SWOT Analysis of Berkshire Hathaway

Berkshire Hathaway SWOT

by Shamsul
Berkshire Hathaway SWOT
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SWOT Analysis of Berkshire Hathaway


Berkshire Hathaway is one of the leading conglomerate holding companies. It is an American multinational brand very famous in the banking and financial sector. This SWOT analysis of Berkshire Hathaway mainly uncovers the brand’s strengths, weaknesses, opportunities, and threats. SWOT is a proven strategic planning tool where strengths and weaknesses are internal factors, whereas opportunities and threats are external factors.

This helpful tool allows you to analyze Berkshire Hathaway’s business performance efficiently. Below, we have conducted a brief SWOT analysis of Berkshire Hathaway, which also includes its positioning, USP, target market, and segmentation.

Company Name: Berkshire Hathaway Inc.

Founders: Oliver Chace

Founded: 1893, New Bedford, Massachusetts, United States

Headquarters: Omaha, Nebraska, United States

Owner: Warren Buffett

CEO: Warren Buffett (1970-)

Type: Property and Causality Insurance

Sector: Banking and Financial Services

Tagline: Good to Know

Unique Selling Proposition: A diversified brand with major interests in GEICO, sales of jewelry, annuity sales, and life insurance.

Customers: Individuals and enterprises who are looking for financial help and advice.

Target Consumers: Large enterprises and rich individual investors.

Revenue: 276.1 billion USD (2021)

Net Income: 89.8 billion USD (2021)

Strengths of Berkshire Hathaway | SWOT Analysis of Berkshire Hathaway

  • Intelligent Investment:

Everyone knows Warren Buffett and his wise investment decisions. Investors and stakeholders like Warren Buffett because of his business acumen. The success of Berkshire Hathaway is the result of its business and financial decisions. Moreover, he has a huge share in Apple company only because of his great business moves. Warren Buffett gained the popularity of being rich in 2018 when he bought Apple’s shares. As a result, Berkshire Hathaway continuously invests in Apple. According to stats, Berkshire Hathaway has 48 billion dollar shares in Apple. The company has invested in various brands such as Bank of America, Coca-Cola, American Express, and Delta Airlines. These investments have proven successful for the brand.

  • Financial Growth:

According to different authentic stats, the net income and revenue of the brand have grown immensely in the last 5 years. They witnessed the ultimate growth during the year 2013 and 2017. Its net revenue grew hugely by 60 billion USD. In short, Berkshire Hathaway is a profitable brand and growing financially every year due to its amazing investment decisions.

  • Diversified Brand Portfolio:

Basically, Berkshire Hathaway is an investor and a holding brand, but it owns several other businesses such as Duracell and GEICO. Its insurance company is one of the largest subsidiaries of the brand. On the other hand, it also has different subsidiaries such as energy generation, railroad transportation companies, distribution firms, and utilities. Explained in short, the entire business of Berkshire Hathaway is really diverse and strong.

  • Major Acquisitions:

One of the biggest strengths of Berkshire Hathaway is its major acquisitions. They have made several important acquisitions over the years that helped them multiply their revenue and profitability. Recently, they acquired PFJ (Pilot Flying J). Through such acquisitions, thethe brand has reached new heights of success.


Weaknesses of Berkshire Hathaway | SWOT Analysis of Berkshire Hathaway

  • Hold or Decision-Making Power:

When it comes to decision-making power, Warren Buffett is the only man. This shows the weakness of the brand. However, this could be a good thing but can be dangerous for the sustainability of the company. Some decisions made by Buffett have proven wrong for the brand. He should have listened to his advisors before taking a crucial decision.

  • Unsuccessful Investments and Acquisitions:

Over the years, the chairman of the company Warren Buffett has made several acquisitions. Not all the acquisitions were successful because of the several wrong decisions and errors. Some acquisitions were highly unsuccessful, but some were immensely successful. The brand has missed several investment chances in different sectors, such as Google and Amazon.


Opportunities for Berkshire Hathaway | SWOT Analysis of Berkshire Hathaway

  • Acquisitions:

Berkshire Hathaway’s success is based on successful acquisitions. This factor is in its business model and strategy. They are the major reason of the brand’s growth. It is a good opportunity for Berkshire Hathaway to acquire new businesses and firms in order to diversify its brand portfolio, which directly increases its profitability and revenue stream. This is one of the useful methods to strengthen its business strategy and model. As a result, Berkshire Hathaway can control its profitable drive.

  • Emerging Markets:

There are a lot of investment opportunities for Berkshire Hathaway in emerging markets. They have the capability to give a major boost to the brand. Markets such as Asia, Europe, and South America are important in this regard. They can provide amazing investment options to Berkshire Hathaway. The reason is that these markets are growing quickly and can offer profitability in the future.

  • Investment in Technology:

For companies like Berkshire Hathaway, technology is the most important thing to gain competitiveness in the market. However, Berkshire Hathaway should invest in the technology sector in order to increase its annual revenue. They have invested in Apple, but there are so many popular tech firms such as Samsung, Nokia, etc. The brand is already regretting not investing in tech giants like Google and Amazon. They would have been billionaires if they had invested in these two firms. Moreover, the tech sector is multiplying and creating several growth opportunities for investment companies.


Threats to Berkshire Hathaway | SWOT Analysis of Berkshire Hathaway

  • Rules and Regulations:

The regulatory bodies have been changed in the United States and other countries in the world. It is because of the economic recession and financial crisis. These regulations have increased operational costs as well as other expenditures. In short, they are putting so much pressure on the brand. These factors can impact the business performance of Berkshire Hathaway in a negative way and impact its net earnings and revenue. This threat is not only for Berkshire Hathaway but also for other businesses and organizations.

  • Intense Competition:

Berkshire Hathaway can face a decline in its earnings due to the increasing technology competition. They can lose their franchises just because of this factor. Each franchise of Berkshire Hathaway is working in such a competitive environment. If anything happens with the market and technology, then it could badly impact the business of Berkshire Hathaway. The impact of such changes can be huge on the brand.

  • Economic Upheaval:

The overall economic condition of the world is fluctuating. It could increase difficulties for Berkshire Hathaway to run its business. Most of its franchises would be affected just because of economic upheaval.

  • Risks in Investment Businesses and Insurance Sector:

There are plenty of risks associated with insurance and investment businesses. It is hard to mitigate these risks, but with proper planning and policies, they can be avoided. But, these risks can negatively hurt the insurance and investment business of Berkshire Hathaway.


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