Is Blogging Your Hobby? Turn It into a Profitable Online Business This Year with These Tips
Blogging is no doubt one of the best careers. Many bloggers are blogging as a hobby, but do you know you can turn it into a successful and profitable business? If you are wondering how then this article is definitely for you. Money blogging is crucial to produce creative content. For new bloggers, it is slightly daunting to do that. It looks impossible sometimes because of the confusing process. But the fact is that you can turn your hobby blog into a lucrative online business.
If you are a blogger, you are just one step away from making it a profitable business. In blogging, lifestyle blogging is one of the most diverse categories. You need to learn some smart skills to earn from blogging. You can establish a money-making blog site by repositioning and fine-tuning your blogging skills. This blogpost will show you how to turn your blog hobby into a productive online business this year. Follow these tips and earn money online!
Is Blogging A Profitable Business?
Yes, blogging is one of the most well-paid businesses in the world right now. You can earn money by blogging based on your skills. When it comes to blogging categories, business, personal and lifestyle blogs are highly lucrative. But you have to use different strategies for different blogging categories to start making money.
Difference between Personal Blogging and Business Blogging
In personal blogging, you share your stories with your audience. The main purpose of personal blogging is to motivate others with your experience and knowledge. They are also referred to as lifestyle blogs. You get unlimited blogging interests in lifestyle and personal blogging. That’s why most bloggers personal blogging because they think it is easy to do that. If you aim to promote your blog and earn money, then you should go for personal or lifestyle blogging.
As the name highlights, business blogs are only for business purposes. Many bloggers choose business blogging because they want to earn a good amount of money. They often choose business blogging to set up their business. Well, this type of blogging provides support to your business.
Do Lifestyle/Personal Blogs Generate Money?
Yes, personal blogs do make money, but you can’t compare them with business blogs in terms of revenue. Most bloggers are making money from personal blogging. But, your goal shouldn’t be making money because they are hard to grow. Read on to further explore the key steps that can help to turn your blogging into a money making business.
10 Important Steps to Make Blogging a Successful Online Business
1- Kind of Blogging You Want to do and Who Will it Help?
If you have decided to make your blogging a successful and profitable online business, then you have to choose a specific category of blogging. You need to identify the practicality of your online business. Your blogging niche must have to be very broad so that it can cater to a large segment of the audience. You can determine your desired niche by fine-tuning your blogging. There is no shortage of choices from business to organization and lifestyle blogging. You must now identify your target audience or consumers who will purchase your services or products. For this reason, it is important to be clear about what you are selling. Unearth your users’ pain points and offer them the best solutions with your services or products.
That’s why most bloggers get the services of blog coaches for putting their content or products for sale. Sometimes it is a mix of the following things:
- Service: Consulting and online coaching.
- Educational: Courses, masterclasses, webinars, and E-books.
- Tools and Resources: Designs, templates, workbooks, and files.
- Products and Services: Physical or digital such as daytimers, labels, notebooks, stickers, etc.
You can also collaborate with a dropshipping company to deliver your physical products. Shopify is one of the biggest examples for you. You can also design your blogs to attract your potential audience. All in all, there are countless options. Beautifully present your products or services so that they can spark the interest of your consumers.
2- Create a Solid Mission Statement
Before taking any big step or decision to turn your blogging into a profitable business, you should create your mission statement. If you already have a mission statement then its time to revamp it.
- What sector is it in? E.g. marketing, blogging, or e-commerce.
- Who’s your target audience?
- How can your content or business help them?
You can decrease half of your burden by creating a mission statement. It will make your process easier and more straightforward. But, the condition is that you must offer your consumers some value. For example, if you blogging, you have to give your readers and clients quality content.
3- Converting Your Blogging Site into a Business Site
Do you have a website? If yes, convert it into a business site to turn your blog into a solid online business. In order to reflect your business in a better way, you have to give a unique name to your blog so that your target audience can easily find you. Moreover, keep your blog up to date and informative so that your readers can get useful information. The next step involves some technicalities in the form of redirecting links and search engine optimization (SEO).
Why is it Necessary to Change?
In order to provide a great experience to visitors, you need to convert your dynamic home page into a static one. Don’t forget to add your business information on your home page. Try a unique theme for your business page that can appeal to your audience. Changing your site theme will allow you to make other changes needed to make a good business site. The final step is to monetize your blog or site. After changing the basic structure of your website, this is the right time to update it so that it can create a great impression on your visitors.
