SWOT Analysis of Kansai Nerolac Paints, Its USP and Competitors

by Shamsul
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SWOT Analysis of Kansai Nerolac Paints, Its USP and Competitors

Kansai Nerolac Paints is an Indian decorative paint brand. In terms of market share, it is the third largest company in India. It is headquartered in Mumbai, India. It is one of the most popular subsidiaries of Kansai Paint of Japan. The company also offers chemical and industrial products. Today, we will analyze the company’s immense success by conducting its SWOT analysis. The word SWOT represents strengths, weaknesses, opportunities, and threats.

Without any doubt, there is no better tool than SWOT when it comes to analyzing a company’s internal as well as external business factors. It is a wide-ranging framework utilized by companies and businesses. The company can make an effective business strategy using this excellent framework. This tool enables the company to maintain its market share, market presence, and competitiveness. Let’s start the SWOT analysis of Kansai Nerolac Paints:

Company Name: Kansai Nerolac Paints

Founded: 1920

Headquarters: Mumbai, India

Parent Company: Kansai Paint

CEO: Anuj Jain (Managing Director)

Type: Paint industry

Sector: Chemical and industrial products

Tagline: Kuch Change Karein, Chalo Paint Karein

Unique Selling Proposition: Ideal brand for decorative paints and eco-friendly paint solutions.

Customers: Automotive industries, upper and middle-class customers

Target Consumers: Homeowners, automotive companies, and engineering industries

Revenue: (2021)

Net Income: (2021)

Strengths of Kansai Nerolac Paints

The strengths are the main factors of the company regarding its market competitiveness and strong revenue stream. They have skilled workers and the latest technology. Their intangible assets and product uniqueness are some of the major factors in this regard. Here are the strengths of Kansai Nerolac Paints:

  1. No doubt, the brand is unbeatable in powder and automotive coating. It is one of the largest coating brands in India.
  2. The backing from a parent company is another big strength of Kansai Nerolac Paints. They have the latest technology and strong financial support because of Kansai Paint of Japan. As a result, the company is successfully fulfilling the needs of customers in a better way.
  3. Research and development, high-quality products, aggressive marketing, business strategies, and innovation are some of the brand’s key strengths.
  4. They have so many loyal customers in the form of Tata Motors, Suzuki, Volvo India, Honda, Yamaha, GM, and Toyota Kirloskar.
  5. The robust supply chain network of Kansai Nerolac Paints is another big strength.
  6. Many famous Bollywood superstars are the brand ambassador of the brand. That’s why it is a popular paint brand in India.

Weaknesses of Kansai Nerolac Paints

The weaknesses of a brand are called its weak areas in the business. The company has many flaws in its marketing and products. These factors hinder the growth and success of the company. Here are some main weaknesses.

  1. The decorative paint segment is highly competitive and fast-evolving. The trends change very fast, which makes it hard for the company to offer innovative products constantly. They should develop strategies to fulfill the preferences and demands of the customers in this segment.

Opportunities for Kansai Nerolac Paints

Being a famous paint brand, the company has many opportunities in different sectors. They can diversify their products and expand to cater to a larger audience segment. The company should exploit the opportunities revolving around its company in order to get a lead. The following are the opportunities for Kansai Nerolac Paints:

  1. The company should invest in research and development to manufacture new, high-quality products. In this way, the brand can gain a competitive advantage.
  2. They should highlight their eco-friendly and greener practices in order to make eco-conscious customers and pressure groups happy.
  3. The company can utilize the growing trends in the form of offering innovative products.
  4. Kansai Nerolac Paints should target other nations such as Nepal, Bangladesh, Sri Lanka, and more to increase their market share.

Threats for Kansai Nerolac Paints

The threats are certain aspects of a business that can harm its business. Alternate products, changing rules and regulations such as taxes and tariffs, and competitors’ activity can create problems for the company in the future. Here, we have mentioned the possible threats to the brand:

  1. The stiff rules and regulations from the Indian government can change the quality of the company’s products. The pressure of climate change and environmental laws can also affect its manufacturing capabilities.
  2. The scarcity of raw materials and labor could be a big threat to Kansai Nerolac Paints.
  3. The competition in the Indian paint industry is very intense. The company’s main competitors are continuously hurting its market position and profitability.


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