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World's Best Online Shopping Website
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The 10 Best Online Shopping Websites in the World

by Shamsul

 

The 10 Best Online Shopping Websites in the World

 

Due to the outbreak of COVID-19, the trend of online shopping is increased than ever before. Most people are reliant on online shopping and prefer to purchase things online even everyday essentials. Now, everyone is a big admirer of online shopping and companies are making profits with their strong online presence. There are several benefits of online shopping such as some retailers provide free home delivery and coupons on online purchases. Currently, it is spreading slowly in third-world countries.

It is really easy to shop for any of your favorite products with just a single click. Many big retailers are working to improve their online presence in order to increase their revenues. In this blog, we will discuss the 10 best online shopping websites in the world that help you improve your wardrobe, home, and lifestyle because they provide everything like clothes, beauty products, furniture, and everything in between. Let’s get started.

Amazon

Amazon is the largest online retailer in the world and operating in each region and country. They customize their website for every country and a reliable retailer in the market. Consumers can find everything on Amazon and a great online platform for shopping. On the other hand, Amazon is giving tough competition to local markers and even larger players due to their vast offerings and deals. In short, Amazon is doing really well and producing the highest profits from its work and offerings.

Walmart

It is another leading online shopping website around the globe. They are best known for their high-quality products and everyday deals. So don’t miss to visit their website on daily basis in order to grab the best deals. They provide a complete range of household, electronics, clothes, and everything in between products at such low prices. These kinds of huge offerings make the company a world-class online retailer. Even in the presence of Amazon, Walmart has its own strong consumer base due to its quality items and services. What are you waiting for? Go ahead and start shopping right now. There is no need to wait in the long lines for buying your favorite product and get everything with just a single tap.

eBay

eBay is a reputable name in the online shopping industry. You can sell and buy any product on this online platform without any problem. They hold everything for everyone and their stock is unlimited. Browse this site and start shopping immediately. If you are looking for any special product, then eBay is the place that you can obtain it.

Alibaba.com

Alibaba is one of the most notable Chinese online shopping websites that delivers everything in every department. It is the largest retailer in the market and giving fierce competition in specific regions to Amazon and Walmart. Alibaba is a popular website that provides plenty of products to your doorway. You can easily place your order because their payment method is really convenient.

Target.com

It is a local US-based shopping portal but now they are delivering products all over the world. They offer a large number of items and very famous among consumers. Plus, they also provide discount deals and offers to their loyal shoppers. That’s why it is going strong even in the presence of several heavyweights. Target is trying to enhance its offerings by adding new products to its stock.

Bestbuy.com

As the name shows, it is a really useful website for shopping. They provide comparisons of prices from other online platforms which make your buying decision easier. You can purchase various products at one low price from Bestbuy. They also provide several hottest deals to their customers. If you are searching for the best deals, then this site is ideal for you. From electronics to clothes, accessories, and many more you can find out your desired product from this site. Bestbuy.com is the best site for avid shoppers because of its quality products and deals.

Flipkart.com

Flipkart is an Indian online shopping website that is gaining recognition from the world. It is a reliable platform for shopping in the Asian region and very famous among the masses. They give a variety of electronics, clothes, accessories, and other household items to their customers. If you are super short on budget and want to add some definition to your wardrobe, then you can use this website for shopping because they deliver affordable deals and discount vouchers to their potential users. On the other hand, Flipkart is giving tough competition to other retailers such as Amazon in the Asian region. They started from a very small setup but now they are a reputable giant in the online shopping market.

Shop.com

As the name suggests, it is a one-stop website for shopping. They welcome every type of customer by providing a huge range of products. You will feel like you are visiting a supermarket because this place has everything for everyone. SHOP.com also offers various useful deals and also believes in giving back. This website also gives biding facilities to customers and you can get the products at extremely lower rates if you bid properly. You can discover the whole lot on this website and enhance your online shopping experience.

Groupon.com

This website is best known for its hottest discounts and deals. Due to their amazing deals, consumers love to shop from Groupon. Their idea to provide reasonable deals and discounts to their customers is very popular among shoppers. You can buy your most wanted product from this online portal at a low rate. Isn’t it a wonderful place? Hurry up and find your deal immediately and take your shopping experience to the next level.

Ikea.com

This online shopping website is best for those people who are looking for furniture. Ikea is the best place to shop for different types of furniture for your bedroom, living room, kitchen, bathroom, backyard, and more. You can find out different kinds of home décor items, lighting, and other several things on this online portal.

