How to Do Competitive Keyword Research Fast?
If your goal is to attract more traffic to your website, then you should add focus keywords to your content. By adding target keywords, you can make your content available to the right people at the right time. When you evenly distribute target keywords into your content, its ranking improves on the search engines. How to do competitive keyword research? How can you create suitable keywords for your content? In this post, we will help you to conduct competitive keyword research. The following three steps will teach how to do competitive keyword research.
1- Pinpoint Your Search Competitors
If you are running a business or an organization, then you must have many competitors. Of course, you are competing with others. That’s why you are inclined to read this post because you want to take a competitive lead by using keywords to improve your rankings. Your main goal is to bring organic traffic to your site.
For example, you work for a famous music and lyrics site and have to produce some blogs as an SEO manager. You will search for competitors to get some ideas. We recommend using Search Competitors Tool. The following steps will enable you how to do your SEO competitor research,
- Find the “Competitive Analysis”
- Enter a site
- Press “Organic Competitors”
You can also adjust country and time period filters to check how it alters the outcomes. Here, you can enter your competitor’s site if you are not comfortable entering your website. If you want to monitor your competitors’ progress, then you can go to the “Rising Competitors” to see their insights. Before shifting to the next step, you can select 3 to 4 search competitors.
2- Uncover Your Keyword Opportunities VS. A Search Competitor
There is a tool named Keyword Gap Tool. You can enter search competitors into this tool, and you will end up with a diagram called the Venn diagram. Hit the “Opportunities” button to unearth your competitors’ keywords to drive traffic.
Discover more opportunities by changing the country and time period filters. Plus, you can further analyze the obtained keywords. A table will appear that will show you the high-traffic keywords.
3- Identify Top Keywords for Your Competitors’ Best Ranking Pages
If you want to understand how to find search competitors, then you should approach their top-ranking keywords. For this purpose, we suggest using the Top Organic Pages Tool. Just like the above step, choose a competitor and unearth their top keywords that bring maximum traffic to their sites. In this way, you can easily find the top-performing keywords of any of your competitors.
Now, you are able to combine keyword research with competitor research to drive traffic with encouraging results. After performing these three steps, you will effortlessly obtain so many tempting keywords that you can save to your keyword list. You can analyze each keyword to make them suitable for your site or content. You will surely love this process.
We advise you to conduct competitive keyword research often in order to figure out why your competition is doing well or how you can bring more traffic to your site.
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