as well.
   
 
 
 
Conclusion
 
Viewing the Path-goal theory, its components, leadership behavior, and the real-life leadership case study of Mr. Davidson, we can say that irrespective of whatever kind of leadership behavior used, the primary need is to understand and consider the surrounding and people working around the leader. Also, adopt a leadership strategy that goes a long way beyond present visible advantages.
 
As defined in the paper, Mr. Robert too was a successful leader. Who will remember for his leadership skills that were strictly autocratic; however, Davidson’s leadership skills not only helped ABC Company in attaining a top position in a dynamic industry rather this participative and empowered culture-induced in the company. It allows the company to stay at a top position even after Mr. Davidson.
 
 
 
 
 
 
Leadership Types Which Puts an Impact on Your Business
 
Right set of HRM Activities Allow Organizations to Achieve Goals
   
 
What is Change Management?
 
 
 
 
 
References
 
Fallon, N. (2014). What is Leadership? Retrieved from http://www.businessnewsdaily.com/2730-leadership.html
 
Indvick, J. (1986). Path Goal Theory of Leadership: A Meta Analysis. In Proceedings of the Academy of Management Meeting. Briarcliff Manor, NY: Academy of Management
 
PennState. (2015). When Does The Path Goal Theory Work? Retrieved from https://sites.psu.edu/leadership/2013/02/15/when-does-the-path-goal-theory-work/
 
 
 
 
 
 
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  Zain Telecommunication  
 
 
BusinessScholarly
 
Zain Company – Leading Mobile and Data Services Operators
 
 by Shamsul  
 
 
 
 
 
 
 
Introduction
 
Zain Company
 
Zain is one of the leading mobile and data services operators having a workforce of over 6,600 employees. The company has aimed towards offering a range of mobile voices and data services to over 13.7 million business and individual customers.
 
The company started its operations in the year 1983 under the title of Mobile Telecommunications Company (MTC) and was the first mobile operator in the region. HTC rebranded towards Zain in 2007 so as to reflect the growing status of the company in a better way and operate as a leading multi-national mobile service provider having global aspirations.
 
Now Zain operates in Kuwait, Saudi Arabia, Bahrain, Jordan, Iraq, South Sudan, and Lebanon operates ‘touch’ for the Lebanon Government.
 
Differentiation Strategy
 
The differentiation strategy in the organizational structure of Zain Telecommunications is flexible. This can be attributed to the fact that many times the employees are required to perform multiple tasks for which they are provided with adequate training facilities. Moreover, the manager of the store has the authority to make the decisions for the store; however, attaining the consent of higher management is also important. The employees have the discretion of receiving payments however, they will be required to obtain a receipt from the cash counter and present it to the customer. The daily sales generated from the store are being deposited with the bank and this responsibility is vested within the hands of three salespersons. The training sessions are conducted regularly through which employee performance is increased which has a positive effect on their motivation level.
 
The stores of the company are engaged in offering telecommunication solutions to their customers however; every store is unique from the other. Their inventory control system has been designed to include all the merchandise coming in and going out of the store. In order to maintain a long term relationship with the suppliers, a vendor development system has been installed. In addition to this, the company has made various efforts in improving its customer relationship program to which it has exceeded to some extent.
   
 
Integration Strategy
 
The integration strategy in the organizational structure of the company has mixed elements of flexibility and rigidity as the rules and guidelines given to the employees are provided in written form and the management strictly enforces the employees to follow the rules. In addition to this, issues related to customer services along with staff recruitment, training, promotion, salary and wages as well as the marketing and outsourcing decisions are made in the head office. However, the supplier-related issues are handled by the store.
 
The differentiation and integration strategy in the organizational structure of Zain Telecommunications indicates a mixed structure having a balance between being flexible and mechanistic at the same time.
 
Goals of Zain Telecommunication
 
The ultimate goal of the company is to evolve the direction of the company and direct it from a pure mobile consumer player in placing technology in every aspect of life. Moreover, like any other company, Zain has the goal of improving its revenue conditions and grab a huge market share in the industry.
 
