PESTLE Analysis of Lays Importance in Strategic Planning

by Shamsul
Lays PESTLE Analysis
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PESTLE Analysis of Lays | Lays PESTLE Analysis


Let’s start with the PESTLE analysis of Lays: PESTLE is a great tool to analyze the business tactics of a company by evaluating its important external factors like political, economic, social, and technological (PEST) along with legal and environmental factors. This framework is critical for companies like Lays to identify the market dynamics.

Political Factors – PESTLE Analysis of Lays

As a global brand, some specific region or area can damage the company’s business. The important reason behind the factor is the unstable political condition of that area or region. 

Due to this purpose, Lays should consider the political conditions of any particular region while fully penetrating that region. They must follow specific food laws of the country in which it is operating. This thing is necessary for the smooth and better working. Apart from food laws, Lays must know the labor laws, business laws, and other important laws to flourish. They must occasionally revise and revisit these laws to increase their market share and growth.

Economic Factors – PESTLE Analysis of Lays

Lays is facing stiff competition from other brands available in the market. Moreover, these competitors can put Lays’s revenue and growth into trouble. The economic condition of a region creates a significant impact on the business performance of Lays. It is crucial for the company’s stability, and they can work smoothly in this kind of environment. Any area where the economic condition is volatile is hazardous for any brand like Lays. They can cause unrecoverable losses and may affect the business on a large scale.

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Social Factors – PESTLE Analysis of Lays

The food industry is very competitive due to the presence of giant companies, so Lays must focus on its flavors based on culture or region. Some people do not eat spices, so Lays can offer light flavors to retain its business and sale in those regions. That’s why Lays should divide its offerings on the basis of segments to target different customers at the same time. On the other hand, Lays can propagate eco-friendly practices to attract eco-friendly users. They can focus on eco-friendly packaging and effective region-based advertisement.

Technological Factors – PESTLE Analysis of Lays

With technological advancement, Lays can enhance its production system, distribution, and marketing. Lays must adopt new technologies in order to reduce production costs and packaging expenses. It is a great way to take a competitive edge over others. They can quickly manufacture better products. In short, investing in the latest technologies will help the company in the future. Thus, it is necessary to exploit technology better, and the company should develop effective strategies by taking the opinion of users through social media and other platforms.

The Lays company must follow various stringent laws as it falls under the snack industry. Due to the dynamic laws of every region or country, it is hard to fulfill the legalities adequately. From labor laws to food laws, health laws, and other strict laws, failure in following any law will lead to lawsuits and other risks. It is crucial to understand the rules of every region before entering. Lawsuits and negative things can impact the name of the brand on an international level. Lays must follow all the import and export policies to function properly in various markets.

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Environmental Factors – PESTLE Analysis of Lays

These days, everyone is concerned about environmental factors such as climate change, waste management, recycling, and more. It is a big opportunity for Lays to reduce its carbon footprint by adopting green initiatives and practices. They can make themself a global leader in the snack industry just because of this factor. The company should manage its waste to reduce its carbon footprint. 

They must promote environmental initiatives to attract users all around the world. Hence, the company can promote itself as a sustainable brand.

Conclusion – PESTLE Analysis of Lays

After reading all these factors, you can easily understand all the external factors of Lays. This kind of analysis is beneficial for the companies like Lays and provides critical insight.


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