A Guide to Content Moderation, Tools, and Types
Different user-generated items currently influence our digital space, and we can see unlimited content in the form of videos, images, and text on social media platforms and other digital areas. There is no shortage of social media platforms, websites, forums, and other online spaces. It is a good thing for businesses and brands but has several negative perks. They can’t monitor all the content that users share online every day. That’s why online space is often considered untrustworthy. To create a safe and trustworthy space, businesses and brands should maintain their content on social media platforms. This type of environment can only be achieved through content moderation. In this process, you can monitor, label, and screen user-generated content according to social media platform’s rules.
The credibility and authenticity of a brand or business are judged by its social media presence and online website. It plays a huge role in building your authenticity and credibility. Improving your publishing quality and content on social media and online platforms is important.
What is Content Moderation?
It is a process of screening users’ content or posts for inappropriate images, videos, or text restricted by the social media platform or by the country’s law. In this process, specific rules are used to monitor the users’ content. Any content that does not comply with the guidelines or restrictions will be blocked. It can also remove inappropriate content.
Different types of content are considered inappropriate such as offensive, nudist, violent, and more. This kind of disturbing content can decrease your sales and reputation. So, content moderation is really helpful when it comes to screening user-generated content. It can help to promote and grow your business on a large scale, including building your credibility. Different social media platforms, websites, forums, and dating apps use content moderation to keep content benign.
Why Does Content Moderation Matter?
It is impossible for user-generated content platforms to monitor inappropriate content every day because of the huge amount of content created daily. However, you can follow your brand’s website rules in order to maintain your public image and reputation through content moderation.
It is crucial to scrutinize digital assets like forums, social media platforms, business websites, etc. With this scrutiny of content, you can eventually monitor a huge volume of content. This is also referred to as intelligent data management. As a result, you can literally manage any inappropriate, abusive, or explicit content.
Types of Content Moderation
There are so many types of content moderation on the basis of user-generated content. It is based on the sensitivity of the content. Content moderation practices are important for a brand or business. It can be done in so many different ways. Below, we have mentioned 5 important types of content moderation,
1) Automated Moderation
4) Reactive Moderation
5) Distributed Moderation
Automated moderation is a technology that helps to simplify and speed up the moderating process. It is an AI-powered algorithm that analyzes text and visuals faster than any other technology. It screens text for unsuitable words and problematic keywords. Advanced technology can also analyze conversational patterns and styles.
When it comes to monitoring images, live streams, and videos, the AI-powered tool Imagga can help a lot. You can control highly sensitive and inappropriate visual content through such tools. On the other hand, this technology is highly dependable and precise. But, it takes some level of human moderation as well.
Honestly speaking, content moderation is slightly expensive. This is because it has to review each type of content before publishing. It has to scan everything from videos to images and texts to determine its suitability. But this is still the safest barrier to blocking harmful content. It is quite slow but incredibly effective.
Content is mostly screened through this type of moderation. You can make content anytime, but you have to screen it through post-moderation in order to remove explicit or inappropriate content. When it finds something inappropriate, it removes the content in order to protect the safety of users. Right now, many big businesses and brands are using post-moderation because it is more practical and concise than pre-moderation.
Users can flag any content that they find inappropriate on digital platforms. According to the experts, you must combine reactive moderation with post-moderation techniques to optimize results. In this way, you can enhance the safety of the content and the users.
In this moderation, online communities can remove and review different types of content to follow the platform’s guidelines. Brands and businesses do not use this method too frequently because there are some legal as well as reputational risks associated with it.
How Do Content Moderation Tools Work?
If you are interested in using content moderation, you must first set clear guidelines about unsuitable content. When you do this, content moderation can automatically detect inappropriate content according to the established guidelines. Whether it’s a comment, social media post, or anything, it can screen out anything. After noticing the inappropriate content, it can now flag or delete it. But it is based on its sensitivity and impact.
If you want to block pornographic characters on social media platforms, then content moderation is the right tool. It detects every type of pornographic content, whether animated or real. Various big businesses and brands are using content moderation to filter out explicit content. This AI-powered tool is one of the hot topics right now.
Content moderation provides quick results and can identify every type of content, such as text, audio, video, and image. It can also recognize intent, figures, faces, and sentiments as well.
Content Types That Are Moderated
Nowadays, digital content is categorized into four main categories: text, videos, audio, and images. Let’s discuss each category one by one.
Right now, the text is one of the significant types of content in the digital space. It is a very engaging type of content and appeals to consumers. This is a prevalent and widely used type of content. The text-based content is based on the following factors,
Blogs, lengthy posts, articles
Social media posts
Feedback, comments, reviews
Job board postings
It is pretty hard to moderate user-generated text. It has to measure different types of things, such as vulgarity, insensitivity, or offensiveness of a text or word.
It is quite simple to moderate images and other visual forms of content. In order to do things correctly, you must follow the guidelines and platform rules. Before moderating images, you should understand the community’s cultural settings and specific items.
Platforms like Facebook, Pinterest, and Instagram are highly exposed to content moderation. They are effectively tackling extremely disturbing visuals.
These days, it isn’t easy to moderate images because it is one of the most popular types of content, and TikTok is the most prominent example. It is tough to block or remove the entire video. A single scene can’t be moderated from a lengthy video. However, through frame-by-frame moderation, it can be done effectively. If video content contains titles or subtitles, it is challenging to moderate. So, you must check the complexity of a video before moderating.
Content Moderator Roles and Responsibilities
It is the responsibility of content moderators to review articles of both visual and textual types. Then, it highlights those articles that do not comply with the platform’s guidelines. It involves some human effort which is one of the biggest disadvantages. Moreover, it is quite slow and risky too. These days, manual content moderation is a big hassle. Moderators’ health and mental health are at risk due to this factor. They must moderate explicit, disturbing, and inappropriate content based on their sensitivity level. Some companies offer content moderation services of different types.
Content Moderation Solutions
Businesses or brands with huge potential to benefit from AI-powered technologies and content moderation heavily rely on user-generated content. They mark different types of content with appropriate marks. On the other hand, human intervention is also necessary for this process. Sometimes, it can speed up or manage the entire process more effectively.
With hybrid models, content moderation can be scaled and optimized. It has been maneuvered with several latest content moderation tools. In this way, content moderators can get accuracy and expertise in no time.
Content moderation is one of the most effective processes to identify and remove inappropriate content. There are so many different types of content moderation that you have seen above. But, people use both manual and automated moderation to get better outcomes. Anolytics and Cogito are two major experts in the content moderation industry.
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