The company provides clear goals in written form to the employees. Some of the goals are team-oriented however, others are individual-oriented. Employees who perform according to the expected standards of the company are also provided with rewards and incentives. These incentives are also given upon the basis of team performance and individual performances which assures that every employee is motivated and works towards making the company a competitive company and a better place to work. With respect to employee satisfaction, Zain believes that employee satisfaction is the key towards attaining customer satisfaction and for this reason; it has devised various plans through which employees are motivated.
   
 
Environment
 
The telecom industry in Kuwait is well developed and progressive and Zain telecommunications are among the key players of the industry. This renders the environment to be positive for the company along with having the support of business communities at the same time. The company is operating as a registered company and therefore, no legal issues are outstanding for the company. Also, the level of competition to the business is nominal as there are few key players which drive the telecommunications industry of Kuwait.
 
The store is situated at a prime location. Having a wide range of mobile communication solutions, the company aims in providing mobile telecommunications to all the family members and which makes the customer base of the company to be strong and loyal. All in all, the environment of the industry for Zain Telecommunication is stable and simple.
 
Technology
 
The technological aspect of Zain Telecommunication is quite satisfactory and the company has installed an online payment system through which it taps the web world. In addition to this, the company is working to increase the efficiency of the business and obtain profound market knowledge. The company is also operating with an automated product retrieval system through which inventory accuracy and customer satisfaction is achieved.
 
The company, in order to maintain a high-quality relationship with its suppliers, maintains vendor processing and an automated order processing system through which suppliers’ performance is assessed and actions are taken upon immediately.
 
Since the products offered by Zain Telecommunications experience changes on a daily basis, there have been employed trained staff which helps the customers in answering their related queries along with explaining to them the features and benefits of the service. Customers are also provided with the facility for testing the service prior to buying it.
   
 
Life Cycle
 
The company is operating in the growth stage of the industry life cycle and is, therefore, generating huge profits. The size of the store is fairly large and since it is amongst the key players of the industry, it is in the market for a very long time. Having the employees range of over 6,600 employees, Zain Telecommunications has contributed greatly towards employment rate growth.
 
Performance
 
Since the company is operating in the growth stage of the industry life cycle, the profits being generated are considered to be huge and sometimes beyond expectations. This can also be attributed to the strong and loyal customer base of the company. Analyzing the profitability level of the company in light of the industry players, the revenue generation of Zain Telecommunications also stands to be satisfactory.
 
Discussion
 
Zain telecommunications is a leading mobile and data services provider and is an international concern that entered Kuwait in 1983. The differentiation and integration strategy within the organizational structure of the company has a combination of both flexible and mechanistic elements. The goals of the company are clear and the employees follow those rules strictly. In addition to this, employees need to work in teams, as well as individuals, and the incentives are provided accordingly which enhances employee morale.
 
The overall environment for Zain Company is stable as there are few competitors to it. Also, the long presence of the business in the industry has made it create a strong and loyal base of customers who in turn generate revenue for the firm. The location of the store is another benefit that adds to its success factor. Overall, the industry environment is stable.
   
 
With respect to technological aspects, the company is operating with various technical implications that are according to the standard requirements. Online payment system along with performance assessments of the suppliers, every aspect handled in a technological manner.
 
The company is operating in its growth stage and is generating a good amount of profits both as an individual firm and as a collective unit in the industry.
 
Conclusion
 
The Zain Company is the pioneer in the telecommunications industry in Kuwait. Therefore, it has a very strong base of customers. The only recommendation for the business is that too much power vested within the top management level and the employees are left at their discretion. The company considers employee satisfaction as the road towards attaining customer satisfaction.
 
 
 
 
 
References
 
     
  • -. (2012). Zain –. – (-), 27.
    •  
  • -. (2014). Zain Available: http://www.slideshare.net/ZainGroup/zain-31589745. Last accessed 5th Nov, 2014.
    •  
  • Glenn Wheaton. (2009). Supplier Performance Management. Available: http://www.epiqtech.com/supplier-performance-management.htm. Last accessed 5th Nov, 2014.
    •  
  • Rick Nauert . (2011). Employee Satisfaction Key for Customer Satisfaction. Available: http://psychcentral.com/news/2011/06/02/employee-satisfaction-key-for-customer-satisfaction/26623.html. Last accessed 5th Nov, 2014.
    •  
  • Sree Rama Rao. (2009). Differentiation and Integration in Organizations. Available: http://www.citeman.com/4675-differentiation-and-integration-in-organizations.html. Last accessed 5th Nov, 2014.
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  Amazon  
 
 
BusinessManagementMarketing
 
History of Amazon.com For Online Shopping
 
 by Shamsul  
 
 
 
 
 
 
History of Amazon.com
 
The Amazon Company was created in 1994 by Jeffrey Bezos during the rise of the internet. Originally the website was an online bookstore. The company has been a member of the Nasdaq Index since 1997 and acquired Bookpages, Telebook, Internet Movie Database, Planet All and Jungle Corporation in 1998.
 
