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BusinessManagementMarketing

China Mobile Marketing | Strategies used by China Mobile

by Shamsul

 

China Mobile Marketing | Strategies used by China Mobile

 

China mobile has a customer base of 820 million, with 312 million users of 4G services only in china. Due to China Mobile Marketing service in 115 countries and international valuable roaming services, it has become the largest operator of 4G in the world. Its enhanced broadband wireless services helped achieve 30 % more data traffic growth in 2015 than in 2014. This data makes it the leader business vertical based on voice and data services.

Targeting, Segmentation, Positioning strategy of China Mobile Marketing:

China mobile makes use of demographics and psychographics segmentation-based variables for catering to the needs of tech-savvy users. Its targeting strategy mixes selective and differentiating targeting methods that provide value-added and wireless broadband services to corporate and retail customers. With china’s economic and socio-cultural development, data traffic market sales are increased by increasing percentage. It leads to china’s mobile establishment from more than just a communication network-based company, and now it is very well known as 4G LTE and wire-line data provider.

Competitive Advantage as a part of China Mobile Marketing:

China mobile operates from its home country, which gives it a better understanding and knowledge of the economic and demographic country conditions, which has an advantage over other peer companies working in China. This factor plays an important factor in defining their success in the market. A diversified service /product portfolio has always been helping this company to maintain long-lasting and worthy relationships with its customers leading to the decreased cost related to customer acquisition. One of the best competitive advantages it has over other companies is that its proprietary outlets are spreading in different regions of china with 20000+ numbers of outlets.

BCG Matrix of China mobile’s Marketing Strategy:

Its mobile services, Voice services, and mobile data service businesses are Stars because China mobile company is the leading player in the Chinese market. Its position is dominant in every business vertical it is contributing.

Distribution Strategy as a part of China Mobile Marketing:

China mobile is using different delivery channels that help make its services available for its customers. Its apps, network coverage, 20k+ proprietary outlets, internet, infrastructure capabilities are the reasons behind the fast and increasing services provided to end customers.

Brand Equity as a part of China Mobile Marketing:

China mobile is branding through high-quality services, enhanced visibility due to different mediums related to tandem, world-class infrastructure. All these factors are aiding the company to secure positive words from customer’s mouths. Data analysis of 500 companies is done on the basis of 2015 data ranked China Mobile in the top 10. China brands as per Brand services and finance which makes a great fortune.

Competitive Analysis as a part of China Mobile Marketing:

China Mobile is working on strengthening its development and research and has cultivated an innovative culture due to which the company is now ahead of the competitors. Several competitors that provide high-quality services are high, so tariff rates also have strong competition. Still, china’s mobile company is making more profit due to its robust data services network and customer care’s quality-based services.

Market Analysis as a part of China Mobile Marketing:

China Mobile has 63 % shares in the market and is the leading LTE 4G service provider. In comparison, competitors like Vodafone, Airtel, MTN, etc. are having difficulty facing domestic players-dominated competitive markets.

Customer Analysis as a part of China Mobile Marketing:

Its customers belong to different age groups, willing to contact their close ones through telephonic communication. That’s why China Mobile handles its valuable customers’ growing needs and demands through its wire-line, digital, and dedicated line-based services.

 

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Mobile Application or Mobile Website for Organizations

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Marketing Strategy Coca Cola
BusinessManagementMarketing

Marketing Strategy of Coca Cola | Coca Cola Marketing

by Shamsul

 

Marketing Strategy of Coca Cola | Coca Cola Marketing

 

In the beverage industry, Coca Cola is a leading name globally and operating in 200+ countries and territories. It sells a range of soft drinks and generating revenue from every region of the world. There is no doubt that Coca Cola has a strong brand image across the world. According to a survey, nearly 95 percent of the people in the world are aware of the company’s name and drinks. Due to Coca Cola Marketing, the brand gained immense popularity and recognition all over the world. In this article, we are going to share the important marketing strategies of Coca Cola.

Important Factors in the Marketing Strategy of Coca Cola:

Segmentation, Targeting and Positioning | Coca Cola Marketing

Just like any other company or brand, Coca Cola’s segmentation strategy is based on demographic, psychographic, and behavioral factors. They use specific segmentation strategies to market their products and attract users by introducing new products. They use both niche and undifferentiated marketing strategies to drive their sales in the market. From kids to youngsters and millennials, everyone is a fan of Coca Cola, and it is a universally liked drink. They offer a wide variety of beverages, including zero or diet coke for health-conscious people. The company utilizes a competitive positioning strategy in order to take the lead in the competitive market, especially in the non-alcoholic beverages industry.

Mission: The primary mission of Coca Cola is to refresh the world with its sparkling and still drinks. They want you to inspire your moments of happiness with its beverages. They want to create value in order to make a big difference and statement in the beverage industry.

