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SWOT Analysis of L’Oreal, Competitors and USP

by Shamsul October 2, 2021

SWOT Analysis of L’Oreal, Competitors and USP

L’Oreal is a big name in the beauty industry. SWOT analysis of L’Oreal presents its strengths, weaknesses, opportunities, and threats. The brand has benchmarked its business successfully and thus it is a leading name in the relative market. They have gained huge popularity in a short span of time and it is all because of the strong product portfolio, marketing & advertising strategy, and business performance. Hence, L’Oreal is one of the biggest names in the FMCG sector. Today, we will talk about the internal and external factors of L’Oreal, its competitors, and UPS.

Parent Company: L’Oreal

Native Name: L’Oréal S.A. (French pronunciation: [lɔʁeal])

Established: July 30, 1909, Paris, France

Founder: Eugène Schueller

Head office: Clichy, France

CEO: Nicolas Hieronimus (May 1, 2021–)

Area Served: Worldwide (over 150 countries)

Industry: FMCG (Leading the world in beauty and pioneering the world of beauty tech)

Category: Cosmetics and Personal Care

Slogan – ‘’Because you’re worth it’’

Products: Makeup, Skin Care, Men & Hair Products

Number of Employees (2020): 86K

Total assets: (2019) – €43.81 billion

Revenue: (2019) – €29.87 billion

Net Income: (2019) – €3.75 billion

Subsidiaries: 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.

Strengths of L’Oreal | SWOT analysis of L’Oreal

The R&D department of L’Oreal is really strong. Specifically, they are continuously offering innovation and useful research to make the company better. This thing shows that the company provides the best personal care and cosmetic products to their users.
When it comes to growing cosmetics companies, L’Oreal is a leading name despite all the stiff competition.
Its customer-centric advertising strategy is the main reason of its strength.
With more than 80,000 employees, L’Oreal has a strong workforce globally.
From the complete range of hair care, skincare, makeup, and perfumes, L’Oreal contributes to the pharmaceutical and dermatological sector.
It has 50 manufacturing plants in different world locations and is actively present in more than 130 countries.

Weaknesses of L’Oreal | SWOT analysis of L’Oreal

The company has a weak hold on its segments and subdivisions due to its de-centralized organizational structure. It is one of the major weaknesses of L’Oreal, and it can create problems in the future.
The cosmetic industry is very deep due to the availability of many well-established brands. So, L’Oreal is facing tough competition from others.

Opportunities of L’Oreal | SWOT analysis of L’Oreal

L’Oreal only targets upper-middle-class people, but they have a chance to target every segment of consumers to gain a competitive edge over competitors. They can expand their reach to other countries to increase their footprint.
The company can increase its market share by introducing some innovation in its product portfolio.

Threats of L’Oréal | SWOT analysis of L’Oreal

The competition in the cosmetic industry is continuously increasing thus it is an alarming thing for L’Oréal.
Economic downturn, fluctuating dollar prices, disorder in supply and demand can lead to many problems.
Some of the products of L’Oreal are irrelevant that can upset the customers. So, customers target other brands that offer basic and relevant cosmetic and beauty products. So, it can be a significant threat for the company.

Competitors of L’Oreal:

The personal care and cosmetic sector are really dense due to the presence of several local and international brands. Finally, here are some biggest competitors of L’Oreal.

Revlon.
Lakme.
Avon.
Chanel.
Christian Dior.
Unilever.
Lancome.
Procter & Gamble.
Maybelline.
Olay.

Indeed, It is difficult to easily understand the operation and business strategy of L’Oréal. Whether you are a student or researcher, you can read this SWOT analysis of L’Oreal to increase your knowledge and level of understanding about business and other marketing strategies.

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Business Management Marketing

PESTLE Analysis L’Oreal

by Shamsul September 30, 2021

PESTLE Analysis of L’Oreal

When it comes to personal care products and cosmetics, some brands automatically come into our minds, and L’Oreal is one of them. It is one of the most famous and recognized brands in the world right now. They have achieved cult status in a brief period of time from cosmetics lovers. They offer a fantastic variety of perfumes, skincare, haircare, hair color, and sun protection. L’Oreal is the more prominent brand in the cosmetics market. It was originated in Paris in 1909. The current CEO of L’Oreal is Jean-Paul Agon. With more than 88,000 employees worldwide, L’Oreal is a successful cosmetics brand. This PESTLE analysis of L’Oreal contains political, economic, socio-cultural, technological, legal, and environmental factors. Let’s discuss each factor one by one.

Political Factors | PESTLE analysis of L’Oreal

When a company decides to expand its operations to other countries of the world, its decision and work are affected by that country’s political scenarios. It involves the company in negative ways mostly, and it is because of the different political cultures. But, L’Oreal is very concerned about its rules, regulations, and policies. They watch the varying political situations of every country in which they are operating. The impact of the European Union is very huge on L’Oreal, and the recent Brexit deal has affected the company in the wrong way. L’Oreal must follow proper rules and regulations to remain competitive.