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Online shopping, Online Shopping Websites, Shopping Websites, Shopping Website, online, shopping, Amazon, Walmart, eBay, Alibaba.com, Target.com, Bestbuy.com, Flipkart.com, Shop.com, Groupon.com, Ikea.com

 

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Amazon PESTLE Analysis
BusinessManagementMarketingSWOT & PESTLE 

PESTLE Analysis of Amazon | Amazon Pestle Analysis

by Shamsul

 

PESTLE Analysis of Amazon | Amazon Pestle Analysis

 

Pestle Analysis of Amazon reveals that their performance is based on several factors. It is a big company and holds a major position in the micro-business environment so it is a little tricky to find the exact issues and working of Amazon. PESTLE is a strategic management tool that helps to discover external factors such as political, economic, social, technological, legal, and environmental. With these factors, you can identify the external factors of this e-commerce retailer. No doubt, Amazon is a global giant in the relative industry and enjoys the advantages of high popularity, market reach, and high capitalization. Also, the online industry is highly dynamic and challenging. It is necessary for Amazon to fulfill all the challenges in order to maintain competence and resilience.

The company’s decision-makers can find plenty of opportunities and reduce the risk of threats by utilizing this PESTLE analysis tool. In this way, they can uncover the possibilities of growth and expansion in the global e-commerce business. Moreover, Amazon should give tough competition to its competitors such as Walmart and technology firms such as Google, Microsoft, and Apple. However, Amazon has its own microchips that are used in the cloud infrastructure, which makes Intel a tough competitor. With the business analysis tool, Amazon can find ways of continuous growth. They can also boost the working of its subsidiaries such as Whole Foods Market in different markets.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Political Factors:

The political influence on Amazon is huge due to its shipment and delivery service. In this section, we will focus on the government policies and their effect on Amazon’s business. Below, we have listed some important political factors that are necessary for the development of this e-commerce firm.

  • Political firmness of developed countries particularly European countries and the United States of America.
  • Support from the government for e-commerce business.
  • Government efforts on cybersecurity.

Political stability is really beneficial for the growth and working of Amazon. According to PESTLE analysis, this thing provides a big opportunity for Amazon to diversify its working in developed countries or regions. The company can diversify its ‘’Brick-and-Mortar’’ operations in the US to set off its e-commerce dealing. On the flip side, the governmental support for an e-commerce business is also giving a wonderful opportunity for Amazon. This kind of support aids the company to make exponential growth in relative markets. However, the same opportunity can threaten the company’s position due to increasing competition in the e-commerce market. There are several big Chinese retail companies that are continuously diversifying their operations in relevant markets. The government’s support for cybersecurity also a big opportunity for e-commerce retailers. Companies can take benefit of this factor in order to expand their options in the related business.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Economic Factors:

The company is highly dependent on the economic circumstances in which it operates its non-online and online dealings. In this portion of the PESTLE analysis, we will discuss the economic factors that can affect the working and operation of Amazon. The following factors are enough to understand the economic factors of the company:

  • The economic stability of European countries and the USA.
  • Rising disposable wages in developing countries.
  • The prospective economic recession of China.

The economic solidity of different developing countries raises the chance of success for online sectors. According to PESTLE analysis, this thing reduces economic problems in the macro-environment and remote. So, this kind of minimization creates a bundle of growth opportunities for e-commerce businesses. Also, the company has a lot of potential in the developed countries. The rising disposable wages can advance the financial performance of Amazon. Moreover, the prospective economic recession of China can threaten the company’s business. No doubt, China is a big player in the market and can affect the market situation. Further, Amazon’s business strategy can increase the growth chances.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Social Factors:

Social conditions identify the effect of the latest trends and a socio-cultural change on Amazon’s workings. Amazon is a leading information technology provider in goods and services. Here are some socio-cultural external factors:

  • Rising wealth inconsistency.
  • Rising consumerism in developing countries.
  • Increasing e-commerce buying.

The rising wealth difference between the rich and poor indicates the escalating gap. It is considered a threat again the company. This kind of higher disposable income is favorable for e-commerce companies in terms of revenues. However, the rising consumerism also creates plenty of opportunities for IT services and e-commerce businesses. It increases the potential success of the company and gives a competitive edge over competitors. These factors help the company to diversify its operations in different regions of the world. As the numbers of online purchasers are increasing day by day, this thing results in the increase of revenue of the company. These tech-savvy people love to purchase products online due to specific reasons. In this way, Amazon can enter into different markets and expand its operations in developing countries.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Technological Factors:

Technological innovation can directly impact the working of Amazon. Basically, it is a two-edged sword that can cause damage if used incorrectly. We have covered the consequences of technological advancement on the macro-environment in the online business. Below, we have mentioned some important technological factors:

  • Rapid technological advancement.
  • Increasing competencies in IT.
  • Increasing numbers of cybercrime.

The rapid change in technology has affected Amazon. It also pressurizes the company to upgrade its system with the latest technology as a big e-commerce retailer. Well, in PESTLE analysis, it is considered as an opportunity. For example, the heavy investment in technology and the IT sector can give a major boost to the company and increase its competitive advantage in the relevant field. In this way, they can protect the company from hackers and compete with new entrants.