Vision:

The vision of Coca Cola is to produce quality products in a sustainable way. They are investing in this segment in order to reduce its carbon footprint to achieve sustainability. They want to create a diverse range of products according to people’s demands and desires. The company is also collaborating with suppliers and stakeholders to create eternal relationships. They are also contributing towards sustainable goals. Profit is the main factor, and Coca Cola is hoping to increase its market share and value.

Competitive Advantage | Coca Cola Marketing

It is tough for any company to compete with Coca Cola due to its effective operations, diverse brand portfolio, and useful branding. Let’s discuss some important competitive advantages of Coca Cola.

Operations:

The company has subcontracted the bottling operation to the FEMSA. It is the largest bottling company which is directly helping the company in achieving crucial growth opportunities. It is a major competitive advantage that Coca Cola has over its competitors.

Cost Control:

Coca Cola has an effective and vast product portfolio which is directly helping the company to reduce its operational cost. In this way, they can increase their profitability and market share.

Brand Portfolio:

Coca Cola’s offerings are diverse in the beverage segment. They are operating in different markets. Customers can find various offerings, including soft drinks, iso-tonics, orangeades, milk, coffee, energy drinks, juices, bottled water, and more. They are also selling beer in Brazil and its territories.

Customer Relationship:

The company strongly believes in collaborative marketing and working. They have maintained strong relationships with customers, stakeholders, and suppliers to support their operations and work.

BCG Matrix | Coca Cola Marketing

Different products of Coca Cola hold specific positions in the BCG matrix. Maaza, Sprite, Fanta, and Thumbs-up are in the star category because of their uniqueness and taste.

Kinley is in the question mark category due to the presence of local and international players. Coca Cola is the cash cow of Coca Cola Group because of its immense popularity and emotional attachment with users. It is one of the most trusted brands in its product portfolio, and Pepsi is the main competitor in this segment. Tea, coffee, and diet options are dog because of their low sales and low popularity.

Distribution Strategy | Coca Cola Marketing

Coca Cola uses plenty of distribution models and sales strategies on a demographic basis. Thus, they utilize a pre-sale system that splits the delivery and sales functions. It gives a wonderful opportunity to Coca Cola to distribute and earn profits efficiently. Conventional truck route system is another distribution strategy that provides immediate stock to retailers directly from the inventory. They also use a hybrid distribution system, telemarketing system, and sales through third-party wholesalers.

Brand Equity | Coca Cola Marketing

Everyone can easily recognize Coca Cola’s white and red monogram. It is a popular brand and drinks. When it comes to brand equity, Coca Cola has wonderful brand equity due to its strong consumer base, human connections, effective distribution strategy, stories, associations, and memories. It is all due to the creative marketers and several board meetings. According to market experts, it is impossible to beat the market share and value of Coca Cola because of its strong position and huge popularity. The company celebrates your happiness and success by providing high-quality beverages that give extra charm to your parties and occasions.

Competitive Analysis | Coca Cola Marketing

Several alcoholic and non-alcoholic beverages are using the same objectives and marketing strategies. It means Coca Cola can take further lead by introducing little innovation in its offerings and marketing. In this way, they can effortlessly differentiate their offerings from others. However, Coca Cola is facing intense competition from local and global players like Pepsi. It is one of the single biggest competitors of the company with a diverse range of products and services.

Market Analysis | Coca Cola Marketing

Non-alcoholic beverages companies are currently multiplying due to the increasing demand for these drinks in Asian and African regions. The consumption of these beverages is really high due to lifestyle, buying habits, and economic conditions. In fact, the beverage market is overcrowded with carbonated soft drinks, teas, coffees, and other drinks. Customers are very loyal to their favorite brands and hardly prefer any other brand.

Customer Analysis | Coca Cola Marketing

As we have mentioned earlier, Coca Cola is a global brand, targeting customers on both differentiated and undifferentiated factors. Generally, Coca Cola specifically targets a mass industry. Customers always expect high quality and affordable prices, and that’s what exactly Coca Cola is doing.

 

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Pepsi Marketing Strategy | Marketing Strategy of Pepsi

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Marketing Strategy of FedEx
BusinessManagementMarketing

Marketing Strategy FedEx

by Shamsul

 

Marketing Strategy FedEx

 

The founder of FedEx is Wallace Smith, who founded this company in 1973. Now, it is the most important and reputable name in the logistics and services industry. Due to the Marketing Strategy FedEx, the company is currently operating in 220+ countries internationally. Ecommerce, business service, and transportation are some significant product portfolios of FedEx. In addition, FedEx acquired TNT Express in 2016, which is the biggest logistic giant in Europe. After this acquisition, the company gained a competitive advantage over its competitors and got a name globally in logistics and courier services. Today, we will talk about some of the essential marketing strategies of FedEx.