Moreover, they have to ensure their customers’ safety of ingredients they are using in their products. It is very tough for L’Oreal to remain functional in the Middle Eastern region because these countries are a little conservative and have different cultural values. Their advertising strategy is not helpful in these traditional countries because of their women’s representation and attires. In this advanced era, people are becoming more aware of the political system and events. It is a common practice that people follow those brands that synchronize with their culture and needs.

Economic Factors | PESTLE analysis L’Oreal

The economic downturn is one of the significant reasons for the downfall of many companies. The current global economic conditions are not so well, and every economy is fluctuating, which is not a positive sign for L’Oreal. It is a constant challenge that every company is experiencing, and L’Oreal is one of them. Like any other business, L’Oreal was hugely impacted by the novel Covid-19 due to the import and export restrictions. But, they remain constant in their performance due to their exceptional strategies and implementation. Well, the credit goes to online sales or E-commerce. L’Oreal used many online platforms to sell its products. On the other hand, they have an incredible opportunity to grow their business with the help of online platforms in developing countries like China, India, and Pakistan. They need to work hard to expand their reach in other regions of the world.

Socio-Cultural Factors | PESTLE analysis of L’Oreal

In the socio-cultural department, L’Oreal is an established brand and it is because they donated millions of sanitizers and lotions to the doctors and front-line workers. It means they have reached every corner of the world, and it is the right time to establish as a global cosmetics brand. The company fulfills the demands of millions of customers all around the globe. Nowadays, people are really conscious about their hair and skin. Plus, makeup is an evergreen product for girls. Basically, L’Oreal is a vegan cosmetics brand, and its products are cruelty-free. They are against animal testing, but they have performed many animal testing procedures in different regions where it is legal, like china.

In short, L’Oreal is currently going strong in ethical practices. On the recent issue of “Black Lives Matter,” the company’s stance was unequivocal, and it gives them a positive recognition. In 2020, the company decided to remove the “whitening” word officially after the case of George Floyd. Many people admired this action.

Technological Factors | PESTLE analysis L’Oreal

L’Oreal is one of the oldest cosmetics brands globally, with more than 100 years of working. They are continuously introducing innovation to their products. L’Oreal also believes in digital technology and green science. They are trying to provide natural and sustainable beauty and cosmetics to their consumers. They have an intense research and technology system. L’Oreal also gives virtual try-on for their items before you pay. In offering customized solutions, they also provide profound diagnoses to interested customers. Perso’s Smart Skincare is one of the most advanced and remarkable technologies that L’Oreal has right now. Basically, it is a device that is connected to an app. You can type your requirements on this app, and you will get a complete skincare guide about pigmentation, wrinkles, fine lines, and more.

In this way, you can easily decide on the right product for your skin concern. You can also upload your photo to get a full assessment of your skin. It also provides valuable solutions. This is the innovation that L’Oreal has successfully managed to conjure up. This device is completely portable and you can also adjust your morning and night skincare routine in it. This thing can make L’Oreal a global leader in beauty tech.

Legal Factors | PESTLE analysis of L’Oreal

It is really tempting for any company to be known as a global leader in the relative industry. But, it is taxing too. Nowadays, every company is facing the same problem and that is counterfeit brands and products. The beauty and cosmetics market is overcrowded with a lot of fake brands and they are constantly threatening the profitability of each other. They are big problems for authentic brands and can hurt the credibility of the original brand. Price is also a significant factor because so many companies offer the same products at competitive prices.

Many fake products of L’Oreal are selling on different online platforms like Alibaba. They requested the Chinese government to fix this fraud. Finally, they removed these counterfeit products, but there are so many cases. To be honest, it is almost impossible to track every fake product. Moreover, L’Oreal has faced many lawsuits and court cases over several issues that hurt its reputation.

Environmental Factors | PESTLE analysis L’Oreal

The big goal for every company nowadays is to start sustainable practices. L’Oreal is trying to reduce its CO2 emission and environmental waste. For this purpose, they are constantly discussing important things with stakeholders to achieve sustainable goals. They are also reducing their chemical use in cosmetics like parabens, sulfates, and other toxins. The brand is focusing on increasing its sustainable practices and reducing plastic usage. They are developing biodegradable, refillable, and recyclable packages.

Conclusion:

After reading this PESTLE analysis of L’Oreal, you can easily understand the company’s current standing, and you can evaluate its operations, working, and business strategies. In short, L’Oreal is a leading cosmetics brand and successfully managing its functionality. The company is doing well due to its strong online presence, and they have so many unique opportunities for growth.

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Business Management Marketing Personal Growth Trending

How Can an MBA Degree Enhance Your Career?

by Shamsul September 24, 2021

How can an MBA Degree Enhance Your Career?