It is a big opportunity for Amazon to increase its efficiency in the IT sector. Thus, the betterment of computing technologies can reduce operational costs and multiply online retail productivity. Moreover, the risk of cybercrime can be a big threat for big companies like Amazon. It threatens the customer experience and integrity of Amazon. So, it is imperative to invest in this segment to improve the cybersecurity of the company. They should invest in appropriate technological sectors to retain their position and improving operations. In short, Amazon needs to improve its technology continues to fulfill the requirements of customers in a better way.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Legal Factors:

It is necessary for Amazon to follow all the legal rules and requirements. It is important for the growth of the company. They determine the working ability and reputation of the company. the following are some important legal external factors:

  • Increasing production guidelines.
  • Varying import/export laws.
  • Increasing environmental protection laws on industries.

The increasing product laws are designed specifically for customer security and protection. This external condition creates opportunities for the company. They can reduce counterfeit sales and products by exploiting these regulations. With strong import and export laws, the company can diversify its growth and sales in different countries. They can expand their operations in different regions due to this kind of regulation. It creates a strong bond between suppliers and sellers. They can also strengthen their brand image and social reputation by addressing increasing environmental protection laws. These factors amplify the business competitiveness in the macro-environment. By utilizing these factors, Amazon can take its operations to success.

PESTLE Analysis of Amazon | Amazon Pestle Analysis

Environmental Factors:

Basically, Amazon is an e-commerce business and it also affects due to certain ecological factors. As the number of eco-friendly people is increasing, this thing can make or break the image of Amazon. Below, some of the essential environmental factors are given:

  • Increasing interest in environmental campaigns.
  • Increasing prominence on business sustainability.
  • The rising popularity of low-carbon practices.

Amazon has the ability to enhance its environmental impact by investing in environmental factors. Certainly, this thing can create a positive impact on the mind of eco-conscious shoppers. They can improve their energy consumption and waste management problems. It provides a great opportunity to improve its sustainability which strengthens the brand image and market position. They can also adopt low-carbon practices which enhance their reputation. They can also use energy-saving strategies which show the concern of Amazon towards climate change. It also creates a good impact on the working and operation of the company.

Recommendations:

There is no doubt that Amazon is a big player in the e-commerce retail market. The company is also giving great competition over its competitors like Walmart. PESTLE analysis of Amazon shows the problems of Amazon and also provides great opportunities for growth. The company has the ability to retain its long-term strategies. The company has big potential in the developing markets for maximum growth and revenue. It is necessary for Amazon to improve its technological system with the latest technology in order to get a competitive edge over rivals. These factors expand the chances for Amazon and also improve the purchasing power of the customers. It is imperative for Amazon to exploit effective strategies in order to fulfill the requirements of consumers and suppliers.

 

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PESTLE ANALYSIS and Its Impacts in Marketing

PESTLE Analysis of Starbucks | Starbucks PESTLE

Difference Between PESTEL or PESTLE Analysis

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Zoox
BusinessManagementMarketingWriting

Zoox – Amazon in the Race for the Autonomous Ride Market

by Shamsul

 

Zoox – Amazon in the Race for the Autonomous Ride Market

 

Summary

Amazon has recently purchased the company Zoox at a $1.2 billion to enter the autonomous ride market. Though Zoox is majorly involved in the autonomous delivery of the package currently but it still open doors for an autonomous ride in the market.

Amazon has to invest a lot of money in the company to be competitive in the market. Three big tech companies in the world- Amazon, Google, and Apple are geared to compete in the autonomous ride market. Hence the acquisition of Zoox is a strategic move by Amazon and would pay great dividends in the near future. This would greatly help Amazon in expanding into other major markets after it expanded into AWS from its online eCommerce.

Amazon’s Strategy

Many people have speculated that this acquisition was just another foray by Amazon to automate its delivery ecosystem. However, Amazon made it clear that it wants Zoox to run as a standalone entity. This would work like the ride service like Uber or Lyft without the need for an actual Driver. As such, it’s a huge potential market that would require a huge investment to deal with all the technical stuff required. Even though Zoox was purchased for 1.2 billion $ by Amazon, Zoox had already invested almost that amount in R&D for autonomous rides.

The potential usage for this technology in Amazon’s current services can be utilized down the line by the creation of autonomous grocery delivery service or package delivery. This is not currently feasible as it would require someone to be present at home to receive packages.

Zoox has an expensive but with the high potential strategy for autonomous ride services that Amazon is planning to continue. In the near future, Amazon would fork out another 1-2 billion dollars for the technology and several more in creating a fleet of such driverless vehicles.

Zoox Strategy

Waymo is one of the competitors for Zoox that has been in the market from the initial days. Its approach to the driverless autonomous vehicle is mainly through the help of sensors, software, and computer programming. The available commercial vehicles are then retrofitted with these technologies in order to create the first generation of its driverless vehicle. It has six hundreds of Chrysler Pacifica Hybrid minivans fitted with sensors and programming in its initial test run. Now 62000 more of these vehicles and 20,000 more of Jaguar I-Pace electric vehicles are being retrofitted in their Michigan factory.

