Pepsi Marketing Strategy | Marketing Strategy of Pepsi

by Shamsul
Marketing Strategy of Pepsi
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Pepsi Marketing Strategy | Marketing Strategy of Pepsi


Pepsi-Co, working in 200 plus countries, is a major leading corporation in the food and beverages industry with experience of 100 plus years in the market. Pepsi Marketing Strategy ensures the easiness of purchasing, Low-price, preferable taste, availability are a few of those things that a customer looks for in a competitive without alcohol beverages market and that’s what Pepsi offers which makes Pepsi chief in its part fighting nip and tuck with Coca Cola.

Important Factors in Pepsi Marketing Strategy

Targeting, Positioning, and Segmentation:

 Pepsi uses a great marketing strategy for targeting groups of customers of different geographic regions. Segmentation is a very important strategy that helps brands target specific groups of buyers with different offerings. Pepsi is a large market product that uses undifferentiated strategies. It targets customers for the sake of competition and to enhance its sales. In the nonalcoholic beverage industry, Pepsi positioned itself like a passionate, vibrant & young brand that challenges conventional things.

Pepsi Marketing Strategy

Competitive Advantage:

Believing in the participative marketing drive has helped a lot Pepsi in getting the knowledge of changing requirements of buyers and potential groups of buyers in different economies. Pepsi-Co being there in 200 plus countries and dealing with 22 brands within the beverage & food segment plays the leading role in the market with its facilities throughout the world. Pepsi is a monetarily strong company that offers products in beverage and food portions everywhere in large stock-keeping units (SKU’s). Having the diversity of product portfolio, economies of scale, and outsourcing operations has helped a lot Pepsi in reducing its operational price and enhances its profitability.

Pepsi Marketing Strategy | Marketing Strategy of Pepsi

BCG Matrix:

Pepsi & Diet Pepsi (with no sugar) are cola drinks within which Pepsi trade-in.

Offerings of Pepsi-Co under Pepsi’s brands are shining stars in the BCG matrix because of its well-known reputation among the youth & the emotional connection with the masses in special cheerful moments and celebrations.

Pepsi Marketing Strategy

Distribution Strategy:

Whether it is urban metro OR rural area, developing OR developed, Pepsi has so many different ways of distribution to ensure the availability of product to end-users. In so many countries, the products of Pepsi are distributed by direct delivery to store chain the one that is called independent bottlers and distributors, the third party dealing out the channel to retailers, pops, and moms shops & wholesalers in each and every corner of the countries. E-commerce sites and supermarkets are points of distribution of Pepsi.

Pepsi Marketing Strategy

Brand Equity:

With high awareness & visibility on the shelf of outlets, Pepsi is just giving high competition to all other soft drink companies. Many programs which engage the community from the fields of sports and music have helped out Pepsi. The parent company is known as Pepsi-Co is creating a very strong brand relationship, connections between humans, and memories.

Pepsi has always sponsored so many international occasions like ICC, FIFA 2015, and much more than increased the brand equity of Pepsi. Equity means people’s will to pay a premium for the brand and unwillingness to have substitutes.

Pepsi Marketing Strategy 

Competitive Analysis:

 Other big brands like Coca-Cola, Mondelez, and Nestle, etc. These are famous for nonalcoholic beverages in the market also use the same strategy. To differentiate offerings and retain customers, it is necessary to have effective brand-building strategies, creating pull in the market. Pepsi is facing major issues because of local players and counterfeit products. In the Cola market, Coca-Cola is the main competitor that Pepsi has.

Pepsi Marketing Strategy

Market Analysis:

Awareness of health, changing demands, increasing cost of labor, cultural and social-economic changes are few factors that affect non-alcoholic beverages in the market to a great extent. Though in developed countries, demand is saturated due to a great number of non-alcoholic and alcoholic beverage companies; the increase is noticeable within developing countries due to the great penetration of many companies to villages and distant regions & also because of changing lifestyles, changing buying habits, and economic conditions. While in a non-alcoholic beverage company, there are great chances that customers can switch to other complementary products like coffee, water, tea, etc.

Pepsi Marketing Strategy

Customer Analysis:

Pepsi’s customers are the retail customers & resellers. In reseller portions, grocery stores, distributors, pops & moms store, wholesalers, e-commerce e-tailers, these are Pepsi’s famous customers. In the retail portion, customers of all ages are potential buyers. Although, a few products are specifically made for certain groups of people. Like a Pepsi diet with zero sugar is for health-conscious people.


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