Being a successful person in business, you have to show and utilize your best skills. With the proper education, guidance, and ambition, you can succeed in any industry. You can tackle any challenge or achieve any goal with your skills. For this purpose, you need to get a degree in business because it is the first step towards the corporate entry. It would be beneficial if you got at least a Master’s degree in business to become a successful businessman. An MBA degree can enhance your career prospect, and you can go upward quickly. If you are planning to improve your business qualification, you can get an online MBA degree. Before getting admission, it is necessary to find out the advantages of this degree. How can it shape your career? The rest of the article contains valuable data about this factor.

Assurance of Promotion wirh MBA Degree:

You can achieve your ambition with education when it comes to shaping your future career. According to experts, adding an MBA degree to your resume makes it competitive and edgy. The main benefit of this degree is that you will get preference at the time of promotion if you have an MBA degree among candidates. Lack of education is the big hurdle in your success, and an MBA degree can quickly eliminate this obstacle. At the time of management changes, your peers will give you preference only due to this degree.

Moreover, getting a master’s degree in business will increase your knowledge and polish your skills. Consequently, you can gain a competitive edge over competitors, and it will tell you leadership skills and managing problems in a smooth way. You can easily make a positive impact at the start of your business career with this opportunity. According to a report, a candidate with an MBA degree gets more chances in management companies and businesses.

Unveiled Earning Opportunities:

After graduation, you are ready to take important management responsibility, and it is only with the help of an MBA degree. You are capable of higher posts and roles, which means you are ready to take significant responsibilities. It means you will likely get more earning chances, and you will get more earning opportunities compared to any simple graduate. In short, earning possibilities are endless if your education and job profile is strong. According to a survey, an MBA graduate can earn more than $300,000/year.

Enhance your Credibility:

Reaching a higher post from a lower post can be challenging without the proper credibility and qualification. After earning your MBA, your recruiters will analyze you as an ambitious and disciplined person. At the same time, the necessary skill will take you from one level to another effortlessly. So, an MBA degree can boost your reliability, integrity, and credibility. You will be an expert in people’s eyes, and you will get preference at the time of promotion. Higher management posts will attract you when you gain the necessary skills and qualifications.

MBA Degree Magnify Your Circle:

In order to open up a bundle of opportunities in the corporate world for yourself, you should select an online MBA degree. It helps to expand your circle both professionally and personally. You can learn so many beneficial skills from people around the world with an online course. Working with experts, students, and professors will help you a lot. You can understand different business cultures, backgrounds, and connections. These factors will help you, and you can retain your competitiveness. So, you can get an excellent opportunity to diversify your professional network.

Travel Prospect:

Working with big companies and professionals provides you an excellent travel opportunity. You can learn so many things from different cultures and people which results beneficial for your job experience and culture. You will have the prospect of participating in business meetings, international conferences, meetings, and seminars. This kind of travel will prove helpful for your knowledge and resume. You can learn plenty of management and business tactics when you travel with your company’s experts. It offers a deep understanding of corporate culture and business environment. You will also learn customer relations and dealing skills. If you want to serve in any upper management, only an MBA degree can help you achieve your goal. It increases your education profile, knowledge, and credibility. You can easily open doors of higher salary and exposure for yourself. As a result, it boosts your worth in the relative sector.

For Find Universities, please click here

TOP UNIVERSITIES IN THE WORLD OFFERING ONLINE DEGREES – 2021

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Business Management Marketing

A Complete Case Study of L’Oreal Marketing

by Shamsul September 24, 2021

A Complete Case Study of L’Oreal Marketing

This article is about the case study of L’Oreal Marketing, which is a leading cosmetics brand. It is a valuable case study for students and new marketers who want to understand the business strategy of big companies like L’Oreal. Let’s discuss some important factors of this L’Oreal’s marketing case study.

Segmentation Case Study – L’Oreal Marketing

About L’Oreal: When it comes to luxury cosmetics brands, L’Oreal always comes first. L’Oreal focuses on high-quality cosmetics products, and its principal portfolios are skincare, haircare, hair color, sun protection, self-tanning, perfumes, and makeup products. They also target men’s grooming and offer a wide variety of products. Its products provide promising results, and it has evolved itself as a household brand. It was originated in France in 1909, and now it is operating in over 130 countries. It is headquartered in Clichy, France, and is one of the world’s renowned and largest beauty brands right now.

Digital Marketing Strategy:

L’Oreal ranks among top beauty brands in terms of global reach, sales, and product portfolio. It is because of their effective advertising on the digital platform. They hire famous beauty experts and models to advertise their products. In India, Sonam Kapoor and Aishwarya Rai are the most prominent brand ambassadors of L’Oreal Marketing. They also run their ads on television, hoardings, neon signs, radio, and fashion magazines. Provide sample products to famous saloons and beauty editors, which is an excellent promotional tactic.