It is highly cost-effective for retrofitting older vehicles as it decreases R&D costs by a very large margin. After the success of this phase, companies would then move on to create exclusive vehicles with no human control modules for their autonomous vehicles. However, Zoox plans to bypass the first generation and move to create exclusive second-generation vehicles. Its vehicles would have seats facing each other and no pedals or steering wheels. The vehicle would also be able to move forward or reverse easily as there is no human at controls.

This strategy is both highly costly and time taking. Along with the creation of the technology, it would also have to take care of the hardware components including the design of these unique vehicles. This led to the collapse of Zoox as it didn’t have the money needed to develop it nor it could raise it. As such, the only way out was to sell the company to Amazon which has the capacity to spend several billion-dollar to complete Zoox’s vision

The testing for the autonomous ride technology has already been started by Zoox using retrofitted Toyota SUVs in the cities of San Francisco and Las Vegas. As per California’s autonomous mile driven record, Zoox has clocked 67000 miles while its competitor Waymo and GM Cruise has clocked 1.4 million and 800,000 miles respectively in 2019.

Amazon

The Reason behind Low Valuation of Zoox

Though Zoox had a previous valuation as high as 3 billion dollars and had raised 1 billion dollars on that valuation, it still sold to Amazon for the low value of 1.2 billion dollars. The reason behind that was the Zoox’s highly ambitious strategy proved too costly for the company.

There would be a shortfall of 2 billion dollars for R&D and the creation of the second-generation autonomous vehicle.  Also, it needs an additional 8-10 billion dollars to create a fleet of a hundred thousand vehicles. This additional money was not available to Zoox and as such, they needed to come up with the money first. When potential investors got this news, the valuation of Zoox becomes lesser than the earlier rounds of investments. So if they were to make more money from investors at lesser valuation, then the earlier investor would lose a lot of money.

It was a better option for the company to sell itself to someone with deep pockets like Amazon. Perhaps Amazon was one of the potential investors that wanted to take over the business. It has money and a way to incorporate autonomous ride vehicle in its future growth strategy

Another big potential investor such as Softbank already involved with their competitors and auto companies doesn’t have that deep of a pocket.

Details About ARS Market

ARS or autonomous ride services is basically driverless ridesharing service. It’s more cost-effective, convenient, and highly profitable. It will provide a highly localized service. The fleet of autonomous vehicles will provide the ride-sharing service to select municipal areas. For instance, a fleet of a hundred thousand ARS vehicles can meet the transport need of 7.5% of the greater Phoenix area.

ARS is a highly revolutionary product that can compete with the likes of Uber and Lyft while also hitting private car ownership. As it becomes cheaper and convenient than owning a car that’s sitting idle most of the time.

According to estimates, The ARS market has the potential to be as big as 75 billion dollars by the year 2025 and more than 750 billion dollars by the year 2030.

Amazon’s Competitor in the ARS market

Waymo is the current market leader of the ARS market with more than 20 million autonomous miles clocked in 25 different locations and 10 billion more clocked in simulation.  Just before the suspension of their services, Waymo was having around 100-1500 trips in the Pheonix area every day with 10% of them were fully autonomous.  Waymo is currently a separate company with a recent investment of 3 billion dollars at a valuation of 30 billion dollars.

GM Cruise is another separate entity that’s now the number two in the ARS market. It has a valuation of 19 billion dollars and had raised around 6 billion dollars at that valuation. It has around 1750 employees in the R&D and is burning cash at a rate of a billion-dollar every year. Its ARS vehicle expected to be available in the second half of 2021.

Apple is also in the ARS market with its Project Titan that has been under development for many years. Legal filings have revealed that it has 2700 employees in the project, more than 100 patents in driverless vehicles. Apple had already invested several billion-dollar and done some testing in California on autonomous driving

Other companies that intend to compete in the ARS market include Ford motors by their entity Ford Autonomous Vehicles LLC along with ridesharing companies UBER and LYFT. Though it’s unlikely that ridesharing companies can afford to develop their own ARS vehicles. They are looking into partnerships to develop it.

 

Tesla is not a part of this list as it’s mostly for the private owners and is semi-autonomous. It doesn’t seem to get into ARS market anytime soon

Amazon’s Opportunity with the ARS

Zoox’s acquisition is a very good strategic move by Amazon as it will have the big ARS market to it. Big companies like Amazon, Apple, and Alphabet have very little avenue for expansion into new profitable big markets.

Also, Zoox’s acquisition has pushed Amazon a lot forward in the R&D into the second-gen autonomous vehicle. It would have been a very foolish move by Amazon part if it were to invest a lot of money to develop this technology from scratch. Now it cost Amazon 1.2 billion for acquisition and around the same more to complete R&D and testing. It’s a very good deal

Even by a very conservative approach, the valuation of Zoox can increase to 30-40 billion by just investing 1-2 billion dollars to complete R&D. The potential 750 billion dollar market by 2030 would be ripe for taking by Amazon.