In 1999, the site continues its momentum and acquires shares in the sites:
 
Drugstore.com
 HomeGrocer.com
 Pets.com
 Exchange.com
 
In 2000, he allied with the Toysrus.com site as well as Borders.com and Virgin Entertainment Group to market their products online.
 
Also, Amazon won contracts with Foot Locker and NBA (National Basketball Association) in 2003. That same year, it diversified its product portfolio by offering jewelry, delicatessen; body care products …
 
In 2004, the company entered the Chinese market by acquiring joyo.com, the largest online cultural book and product marketing site in China. Amazon is providing the company, The Bombay Company, it’s e-commerce platform to launch various online sales sites (Bombay Kids, Bombay Outlet …).
 
High Rate of Growth
 
The following year, in 2005, it launched its own A9 search engine and then bought Shopbob.com, a retailer of clothing, footwear and fashion accessories. The shoe and accessories sales site, Endless.com, is then launched in 2006.
 
In 2009, It introduces the Kindle DX Reader that offers significant reading and storage capabilities. This will continue to be improved today. It offers more and more possibilities and applications. It even competes with giants on the market like the iPad of the Apple brand.
   
 
Amazon has often been criticized for the working conditions imposed on its employees, particularly for temporary workers hired en masse during the end-of-year celebrations, where the activity is experiencing a considerable increase. Indeed, these conditions deemed difficult have been denounced by journalists that have damaged the image of the brand, especially in Britain and France. A book was even released following these cases, In the company, Jean-Baptiste Malet.
 
Amazon France has had a media lawsuit against the Syndicat de la Librairie Française (SLF) concerning the shipping costs. It lost this lawsuit and was forced to pay damages and change its terms and conditions of sale. The group defended free shipping for customers; however, according to book professionals, this free was made possible to the detriment of booksellers. During this trial, the group used “mail bombing” practices, which involved asking customers to send bulk mail to the SLF.
 
Sectors / Business Unit of Amazon.com
 
Amazon.com is a company specializing in the distribution of books, video games, music, laptops, televisions, clothing, cosmetics, jewelry, appliances. The company is also developing Internet-based computer applications for certain customers through one of its subsidiaries, AMZN Web Services (AWS), as well as low-cost data storage services (AMZN Simple Storage Service), cloud computing, payment (AMZN Flexible Payments Service …
 
Breakdown of Sales by Amazon.com Business Activity:
 
63.3% electronic and computer products
 32.6% of cultural products
 4.1% other products and services (AWS, Amazon S3, Amazon EC2 …)
 
Presence of Amazon.com (Worldwide)
 
The company is operating in several countries through the establishment of different national websites:
 
 
 
Amazon websites
 
 
   
 
The company employs more than 51,000 people worldwide, for the IT aspect (orders, IT management …) and warehouse logistics (inventory management, order preparation …).
 
Top Competitors of Amazon.com:
 
Barnes & Noble Inc.
 eBay Inc
 Hastings Entertainment Inc.
 Columbia House Company
 Apple Inc.
 Best Buy Co, Inc
 Books-A-Million, Inc.
 Wal-Mart Stores, Inc.
 
Management of Amazon.com
 
The Chairman and CEO of Amazon.com is Jeffrey P. Bezos. He chairs the Board of Directors composed of 9 members:
 
Jeffrey Bezos
 Tom Alberg
 John Seely Brown
 John Doerr
 William Gordon
 Alain Monié
 Myrtle Potter
 Thomas Ryder
 Patricia Stonesifer
 
The Board of Directors has formed 3 committees:
 
the audit committee (3 members)
 Nominating and Corporate Governance Committee (3 members)
 the Compensation and Executive Development Committee (6 members)
 
 
 
 
   
 
Financial Data of the Company Amazon.com
 
Amazon.com is a company listed on the Nasdaq 100 Index since 1997 under the name AMZN.
 