They also offer special discounts on their entire products on special days and events. Also doing L’Oreal Marketing on the internet to increase their fan-following. According to digital marketing experts, L’Oreal can promote its products by telling consumers the ingredients used in the product. It can attract millions of customers effectively. They can also provide skincare, haircare, and grooming tips on their website. They can use beauty blogs and influencers to increase beauty awareness.

L’Oreal Marketing Social Media Strategy

Neutrogena Men and Nivea Men are the two biggest competitors of L’Oreal Men. These companies fully cater to the skincare needs of men. Both brands have a similar range of men’s products, such as moisturizers, cleansers, masks, and face washes. When it comes to L’Oreal marketing on social media, L’Oreal has the highest number of followers on Facebook, and they can connect to a large audience in a go with the help of the Facebook page.

Moreover, they also have a strong presence on other social platforms like YouTube, Instagram, and more. L’Oreal posts so many videos on digital and social media that aren’t engaging. Its Instagram following is not quite effective and it is a bad aspect, especially in this digital era. They should boost their online and social presence to increase their customer base. They can raise their sales and reach with this simple tactic. Social media features like video content, stories, live streams, and posts could be helpful in this matter. They can share skincare and hair care tips and hacks. They can create a strong base of loyal customers with social media marketing.

Target Audience and Customer Survey:

Many customers consider L’Oreal because it is a top brand in the cosmetics sector. It is identified as the most luxurious cosmetics brand because it only targets the upper-middle class. This l’Oreal marketing strategy gives a competitive advantage over competitors, but it is not so beneficial for the profitability of L’Oreal. It fulfills their personal needs and meets their requirements. So, we can say that most people are aware of L’Oreal Men, and they are loyal consumers of this brand. Despite all the positive points of L’Oreal, its product portfolio is quite limited, and they need to upgrade its portfolio in order to target other users. Most of its products come in large-size packaging, so they should focus on pocket-friendly or travel-friendly packaging. They need to diversify their product range if they want to take the lead in the cosmetics market.

Campaign:

L’Oreal marketing follows different campaign strategies like paid ads, offline campaigns, influencer marketing, and online campaign. They are focusing on emerging actors that can endorse their products. It is a great tactic to target a large audience in a simple way. They use different engaging taglines and slogans to attract consumers. They can do this with an active social media presence on Facebook, Instagram, and Twitter. There are possibilities that they use specific keywords and bumper ads to increase skincare and hair care awareness.

Media and Re-marketing Strategy:

L’Oreal does not hold any e-commerce store, and they sell their products through third-party websites. L’Oreal must develop a more potent re-marketing strategy through different marketing norms like SMS, email, social media, digital media, and more. Similarly, YouTube and Instagram are the two biggest platforms for this purpose. The company can run its advertisements on these platforms to target customers and gaining reach. It can be done on a limited budget, and it provides plenty of benefits. These things can help a lot L’Oreal in so many ways.

L’Oreal Marketing Offline Promotion:

Through giveaways and contests, they can award various gifts to winners. It is called an offline campaign, and it is engaging and tempting. They can provide their beauty products and free skincare check-up as a gift to winners. Keep contests easy and simple but attractive and engaging. There are so many ways of the offline campaign, like contestants can upload their selfies or tweet about their products. They can also answer simple questions to win prizes. The hashtag campaign is another valuable method of offline campaign. It excites consumers to buy your products, and they will also tell other people about these contests and gifts.

Conclusion:

This digital case study of L’Oreal Marketing provides students broad-spectrum information about L’Oreal Men, its products, and its working. It also shows how they can utilize the power of social media in their favor. This article is a mixture of digital and social media marketing, and it is an everyday thing that any company uses to engage customers and creating a powerful consumer base. The social media circle is really vast and engaging. In this tech-savvy era, it is a powerful tool to recognize your brand or company on international and domestic levels. L’Oreal marketing is the best example of the use of digital and social media marketing.

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Better Tips Cooking & Foods Top 10 Trending

10 Foods Make You Live Longer

by Shamsul September 20, 2021

10 Foods Make You Live Longer

Maintain Your Health and Live Longer

Getting older is an integral part of life; however, this natural process frightens most people. Therefore, it is better than going through surgery in old age; why not use the foods known to make us live longer?

While old age is inevitable, certain good habits can slow their progression.

Beauty products to prevent skin aging, sports exercises to compensate for the regression of our bodies, healthy food to maintain good health…

There are many possible ways to “maintain” your youth. And feeding is the most spontaneous of them.

Why Do These Foods Lengthen Life?

In terms of nutrition, certain foods are best to make anyone who has eaten them live longer. They improve the health of many vital organs, such as the heart and the brain.

Foods rich in antioxidants top the list: they prevent certain chronic diseases that strongly impact life expectancies, such as diabetes or Alzheimer’s.

Still, other foods take care of our cardiovascular health by significantly regulating cholesterol levels.