One more point of view is to compare the current expansion with Zoox with the previous expansion with AWS. AWS has grown from 17.5 billion dollars in 2017 to 35 billion dollars recently. AWS currently accounts for 80% of Amazon’s profit and more than one-third of Amazons’ 1.3 trillion market value. Similarly, Zoox is expecting to generate 35 billion dollar revenue within the next 5-6 years. If it manages to capture even 10% of the whole market. As such Amazon is looking to create another success story with Zoox.

 

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SWOT of Amazon | Amazon SWOT Analysis

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Amazon
BusinessManagementMarketing

History of Amazon.com For Online Shopping

by Shamsul

History of Amazon.com

The Amazon Company was created in 1994 by Jeffrey Bezos during the rise of the internet. Originally the website was an online bookstore. The company has been a member of the Nasdaq Index since 1997 and acquired Bookpages, Telebook, Internet Movie Database, Planet All and Jungle Corporation in 1998.

In 1999, the site continues its momentum and acquires shares in the sites:

Drugstore.com
HomeGrocer.com
Pets.com
Exchange.com

In 2000, he allied with the Toysrus.com site as well as Borders.com and Virgin Entertainment Group to market their products online.

Also, Amazon won contracts with Foot Locker and NBA (National Basketball Association) in 2003. That same year, it diversified its product portfolio by offering jewelry, delicatessen; body care products …

In 2004, the company entered the Chinese market by acquiring joyo.com, the largest online cultural book and product marketing site in China. Amazon is providing the company, The Bombay Company, it’s e-commerce platform to launch various online sales sites (Bombay Kids, Bombay Outlet …).

High Rate of Growth

The following year, in 2005, it launched its own A9 search engine and then bought Shopbob.com, a retailer of clothing, footwear and fashion accessories. The shoe and accessories sales site, Endless.com, is then launched in 2006.

In 2009, It introduces the Kindle DX Reader that offers significant reading and storage capabilities. This will continue to be improved today. It offers more and more possibilities and applications. It even competes with giants on the market like the iPad of the Apple brand.

Amazon has often been criticized for the working conditions imposed on its employees, particularly for temporary workers hired en masse during the end-of-year celebrations, where the activity is experiencing a considerable increase. Indeed, these conditions deemed difficult have been denounced by journalists that have damaged the image of the brand, especially in Britain and France. A book was even released following these cases, In the company, Jean-Baptiste Malet.

Amazon France has had a media lawsuit against the Syndicat de la Librairie Française (SLF) concerning the shipping costs. It lost this lawsuit and was forced to pay damages and change its terms and conditions of sale. The group defended free shipping for customers; however, according to book professionals, this free was made possible to the detriment of booksellers. During this trial, the group used “mail bombing” practices, which involved asking customers to send bulk mail to the SLF.

Sectors / Business Unit of Amazon.com

Amazon.com is a company specializing in the distribution of books, video games, music, laptops, televisions, clothing, cosmetics, jewelry, appliances. The company is also developing Internet-based computer applications for certain customers through one of its subsidiaries, AMZN Web Services (AWS), as well as low-cost data storage services (AMZN Simple Storage Service), cloud computing, payment (AMZN Flexible Payments Service …

Breakdown of Sales by Amazon.com Business Activity:

63.3% electronic and computer products
32.6% of cultural products
4.1% other products and services (AWS, Amazon S3, Amazon EC2 …)

Presence of Amazon.com (Worldwide)

The company is operating in several countries through the establishment of different national websites:

 

Amazon websites

 

The company employs more than 51,000 people worldwide, for the IT aspect (orders, IT management …) and warehouse logistics (inventory management, order preparation …).

Top Competitors of Amazon.com:

Barnes & Noble Inc.
eBay Inc
Hastings Entertainment Inc.
Columbia House Company
Apple Inc.
Best Buy Co, Inc
Books-A-Million, Inc.
Wal-Mart Stores, Inc.

Management of Amazon.com

The Chairman and CEO of Amazon.com is Jeffrey P. Bezos. He chairs the Board of Directors composed of 9 members:

Jeffrey Bezos
Tom Alberg
John Seely Brown
John Doerr
William Gordon
Alain Monié
Myrtle Potter
Thomas Ryder
Patricia Stonesifer

The Board of Directors has formed 3 committees:

the audit committee (3 members)
Nominating and Corporate Governance Committee (3 members)
the Compensation and Executive Development Committee (6 members)

 

Financial Data of the Company Amazon.com

Amazon.com is a company listed on the Nasdaq 100 Index since 1997 under the name AMZN.

Number of titles: 455 243 000

Market capitalization: $ 126,630 million

Share Capital of Amazon.com Inc.:

80.5% Floating
19.5% Jeffrey P. Bezos

Stock Price History

The Amazon stock share price chart and data show an upward trend. The latest closing stock price as of October 22, 2019, is 1765.73.

