SWOT Analysis of Eli Lilly

Eli Lilly SWOT

by Shamsul
Lilly SWOT Analysis
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SWOT Analysis of Eli Lilly

One of the top businesses in the pharmaceutical industry is Eli Lilly. SWOT analysis of Eli Lilly will help the company to conduct a situational analysis. This tool is a practical method to assess the current Strengths, Weaknesses, Opportunities, and Threats the organization is experiencing in its competitive business sector. The company keeps its leading position in the market by thoroughly reviewing and examining the SWOT analysis. SWOT analysis is a highly useful process that calls for efficient communication between numerous company departments, including strategic planning, marketing, management information, operations, and finance.

The SWOT analysis aids a company in determining its external and internal strategic factors, including strengths and weaknesses, as well as opportunities and threats respectively.

Company Name: Eli Lilly

Founded: 1876

Founder: Eli Lilly 

Headquarters: Indianapolis, Indiana, United States

Owner: Lilly Endowment

CEO: David A. Ricks (2017-)

Type: Public

Sector: Pharma and Healthcare

Tagline: Discovery is our calling.

Unique Selling Proposition (USP): The company makes medicines that help people live active, longer, and healthier lives.

Customers: People who are suffering from diabetes, oncology, neuroscience, and cardiovascular disease.

Target Consumers: Healthcare professionals and experts providing solutions to patent dealing with neuroscience, oncology, and diabetes.

No. of Employees: 39,000 (2022)

Revenue: $28.54 billion (2022)

Net Income: $6.24 billion (2022)

Strengths of Eli Lilly | SWOT Analysis of Eli Lilly

Eli Lilly, one of the top companies in the pharmaceutical sector, possesses a number of advantages that support its success in the market. These assets aid it in both entering new markets and retaining its market share. The following are some of Eli Lilly’s strengths:

  1. Eli Lilly has a good track record of successfully completing new projects. By creating other revenue streams, it has achieved good returns on investment.
  2. Eli Lilly’s products now have a consistent level of quality thanks to automation, which also allows the business to manage its products in response to market demand.
  3. It has established a culture among dealers and distributors where the distributors invest in training the teams responsible for sales to explain to the consumer how he or she can obtain the most advantages from the products in addition to promoting the company’s goods.
  4. Eli Lilly has developed a solid supply chain network that can help the company to penetrate into new markets.
  5. The business has been successful in achieving amazing satisfaction among strong brand equity and current consumers among target consumers thanks to its committed customer relationship management.
  6. Eli Lilly has made investments since its inception to develop a strong portfolio of brands. The SWOT analysis of Eli Lilly merely emphasizes this point. If the company wants to diversify its product portfolio, then this strategy can be incredibly helpful.
  7. The company has developed a very strong “go to market plans” for its goods and services.
  8. A highly professional workforce is achieved through effective training and education. Eli Lilly is spending a lot of money on workers’ development and training, which has led to a highly experienced workforce driven to do better.

Weaknesses of Eli Lilly | SWOT Analysis of Eli Lilly

Eli Lilly can make improvements in areas where it currently falls short. When developing a strategy, a company should use SWOT analysis to identify its areas of strengths and weaknesses in order to strengthen its strategic standing and competitive lead.

  1. Eli Lilly’s destruction rate is higher than that of other companies in the sector, and the company must spend significantly more on employee development and training than its rivals.
  2. The company needs to invest more in advanced technologies. Eli Lilly needs to invest more in technology to incorporate the operations given the scope of the expansion and the various regions the company plans to expand into. Technological investment needs to keep up with the company’s vision.
  3. The integration of businesses with various work cultures has yet to be very successful. As previously mentioned, despite Eli Lilly’s success in integrating small businesses, it has occasionally failed to merge businesses with disparate work cultures.
  4. There was much room for improvement in the product’s marketing. The product is a sales success, but its USP (Unique Selling Proposition) and positioning need to be clearly defined, which opens this market segment up to attacks from rivals.
  5. Days inventory is extraordinary in comparison to the competition, forcing the organization to raise money to spend on the channel. This may impact the long-term development of Eli Lilly.
  6. Eli Lilly’s profitability ratio and net contribution percent are below the sector average.
  7. Eli Lilly has needed help expanding into other product segments with its current culture, despite being one of the top businesses in its sector.


Opportunities for Eli Lilly | SWOT Analysis of Eli Lilly

  1. Eli Lilly will be able to enhance its competitiveness in relation to other rivals as a result of the market development diluting competitor competitiveness.
  2. Eli Lilly has the potential to enter new markets thanks to recent trends in customer behavior. This presents a good opportunity for the company to expand into new product categories and new revenue streams.
  3. The new tax laws greatly impact how businesses operate and may present new opportunities for other players like Eli Lilly to boost their profitability.
  4. The new chances will develop a level playing field for all of the industry’s participants. Eli Lilly has a fantastic opportunity to highlight its technological advantage and expand its market share.
  5. Eli Lilly has the chance to use a differentiated pricing scheme in the market thanks to the latest technology. The business will be able to attract new consumers with other value-focused offers while retaining its existing clientele with excellent service.
  6. Eli Lilly can increase its profitability or market share by passing on savings to customers if transportation costs decline due to lower shipping costs.
  7. An organization’s core competencies can be successful in a field where other products are similar. An analogous example could be how GE’s healthcare research assisted the company in creating better oil drillers.
  8. The business has put a sizable amount of money into the online platform over the last few years. Eli Lilly now has a new sales channel thanks to this investment. By getting to know its users better and meeting their requirements with data analytics, the organization can take advantage of this opportunity in the coming years.

Threats to Eli Lilly | SWOT Analysis of Eli Lilly

  1. The growing trend of economic isolationism in the United States may cause other governments to respond similarly, which would hurt international trade.
  2. The company has created many products in recent years, but many of them are in response to other players’ developments. Moreover, there is an irregularity in the supply of new products, which causes swings in the sales results over time that are both high and low.
  3. New environmental regulations under the Paris Agreement may threaten existing product categories.
  4. In the short to long-term, emerging technologies created by competitors or market disruptors may pose a grave threat to the sector.
  5. Eli Lilly’s ability to maintain a steady increase in profits in certain international markets is threatened by a lack of skilled labor.
  6. Since there are now more competitors in the market due to stable profitability, both overall sales and profitability have been under pressure.
  7. The current supply chain model may be threatened by shifting customer purchasing patterns from online platforms.
  8. Due to its overseas operations, the company is subject to currency fluctuations, particularly in light of the unstable political landscape in many markets.

This is the end of SWOT Analysis of Eli Lilly. You can read also PESTEL ANALYSIS OF ELI LILLY


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