Here Are 10 Foods That Make You Live Longer, According To Doctors

Broccoli

Broccoli, love it or hate it, is a vegetable known to promote longevity.

It is rich in vitamin C, a vitamin known to have many antioxidant properties and strengthen the immune system.

Avocado

Avocado helps to maintain good cardiovascular health. This is because it is rich in phytosterols compounds which, on the one hand, reduce the level of bad cholesterol (LDL), and on the other hand, increase the level of good cholesterol (HDL).

In addition, certain scientific studies suggest that this fruit would have preventive virtues against cancer, particularly prostate cancer.

Honey

Honey is used as an alternative for sugar and sweeteners of all kinds. It can help to extend lifespan by reducing the amount consumed of refined sugars in the body.

Particularly, it contains many antioxidants, which are useful for rapidly regenerating cells and combating the chronic diseases mentioned above and help you to live longer.

Whole Grain Foods

Many studies have been published in well-known journals that show how whole grains are linked to a longer life.

Tomatoes

Tomatoes are very popular fruit/vegetables on our plates, and they help us live longer.

Their richness in lycopene and antioxidants gives them this power, just like nuts and leafy vegetables. They lower the risk of chronic diseases.

Nuts

Like leafy greens, nuts tend to maintain balance in the vitamins and nutrition in the body. They help significantly in reducing the risk of chronic disease.

Leafy Vegetables

As the name suggests, leafy greens are vegetables made up of leaves, and they differ from root vegetables such as radish and fruit vegetables such as tomatoes. In this vegetable, the only part that is eaten is precisely… the leaf.

Spinach and cabbage are better examples. But how do these extend the lifespan? It is their richness in nutrients that gives them this power. In fact, foods rich in nutrients are closely associated with reducing the risk of chronic diseases such as diabetes, asthma, and hypertension.

Blueberries

It is a known fact that blueberries contain low calories; however, they are high in nutrients. So, they are considered one of the richest sources of antioxidants.

However, these molecules are known to slow down aging in several ways. They fight in particular against the harmful effects of free radicals and help prevent many diseases that endanger our lifespans, such as cancer or Alzheimer’s.

Many scientific studies and research have revealed that these antioxidants significantly prolong lifespan.

Oatmeal

Oatmeal has countless benefits. In addition to being very satisfying, they help lower bad cholesterol (also known by the acronym LDL).

According to several studies published in the Nutrition Journal exhibited that people who consumed nearly 100g of oatmeal each day for 6 weeks saw their bad cholesterol significantly reduced!

Oregano

Oregano is good for its effectiveness against rheumatism but also for its ability to boost immunity. It also helps prevent bone degeneration and strengthens our bones, which are very useful properties as we age.

The key:

A Healthy Heart, A Reasonable Level of Cholesterol in the Body, and Increased Longevity!

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Definition and Requirements of Accredited Investor

by Shamsul September 13, 2021

Definition and Requirements of Accredited Investors

What is an Approved Accredited Investor?

An accredited investor is a person or a company that has been granted permission to deal in securities that are not registered with the financial regulators. They have privileged access by fulfilling at least one requirement concerning their income, assets, size of their assets, governance status, or professional experience.

In the USA, the term accredited investor is used by the Securities and Exchange Commission (SEC) under Regulation D to refer to financially sophisticated investors and have a reduced need for the protection provided by regulatory disclosures. High-net-worth individuals (HNWIs), banks, insurance firms, brokers, and trusts are all examples of accredited investors.

September 13, 2021 0 comment

Business Management Marketing

What is a Merger?

by Shamsul September 12, 2021

What is a Merger?

A merger is a business strategy to combine with another business and operate as a single legal entity. Companies that accept mergers are generally equal in terms of size and scale of operations.

Abstract

Firms seek mergers to gain access to a larger market and customer base, reduce competition and achieve economies of scale.

There are different types of mergers that companies can go through, depending on their goals and strategies.

A merger is a different form of acquisition. Mergers occur when two or more firms agree to merge to establish a new organization, whereas acquisitions happen when one company takes acquisition another.

Why Do Mergers Occur?

After the merger, companies will get more resources, and the scale of operations will increase.

Companies can be merged for the benefit of their shareholders. Prevailing shareholders of both organizations get shares of the new company after the merger.

Companies may agree to a merger to enter new markets or to diversify their product and service offering Products and services. A product is a concrete object sold for purchase, consideration, or consumption, but service is an intangible aspect that occurs to enhance profits. Mergers can occur when businesses want to buy assets that would take a long time to develop internally.

A company generating substantial taxable income may consider merging with a company with a carry-forward of significant tax losses to reduce tax liability. Companies use a carry-forward of NOL tax losses to carry over losses from previous years to offset future profits and reduce future income taxes.

A merger between companies will eliminate competition between them, thus reducing the advertising price of the products. In addition, the price reduction will benefit customers and eventually increase sales.

Mergers can lead to better planning and better use of resources.