4- Modernize Your Branding
In the process of converting your blog into a money making business, the next important step is to modernize your branding. Rebranding requires so many things that you should consider:
- Do you have to change your website’s name?
- Do you need a modern or new logo for your website?
- Do you want to change your website’s color palette to attract your audience?
- You have to use the right keywords for your blog. Run your website according to your mission statement.
You can change your website’s photos that can perfectly reflect your business site. Use edited and customized photos. A perfect headshot is essential to keep the look of the site professional. You can also work with a photographer to do things properly.
5- Create Key Pages and Keep Theam Updated
Your outdated “About Me” won’t serve the purpose. When it comes to turning your blog into a business, you need to change your “About Me”. In simple words, write key pages with your and your business’s latest information.
- Update your “About Page” as soon as possible so your target audience can easily recognize you.
- Create a page that outlines your products or services.
- Don’t forget to add a “Contact Me” page.
It is necessary to figure out what your visitors are seeing first. Are you fulfilling their needs with your offerings? They just want a solution to their problems. So, prioritize your efforts to address their issues.
6- Establish Your Shop in Blogging Site
For example, you are providing consultation and coaching services to your consumers, there are some simple ways to offer your services:
- Send manual invoices with mentioned payments done through direct transfer or PayPal.
- You can also establish your shop through WooCommerce.
- Through Podia, which is a third-party platform.
You can also sell your blog coaching sessions using WooCommerce. You can add these details to your product pages. As a result, people can directly buy sessions from your website without involving any other site.
You can also find an option available in the form of one-on-one coaching. Don’t forget to add a CTA so that people can contact you. There are so many platforms to sell digital products such as Podia and SendOwl. You can create and sell sessions as well as courses through Podia. WooCommerce can also help to send digital products with ease.
7- Add Sales Pages
Attracting potential clients is one of the most daunting tasks. Your services page can’t help to attract them. What’s the solution then? You need to include sales pages to get the interest of your clients. You just have to show your clients how you can help them by offering something special through sales pages. The purpose of sales pages is to offer solutions to your clients they are having. As a result, you can entice them to purchase your service or product.
In simple words, you just have to transform their conditions. You can do this in the following way:
- Provide assistance so that they can solve their problems easily.
- You can motivate them to feel better.
- You can hone their skills by giving tips.
You can also purchase pre-made sales pages with awesome templates. Your copywriting should be very impressive so that it can convince people to purchase your products and services.
8- Have Your Blogging Presence on Social Media
Have a diverse branding with the help of social media platforms. Presence on social media will allow you to turn your blog into a profitable business. You can join with your audience on social media and can tell about the upcoming changes you are going to make. It will build curiosity and anticipation and your followers will show interest in your content. The following social media platforms are very important for this purpose:
Having a presence on LinkedIn is crucial if you offer particular services. Don’t forget you can take your business to a new level with your efforts. So, keep things simple and professional.
9- Develop a Business Mindset
It is imperative to set a business mindset before turning your blog into an online business. It is a creative thing and really hard to do. When you develop a business mindset, you will automatically get ideas on how to solve your consumers’ problems. You can also transform their lives with your business acumen. But you should monetize your website first. The following tips will help you to create a business mindset for your blog or online business:
- Focus on promoting your site more than your blog.
- Think about affiliate marketing for organic traffic.
- Find key ways to grow your blog or online business.
- Invest in your site so that you can start making money.
A single or small factor can help to promote your business. Get ideas from experienced bloggers for your next blog post. Use clever business tactics to solve your users’ issues. Set realistic goals and don’t focus too much on making money.
10- Introduce Your Business on Blogging Site
We have listed almost all the tips that can allow you to turn your blog into a profitable business. It is the right time to launch or introduce your business with a bang. You can launch your business in the following ways:
- Announce the inauguration of your business on social media.
- Share this news with email newsletters.
- Add a post to your LinkedIn account in order to make things official.
- Share this launch with your family and friends on Instagram, Twitter and Facebook.
- Your business partners can also market your business with their audience.
Conclusion
By following all the tips given above, you can easily turn your blog into a successful business. It’s up to you how you do it. There is no need to set a timeline. Some people set up their businesses quickly and some struggle really hard. However, you can create a plan or strategy to make things easier. Never stop promoting your site so that you can easily target your audience.
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