Important Factors in the Marketing Strategy FedEx:

Segmentation, Targeting and Positioning:

There is no doubt FedEx is a giant in the delivery of goods and logistics. It uses psychographic and demographic segmentation strategies to fulfill consumer demands. FedEx is a global company and operates across the world, so it is tough for them to set a targeting strategy. That’s why they use a differentiated targeting strategy. In positioning strategy, they use value-based and price-based strategies to understand the customer requirements and set the proper process accordingly. The prominent tagline of the company is ‘’the world on time’’.

Competitive Advantage | Marketing Strategy FedEx

Improving Air Fleet: The significant competitive advantage that FedEx has is its improving air fleet. They continuously enhance their aircraft fleet because it helps them decrease operation costs, fuel costs, and structural costs. Plus, it has increased its efficiency and access to other countries.

Spotlight on Retail Accounts | Marketing Strategy FedEx

Due to the changing lifestyle and technology, the company has transferred its attention from small to medium retailers in order to get a return on assets and increase its revenue. It is another significant competitive advantage that FedEx has over its rivals.

SBU’s Working Communally:

Its SBUs work independently in various markets but operate communally, which is one of the major competitive advantages of FedEx. Due to this reason, its operations and delivery system are very smooth and aligned.

BCG Matrix:

The company operates in 5 SBUs (strategic business units). FedEx Business Divisions, FedEx Express, FedEx Freight, and TNT Express are in the star category of BCG matrix. They are the major cash cow in the relative business. In short, FedEx is a successful brand in logistics and courier delivery services.

Distribution Strategy | Marketing Strategy FedEx

In the fiscal year 2016, the company generated 50 billion dollars of revenue across the globe. It happened due to the workforce of 400000+ people and effective working. They purchased more Boeing aircraft to make its distribution more effective. It is a significant competitive advantage that FedEx has over its competitors. As a result, they deliver essentials efficiently and effectively on time.

Brand Equity:

With high visibility and top-of-mind awareness, FedEx has successfully created itself as a famous global company in the logistics and courier delivery service. That’s why it has secured prominent positions at different forums. Thus, it is one of the most admired companies globally and has been secured 12th position in Fortune magazine.

Competitive Analysis | Marketing Strategy FedEx

As mentioned above, the transportation, business services, and logistics industry is filled with many big players like DHL, UPS, Amazon Express, and more. That’s why it is a highly competitive industry, but FedEx has maintained its position and share successfully.

Market Analysis:

It is challenging to deliver those products that have a short life cycle. Moreover, the disturbance in the flight operations, tensions between borders, and other scenarios are continuously threatening the operations and revenues of the logistics companies. On the other hand, the presence of local and international players is another major advantage.

Customer Analysis | Marketing Strategy FedEx

As a result, nearly every organization, individual, and the user is using FedEx to deliver their products and essentials. They are the most significant contributors to the company and one of the major strengths. Similarly, many government organizations are regular customers of FedEx.

 

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marketing strategy of Dunkin Donuts
BusinessManagementMarketing

Marketing Strategy of Dunkin Donuts | Dunkin Donuts Marketing

by Shamsul

 

Marketing Strategy of Dunkin Donuts | Dunkin Donuts Marketing

 

Dunkin Donuts is a leading QSR (Quick Service Restaurants) in the world, operating on the franchise model. Dunkin Donuts has 11000+ outlets around the globe and running under Dunkin Brands. This 65 years old company has appeared as one of the most famous brands that offer donuts, coffees, and other baking goods. The marketing strategy of Dunkin Donuts is really effective, and this is the main reason for the company’s success. Let’s discuss some crucial aspects of Dunkin Donuts Marketing Strategy.

Important Factors in the Marketing Strategy of Dunkin Donuts:

Segmentation, Targeting and Positioning | Dunkin Donuts Marketing

The company uses a geographic strategy in segmentation to fulfill the customers’ requirements in more than 40 regions globally. They use an undifferentiated system in targeting so that every country or region enjoys the same menu or offerings irrespective of the geographic levels. They have positioned their positioning strategy on the type of offering or product. Well, they have different products in their product portfolio. The company’s primary mission is to become the biggest provider of baked goods and beverages globally. Its central vision is to provide high-quality and delicious coffees, donuts, and bakery items that you can eat and enjoy with your loved ones and friends.

Competitive Advantage | Dunkin Donuts Marketing

It is commendable that Dunkin Donuts has maintained its market leadership and still maintaining it successfully. In the category of doughnuts, coffee, muffins, and more, the company is a market leader in terms of share and value. Dunkin Brands has two major brands under its portfolio that are Dunkin Donuts and Baskin Robbins. Both are subdivided into four businesses like Baskin Robbins US, Baskin Robbins International, Dunkin Donuts US, and Dunkin Donuts International. Nearly all the outlets of the company are 100 percent franchised. It is one of the best things to earn profits by controlling the operational costs. The group has more than 19000 outlets across the globe.