Types of Merger

1- Congeneric Product Fusion / Product Extension

Such mergers occur between two or more companies operating in the same market. The merger brings the results in the form of a new product to the company’s existing product line. Through the union, companies can access a larger customer base and increase their market share.

2- Merger of Conglomerates

The merger of conglomerates is a union of companies engaged in independent activities. The partnership will only take place if it upsurges the capital of the shareholders.

3- Market Extension Merger

Companies functioning in different markets, but they are selling the same products, team up to access a larger market share and a bigger customer base.

4- Horizontal Merger

Firms operating in markets with limited market share so, such firms merge to capture a bigger market. A horizontal merger is a type of alliance of companies selling similar products and services. This results in the elimination of competition; therefore, economies of scale can be realized.

Vertical Merger

A vertical merger happens when businesses operating in the similar industry, but having different levels of the supply chain, merge. Such types of mergers increase synergies, the supply chain. The supply chain is the perfect production and delivery system of the products or services, from the start of the supply in raw materials to final control and efficiency.

Benefits of a Merger

1- Increase Market Share

When two firms combine, the new entity acquires more market share and gains a competitive advantage.

2- Reduces the Cost of Operations

Businesses Can Achieve Economies of Scale, Economies of Scale Economies of scale refer to the cost advantage that a business experiences when it increases its level of production. The higher the quantity of output produced, the lower the fixed cost per unit. Types, examples, and guides such as the bulk purchase of raw materials can lead to cost savings. Investments in assets are now spread over a larger production, which leads to technical savings.

3- Avoids Replication

For example, Some companies making similar products may merge to avoid duplication and eliminate competition. This also translates into reduced prices for customers.

4- Expands Its Activities into New Geographic Areas

Similarly, if a business looking to expand its business in a certain geographic area might unify with a similar company operating in the same zone to start the business.

5- Prevents the Closure of an Unprofitable Business

However, mergers can prevent a business from going bankrupt and save many jobs.

Disadvantages of a Merger

1- Raise the Prices of Products or Services

A merger leads to less competition and more market share. Thus, the new business can gain a monopoly and increase the prices of its products or services.

2- Creates Communication Gaps

Similarly, the companies that have settled to merge might have varied cultures. This can lead to a lack of communication and affect employee performance.

3- Creates Unemployment

In an aggressive merger, one company may choose to eliminate the underperforming assets of the other company. However, this can result in the loss of employment of employees.

4- Prevents Economies of Scale

In cases where there is little commonality between companies, it can be difficult to achieve synergies. Additionally, a large corporation may be unable to motivate its employees and achieve the same degree of control. Thus, the new business might not be able to achieve economies of scale.

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Tags: Market Share, Merger, Business, Marketing, economies scale

Trait Theory – Stogdill’s Trait Theory of Leadership

How to Have Diversity and Inclusion in Brand Marketing

Verizon’s Marketing | Marketing Strategy used by Verizon

September 12, 2021 0 comment

Business Management Marketing

Purpose-Driven Brands Need to Change Marketing Approach

by Shamsul August 26, 2021

Purpose-Driven Brands Need to Change Their Marketing Approach after COVID-19

It is a fact that we are facing a tough year and situation. We are in critical times now and hoping for the best. Budgets and plans have been shattered. The purchasing power of the consumer is totally changed, and everyone is focusing on survival. The world is entirely changed, not for the brands but also for the consumers. Before the outbreak of COVID-19, several businesses were on the top, but after the pandemic, every brand is struggling due to lockdown and changing consumer behavior. Companies slowed down their operation, and brands are closed. It is the right time to show your loyalty to those brands that offer you high-quality products and services. They need your support and loyalty. After the pandemic, brands need to create a purpose-driven Marketing Approach to gain back the customer’s trust and loyalty. It is a renaissance of brand marketing, and brands should focus on a purpose-driven marketing approach for achieving the target.

Purpose vs. Purpose-Driven Marketing Approach:

Brands are struggling in terms of profit and revenue, especially at this time. Various brands always talked about putting the consumer first and dealing with severe profit issues and blurred in their working. You can’t blame these brands for not giving discounts and sales. High-quality products deserve the price. Several brands are still offering value and trust to their consumers.

Moreover, COVID-19 has put us in a social dilemma. If you are selling a product without any purpose, then what are you doing? If you have some value and purpose in your offerings and services, then the survival chances are really high for you. But in the end, nothing really matters if you are not clear in your offerings and products. You should think about the Purpose-Driven Marketing Approach.

Company Lifetime Value:

Before the pandemic, brands focus on the one thing that they can get from the consumer. But now, they have concentrated a real marketing approach on serving consumers to retain their consumer base and trust. COVID-19 has affected every brand and business. Survival of the fittest is a crucial factor in the whole process. Create solid relationships with users for a lifetime value. If you provide the best offerings and products to your consumers in this tough time, they will focus only on your brand after the pandemic ends. They will choose those brands that made served them in the time of crisis. So, loyalty and trust really matter in this challenging time.

