Difference between Managing Domestic & International Business
Business is the activity performed by an individual or group of people trading or exchanging their offerings for the sake of earning profit. The world is transforming into the newest form through the use of the latest technologies. Business Holders also take advantage of this transformation in the form of Globalization, Glocalisation, Trade, online buying, and selling of offerings, and these all fall in International business. Through the use of technology, International business has become very simple that makes the business effective and efficient.
Today, we have two types of different markets for business:
- International Business
- Domestic Business
Let’s discuss the Domestic & International Businesses
The traditional way of doing business that means performing all the business activities within the nation’s boundaries.
International business refers to conducting business transactions beyond the national boundaries. In a simple way, the buying and selling of the offerings to two or more nations and it can be easily managed from any selected nation but the home country will enjoy profit i.e. home country is the country where Foreign Direct Investment Flows (FDI means investment made by an individual in another country for the sake of doing business and controls all business operations in a foreign country). In other words, it can also be related to Globalization which means expanding the business to various countries through which higher profit can be earned, competition increases, growth opportunity also increases, and many other factors. For example Nike, Addidas, Outfitters, Starbucks, KFC, MacDonald, etc.
Differences in Managing
Following are some factors that differ among domestic and international:
Environmental factors are the main as they decide the growth of the business. Businesses run easily if the strategies are set according to all environmental factors.
In the domestic business, all PESTLE model factors are known which falls under the macro environment. Moreover, in domestic business, businessman works with the ease of use as he/she is working under his/her home country. So they know every side of their country those are political, economic, social, technological, legal, and environmental. They enjoy the usefulness, and there’s no need for wasting time in understanding the different views of the country.
When an individual or company is ready to do international business, they should first keenly learn all macro-environment factors, so nothing will become a threat to them in the future. The research department (R & D) has to go through all rules and regulations of the host country (where home country invest), so the business can run with no trouble and will have success in the future. They should not forget to observe the culture as it’s the most important part of the host country. If the business idea will hurt the cultural factor or will not obey the culture of the host country cannot survive longer. For example; In Pakistan, no one can open bars as it does not belong to our culture. Values, Norms, Beliefs, and rituals should keep in mind when doing International business.
It’s the part of every business that motivates or boosts the business to grow with USP’s (unique selling product) that generate leads and helps in expanding the business.
Every business comes into the competition when they become part of the market. Each business force operations to be better than others so they can hit the market and their branding becomes stronger. So this is very easy to judge the movement of other businesses when you in the domestic market.
On the other hand, it’s very critical to be in the competition when you are in the international market as you have to qualify for their level. This is very difficult to understand their motive and movement.
If one decides to do business, so he/she must ready himself for risk as doing business is a risk, it may fall and it may go to the peak.
Again it’s trouble-free to understand or predict future risk comparatively as it’s their home country that means they are within their geographical location. So it will not impact their business houses as much.
It’s difficult to predict and risk may crop up any time due to any environmental factor.
This is the department which looks over the payrolls, set salaries, and now it’s more than this like they also judge the performance of employees, motivate them, arrange seminars for them and many more.
These days competition is increasing day by day, so the domestic business is also moving towards advanced human resource but they can also chill with minimum skills and knowledge.
While you are working in the international market so the Company should have multi-tasking and multicultural human resource department. So, you can compete and work without risk.
There are too many factors to be watched like pricing, logistic, distribution, promotion, and others when doing business, either Domestic or International. Although, it’s simple to run domestic business and it’s challenging to run the international business as many queries stand in mind but if companies R & D work properly then there will be no more hardships. Domestic Businesses are also becoming hard to handle success as the market is becoming very competitive and growing very fast with time. Once the domestic grows very fast, then it’s automatically expanded to international. But before moving international, management should go deep with every single factor of the host country. Both have to examine market fluctuations too.
Let’s take an example to elaborate it more.
There is much business who works globally and are successful because they manage their business according to the mindsets of the host country like Macdonald plays a different role in different countries that in India, they offer mostly vegetarian products like they observe their behavior and came to know that people are potato lover, so it comes up with potato patty instead of beef. Chicken is also available but most of the populations are vegetarian. The offerings MacDonald is different in different countries. The interface and ambiance of their outlets are also different according to the countries.
The same Coca-Cola does like taste vary country to country like sharp and bold taste in western countries and little bit sweet taste in eastern countries. Starbucks does the same as they transform according to the people’s need, want, and demand.
Let’s talk about outfitters (the clothing brand) they also offer and market their product according to the market.
These all are just examples to understand how giant ventures transform their selves to hit the market and stays long term. These are some but many big stories are present in the market to understand more clearly. All should work with time and technology to grow effectively and efficiently.