Number of titles: 455 243 000
 
Market capitalization: $ 126,630 million
 
Share Capital of Amazon.com Inc.:
 
80.5% Floating
 19.5% Jeffrey P. Bezos
 
 
Stock Price History
 
The Amazon stock share price chart and data show an upward trend. The latest closing stock price as of October 22, 2019, is 1765.73.
 
     
  • The record-high stock closing price of company was 2039.51 on September 04, 2018.
    •  
  • Its 52-week high stock price is 2035.80, which is 15.3% above the current share price.
    •  
  • The Amazon 52-week low stock price is 1307.00, which is 26% below the current share price.
    •  
  • The average stock price for the last 52 weeks is 1756.41.
    •  
 
 
   
 
Revenue & Gross Sales
 
Amazon revenue and growth during the period 2006 to 2019, are here.
 
     
  • At the quarter ending June 30, 2019, was US$63.404B, an increase of 19.89% over last year.
    •  
  • 2018 revenue was US $232.887B, an increase of 30.93% from 2017.
    •  
  • 2017 revenue was US $177.866B, an increase of 30.8% from 2016.
    •  
  • 2016 revenue was US $135.987B, an increase of 27.08% from 2015.
    •  
 
 
 
Total Assets 2006-2019 | AMZN
 
Amazon Company’s total assets figures declared as on the balance sheet from 2006 -2019 are as follows.
 
     
  • At the quarter ending June 30, 2019, it was US$191.351B, an increase of 42.69% over the last year.
    •  
  • 2018 total assets were US $162.648B, an increase of 23.87% from 2017.
    •  
  • 2017 total assets were US $131.31B, an increase of 57.44% from 2016.
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  • 2016 total assets were US $83.402B, an increase of 28.81% from 2015.
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Amazon Group Marketing Analysis
 
You can consult the SWOT Analysis of Amazon but also see our section SWOT & PESTLE for the other largest global companies.
 
 
 
For more information on the Amazon group, you can consult the fact sheet on Amazon.com
 
 
 
 
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  FMCG  
 
 
BusinessMarketing
 
10 Best FMCG Companies of the World Presently
 
 by Shamsul  
 
 
 
 
 
 
 
10 Best FMCG Companies in 2019
 
The FMCG stands for Fast Moving Consumer Goods or called (CPG) Consumer Packaged Goods are the items that are to be utilized every day. Most famous FMCG organizations fabricate items that may incorporate individual care, foods, drinks, healthcare services, skincare, oral care and some more. CPG organizations incorporate Johnson and Johnson, Procter and Gamble, Unilever, JBS, Nestle, L’Oréal alongside refreshment organizations like Pepsi, Coca Cola, and so on. The given discussion has taken three primary parameters, for example, income, market capitalization, and various worldwide brands.
 
The greatest FMCG or CPG organizations center a ton of advertising as the items over these organizations are pretty much comparative. Item situating and dissemination assumes a significant job in the development of these biggest FMCG brands. All the FMCG organizations have a solid business development which is being driven by a solid workforce over the world. Here are the best 10 FMCG organizations in 2019.
 
 
 
Fast Glance: 
 
The following are the greatest and top FMCG or CPG Companies in World:
 
First Place: Nestle
 
Second Place: Johnson and Johnson
 
Third Place: Procter and Gamble
 
Fourth Place: Pepsi
 
Fifth Place: Unilever
 
Sixth Place: AB InBev
 
Seventh Place: Coca Cola
 
Eighth Place: JBS
 
Ninth Place: Phillip Morris
 
Tenth Place: L’Oreal
 
 
 
More insights regarding rankings and parameters, read the complete article.
 
 
 
10- L’Oréal S.A: 
 
FMCG
 
L’Oréal was recognized as the world’s most ethical organization by Ethisphere Institute and is a main cosmetic FMCG organization.
 
Code of business morals and gender orientation fairness are the fundamental features of L’Oréal, which is the reason it is among the popular FMCG organizations on the planet. The portfolio incorporates beautifying agents, cosmetics and personal care items with in excess of 34 worldwide brands.
 