  • The record-high stock closing price of company was 2039.51 on September 04, 2018.
  • Its 52-week high stock price is 2035.80, which is 15.3% above the current share price.
  • The Amazon 52-week low stock price is 1307.00, which is 26% below the current share price.
  • The average stock price for the last 52 weeks is 1756.41.

 

Revenue & Gross Sales

Amazon revenue and growth during the period 2006 to 2019, are here.

  • At the quarter ending June 30, 2019, was US$63.404B, an increase of 19.89% over last year.
  • 2018 revenue was US $232.887B, an increase of 30.93% from 2017.
  • 2017 revenue was US $177.866B, an increase of 30.8% from 2016.
  • 2016 revenue was US $135.987B, an increase of 27.08% from 2015.

 

Total Assets 2006-2019 | AMZN

Amazon Company’s total assets figures declared as on the balance sheet from 2006 -2019 are as follows.

  • At the quarter ending June 30, 2019, it was US$191.351B, an increase of 42.69% over the last year.
  • 2018 total assets were US $162.648B, an increase of 23.87% from 2017.
  • 2017 total assets were US $131.31B, an increase of 57.44% from 2016.
  • 2016 total assets were US $83.402B, an increase of 28.81% from 2015.

 

Amazon Group Marketing Analysis

You can consult the SWOT Analysis of Amazon but also see our section SWOT & PESTLE for the other largest global companies.

 

For more information on the Amazon group, you can consult the fact sheet on Amazon.com

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Swat of Amazon
SWOT & PESTLE 

SWOT of Amazon | Amazon SWOT Analysis

by Shamsul

 

Amazon is an e-commerce company that is rated as one of the four biggest hi-tech companies in the world with 566,000 employees (2018). The brand was founded in 1994 by Jeff Bezos. Amazon is a versatile brand that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. The enterprise is termed as the first company that offered online products to customers. In the year 2017, Amazon earned US$140.235 billion from online sales. Currently, the company is based in Seattle, Washington. Amazon is a popular online e-commerce website that offers diversified items like DVDs, music, video games, electronics, clothing and much more. Each marketing learners or scholars need to know the Amazon SWOT Analysis.

 

SWOT of Amazon | Amazon SWOT Analysis

Strengths

Lowest Operating Cost and Structure

Amazon is said to be the 2nd largest online retailer with extraordinary growth. Amazon has been phenomenal in reducing operations costs. The enterprise retail physical channels have high operational costs than online channels. Therefore, the Amazon market structure allows it to sell more products online with low operational costs. This feature allows existing customers to get a reduced price on various items.

Leverage of Choice:

Amazon is currently selling more than 562.3 million items online. It is the largest store with a huge list of versatile items. From a customer point of view, all items should be available under a single platform. Amazon is an enterprise that offers a vast range of products through online channels.

 Online Traffic:

Amazon’s marketing strategy is a key factor in generating business. Amazon’s marketing policies are way better than their competitors. Right now, third parties sellers are more interested in selling through Amazon because of its incoming online traffic. Amazon can generate traffic from other links. In comparison, Amazon competitors in the market are weaker in their marketing domain.

Amazon Services:

Ecommerce websites heavily rely on online customers and web services. Amazon has top of the line website that offers quick services to all. The web-page loading time and speed are just amazing in terms of the response. At Amazon, customers can purchase any item they like without any kind of delay.

Wide Distribution Network:

For distribution network plays an important role in reaching the customers. Amazon is ahead of its competitors with the largest structured distribution network. Any product purchased online can be delivered to a customer at any remote location.

Acquire Other Companies:

Amazon is expanding its business not only with the sales targets but also acquiring other companies. The e-commerce brands like Zappos.com, Junglee.com, IMBD.com, woot.com are already purchased by Amazon. The e-commerce giant has proved to be a value-added service in online purchasing portals.

 

SWOT of Amazon | Amazon SWOT Analysis

Weaknesses  

Free Shipping:

At Amazon, there are no charges for delivery at all. With free delivery services, the margin of profit can shrink to a remarkable level. As a company, shrinking margins can be quite alarming because it can lose the capacity of generating and expanding the business.

Tax Controversy:

Amazon suffered a lot with the tax controversy. It is said that Amazon avoided tax in the US and UK. Due to this controversy, amazon has lost a great number of customers in Europe.

Limited Physical Stores:

Amazon largely relies on online sales. There are limited physical stores available to customers. Most of the buyers suffer a lot because of some items not sellable online. In that case, there are physical stores available. With Amazon, there are limited physical stores for customers.

Failed Products:

Amazon is not restricted to third party product sales. There are Amazon products available online. Likewise, Amazon recently launched its first fire phone. It turns out to be a disaster for the company. Fire phone had unattractive features and design. Online buyers didn’t show any interest in the product at all. There are several other Amazon products that also failed to gather the attention of the customers.

 

SWOT of Amazon | Amazon SWOT Analysis

Opportunities  

Backward Integration

Amazon can have back integration as it can play an important role in expanding the business. There are multiple advantages to acquiring successful businesses. It is beneficial in reducing items cost. Backward integration also improves efficiency. The margins of profits increase with the reduction in transportation costs.