But, Will We Consider It?

It is a natural question that comes to every marketer’s mind that their consumers will remember them or not after the pandemic. The answer is yes if you have the Purpose-Driven Marketing Approach. If you provide high-quality products and services to your consumers, they will surely pay back. When the lockdown is completely over and the brands started functioning again, you will get amazing responses from the customers you served in the crisis. They appreciate your hard work and support after the pandemic by considering your brand for purchasing products. It gives lifetime value to your brand.

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Trait Theory – Stogdill’s Trait Theory of Leadership

How to Have Diversity and Inclusion in Brand Marketing

Verizon’s Marketing | Marketing Strategy used by Verizon

August 26, 2021 0 comment

Writing

What Marketing Creativity Looks like Today

by Shamsul August 13, 2021

What Marketing Creativity Looks like Today

Days are gone when marketing innovation was limited to catchy phrases and visuals. In the twenty-first century, marketing creativity entails something beyond inventiveness. Nevertheless, this does not imply that you must entirely forsake conventional advertising (for example, promotional banners by becoming an only proponent of digital advertising. You must alter your marketing campaign and apply it across all platforms. But, first and foremost, what’s really marketing creativity? Taking a distinctive strategy that enables you to stand out from the pack is what creativity is all about. In a nutshell, it’s the end aim of every marketing effort. Potential consumers must remember companies. The only approach to do this is to reveal the true colors in an unusual manner.

Creativity’s Evolution: How It’s Now Used in Marketing Campaigns

Top brands and creative marketers have developed their marketing strategy and now employ the approaches listed below to demonstrate and utilize their marketing creativity:

Brand Storytelling Sharing brand stories are not the same as generating a narrative about your firm on social networks or a business blog. It entails incorporating the story into all consumer interactions. This implies that everything you do, from your webpage to your packaging, should reflect the impression you want to send. Why are there stories? They have a lot of appeals. Brands are more than simply retailers. They’re live creatures. This is something that customers want to see. Consumers want to discover who you are as well as what you believe in, as well as your goals, objectives, and beliefs. Recall Nike: a shoe retailer that promotes sports to the general public. They narrate stories rather than advancing the new footwear’s qualities.

Reshaped Customer-Centric Approach – Marketing Creativity

In terms of guidance, we usually comprehend a customer-centric approach. As a result, it’s a metaphor for customization. But there’s more to this than computers and reams of data on human behavior patterns. It’s all about co-creating ideas with your consumers. Brocade, a network and data solutions company, is a fantastic example. The business pinpointed the top 200 clients, accounting for 80% of revenue and working with them. I put in a lot of effort to figure out what makes consumers happy and what doesn’t. Brocade also exchanged information with its customers. Consequently, the developer’s total rating increased from 50 to 62 in just 18 months (Kreychmar, T., 2020).

End-to-End Customer Experience – Marketing Creativity

The consumer experience isn’t only about buying a product or using a service. Today, relevant interactions are required throughout the client journey. According to Gartner, companies should focus on how they would help a consumer solve an issue rather than segmenting all of the data. All touchpoints are included in the end-to-end consumer experience. It all starts when a potential consumer first meets you. Extra service and assistance are also critical. Customers become brand advocates as a result of the excellent service. That implies they’ll become your protectors and a devoted army.

Why Is Marketing Creativity Vital?

Statistics are essential than anything else in the trade. As you need to analyze the outcome of the activities. So, let’s have a look at some numbers. As per Nielsen, innovation is responsible for the majority half of all sales growth. After examining 500 consumer products advertisements, thus it revealed. Consider the reality that innovation and customer experience are inextricably linked. According to Salesforce statistics, 84 percent of customers consider their experience with a company to be as essential as the service or product (Kreychmar, T., 2020).

It indicates that the marketing creativity methods mentioned in the article are applicable in today’s reality. So, the issue of how marketing creativity is used in marketing nowadays is a straightforward one. It’s a mix of customer-centric techniques that reflect a product’s accurate colors and potential value. As a result of all of this, we are able to provide the best and a memorable experience.

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Edge AI (Artificial Intelligence) – IoT in Healthcare – New Opportunities, Case Studies

Verizon’s Marketing | Marketing Strategy used by Verizon

China Mobile Marketing | Strategies used by China Mobile

August 13, 2021 4 comments

Business Management Marketing

How to Have Diversity and Inclusion in Brand Marketing

by Shamsul August 4, 2021

How to Have Diversity and Inclusion in Brand Marketing

In recent times, we have heard about D&I (Diversity and Inclusion) in the company. Both words are the same but have different meanings. According to experts, diversity shows the range, and inclusion shows the addition of something. Inclusive brand marketing is all about diversity and inclusion, except the HR section. It is all about that how you represent people in your advertisement from various backgrounds, such as the following factors:

Age.
Appearance.
Sexuality.
Ethnicity.
Gender.
And more.