L’Oréal was established by Louis Schueller, a French scientific expert, in 1919. The organization has itself utilizes 20,000 scientific experts till the date. The number demonstrates L’Oréal’s enthusiasm for Research and Development. Constant patent enrollment is the facts L’Oréal sticks out, it has enlisted 498 licenses in the year 2017. It additionally remains as the main beauty care producer group on the planet with the global nearness in 150 nations. Consistently, L’Oréal, in a relationship with UNESCO arranges a program called “For Women in Science.” Here it chooses and awards five prominent analysts from five continents. Around 100 scientists have been granted since 1998 (three of them have likewise gotten a Nobel Prize).
 
L’Oréal has broadened itself by placing a step in skincare, haircare, cosmetics, aromas, and hygiene items industry where it beats the other goliath players in the market. L’Oréal has watched 25% development in online deals overall having an extra 10 % share in the personal care and beauty industry.
 
PARAMETERS: 
 
Income: $ 32004 million
 
Net Profit: $ 4612 million
 
Market Capitalization: $ 127548 million
   
 
Number of Brands: 34
 
 
 
9- Philip Morris: 
 
 
 
FMCG
 
Philip Morris International Inc is among the biggest FMCG organizations on the planet with a solid overall existence.
 
It’s a worldwide organization with more than 26 well-presumed brands which are popular in different regions. The organization which has its functional home office in Lausanne, Switzerland and commercial home office in New York, began as a solitary shop on London’s Bond Street in 1847. This company denotes its essence in more than 180 nations other than the US with its notable brands. One of its notable brands is Marlboro which brings billion dollars of income to the organization. There are several other top brands making it one of the most popular and famous services having the biggest revenue generation ratio.
 
Recently, Philip Morris has expanded its capital use to $1.5 billion for unit creation. The organization is as yet driving in its own industry. This company is growing at a fast pace because of the special research and development activities. The company is responsible to launch one of the famous personality items. This company is providing employment to more than 80,000 people in the world. No doubt, there is a huge difference between public and company but it is still a successful public organization in the world.
 
PARAMETERS: 
 
Income: $ 27580 million
 
Net Profit: $ 6341 million
 
Market Capitalization: $ 155213 million
 
Number of Brands: 26
 
 
 
8- JBS
 
FMCG
 
JBS is the second-biggest food manufacturer in the world with a broad item portfolio, delivering predominantly frozen meat and poultry.
 
This driving FMCG organization likewise has food prepared and kept up with universal measures, supported by surely understood brands sold in excess of 150 nations. JBS flaunts 10 notable billion-dollar marks and is one of the biggest meats preparing organization on the planet. The organization was shaped in Brazil in 1953. This company is providing the best quality frozen food items including poultry, meat, and others. It enjoys the best production facilities in the world. It has more than 300 production units in different countries. There are more than 20 company franchises worldwide. This company enjoys the best status in the industry of frozen meat, poultry and more.
 
This company has developed the best production facilities worldwide. It sets the most influencing employment opportunities in the world. Experts from food nourishment, food processing, and packaging take more interest in this company. What are the reasons? Actually, JBS offers the best employee benefits to its employees. It presents the strongest associations with different famous food manufacturers such as McDonald’s. It has received the best awards “Today is Chicken Day” in Brazil. There were more than 6 million interactions worldwide. Today, JBS is a platform offering employment to more than 21,500 experts and laborers. In the USA, it is in the second position in the frozen meat and poultry industry.
 
 
 
PARAMETERS:
 
Income: $ 48745 million
 
Net Profit: $ 534 million
 
Market Capitalization: $ 24832 million
 
Number of Brands: 1
 
 
 
7- Coca Cola:
 
FMCG
 
The leading product of the Coca-Cola organization is Coke which was initially expected as a patent medication that lessens the pressure.
 
The company has numerous products on its shelf. It is among the most famous multinational companies having scope worldwide. The biggest reason why this company is famous is the biggest beverage production, Coca Cola Marketing and distribution network. It delivers the products in urban as well as rural areas of countries where it has setup. According to the latest reports, Coca Cola has more than 500 beverage brands for the customers. Most of these brands are nonalcoholic so it is easy for the company to target customers of all age groups. With all these best services and networks, Coca Cola is now working in more than 200 countries.  Soft drinks such as Coca Cola, Fanta, Diet Coke and sprite are some of the top brands offered by this company.
   