BCG Matrix:

As we know, Dunkin Donuts is the market leader, and due to this reason, it is in the star category of the BCG matrix. Due to this star category, the position and standing of Dunkin Donuts are stable in different regions of the world.

Distribution Strategy | Dunkin Donuts Marketing

With a strong presence in more than 40 countries and 3300 outlets, the company has successfully decreased its over-reliance in the US market. Moreover, Dunkin Donuts is generating revenues through Asian Region. The company is sourcing the raw material on its own in various regions, but they have third-party solid suppliers in some countries.

Brand Equity:

Dunkin Donuts has been nominated as the best brand for the 10th consecutive year in the home-coffee category. It is a market leader due to its robust segmentation in specific categories, which continuously increases its popularity and market share.

Competitive Analysis | Dunkin Donuts Marketing

There is no doubt that the fast-food industry is highly dense and competitive too. For example, Dunkin Donuts faces fierce competition from several brands in the form of convenience, outlets, product portfolio, and other factors. However, these brands are offering the same products as muffins, doughnuts, coffees, ice creams, etc.

Market Analysis | Dunkin Donuts Marketing

The fast-food market is stuffed with a variety of companies thus they are continuously threatening their market share. As Dunkin Donuts runs in QSR (Quick Service Restaurants) and works on the franchised model, the operational cost is very low. McDonald’s, Burger King, Teco Bell, Tim Hortons etc are some significant competitors of Dunkin Donuts.

Customer Analysis:

The main customers of Dunkin Donuts are the Gen-Z and middle age group people. However, the biggest strength of Dunkin Donuts is school-going teenagers and college students. These people are interested in doughnuts, coffees, muffins, and other offerings.

 

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Citibank Marketing
BusinessManagementMarketing

Citibank Marketing Strategy | Marketing Strategy Citibank

by Shamsul

 

Citibank Marketing Strategy | Marketing Strategy and Tactics of Citibank

 

With the experience of 200+ years, Citibank is determined to serve its customers through its saving decisions and investment. Certainly, Citibank Marketing Strategy makes their customer’s life easier. This is basically a consumer bank, institutional securities, and banking client group services and markets business. For the full year 2020, Citigroup reported a net income of US$11.4 billion on revenues of US$74.3 billion, compared to the net income of US$19.4 billion on revenues of US$74.3 billion for the full year 2019.

Targeting, Segmentation, and Positioning in Citibank’s Marketing Strategy

With its presence in 100+ countries, it uses a combination of geographic and demographic segmentation variables that help in catering to the demands of institutional and retail customers respectively. Its differentiating strategy of targeting provides better-suited services to its clients of the security market, retail banking, or institutional client’s banking and services. Citigroup has positioned itself as a hi-technology financial/banking institution that brings disruptive changes in the market, these changes make it easier and suitable for clients to handle and meet their financial aims and goals.  Its mission is to provide its customers with better financial services that will enable their progress and growth.

Competitive Advantage of Citibank’s Marketing Strategy:

Among the service industry, people belonging to a company play an important role in its success. Nearly 2, 30,000 greatly skilled employees are serving with aim of helping this company in strengthening, executing, and implementing its global strategy. This highly regulated industry affected by different counting factors. It includes work culture, living standard, compensation with or according to other industry, retains talents can be named as a challenge. During the last few years, this company has started being more focused and concerned for its key business-like, institutional group or consumer banking and this goal is being achieved by reducing the workforce, network branches and assets by 28000, 30 % and 150 $ million respectively, which in return helped company with 25 % net income increase for the year 2015 with respect to the year 2013 and 130 % + net income increase in 2015 when compared with 2014.

BCG Matrix Analysis of Citibank Marketing Strategy:

Business segments of Citi group consist of security and banking services for institutional clients, global client banking. The performance report of all these segments is different in different geographic areas but their overall performances are the star in BCG matrix.

Distribution Strategy as a part of Citibank’s Marketing Strategy:

Whether it is a network or digital platform of its different branches, Citibank’s main objective is to provide its services to its valuable customers in a better and convenient way. With its 4,000+ ATM-based networks and 5,000+ branches; Citigroup has made its services easily accessible by its customers.

Brand Equity as a part of Citibank’s Marketing Strategy:

Citigroup’s branding framework is very effective and active on all of the related platforms. It acts as a product sponsor for the 2016 Rio Olympics and is a sponsor partner for the USA team in Rio Olympics. Its high visibility is helping it to spread positive word-of-mouth and to maintain high top-of-mind-awareness (TOMA) in the global market. This world’s largest issuer of credit cards has started working as partners with different companies to come up with an effective executed idea of co-branded cards for the market.