Revamp Policies

Some measures required for revamping the policies. Technological improvements can reduce fake sales and services. Over the years, people found unrealistic sales at Amazon. To handle these issues, Amazon can review its policies to a certain level.

Limited Physical Stores:

The physical stores are in a few locations. Most of the stores are in the US only. There is a need to establish stores in other parts of the world to increase sales.

More Acquisitions

Buying more e-commerce companies can increase the customer base. Moreover, market share is expandable by taking other enterprises. With acquisitions, Amazon can reduce competition with lots of other opportunities.

 

SWOT of Amazon | Amazon SWOT Analysis

Threats

Shrinking Margins:

There is tough competition between the companies dealing in online sales. Due to competitive pricing, the margin of profit can shrink to a minimum level.

Brand Image:

Amazon hit the news in the year 2010 for selling a controversial book online. These controversies can damage the overall brand image of the company.

Regulations Threats:

For any business enterprise changing regulations is always a threat. For business proceedings, these regulations must be flexible and appropriate. Amazon shipments restricted in some countries due to governmental policies.

Data Security:

For an online retail company, data is of core importance. For secure and safe data, Amazon must have to invest in data security. It is critical for company operations all over the world. You can hire professional resources to deal with data security and integrity.

 

 

 

About the Author

The Wiselancer Platform is ready to help students, large and smaller enterprises in the development of Quality Content, Marketing Strategy, SWOT Analysis, and Pestle Analysis or else. According to Bill Gates, “Content is King” This is a well-known phrase used in the marketing world. Thus, for a high success rate, flawless marketing, and its implementation, our team is ready to provide SEO Optimized Quality Contents. It will help to get a solid growth foundation with the latest promotional tools. For any kind of professional help, we always welcome clients who are looking for diversified marketing experiences.

After having worked for 32 years for famous organizations and during the tenure, he worked on different positions. During his working life, he visited 30+ counties of the world in 4 continents and stayed 2 years in Genève (Switzerland)

Shamsul began blog https://wiselancer.net/ & the cooking website https://www.cookawesome.com/ and writing for Freelancer.com regularly.

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Amazon Marketing
BusinessMarketing

Marketing Strategy of Amazon | Amazon Marketing Strategy

by Shamsul

 

Amazon is one of the leading eCommerce giants in the world. It is a big hub for eCommerce buyers and shoppers. Today, this eCommerce platform is a buying as well as selling portal for everyone. Amazon Marketing Strategy is one of the best examples to motivate clients.

Positioning, Segmentation, and Targeting:

While studying the marketing strategy of Amazon which is an eCommerce giant, it is necessary to see what it uses. Amazon deploys psychographic as well as demographic segmentation to cover the markets. It relies on Actual Purchase Behavior because seeing what people find interesting is a mistake of sellers around the globe. It also has a Micro-level segmentation which targets the customers one by one enabling the company to grab more attention of customers in order to convert them in a long-term client.

Ecommerce segmentation strategy of Amazon is impressive as it encourages the buyers to take more interest in shopping activities, brands, and products. It preferably targets the customers from the middle class as well as an upper class who want to get modern technologies, fashion apparels, gears and more. Amazon enables these buyers to save more time while seeing neutral reviews and product descriptions.

Go Global Act Local:

“Go Global Act Local” is the latest approach of this eCommerce platform. It is the latest trend forcing the sellers to discover new markets and customers around the globe. On the other hand, corporate partners or sellers can act locally with the help of easy payment, delivery and refund facilities. Amazon is using recent trend #AurDukhao in India to encourage the companies, manufacturers, fashion designers, retailers, and sellers. This Amazon Marketing Strategy trend is helping the customers to make their minds while searching the desired products online rather than visiting local markets.

 

Marketing Mix – Read more details about the marketing mix of Amazon.

SWOT analysis – Read more about SWOT analysis of Amazon.

Mission – Amazon wants to be the most favored and attractive eCommerce platform for the customers in the world. The customers will find whatever they like, love and use here. It also likes to provide an unforgettable experience to the customers and sellers in a user-friendly way.

Vision: It helps to support modern expertise and technology for the users. This will improve the online shopping experience.

 

Competitive Benefit in Amazon Marketing Strategy:

In order to distinguish itself, Amazon is working with numerous IT and eCommerce start-ups such as audible.com, pets.com, Junglee.com, Zappos.com, IMBD.com, and Woot, etc. All these start-ups help this e-commerce platform to acquire better technologies targeting the customers in the online markets. This customer facilitation idea is more economical because of low-cost marketing and traffic production. It has achieved a status of “Economies of Scale” with the help of extensive product range containing toys, electronics, fashions, games, DIY, Apparels, travel, home decoration, and more.