 
All FMCG companies such as Coca Cola have a permanent network of production and distribution. Largest setups installed in different countries enable these companies to distribute the famous brands easily. On the other hand, these companies also target consumers according to their cultural practices. The availability of nonalcoholic brands such as Coca Cola, Fanta, Sprite and more makes it acceptable in countries such as Pakistan, Saudi Arabia and GCC region where alcohol is prohibited.
 
 
 
PARAMETERS:
 
Income: $ 35410 million
 
Net Profit: $ 1248 million
 
Market Capitalization: $ 184994 million
 
Number of Brands: Over 500
 
Number of Brands: 52
 
 
 
6- AB InBev:
 
 
 
FMCG
 
AB InBev is a famous Belgian-Brazilian company providing a wide range of transitional beverages in the world.
 
The main headquarters of this company is in Leuven, Belgium. It is among the largest beverage producers in the world. In 2016, AB InBev acquired SABMiller. This company started its business as a joint venture between Belgium and Brazilian beverage producers to compete with the world’s most famous producers such as Pepsi and Coca Cola. In 2017, AB InBev achieved the highest standards after spreading the business worldwide. On the other hand, they achieved more than 190 awards in beverage production. Nowadays, it is working with more than 500 brands having an existence in almost all countries. The AB InBev is enjoying steady growth in the list of FMCG companies. The overall revenue growth of this company is around 16.8 %. In 2017, it fetched the highest revenue of its history. AB InBev is now among the richest FMCG companies having its brands in more than 100 countries.
 
The EBITDA Growth rate of this company is 13.4 %. Similarly, it has been listed among the most successful business companies by Fortune Magazine. This magazine gave the AB InBev 100 % score after observing the potential revenue growth and other activities including marketing and advertisement. The company is now starting clean energy products in order to minimize climatic changes. The Bud Analytics Lab is one of the most popular efforts by the AB InBev to solve various issues such as social media marketing, market trends and assortment optimization, etc.
 
 
 
PARAMETERS:
 
Income: $ 56444 million
 
Net Profit: $ 7996 million
 
Market Capitalization: $ 172291 million
 
Number of Brands: Over 500
 
 
 
5- Unilever:
 
FMCG
 
It is a popular Angla-Dutch FMCG company having its business offices in London, UK, and Rotterdam, Netherlands.
 
Today, Unilever offers more than 300 brands in the world with the quickest access. It has the best segmentation strategy making it a top FMCG group. Started in 1930, it gained popularity after the merger of Margarine Uni with Lever Brothers. These two companies merged and started to produce the best quality household products such as soaps. The most common products produced by Unilever include cleaning agents, foods & beverages, home care, personal care, and refreshments, etc.
 
Fortunately, this company won the trust of consumers because of the top quality and standard. Today, it is present in more than 190 countries with its brand value of 15 billion dollars. The iconic brands of this company provide 58 % of the total revenue. Lipton, Axe, Knorr, Dove, Surf, and Sunsilk are some of the top items present on the shelf of this company. These brands are providing 50 % revenue to the company. The company is also taking participation in different social and cultural activities such as CSR activities. The Lifebuoy Roti initiative was one of the successful campaigns for Unilever.
   
 
The biggest reason why people love to use Unilever products is trust. It has maintained international standards. Several national and international brands compete with Unilever but it still wins the race. This is only because of hygiene and personal care quality checks. Unilever is strict in the matter of quality control. It has several quality control units working in different countries. The purpose of these quality control units is to ensure the production of sustainable and risk-free products.
 
 
 
PARAMETERS:
 
Income: $ 66068 million
 
Net Profit: $ 7978 million
 
Market Capitalization: $ 127900 million
 
Number of Brands: Over 300
 
 
 
4- Pepsi Co:
 
FMCG
 
Pepsi Co is one of the most popular and famous FMCG groups providing numerous reputed items such as Tropicana, Pepsi, Lays, and Quaker, etc.
 