Customer Analysis as a part of Citibank’s Marketing Strategy:

The government-imposed regulations of any country play a great role in the financial industry deals and work of that country. Competitive landscape also defines the financial industry grounds, as companies of industry have a competition with each other based on technological advancement, customer care services, services/product pricing and, the most important one, deposits.

Market Analysis as a part of Citibank’s Marketing Strategy:

The presence of different local and national banks, non-banking financial companies are making the banking industry further competitive. Their struggle of eating each other’s market shares of respective businesses is really competition.

Customer Analysis as a part of Citibank’s Marketing Strategy:

Customers of this bank vary from individuals to different corporate customers. They find various available financial services provided by Citibank. It includes banking, credit cards, investment services, wholesale banking, international cards, and wealth management-based services.

 

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| Marketing Strategy of Patanjali
BusinessManagementMarketing

Patanjali Marketing Strategy | Marketing Strategy of Patanjali

by Shamsul

 

Patanjali Marketing Strategy | Marketing Strategy of Patanjali

 

Patanjali is a well-known FMCG company for the last ten years with rapid growth in India due to marketing strategy. according to HSBC and CLSA data. It was founded by yoga guru (Ramdev Baba) and Acharya Balkrishna in 2006. Since then, it has started emerging as a prominent FMCG company in the market through a large ratio of deep assortments and products. Manufacturing units of this company are not limited to Haridwar but outside India too, like in Nepal, it is available under the Nepal Garmudyog trademark. Its premium products are herbal and mineral-based.

 

Essential Factors in the Patanjali Marketing Strategy:

Targeting, Segmentation, and Positioning:

Like all other FMCG players, the strategy of Patanjali is also a combination of psychographic and demographic segmentation strategies, which are helpful in making its products offered relevant to a different set of customers.  It does not use a differentiation-based system for targeting because its prime goal is to provide healthy products for everyone. Its positioning strategy is value-based and product-based, fulfilling the aim of health-based satisfaction and trust establishment in the customer’s mind. Its tagline is “Prakriti-ka-ashirwad.”

Competitive Advantage | Patanjali Marketing

Baba Ramdev is a prominent yoga guru. He is the herbal product promoter of Patanjali. Thus, it gives a significant benefit over other FMCG players. It has 400+ products with varied SKU, consisting of natural and herbal components, helping this company provide customers with different products. So, its business objective is the availability of cost-effective products with superior quality making them practical for its success. This company is spending a negligible amount on advertisements or promotions, which results in low and affordable prices in the market.

BCG Matrix | Patanjali Marketing

Different parts of business segments like Ayurveda products, health care, cosmetics, home care, and food packaging show stars in the BCG matrix. Their market demand is high and the acceptability of products is enhancing.

Distribution Strategy | Patanjali Marketing

It has 4600+ retail outlets for distribution across India with the help of e-commerce sites and different supermarket chains i.e. Big bazaar (future group), Reliance retailers, etc., making it a fast-growing company in the FMCG market.

Brand Equity | Patanjali Marketing

Baba Ramdev, as the brand’s promotional face, is giving great success in maintaining positive WOM and high TOMA. The wide popularity and customer satisfaction have made these kitchen and home care products a part of the daily household.

Competitive Analysis | Patanjali Marketing

With varied product segments, four sub-brands are helping the company maintain a high wallet share from customers. For FMCG companies, distribution is an important factor for success determination. However, Patanjali has its retail stores and partnered channels that distribute products in distanced locations of India. Its competitors in the FMCG market are Dabur, Godrej, HUL, P&G, and Reckitt Benckiser etc.

Market Analysis | Patanjali Marketing

Market present to FMCG players is where local and national/international brands struggle and fight to maintain their market shares. However, different factors determine the players’ success in markets, like inflation, consumer dynamics changing, government regulations, taste preferences, changes in lifestyle, etc.

Customer Analysis

Its customer varies to each age group as its healthy products have availability in various market-keeping units. So making it reachable and affordable for customers.

 

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Marketing Strategy of ICICI Bank
BusinessManagementMarketing

Marketing Strategy of ICICI Bank | ICICI Bank Marketing

by Shamsul

 Marketing Strategy of ICICI Bank | ICICI Bank Marketing

 

Industrial Credit and Investment Corporation of India (ICICI) is the 3rd largest bank in India in capitalization and working. This bank is transforming the working of banking and other financial services in India. ICICI Bank is one of the leading banks in the Indian banking services and competing with some popular financial services like HDFC, State Bank of India, and more. Its advanced portfolio and services are shaping the corporation and traditional banking system. That’s why it is gaining popularity in both technical and digital forms. Today, we are going to discuss the vital marketing strategy of ICICI Bank or ICICI Bank Marketing.