These things support Amazon to maintain prices in an affordable range. This is a simple but direct way to deliver economic benefits to the buyers. Customer Buying Behavior is helping it to develop a robust client-centric approach. According to an analysis, more than 50 % of clients on this platform are “Repeat Buyers” who come frequently to shop. Today, it is among the leading eCommerce services in Europe and the USA. However, it is also planning to extend the network to other markets.

BCG Matrix:

According to the BCG Matrix, there are three types of businesses including Cash Cows, Stars, and Question Mark.

Amazon Prime, Movies on Demand and E-books are the cash cows for the eCommerce portal. These offer great margins to the portal. As a matter of fact, Amazon was an online book store when it started its business.

Amazon Web services and Kindle, VOD (which is Video on Demand service) are among the question marks. These are technology dependent. This is why these things drop demand with the passage of time.

Electronics are in stars category for the Amazon. These are durable and reliable products offering reasonable margins to this eCommerce portal. Amazon holds the highest market share in this industry.

 

Amazon Distribution Strategy:

Increasing online traffic has doubled the workload on Amazon. Today, it operates with more than 55 fulfillment franchises helping to improve the manufacturing to consumer’s end experience. Products or brands manufactured by different companies require proper marketing, vendors, retailers, and shipment & delivery options. All these things require more attention especially when it is about the management. Amazon uses an aggressive marketing strategy to serve its clients around the globe. This is a reason why Amazon is getting more recognition in the world.

In fact, Amazon has a structured and deep network ensuring that products will be available everywhere including the remote locations. The purpose of this strategy is to minimize the product availability cost especially the delivery charges. With the help of an extensive network, it continues to serve the customers in a friendly approach.

Brand Equity:

Marketing strategy of Amazon is a great example of brand equity. It took starting as an e-book provider but now it is a modern e-commerce service having a network in all six continents. This portal is increasing the service network in order to strengthen the brands and products. This is a successful approach for the promotion and marketing resulting in targeting the customers with the highest satisfaction rate.

By April 2015, the total revenue generation of Amazon was $176 billion. It is a big revenue production for any eCommerce portal with a short professional history. With the highest 55 % of repeat customers, it is going to get the most attractive status in the world of online markets. The Amazon has set itself as a most valuable brand (Forbes List).

 

Competitive Analysis:

Amazon has so many strong competitors in the markets. It is necessary to consider the business field or industry when comparing its competitors. For example, Apple is the biggest competitor of Amazon when it is about magazine, movies, books, and audiobooks. On the other hand, its iTunes store is another threat to this eCommerce portal. It is because of the Apple products such as iPhone, iPad, and Macbook. Google is the most dangerous competitor for Amazon when it is about web services.

Walmart is a considerable eCommerce system giving a tough time to Amazon. It appears as a large online retailer offering the best shopping experience with a wide range of products, brands, and services. Shopping can buy products online, pay easily and get deliveries at home in a simple manner.

In order to improve the service standards equal to Amazon, Walmart is interested to bring same-day delivery service. This service would be available in major cities and countries for everyone. This would make Walmart a leading service on the internet with excellent choices for buyers. In some developed countries, Amazon is facing high competition with Flipkart, Snapdeal, and others. This service is also facing threats from the Groupon and First Cry. These are some basic services targeting moms, new parents, and kids. These local competitors are going to be a tough presence for Amazon.

Market Analysis of Amazon

Market analysis of Amazon in relation to marketing strategy is very strong. The international e-commerce portals are in the evolution phase and these are updating the systems. With the adaptation of modern technologies, software, and systems, it would be possible for developing eCommerce stores and portals to grab more attention. Targeting customers is no longer an issue because of the increasing e-commerce shopping trends. There are several examples of eCommerce portals developing the systems regularly. These include the top names of eBay, Alibaba, and others. These things are going to change the eCommerce industry in order to provide more benefits to buyers.

 

Customer Analysis:

Amazon marketing strategy usages is for its business development and customer analysis. It believes to balance the e-commerce and customer’s shopping experience. Customers want to use eCommerce portals because of the ease of shopping. On the other hand, they also want to see the products or brands before paying for them. Amazon has launched a neutral reviewing system with descriptions so the buyers can see what they want. Majority of the buyers at this online store are professionals and businessmen. They want to see how to improve the business with the help of Amazon’s business choices. Remember, Amazon has a large network in hundreds of countries. This network is highly attractive to manufacturers, companies, retailers, and sellers. Anyone interested to find more exposure to target the customers can use this platform.

Amazon Marketing Strategy:

Amazon presents the best business expansion choices. It is a friendly platform for everyone. Those who have a product or service can take advantage of its large network. There are lots of interesting opportunities and choices for businessmen, companies, manufacturers, and others. Whether you have a small or large business setup, there are corporate advantages for users. Those who have an emerging business setup should take the support of Amazon. It would be a great step to take real advantage of Amazon’s largest network of online buyers around the globe. Get the high traffic to your website, store or even a local shop with the help of marketing strategies of this leading online portal.

 

 

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