Pepsi Co is a potential competitor of Coca Cola. People enjoy the rivalry between these two famous FMCG groups but Pepsi always takes the leads. It is an American Multinational Food & Beverage company having its main commercial headquarters in New York. The current CEO of Pepsi Co is Indra Nooyi. The brand equity of Pepsi Co-products such as lays, Pepsi, Quaker, and Diet Pepsi always remains high.
 
Started in 1965, the company associated with the Pepsi-Cola Company and Frito-Lay Inc. The merger of these two companies formed Pepsi Co. Gatorade, Mountain Dew, Doritos, Cheetos, Aquafina, Mirinda, 7 Up, and Lipton teas are some of the most famous examples. The company is among the 500 Fortune companies. In the list of “Most Admired Companies of World,” it achieved the 28th position. Food and a Good program started by Pepsi Co is a considerable example of ethical cooperation. This company has several other titles and awards just because of its amazing social contributions worldwide.
 
 
 
 PARAMETERS:
 
Income: $ 63525 million
 
Net Profit: $ 10509 million
 
Market Capitalization: $ 153570 million
 
Number of Brands: Over 22
 
 
 
3- Procter & Gamble:
 
FMCG
 
Procter & Gamble started its business in 1837. British American William Proctor and Irish American James Gamble were the founders of this FMCG group.
 
The most famous product of Procter & Gamble was Pringles. The company was producing snacks, beverages, foods, and others. In 2014, Procter & Gamble took a bold step by adding more than 100 products on its shelf. They also launched 65 new brands in markets. The main headquarter is present in Ohio, USA.
 
The main brands such as Whisper, Vicks, and Old Spice are some of the top brands. This company has involved the production of baby care, family care, Feminine, home care, healthcare, grooming, and other products. These brands are adding 65 % of the revenue to total income. The company is now present in Latin America, Africa, Middle East, Europe, Asia, and other regions. Procter & Gamble is facing intense competition by the local as well as international players. However, it is using a perfect segmentation strategy that keeps its brands prominent. The networking and distribution of Procter & Gamble are based on a strong setup. It also takes part in social development such as the LikeGirl campaign.
 
 
 
PARAMETERS:
 
Income: $ 65058 million
 
Net Profit: $ 10194 million
   
 
Market Capitalization: $ 197798 million
 
Number of Brands: Over 105
 
 
 
2- Johnson & Johnson:
 
FMCG
 
Johnson & Johnson brands are categorized into three primary types: Consumer Healthcare, Medical Tools and Pharmaceuticals.
 
Johnson & Johnson has its headquarters in New Brunswick, NJ, USA.  The company has 250 subsidiaries in more than 60 countries.  Johnson & Johnson takes a position as a leading FMCG group because of its strongest network, segmentation, and distribution in the world. Started in 1885, it acquired Janssen Pharmaceuticals in 1961. This was a key corporate success by Johnson & Johnson.
 
The main brands of Johnson & Johnson include the famous names of Tylenol medications, Clean & Clear Face Wash, Band-Aid and more. This company is providing the best-serving facilities to employees. It is among the top FMCG groups offering the best social development projects such as Health & Humanity 2020 Goals. The company is also serving in the healthcare industry by providing professional training. It has 26 campuses where 1,25,000 medical experts received training.
 
 
 
PARAMETERS:
 
Income: $ 76450 million
 
Net Profit: $ 1300 million
 
Market Capitalization: $ 344317 million
 
Number of Brands: Over 90
 
 
 
1- Nestle AG:
 
FMCG
 
Nestle AG is an FMCG Food & Beverage manufacturer having its corporate office in Vevey, Vaud, Switzerland.
 
The year 2017 was a successful period for Nestle AG as it gained the highest revenue making it a participant of Fortune 500. This company has more than 2000 brands including baby foods, cereals, confectionary, tea, coffee, bottled water, and medical food products. Famous brands of this company are Nespresso, Maggi, Kit Kat, Nescafe and more.
 
Nestle AG is now working in more than 50 countries. It is looking forward to expanding the business in different organic foods. For example, the company has planned to produce eggs from cage-free hens.
 
 
 
PARAMETERS:
 
Income: $ 93586 million
 
Net Profit: $ 7487 million
 
Market Capitalization: $ 267054 million
 
Number of Brands: Over 2000
 
 
 
 
 
 
 
 
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