Important Factors in the Marketing Strategies of ICICI Bank | ICICI Bank Marketing

Segmentation, Targeting, and Positioning:

ICICI Bank utilizes psychographic and demographic segmentation strategies to fulfill the demands of the consumers. Its segmentation strategy includes occupation, age, income, and class so that they can easily understand the changing needs of consumers and make plans accordingly. ICICI Bank uses both differentiated and undifferentiated targeting strategies. They focus on value-based positioning strategies for their product portfolios. In addition, they use both rational and emotional techniques in their advertisements and campaigns for branding the offerings and products.

Competitive Advantage:

With more than 70000 employees, this strength is the significant competitive advantage of ICICI Bank. These workers work together to achieve the customer’s trust and the company’s goals. ICICI Bank has more than 52 million customers under its consumer base, and nearly 50 percent of its transactions are digital in the form of internet and mobile. So, we can say that ICICI Bank has introduced digital advancement in the banking system. This thing creates convenience for users.

BCG Matrix:

ICICI Bank has several subsidiaries that are working to achieve the company’s goal of wealth generation. Therefore, some subsidiaries like ICICI Bank, ICICI Lombard General Insurance Company Limited, ICICI Securities Limited, ICICI Prudential Asset Management Company Limited, and others are in the start category of the BCG matrix. However, other subsidiaries are still in the question mark category due to the fierce competition.

Distribution Strategy | ICICI Bank Marketing

The bank has nearly 4100 branches across India, delivering financial and banking facilities to users. On the other hand, subsidiaries are providing one-stop solutions to consumers in different segments. But, ICICI Bank has gained its much-awaited visibility and growth with the launch of mobile app and internet banking facilities. This thing has reduced the transaction costs, making it much affordable and convenient for customers.

Brand Equity | ICICI Bank Marketing

To be honest, ICICI Bank has worked hard to promote its portfolio and brand image. Moreover, they have won various awards and at several platforms due to their digital and innovative services. This thing has also given an immense advantage to ICICI Bank over its competitors. As a result, they have secured many achievements and honors in several segments like tech banking, social media banking, mobile banking, and other services.

Competitive Analysis | ICICI Bank Marketing

Due to the increasing unemployment and inflation, financial and banking institutions are experiencing massive competition from other institutions. The latest companies are adopting hi-tech techniques and services, providing better solutions and facilities to users. Bitcoins, White ATMs, M-Wallet, and IMPS are some advanced steps playing a vital role in the economic setup. Due to these reasons, ICICI Bank is also adopting new ways and strategies to enhance customer experience.

Market Analysis | ICICI Bank Marketing

Indian banking and financial market are overstuffed with the majority of institutions and financial companies. Hence, they are disturbing the market position of each other and continuously trying to get a competitive edge. New hi-tech startups and companies are giving stiff competition to other companies. To remain competitive in the relative market, introducing advancement and innovation is the only thing that can increase any company’s brand image and market share.

Customer Analysis | ICICI Bank Marketing

The primary customers of ICICI Bank are working professionals who prefer innovative services and fast banking facilities. Moreover, the majority of customers are from the middle and upper-middle classes. They are the biggest strength of ICICI Bank. ICICI Bank is trying to modernize its operations and services only for customers.

 

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Marketing Strategy of Nescafe
BusinessManagementMarketing

Nescafe Marketing Strategy | Marketing Strategy of Nescafe

by Shamsul

 

Nescafe Marketing Strategy | Marketing Strategy of Nescafe

 

Nescafe started operation in 1938 and it has come a far way and come out as an important player in the market that deals with 5000 plus coffee beans types. The Nescafe Marketing Strategy attracts more and more people to love Nescafe Coffee. The leading brand of coffee in the world is recently selling in 182 plus countries across the world.

Important Factors in the Marketing Strategy of Nescafe:

Targeting, Positioning, and Segmentation:

 The mix of demographic, psychographic, and geographic strategies of segmentation are utilized by Nescafe. It helps in making specific coffee beans that are present in other parts of the world and modernize coffee culture. It uses both mass/differentiated targeting strategies for the retailers they have different offerings present for various segments of buyers & for corporate buyers, there is an outstanding vending machine of coffee. Its mission is to make sure the availability of coffee for those people who love to drink it and helping out those who live by earning through the production of coffee.

 Competitive Advantage | Nescafe Marketing Strategy

Nestle is the head company of the Nescafe coffee brand. Nescafe has great reach in different countries and is experienced in FMCG Company that is helping it in being financially stable and also product-wise.

Nescafe is an ancient brand offering almost 5000 coffee bean types even in a little sachet.

It is one of the known brands. It commands great market share by being present almost in 180 countries and has great visibility and TOMA.

BCG Matrix:

Nescafe is a shining star in the BCG matrix with its coffee beans of almost 5000 types in various SKU’s or machine of coffee vending.