Inclusive brand marketing helps you in many ways, such as:

Attract more clients.
Build trust and loyalty.
Increase website and social media engagement.
Boost sales and revenues.

Inclusive brand marketing helps to increase engagement on your Instagram feed, website, and Facebook stories. But, it is crucial to use inclusive brand marketing effectively and authentically. Ahead, we have mentioned some important ways that help you add diversity to your company or brand in an approachable and loyal manner.

Serve to Your Target Audience:

Inclusive brand marketing is not about finding a stock photo in every possible demographic. First of all, find in and out of your business and ensure that you have your target audience in marketing campaigns. There is no need to target everyone; focus on your potential audience and because they are responsible for driving your sales. If they found your brand competent and authentic, they will support your small business. According to research, more than 70 percent of users considered those brands that advertise genuine products.

1- Stay Loyal to your Brand:

It is important to make beautiful and appealing ads for your company and brand your products, such as video ads, TV, and online marketing. For example, if you are selling plus-size clothes and choose thin models to advertise your products, it will alienate your consumers. Stay loyal to your brand and focus on your offerings and services. It is a great way to engage your audience with your business.

2- Always be Kind:

In order to get the attention of your consumers, you need to tell relevant stories, not just sell services or products. Find out your customer’s needs, likes, and pain points. Also, find out that how your products or offerings can create a difference in their lives. Focus on empathetic marketing and serve the best products. Your customer needs to be acknowledged and understood. Focus on specific demographics who utilize your products. Be kind to your audience, and you will see positive results in the future.

How to Add Diversity to Your Brand Marketing Every Day?

As a marketer, you need to evolve and grow your business. You should add everything in your inclusive brand marketing. Show your authenticity to your audience and interact with people who are concerned with your brand. Value your beliefs and customers so that they can find your authenticity and high-quality products. Find your target audience. Listen to your consumers carefully and get online feedback and reviews about your product and service on social media. Make a solid commitment and try to improve your product quality and services.

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Five Things to Add for Luxury Brand Marketing Strategy

Brand Marketing Through the COVID-19 Crisis

Why Customer Experience should be your Priority while Marketing your Brand

August 4, 2021 0 comment

Shamsul

SWOT Analysis of L’Oreal, Competitors and USP

Strengths of L’Oreal | SWOT analysis of L’Oreal

Weaknesses of L’Oreal | SWOT analysis of L’Oreal

Opportunities of L’Oreal | SWOT analysis of L’Oreal

Threats of L’Oréal | SWOT analysis of L’Oreal

Competitors of L’Oreal:

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PESTLE Analysis of L’Oreal

Political Factors | PESTLE analysis of L’Oreal

Economic Factors | PESTLE analysis L’Oreal

Socio-Cultural Factors | PESTLE analysis of L’Oreal

Technological Factors | PESTLE analysis L’Oreal

Legal Factors | PESTLE analysis of L’Oreal

Environmental Factors | PESTLE analysis L’Oreal

Conclusion:

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How can an MBA Degree Enhance Your Career?

Assurance of Promotion wirh MBA Degree:

Unveiled Earning Opportunities:

Enhance your Credibility:

MBA Degree Magnify Your Circle:

Travel Prospect:

For Find Universities, please click here

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A Complete Case Study of L’Oreal Marketing

Segmentation Case Study – L’Oreal Marketing

Digital Marketing Strategy:

L’Oreal Marketing Social Media Strategy

Target Audience and Customer Survey:

Campaign:

Media and Re-marketing Strategy:

L’Oreal Marketing Offline Promotion:

Conclusion:

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10 Foods Make You Live Longer

Maintain Your Health and Live Longer

Why Do These Foods Lengthen Life?

Here Are 10 Foods That Make You Live Longer, According To Doctors

Broccoli

Avocado

Honey

Whole Grain Foods

Tomatoes

Nuts

Leafy Vegetables

Blueberries

Oatmeal

Oregano

The key:

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Definition and Requirements of Accredited Investors

What is a Merger?

Abstract

Why Do Mergers Occur?

After the merger, companies will get more resources, and the scale of operations will increase.

Types of Merger

1- Congeneric Product Fusion / Product Extension

2- Merger of Conglomerates

3- Market Extension Merger

4- Horizontal Merger

Vertical Merger

Benefits of a Merger

1- Increase Market Share

2- Reduces the Cost of Operations

3- Avoids Replication

4- Expands Its Activities into New Geographic Areas

5- Prevents the Closure of an Unprofitable Business

Disadvantages of a Merger

1- Raise the Prices of Products or Services

2- Creates Communication Gaps

3- Creates Unemployment

4- Prevents Economies of Scale

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Purpose-Driven Brands Need to Change Their Marketing Approach after COVID-19