Know the Importance of Internal Communication for a Company
According to a study about Working Life, approximately 24% of employees feel that internal communication is inadequate in their company. This study also revealed that employees consider it an important factor for their well-being and engagement at work.
Furthermore, a survey conducted by OpinionWay for the French Association of Internal Communication (ACI) revealed that only 54% of French companies had a formal internal communication strategy in place, and only 36% of employees felt they received sufficient information from their company.
These figures suggest that there is a certain deficit in many companies, which can have a gloomy impact on employee satisfaction and engagement. It can also harm the company’s performance, as ineffective internal communication can lead to errors, misunderstandings, and a loss of time.
Internal communication is an essential element of a company’s success. It involves communication among members of the organization, such as employees, managers, and executives. It is important for several reasons, including fostering cohesion and collaboration, improving productivity, maintaining employee motivation, and strengthening the company’s culture.
Cohesion and Collaboration
Internal communication is important for fostering cohesion and collaboration within the company. Members of the organization need to communicate to work together effectively, share ideas and information, and make decisions. Without adequate communication, there can be misunderstandings, errors, and conflicts, which can harm productivity and work quality.
Internal communication can help build trust and understanding among members of the organization, which can encourage collaboration and teamwork. Employees may also feel more involved in the company if they feel listened to and included in communication.
Productivity
Internal clear communication is also important for improving the company’s productivity. Members of the organization need quick and easy access to the information they need to perform their work. If communication is ineffective, employees may waste time searching for information or waiting for responses, which can slow down work processes and harm productivity.
Effective internal communication can also help quickly resolve issues and make informed decisions. Employees can share their ideas and suggestions to improve work processes or solve problems, which can help increase efficiency and work quality.
Employee Motivation
Internal communication is also important for maintaining employee motivation. Employees need to feel informed and involved in the company’s decisions to feel valued and motivated. If employees are not involved in communication, they may feel excluded or ignored, which can lead to a decrease in motivation and a loss of engagement with the company.
It can help strengthen employee engagement by informing them of the company’s achievements, long-term goals, and professional development opportunities. Employees may also feel more valued if they are consulted on important company decisions.
Company Culture
Finally, internal communication is important for strengthening the company’s culture. Company culture sets of values, beliefs, and behaviors that define the company. It can help strengthen the culture by allowing members of the organization to share their ideas, opinions, and experiences.
It can also help convey the company’s values and vision at all levels of the organization. Employees may feel more connected to the company if they understand the company’s vision and goals and share the same values. This can strengthen the sense of belonging and employee engagement with the company.
How to Establish Effective Internal Communication?
Now that we have seen the importance of internal communication for a company, it is important to implement strategies to ensure effective communication system. Here are some suggestions to in your company:
Use Multiple Communication Channels:
It is important to vary communication channels to ensure that everyone receives the necessary information. For example, emails can be used for important updates, bulletins can be posted in common areas, and meetings can be organized to discuss projects and goals.
Involve Employees:
Involving employees in internal communication can help them feel valued and engaged. Organize team meetings to discuss projects and ideas, create an online forum to encourage discussion, or hold question-and-answer sessions with management.
Establish Clear Goals:
It is important to establish clear goals for internal communication and ensure that all members of the organization are aware of these goals. This can help guide communication efforts and ensure that everyone is on the same page.
Encourage Feedback:
Encouraging employee feedback can help improve internal communication by identifying issues and gaps in communication. Organize surveys or discussion groups to gather employee feedback and consider their suggestions for improving communication.
Key Takeaways
Investing in internal communication is essential for the long-term success of a company. It can help maintain cohesion and collaboration within the organization, improve productivity and work quality, strengthen the company’s culture, and maintain employee motivation. It can also contribute to a better brand image of the company among employees and clients.
Companies that do not invest in IC risk seeing their productivity and brand image affected, as well as the engagement and satisfaction of their employees. This is why it is important to implement effective communication strategies, to consider internal communication as a long-term investment, and to place it at the heart of the company’s culture.
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