 Distribution Strategy | Nescafe Marketing Strategy

Nescafe gives its offerings in a unique way of channels to various customer groups. For retailers, it uses distributor/wholesalers channel to create different sachet/SKU’s that are available to buyer-commerce site & for buyers, it sells vending coffee machines by company’s sale network.

Brand Equity | Nescafe Marketing Strategy

Nescafe is the famous brand of coffee in the world which redefines the get-together, family chats, small meetings and the endless talks that people do & the way people meet each other, it all initiate with Nescafe. Brand equity’s great trustworthy companies reported it as 6th great beverage brand for the 2015 positions.

Competitive Analysis | Nescafe Marketing Strategy

The expansion has happened Due to the entrance of other players such as Starbucks& Dunkin donuts in developing countries, lifestyle is changing and that’s why the demand matrix of the company is reshaping. It is competing hard with other companies. It includes Tata coffee, Bru, and other products like flavored coffee drinks and many other coffee chains.

 Market Analysis | Nescafe Marketing Strategy

 The coffee industry is very competitive with great numbers of national, international, and local players targeting various strata of buyers. Increasing labor costs, degrading farming ways, migration of locals from coffee cultivation area to cities, increasing raw material price, changing climate I.e. changing lifestyle& coffee beans are factors that affect the industry.

Customer Analysis

Nescafe deals with retail and corporate customers. Retailers are of 25-35 years age group. The customer portion consists of college-going & youngsters working professionally. Mostly, youngsters and millennials love to drink coffee in order to make their moods happy.

 

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Better TipsBusinessManagementMarketing

 Five Things to Add for Luxury Brand Marketing Strategy

by Shamsul

 

 Five Things to Add in 2021 for Luxury Brand Marketing Strategy

 

We are already in June 2021, and we still hopeful and enthusiastic about doing our best. Some people are optimistic and hoping that 2021 will be an excellent year for companies and businesses. There are some brands and companies that have been closed due to the challenging 2020 time. But, some retailers experienced a massive boom in their sales, such as fashion and jewelry, due to their strong online presence and brand marketing strategy. The year 2020 was a challenging year for those companies that don’t have a digital presence. To be honest, there is always room for improvement and success, and in this article, we are focusing on this thing. No matter how irrelevant is your brand; you can gain the consumer’s attention with the right brand marketing policy. Ahead, take a look at five essential things that you should add to your 2021 brand marketing strategy.

Adapt for Voice Search:

With the increase of home artificial intelligence (AI), voice searching can be one of the most vital digital marketing trends. According to Google, more than 27 percent of users use voice search features. The rising trend of the smart speaker is proof of this thing. Due to the increasing number of smartphone users, adding a voice search feature in your digital marketing is necessary. Our writing and speaking manner are changed nowadays, so you should accept this change and work accordingly. Plus, you don’t need to give complete demand in voice searching; just important keywords are enough to get the desired results.

To enhance your website engagement, you should hire an expert SEO expert who can optimize specific things for you. You can take several examples like Johnny Walker that has built a question and answer system on Google Home and Amazon Alexa. Luxury brands must follow the voice search feature as digital marketing.

Think Socially and Green for Brand Marketing:

Some green consumers such as Gen-Z and millennials are demanding from luxury brands to positively impact society and the planet with their products and working. The number of eco-conscious people is increasing, and it is important for luxury brands to think green and socially. Adopt sustainable practices and ethical manufacturing to grab the people’s attention. As a brand, you should show customers that you really care about their sentiments and emotions. This should be the core part of your digital marketing. Some fast-forward fashion retailers and brands are adopting a sustainable culture and reducing their carbon footprint. This will be beneficial for these brands in the future. You can’t ignore the success of Tesla because most of its products and functioning are eco-friendly. It results directly in the growth of your sales, revenues, and brand equity.

Create Podcasts for Brand Marketing:

Podcasts are effective in digital marketing, and nearly 50 percent of Americans and 29 percent of Europeans are podcasts listeners. On the other hand, this percentage is increasing with every passing day. More people prefer audio content to pay attention to this type of content while doing different daily tasks. Add this thing to your digital marketing strategy as it proves beneficial for the brands. With a compelling podcast, you can give a powerful voice to your brand and attract consumers easily. You can create every type of content in the form of a podcast. It makes your brand authentic, knowledgeable, and trustworthy. Some famous brands like Balmain, Four Seasons, and others exploit this feature to increase their brand presence and equity. Some brands like BMW recently announced that they would use this feature to enhance their brand worth.

Prepare for 5G:

5G technology is already in various countries and is extending quickly across the world. It is swift and effective as compared to 4G. This technology can help your business in many ways. With 5G technology, you can enhance your working, bringing some efficiency in your working. You can get access to unreachable locations and make your business more effective. To be honest, it is vital to prepare yourself before incorporating 5G technology. This technology deserves a top position in your digital marketing strategy. You can earn the loyalty and trust of your clients by improving your privacy system, innovation, and addressing other tech issues.

Don’t Lose Track while Developing Brand Marketing Strategy:

People want to spend their hard-earned money on durable, timeless, and soulful products. The value of your brand or product depends on the authenticity of your services. Try to deliver the quality and service that you promise in your social media campaigns and advertisement. In the way of innovation, don’t lose your track or legacy. In my opinion, nostalgia is a wonderful tool. Give your consumer a sense of comfort and security. For example, people love vintage clothing, which is significant proof that nostalgia is a good tool. It is a fact that 2020 was not a successful year for marketers, businesses, companies, and firms, but 2021 will bring something extraordinary into your work. By focusing on these five factors, you can create an effective digital marketing strategy that helps you find your potential audience in different world regions.

 

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Marketing Strategy of Paypal
BusinessManagementMarketing

Paypal Marketing Strategy | Marketing Strategy of Paypal

by Shamsul

 

Paypal Marketing Strategy | Marketing Strategy of Paypal

 

Paypal was founded in 1998 and completely owned by eBay. In 2015, it became an individual entity. Currently, it has more than 197 million active users and nearly 15 million accounts are merchant-based. Now, Paypal is operating in 200+ countries and in 25 currencies. This American company is known for its online payment services, money transferring, and transactions via electronic platforms. It is a safe and convenient platform for online transactions. In this post, we will focus on the important marketing strategies of Paypal.

Important Factors in the Paypal Marketing Strategy | Marketing Strategy of Paypal:

Segmentation, Targeting, and Positioning:

Paypal uses demographic and psychographic segmentation strategies in order to target the different consumer bases on the basis of groups, choices, preferences, and tastes. They use a differentiated targeting strategy in order to fix the varying demands of the users. Product-based positioning has been used in the positioning strategy of Paypal in order to develop appropriate visibility in several markets internationally. The main mission of the company is to create a safe and convenient method for transactions.

Paypal Marketing Strategy | Marketing Strategy of Paypal

Competitive Advantage:

  • Exclusive Platform:

Its digital platform offering an end-to-end interface that helps the merchants and users in performing mobile and digital transactions without any nuisance. They provide hassle-free transaction service without any risk which is the biggest achievement of the company.

  • International Reach:

Now, Paypal is operating successfully in 200+ countries internationally which helps the company to increase its revenue and consumer base. Due to this global reach, they are developing international exposure successfully.

  • Business:

With a workforce of 18000+ people, Paypal is the leading company in online payment services with the highest market share and value. This thing gives a major competitive edge to Paypal.

Paypal Marketing Strategy | Marketing Strategy of Paypal

BCG Matrix:

Paypal has two major digital business payment platforms for merchants and consumers. Both businesses are linked together in the form of transactions, and connecting thousands and millions of merchants and customers globally. Both businesses are successful, that’s why both are starts in the BCG matrix.

Distribution Strategy:

The company has created user interfaces that assist the customers and merchants in transaction processing and also offer payment platforms. As a result, they can receive and send payments in different markets without any trouble. To shorten the boundaries, they integrate merchant accounts and consumer digital wallets digitally.

Brand Equity:

In Forbes list, it has been ranked 380th in the world’s global brands and also secured several accolades. It is a leading player in the relative industry in terms of market capitalization and share. Paypal is a trusted name in mobile and digital payment platforms, providing convenience and ease of transaction to both merchants and consumers.

Paypal Marketing Strategy | Marketing Strategy of Paypal

Competitive Analysis:

There is no denying that the international digital payment market is highly competitive and Paypal is facing stiff competition from different players. They are competing with rivals on some specific factors like user-friendly interfaces, customer service, ease of transactions, and engaging capabilities. They are attracting merchants and consumers with its offerings and products. The major competitors of Paypal are Google Wallet, Wepay, Fintech firms, Apple Pay, and several other digital platforms.

Market Analysis:

The digital payment industry has different challenges in both developing and developed nations in the form of per capita income, increasing literacy rate, automation, and migration of people. Plus, the appearance of other fintech companies is another important factor that is giving head-on competition to Paypal.

Customer Analysis:

Most of the customers of Paypal are tech-savvy who like to make online or digital transactions or payments. The majority of users of Paypal are B2B firms and merchants. On the other hand, several government organizations and private firms are also permanent users of Paypal.

 

Tags:

Paypal Marketing Strategy, Marketing Strategy, Marketing, Paypal, Online payment service, Paypal Marketing, digital payment, payment

 

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SWOT Analysis of Yahoo | Yahoo SWOT

Netflix SWOT Analysis | SWOT Analysis of Netflix

Marketing Strategies of Amul | Amul Marketing

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